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The Periscope Business Marketing Formula

A step-by-step method for promoting your business, brand, or cause on Periscope [Includes Sample Scripts and Workbook]
4.8 (7 ratings)
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1,003 students enrolled
Last updated 3/2016
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  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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I’ve been studying how successful broadcasters have been delivering their scopes since the early days of Periscope. These people aren’t winging it. They are following a very specific formula that allows them to connect with their viewers, deliver their message, and get their audience to take action.

Want to know how it’s done?

I created this course to share everything that I’ve learned and implemented for successfully delivering scopes that make an impact on your audience. Many of the formulas and scripts that I teach in the course are the result of researching and analyzing hundreds of hours of the most popular broadcasts on Periscope.

Here’s what you’ll learn in this course:

● How to prepare for your scopes before you turn the camera on,

● How to write compelling scope descriptions that make viewers eager to watch,

● How to create the perfect 4­-part introduction

● The transition script that will boost your number of live viewers and followers

● 5 effective templates for structuring the main content of your scope, and

● The essential 3-Part "power wrap-up" that will help you establish rapport with your viewers and drive traffic to your website, email list, or other social media channels.

● Plus all of my best tips and strategies for delivering Periscope broadcasts like a pro.

Who is the target audience?
  • If you are looking for an effective, structured, step-by-step method for promoting your brand, product, book, course or message on Periscope, then this course is for you!
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What Will I Learn?
Confidently promote your business, brand, or cause on Periscope using the same step-by-step formula that many successful broadcasters use
Prepare a professional looking environment before starting your broadcast
Plan, structure, and deliver Periscope broadcasts with the help of sample scripts and content structures
Increase your viewers and followers using a simple transition script
Use Periscope to drive traffic to your website, email list, or other social media channels
View Curriculum
  • You must have the free Periscope app downloaded on your smartphone or iPad
  • You should have a basic understanding of how the Periscope app works and functions
  • If you are brand new to Periscope and would like a tutorial on how to use the app, I recommend taking my free course, "Intro to Periscope Marketing" here on Udemy
Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 01:22:57
Introduction and Materials
2 Lectures 02:42

Welcome! In this video you'll learn about the goals and objectives of "The Periscope Business Marketing Formula" course.

Preview 02:42

Download "The Periscope Broadcast Formula" workbook.

This workbook contains lesson summaries, scripts that you can use or alter for delivering your message on Periscope, and key points for each lesson. Use this workbook to follow along with the course. It is also a helpful quick reference guide that you can refer back to once you have completed the video lessons.

[Download] "The Periscope Broadcast Forumla" Workbook
36 pages
Preparing for Your Broadcast
4 Lectures 14:41

Learn how to create the perfect environment for broadcasting on Periscope.

Preview 02:59

Now that you're ready to start your broadcast, do you know what you are going to say? In this lesson, you'll learn the best way to prepare the content for your Periscope broadcast.

What Are You Going to Say?

Periscope broadcasts that do not have compelling descriptions don't get watched. In this lesson you'll learn how to create interesting descriptions that capture viewers' attention.

Preview 06:53

In this lesson you'll learn the best way to create thumbnail images for your Periscope broadcast, quickly switch between camera views, and avoid many of the major mistakes that new scopers makes.

What Are You Looking At?!?
Scoping Like a Pro
4 Lectures 20:51

Do you get tongue tied when you start your broadcast? Are you unsure about what to say first? In this lesson you'll get the specific step-by-step intro that many of the most popular and successful broadcasters on Periscope use. this lesson includes sample scripts that you can use you get started right away.

Mastering the Perfect 4-Part Scope Intro [Sample Scripts Included]

In this lesson you'll learn my number one trick for getting more viewers into your live broadcast.

10x Your Viewers With This Content Transition [Includes Sample Script]

Stuck on how to structure your content or topic? In this lesson you'll learn 5 ways that you can use to quickly and effortlessly create an interesting Periscope presentation that is well organized and makes you sound like a pro.

5 Common Scope Structures for Delivering Your Content

In this lesson you'll learn exactly what you should do once you are ready to end your scope. This step-by-step method will help you build rapport with your viewers, gain more followers, and get your viewers to join your email list, visit your website, or connect with you on other social media channels.

The 3-Part Power Wrap-Up for Ending Your Broadcast
[Bonus] Lessons & Materials
1 Lecture 08:43

Want to take your Periscope broadcasts to the next level? In this bonus lesson you'll learn about optional equipment that you can get to improve the audio and visual quality of your scopes.

Optional Periscope Equipment Guide
About the Instructor
4.5 Average rating
400 Reviews
9,781 Students
5 Courses
Voice actor, audiobook narrator, and production trainer.

Krystal Wascher is a voice actor, audiobook narrator, and audio editing/production trainer. 

After narrating and producing over 30 books (and counting) she wrote the highly rated book, "Narration: A Beginners Guide to Creating Audiobooks for Audible and iTunes,"  in an effort to make audiobook production accessible to everyone.

Krystal is also the founder of KRW Media, an online education company that teaches audiobook narration and production skills. 

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