This “Strategic Marketing Plan: How to Write a Marketing Plan” course will provide you with the knowledge you need to develop a comprehensive and effective marketing plan to create new or improve your current marketing strategies and grow your business. You'll learn how to spend your marketing time and effort on the things that will work for your business!
Take this Strategic Marketing Plan course and learn how to write a marketing plan for your business.</p>
This lecture introduces and describes The Marketing Plan Seminar. Click to watch without charge.
Thank your for purchasing this course. I trust you'll find it worth the time and cost and that you'll recommend it to your friends and colleagues. Please take time to rate it, share it and provide feedback.
You can download a complete copy of the slides used in this presentation. Click on "Extras" to download the pdf version.
Your marketing plan should be formal and should reside where others can interact with it.
Market research is critical to the success of your marketing planning and strategy development efforts.
Here we examine the correct relationship between goals, strategies and tactics.
We need to include information on our markets, develop our messages and select our delivery media.
The demographics of our target markets -- the prospects we wish to reach and convert to customers -- are a huge variable that must be segmented.
With today's short attention spans, effective messages -- clear, concise, coherent and consistent -- are critically important.
You can use the Marketing Strategy Worksheet available at no cost at http://jonturino.com/presentation-document-links/ to help develop your messaging.
Media selection is important because it is the delivery mechanism for our messages to our markets.
Facebook, Twitter, LinkedIn? Personal pages or business/fan pages? These are issues to be addressed.
It is important to have a "call to action" associated with every message we deliver to our prospective customers.
Making sure that your brand and logo are up-to-date and appropriate are important as well.
You can also use things like e-books, newsletters, trade shows and networking in your marketing strategy mix.
Networking with peers and prospects is a powerful way to promote your products or services and to build "buzz" for them.
Here are some ways to make networking more fun and more effective.
Your implementation of what you have learned should help you grow your business.
You should be able to develop your new or revised marketing plan on your own now. But if you need help, it is available.
Here is my contact information should you need it.
Jon Turino is a top-notch experienced Marketing Strategist, Power Networker and Information & Referral Source for Businesses in Portland, Oregon and beyond via email, telephone or G+ Hangout. His mission is to help businesses grow through better marketing strategies.
Jon is a dynamic, high energy marketing professional with a solid track record of driving product strategy and execution. Consummate relationship builder with demonstrated ability to forge client relationships in a variety of industries. Well regarded for being a visionary leader and a clear communicator with high credibility.
He is the author of several books, including the two newest titles on Amazon and Kindle called Inspiration Now! and The A to Z Blog Book, several courses and hundreds of presentations all over the world, many of them award-winning. He also publishes e-books available on this website including Marketing Plan Development, Presentations That Persuade and The Piano Story - Getting to "Yes" in the Sales Process.
Jon believes that there is no “one size fits all” marketing strategy. The right strategy must be tailored to your business — its size, purpose, products, and services — and to your customers’ wants, needs and buying habits. The right strategy is completely unique to your business. Jon can help you increase your exposure to prospective customers, hone your messages, choose your media and thus increase sales, market share and profitability.