The Original Marketing Guide for Entrepreneurs
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
839 students enrolled
Wishlisted Wishlist

Please confirm that you want to add The Original Marketing Guide for Entrepreneurs to your Wishlist.

Add to Wishlist

The Original Marketing Guide for Entrepreneurs

Easy and inexpensive marketing strategies
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
839 students enrolled
Created by Krisztina Rudnay
Last updated 7/2017
English
Curiosity Sale
Current price: $10 Original price: $100 Discount: 90% off
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create your own easy marketing system
  • Find new customers easily and every day
  • Advertise inexpensively
  • Sell at premium prices
  • Double your leads
  • Create and manage creative marketing campaigns
  • Develop and communicate effective marketing messages
View Curriculum
Requirements
  • For beginners and intermediate marketers
Description

*UPDATED! 45 minutes new awesome content

Are you ready to boost your business and generate more profit?

If you don't know how to start marketing your business, or feel overwhelmed, or don't get the results you desire, this is your course. After completing it, you will be able to create your own marketing campaigns easily, and start to grow your business.

Learn Easy and Inexpensive Marketing Tips That You Can Use in Your Business

  • Find out the secret to capturing market share – on a shoestring budget
  • Learn how to make your offers so compelling that nobody says “NO”
  • Discover the time-tested elements of a good ad that makes money
  • Build your brand fast and inexpensively
  • Learn an easy and brilliant way to do market research fast
  • Integrate easy-to-follow everyday marketing techniques - that successful small businesses have tested and used
  • Learn new ways to build customers' trust - and get rid of customers' skepticism
  • Master a 2-step easy marketing strategy to grow your business continuously


Learn how to market your business yourself, in as little as 30 minutes of work a day

Marketing a small business is an art unto itself. It is the first and most critical step to gaining new leads and customers, and is the cornerstone to success. Effective marketing can mean the difference between a business just getting by, and that same business thriving.

You'll learn powerful, proven and inexpensive techniques to market your business. Taught using easy-to-understand terms and with practical examples, we'll demonstrate how virtually anyone can apply the same marketing techniques that the pros use, regardless of budget. 

BONUSES: 

  • 50+ Marketing Channel Ideas
  • Campaign Examples
  • How to be unique?
  • 56 Headlines That Works
  • 10+1 Tips For a Successful DM Campaign
  • How to set up a marketing budget
  • A lot of good/bad examples from small businesses
  • Downloadable PDF for each section
Who is the target audience?
  • Entrepreneurs
  • Business owners
Students Who Viewed This Course Also Viewed
Curriculum For This Course
46 Lectures
03:20:42
+
Intro
1 Lecture 04:41

Start your new, amazing life here! Because if you know about marketing, you will be successful no matter what you sell or what kind of business you have. Good luck!

Preview 04:41
+
Market Research
5 Lectures 20:08

Market research is the first thing you have to do to find a direction for your business

Why do you need market research?
03:35

Marketing research doesn't have to be expensive

How do you do market research on a shoestring budget?
10:17

Questionnaire samples
02:59

Analyzing data
02:14

Important message for you
01:03
+
Goals
4 Lectures 14:25

The second step is to find a direction for your business is to set up your goals

How to set up goals
03:27

There are two types of marketing goals if we look at it as a time frame. Let's see some examples of short term marketing goals

Short term marketing goals
03:20

What kind of long-term marketing goals should you set up?

Long term goals
03:28

Easy math formula how to set up how much you will spend on the different marketing channels.

Setting up a marketing budget
04:10
+
Get to know your market
3 Lectures 14:01

Learn how to define a target niche and how knowing your ideal customer allows you to build your marketing plan around them.

Who are your customers
06:56

Find a small niche who are interested in your products and sell for them

Perfect targeting
04:09

You will identify where can you find your customers, and which marketing channels will reach them most effectively

Where can you find them?
02:56

Quiz Section 4
3 questions
+
Who are You?
3 Lectures 15:56

Identify your business and create your slogan and main marketing message

Who are you
02:25

Differentate yourself from your competitors

Positioning
09:13

Tell everything about your business in just 10 seconds

Creating your marketing message
04:18
+
Inexpensive Brand Building
4 Lectures 20:53

Learn how to use the biggest marketing tool to build your name, and expertise

Establish a regular Newsletter
03:24

You can't send only offers. Here are some tips what else to send to your audience.

12 Newsletter Topic Ideas
06:34

Sending out your Newsletters
05:25

Build your brand consistently and constantly for long-term success

Writing a blog
05:30

Quiz Section 6
3 questions
+
The secret of creating a compelling offer
6 Lectures 20:13

Give, give, give... ask

1. Make it irresistable
05:17

If you offer two different product-packages, the customer will think about which one to buy, instead of buy or not to buy

2. Shift their focus from the price
01:26

Do you want 8-9 times more sales that you have now? This approach will give you the opportunity to achieve it.

3. Guarantee your product
06:52

A simple trick how to make the customer to buy right now

4. Make them buy NOW
03:00

Create a buzz around your offer

5. Create excitement
01:03

The often overlooked bonus element for creating a compelling offer

Preview 02:35

Quiz Section 7
3 questions
+
Write awesome content
2 Lectures 11:32

The main elements that your content should include from a marketing view

10 main elements of content that sells
07:45

Extra tips how to make your content even more exciting

Tips on how to boost your content
03:47
+
Pricing to maximize sales
6 Lectures 20:47

Double your sales with this marketing tip

Create an irresistible offer
02:59

Create your lead magnet
05:00

Your low dollar offer
04:44

Examples
04:19

Position your products

Your "Flagship" Product
01:19

An extra marketing trick will triple your profit

Double your profit
02:26
+
Create successful campaigns
4 Lectures 23:18

What is a marketing campaign?

What is a campaign?
01:29

Your main marketing campaign to bring in new customers every day

The foundation
03:28

How to use seasonal campaigns to spice up your marketing

Seasonal campaigns
10:54

Everything you need for your successful marketing campaign

The most important elements of a successful campaign
07:27

Quiz Section 10
3 questions
3 More Sections
About the Instructor
Krisztina Rudnay
4.7 Average rating
96 Reviews
5,695 Students
10 Courses
Easy and inexpensive marketing advice for small businesses

I’m Krisztina Rudnay, and I’m originally from Hungary. I have spent the past 11 years as a marketer for small and medium sized businesses, and as an entrepreneur myself.

I took a job with a medium sized company to come to the United States and lead a new product launch. So I closed my own company in Hungary, came here for a client who now has the top-selling product in their industry, and stayed.

I was thinking about how I can help the most with my marketing experience, when I realized that most entrepreneurs and small business still don’t do a lot of marketing. For many, nobody ever taught them how to do it, and they think it’s something difficult, time-consuming, and expensive. 

In my courses, I cover different marketing tools from content marketing, through sales funnels to social media advertising. They are easy to understand and integrate in your business.