How to Develop an Effective Marketing Plan

Get the answers you need to grow your business through better marketing strategies.
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  • Lectures 22
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2012 English

Course Description

This “Strategic Marketing Plan: How to Write a Marketing Plan” course will provide you with the knowledge you need to develop a comprehensive and effective marketing plan to create new or improve your current marketing strategies and grow your business.  You'll learn how to spend your marketing time and effort on the things that will work for your business!

Take this Strategic Marketing Plan course and learn how to write a marketing plan for your business. 


What are the requirements?

  • An open mind
  • A willingness to learn
  • A desire to win

What am I going to get from this course?

  • To help you arrive at actionable steps you can take to improve your current marketing strategies and grow your business
  • To help you spend your marketing time and effort on the things that will work for your business!

Who is the target audience?

  • Entrepreneurs
  • Solopreneurs
  • Small Business Owners
  • Marketing Managers
  • Product Managers
  • Social Media Managers
  • Others looking for knowledge and insights into marketing today

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This lecture introduces and describes The Marketing Plan Seminar. Click to watch without charge.


Thank your for purchasing this course. I trust you'll find it worth the time and cost and that you'll recommend it to your friends and colleagues. Please take time to rate it, share it and provide feedback.


 What we are going to cover.

20 pages

You can download a complete copy of the slides used in this presentation.  Click on "Extras" to download the pdf version.

Section 2: The Process Flow

 Marketing plan development is a process with several steps. The flow is illustrated in this lecture.

Section 3: Marketing Plan Elements

 Your marketing plan should be formal and should reside where others can interact with it.


 If you fail to plan, you may be planning to fail!


 Market research is critical to the success of your marketing planning and strategy development efforts.


Here we examine the correct relationship between goals, strategies and tactics.


 We need to include information on our markets, develop our messages and select our delivery media.

Section 4: Markets, Messages and Media

The demographics of our target markets -- the prospects we wish to reach and convert to customers -- are a huge variable that must be segmented.


 With today's short attention spans, effective messages -- clear, concise, coherent and consistent -- are critically important.

You can use the Marketing Strategy Worksheet available at no cost at to help develop your messaging.


Media selection is important because it is the delivery mechanism for our messages to our markets.

Section 5: Social Media Considerations

Facebook, Twitter, LinkedIn? Personal pages or business/fan pages? These are issues to be addressed.


It is important to have a "call to action" associated with every message we deliver to our prospective customers.

Section 6: Other Elements and Tools

Making sure that your brand and logo are up-to-date and appropriate are important as well.


You can also use things like e-books, newsletters, trade shows and networking in your marketing strategy mix.

Section 7: Some Words on Networking

Networking with peers and prospects is a powerful way to promote your products or services and to build "buzz" for them.


Here are some ways to make networking more fun and more effective.

Section 8: What's In It For You

Your implementation of what you have learned should help you grow your business.

Section 9: Blatant Self-Promotion!

You should be able to develop your new or revised marketing plan on your own now. But if you need help, it is available.


Here is my contact information should you need it.

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Instructor Biography

Jon Turino, Marketing Strategy Consultant

Jon Turino is a top-notch experienced Marketing Strategist, Power Networker and Information & Referral Source for Businesses in Portland, Oregon and beyond via email, telephone or G+ Hangout. His mission is to help businesses grow through better marketing strategies.

Jon is a dynamic, high energy marketing professional with a solid track record of driving product strategy and execution. Consummate relationship builder with demonstrated ability to forge client relationships in a variety of industries. Well regarded for being a visionary leader and a clear communicator with high credibility.

He is the author of several books, including the two newest titles on Amazon and Kindle called Inspiration Now! and The A to Z Blog Book, several courses and hundreds of presentations all over the world, many of them award-winning. He also publishes e-books available on this website including Marketing Plan Development, Presentations That Persuade and The Piano Story - Getting to "Yes" in the Sales Process.

Jon believes that there is no “one size fits all” marketing strategy. The right strategy must be tailored to your business — its size, purpose, products, and services — and to your customers’ wants, needs and buying habits. The right strategy is completely unique to your business. Jon can help you increase your exposure to prospective customers, hone your messages, choose your media and thus increase sales, market share and profitability.

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