In order to be an effective salesperson, you MUST understand your prospect’s mindset, as well as your own. How do people process information and make decisions? What makes them take action? Why do people say one thing and then do another?
YOU MUST UNDERSTAND THIS IF YOU WANT TO BE A SUCCESSFUL SALESPERSON.
Most sales training focuses on the mechanical aspects of selling such as how to establish rapport, how to present features and benefits, and how to use various closing techniques. The type of training may be generic, or it may be tailored to a specific industry or company.
While it can be VERY useful, it doesn’t always take into account the human element of how people think, and why they do the things that they do. When you combine the knowledge in this program with your existing sales system, your sales will go through the roof!
Mike lays foundation of how our minds work, so that students can better understand the following lessons.
In this lecture, we expand on how the conscious mind plays a practical role in our daily lives.
The subconscious mind has an underlying role in the thought process, and Mike uncovers why this is important.
The body's actions stem from our mind's thoughts. Context and examples are provided in this lecture.
Mike uses a practical analogy to demonstrate how people make decisions.
This lecture compares simple tasks with complex thoughts and how they affect the decision making process.
Discussing paradigms that shape the way we process information.
"The Death of a Salesman" principle defines a double-binding message and what that means to the average person.
Mike shares with his students why a lot of salespeople miss the mark on closing deals.
This lecture offers a turning point in the course. Mike helps the student bridge the gap between how the mind works and applying it to sales.
This lecture gives an introduction to the SLAPA Program.
The "S" in SLAPA and how to add value to the customer.
The "L" in SLAPA as it relates to hearing the customer needs.
In the "A" in SLAPA, Mike talks about how to have the right temperament to serve the customer.
The "P" in SLAPA discusses why taking care of yourself is necessary to gain more sales.
In the final lesson for the SLAPA Program, the "A" will define how to put the customer first.
As the course comes to a close, Mike concludes with how the mind works and how to apply the SLAPA Program.
As a free bonus to students, Mike offers an invaluable sales technique that allows the salesperson to build more value than the cost in order to close more deals!
A quick quiz will help the student move on from knowledge to application.
Are you more of a reader than a watcher? Download this PDF to get you through the course.
Mike specializes in helping both businesses and individuals take their performance to previously unimaginable levels. He is affiliated with Bob Proctor and the Proctor Gallagher Institute (PGI), and uses state-of-the-art training techniques designed to help people and companies increase sales, improve productivity, as well as achieve their personal goals.
The training offered by Become Your Best can help anyone who is interested in bettering themselves...whether it is to lose weight, improve their relationships, earn more money, or strengthen their team.