The Periscope Business Marketing Formula

A step-by-step method for promoting your business, brand, or cause on Periscope [Includes Sample Scripts and Workbook]
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Instructed by Krystal Wascher Business / Media
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  • Lectures 11
  • Length 1.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

I’ve been studying how successful broadcasters have been delivering their scopes since the early days of Periscope. These people aren’t winging it. They are following a very specific formula that allows them to connect with their viewers, deliver their message, and get their audience to take action.

Want to know how it’s done?

I created this course to share everything that I’ve learned and implemented for successfully delivering scopes that make an impact on your audience. Many of the formulas and scripts that I teach in the course are the result of researching and analyzing hundreds of hours of the most popular broadcasts on Periscope.

Here’s what you’ll learn in this course:

● How to prepare for your scopes before you turn the camera on,

● How to write compelling scope descriptions that make viewers eager to watch,

● How to create the perfect 4­-part introduction

● The transition script that will boost your number of live viewers and followers

● 5 effective templates for structuring the main content of your scope, and

● The essential 3-Part "power wrap-up" that will help you establish rapport with your viewers and drive traffic to your website, email list, or other social media channels.

● Plus all of my best tips and strategies for delivering Periscope broadcasts like a pro.

What are the requirements?

  • You must have the free Periscope app downloaded on your smartphone or iPad
  • You should have a basic understanding of how the Periscope app works and functions
  • If you are brand new to Periscope and would like a tutorial on how to use the app, I recommend taking my free course, "Intro to Periscope Marketing" here on Udemy

What am I going to get from this course?

  • Confidently promote your business, brand, or cause on Periscope using the same step-by-step formula that many successful broadcasters use
  • Prepare a professional looking environment before starting your broadcast
  • Plan, structure, and deliver Periscope broadcasts with the help of sample scripts and content structures
  • Increase your viewers and followers using a simple transition script
  • Use Periscope to drive traffic to your website, email list, or other social media channels

Who is the target audience?

  • If you are looking for an effective, structured, step-by-step method for promoting your brand, product, book, course or message on Periscope, then this course is for you!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction and Materials

Welcome! In this video you'll learn about the goals and objectives of "The Periscope Business Marketing Formula" course.

36 pages

Download "The Periscope Broadcast Formula" workbook.

This workbook contains lesson summaries, scripts that you can use or alter for delivering your message on Periscope, and key points for each lesson. Use this workbook to follow along with the course. It is also a helpful quick reference guide that you can refer back to once you have completed the video lessons.

Section 2: Preparing for Your Broadcast

Learn how to create the perfect environment for broadcasting on Periscope.


Now that you're ready to start your broadcast, do you know what you are going to say? In this lesson, you'll learn the best way to prepare the content for your Periscope broadcast.


Periscope broadcasts that do not have compelling descriptions don't get watched. In this lesson you'll learn how to create interesting descriptions that capture viewers' attention.


In this lesson you'll learn the best way to create thumbnail images for your Periscope broadcast, quickly switch between camera views, and avoid many of the major mistakes that new scopers makes.

Section 3: Scoping Like a Pro

Do you get tongue tied when you start your broadcast? Are you unsure about what to say first? In this lesson you'll get the specific step-by-step intro that many of the most popular and successful broadcasters on Periscope use. this lesson includes sample scripts that you can use you get started right away.


In this lesson you'll learn my number one trick for getting more viewers into your live broadcast.


Stuck on how to structure your content or topic? In this lesson you'll learn 5 ways that you can use to quickly and effortlessly create an interesting Periscope presentation that is well organized and makes you sound like a pro.


In this lesson you'll learn exactly what you should do once you are ready to end your scope. This step-by-step method will help you build rapport with your viewers, gain more followers, and get your viewers to join your email list, visit your website, or connect with you on other social media channels.

Section 4: [Bonus] Lessons & Materials

Want to take your Periscope broadcasts to the next level? In this bonus lesson you'll learn about optional equipment that you can get to improve the audio and visual quality of your scopes.

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Instructor Biography

Krystal Wascher, Voice actor, audiobook narrator, and production trainer.

Krystal Wascher is a voice actor, audiobook narrator, and audio editing/production trainer. 

After narrating and producing over 30 books (and counting) she wrote the highly rated book, "Narration: A Beginners Guide to Creating Audiobooks for Audible and iTunes,"  in an effort to make audiobook production accessible to everyone.

Krystal is also the founder of KRW Media, an online education company that teaches audiobook narration and production skills. 

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