This course is a step-by-step method for social selling on LinkedIn including; finding, connecting and communicating with people like your ideal clients. It is ideal for inside sales development representatives, small business owners, coaches or consultants that want to expand their network and book appointments.
The course consists of two main components "planning" and "doing". While the course itself only takes about an hourss to complete there are some offline exercises that will help you identify your motivation for taking action, define your objectives and ideal client profile, all critical elements for successful prospecting on LinkedIn, or anywhere for that matter! Once completed you will have the confidence to connect with anyone on LinkedIn.
You will be able to understand why you do what you do, your motivations, and incorporate this knowledge into your communications.
You will know where you want to go and create a metric driven customer journey to reach your objectives.
You will be able to define your ideal client.
Understand your ideal client's budget, authority, need and timing.
Build the habit of recording your actions leading to success.
You will be able to search for people like your ideal client profile on LinkedIn, leveraging people you already know.
You will be able to connect with people like your ideal client on LinkedIn, leveraging third party referrals.
You will be able to communicate with people like your ideal client on LinkedIn, leveraging both emotion and logic to maximize effectiveness.
You will be able to find, connect and communicate with people like your ideal client leveraging LinkedIn Groups.
You will be able to improve connection request and initial offer conversation rates, and visualize reaching your objectives.
You are now ready to start prospecting on LinkedIn leveraging the knowledge from this course.
Eric Langley, Sr. is a proven, lifelong entrepreneur with first hand experience conceptualizing, launching, growing and selling several businesses. Eric blends relationship, business and technical expertise to develop opportunities and solve problems that support his client’s objectives and values. A persuasive self-starter he has a passion for learning and growth.
Attending Merrimack College in North Andover Massachusetts Eric majored in computer science and psychology, combining his curiosity about people and technology. More recently Eric has undergone training in human behavioral and motivational models, earning multiple advanced level certificates. Eric continues learning as a member of the Association of Talent Development and Toastmasters International.
Recently founding Abeo (pronounced, “uh-bay-o”) Eric developed the firm’s Hidden Motivators and Personal Style personality Profiles to help people better understand themselves, and improve professional effectiveness and personal satisfaction. Clients include well known corporations such as Chick-fil-A, higher education institutions such as the Kennesaw State University and Worcester Polytechnic Institute, and a variety of independent coaches and consultants.
Eric resides in Newport RI with his wife where they are active members of the arts and sailing communities.