The Most Complete Product Marketing Course
3.9 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
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The Most Complete Product Marketing Course

We teach you everything top growth hackers know: Success Metrics & Analytics, User Acquisition, Activation and Retention
3.9 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by Nagi Salloum
Last updated 10/2016
English
Curiosity Sale
Current price: $10 Original price: $95 Discount: 89% off
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand and practice the right growth marketing strategies
  • Launch and optimize paid user acquisition campaigns through Google Adwords & Facebook
  • Acquire users from free paid channels such as ASO, content marketing and many more
  • Set up and manage mobile marketing automation (email, push, in-app)
  • Define your user activation and optimize First Time User Experience
  • Measure and analyze user flows, conversion funnels and optimize them for higher user activation and retention
  • How to Implement the right user tracking in your mobile analytics and attribution tools
View Curriculum
Requirements
  • This course is designed for users with very little knowledge in growth marketing, however, there are advanced topics that might be challenging.
Description

Join 5,500+ students who already enrolled in the #1 Product Marketing Course in Silicon Valley!

We have created this course for people who want to work in marketing or growth departments for tech companies with mobile apps. The course teaches you all the skills you need to market and grow any type of mobile apps - shopping, games, news, social networking, music and many more types of apps.

This course is the only program that teach you the truth about growth hacking. With over 130 videos and 13 hours of content you will learn that in order to hack mobile growth, you need to learn and practice a broad range of skills beyond acquiring app installs. 

Rather, we explain and teach you that hacking growth is about applying a whole system with user retention at heart, starting with defining success metrics and positioning your app in a clear and precise way that communicates a value proposition to users. 

And to make it easy for your to understand and master the growth system, we have divided the course into the following sections: 

1- Success metrics and measuring app growth, 

2-Setting up mobile analytics tools, mobile attribution and Deep linking

3- Setting up mobile marketing automation - automated emails, push notifications based on user events inside the app

4-Launch app install campaigns and optimize them based on success metrics - activation, retention and revenue metrics

5- Set up, launch and optimize app install and engagement campaigns on Facebook (including Instagram and Audience Network), and Google Adwords 

6- Acquire users from free and organic marketing channels such as App Store Optimization, PR, Content Marketing, Referral Marketing and Viral Loops

7- Define your user activation metric by creating user segments and analyzing user flows and cohorts

8- Activating more users with better first-time-user experience (FTUE) and by creating integrated campaigns through paid and free marketing channels

9- Learn how to measure user retention with LTV and churn rate, and how to increase user retention with engagement loops and marketing automation

Complete this course and you will have all the skills you need to answer all interview questions and hopefully work in the growth/marketing department of your dear tech company. 

Who is the target audience?
  • Product marketers
  • Product managers
  • Seed/Early stage startups
  • Product designers
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Curriculum For This Course
91 Lectures
06:11:27
+
Setup - Attribution
3 Lectures 07:16
What is attribution and why you need it
01:21

Optimize attribution towards the right metrics
04:35

Different attribution tools you can use
01:20
+
Setup - Deeplinks
4 Lectures 14:11
What are Deeplinks and why they're critical
04:24

Should you outsource Deeplinks or build in-house?
03:45

Recommended Deeplinking tools to choose from
02:21

6 powerful examples of marketing with Deeplinks
03:41
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Setup - Analytics
11 Lectures 43:05
What are mobile analytics tools and why you need them
04:02

Making the most of Free mobile analytics tools
05:08

How to choose the best analytics tool
05:53

What are user events and how to use them
06:21

How to create the best user events structure
04:34

What are funnels and why they're critical for analytics
02:16

3 essential steps to build meaningful funnels
02:29

What are user segments
02:48

Popular user segments you can create
04:00

What are cohorts and how to master them
02:54

How to easily create and analyze cohorts
02:40
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Setup - Automation
7 Lectures 37:24
What is MMA and why it's critical for scaling
02:24

What is behavioral segmentation
05:27

What are Live User Segments
04:54

Get started with CleverTap for free
05:10

How to set up events in CleverTap
06:53

Set up behavioral segmentation with CleverTap
07:42

Set up Live user segmentation with CleverTap
04:54
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Product Positioning
5 Lectures 13:54
Why start with a niche (even if you have a broad target audience)
01:49

3 simple ways to evaluate your niche
03:02

How headlines can make and break your business
01:50

The single most powerful headline formula in copywriting
03:40

Supercharge Writing with these Power Words
03:33
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Introduction to user acquisition (UA)
2 Lectures 07:03
6 critical factors to consider before launching a marketing campaign
02:56

18 most important Free marketing channels
04:07
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Paid User Acquisition
4 Lectures 18:55
The main paid marketing methods you should be using
03:42

Paid marketing metrics to optimize every day
07:04

Paid marketing conversion optimization (1)
03:14

Paid marketing conversion optimization (2)
04:55
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Paid User Acquisition - Google Adwords
9 Lectures 33:39
Introduction to Google Advertising Platform
00:58

How to acquire mobile users from Google Search Network
03:53

How to acquire mobile users from Google Display Network
04:03

How to acquire mobile users from Youtube
04:21

How and when to use Google Universal Campaigns
01:17

Google tracking and bidding strategy best practices
07:37

9 strategies for Campaign Optimization
04:25

6 Engagement & Retargeting strategies on Google
04:25

How to get started with Firebase Analytics
02:40
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Paid User Acquisition - Facebook, Instagram & The Audience Network
6 Lectures 27:14
Introduction to Facebook Advertising Platforms
02:15

5 critical elements of successful Facebook campaigns
05:04

3 steps to create and launch winning Facebook campaigns
03:48

How to launch retargeting campaigns on Facebook
05:39

How to run detailed Facebook Measurements and Reporting
05:03

Best practices to optimize campaigns on Facebook
05:25
5 More Sections
About the Instructor
Nagi Salloum
3.9 Average rating
4 Reviews
14 Students
1 Course
CEO and Co-founder of Loomni.com

I am a chief growth hacker, and the CEO and co-founder of loomni.com, an online service that enables companies to hire growth experts on-demand instantly. 

Prior to that, I was the head of global product marketing for Tango Messenger, a Silicon Valley company that raised over $350M and has 400M users worldwide. 

I also served as the Chief Marketing Officer at N2V, one of the largest Internet investment companies in the MENA region, as a marketing executive at Google, and as a regional brand manager for P&G.

I also a vast experience in founding and building tech startups such as cineklik.com, Ahlein.net

I serve as a board member, mentor and advisor to dozens of tech startups in Silicon Valley, UK, Germany, Turkey, UAE, Egypt, Lebanon and more...

I have a BE in Electronics Engineering from the American University of Beirut in Lebanon, an MBA from Michael Smurfit University in Ireland, and a Digital Marketing Executive Education Degree from Harvard.