How to Develop an Effective Marketing Plan

Get the answers you need to grow your business through better marketing strategies.
  • Lectures 22
  • Video 1 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

This “Strategic Marketing Plan: How to Write a Marketing Plan” course will provide you with the knowledge you need to develop a comprehensive and effective marketing plan to create new or improve your current marketing strategies and grow your business.  You'll learn how to spend your marketing time and effort on the things that will work for your business!

Take this Strategic Marketing Plan course and learn how to write a marketing plan for your business. 

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What are the requirements?

  • An open mind
  • A willingness to learn
  • A desire to win

What am I going to get from this course?

  • Over 22 lectures and 58 mins of content!
  • To help you arrive at actionable steps you can take to improve your current marketing strategies and grow your business
  • To help you spend your marketing time and effort on the things that will work for your business!

What is the target audience?

  • Entrepreneurs
  • Solopreneurs
  • Small Business Owners
  • Marketing Managers
  • Product Managers
  • Social Media Managers
  • Others looking for knowledge and insights into marketing today

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Introduction
01:03

This lecture introduces and describes The Marketing Plan Seminar. Click to watch without charge.

00:17

Thank your for purchasing this course. I trust you'll find it worth the time and cost and that you'll recommend it to your friends and colleagues. Please take time to rate it, share it and provide feedback.

01:01

 What we are going to cover.

20 slides

You can download a complete copy of the slides used in this presentation.  Click on "Extras" to download the pdf version.

Section 2: The Process Flow
02:29

 Marketing plan development is a process with several steps. The flow is illustrated in this lecture.

Section 3: Marketing Plan Elements
01:59

 Your marketing plan should be formal and should reside where others can interact with it.

00:55

 If you fail to plan, you may be planning to fail!

02:30

 Market research is critical to the success of your marketing planning and strategy development efforts.

01:05

Here we examine the correct relationship between goals, strategies and tactics.

02:57

 We need to include information on our markets, develop our messages and select our delivery media.

Section 4: Markets, Messages and Media
02:25

The demographics of our target markets -- the prospects we wish to reach and convert to customers -- are a huge variable that must be segmented.

02:09

 With today's short attention spans, effective messages -- clear, concise, coherent and consistent -- are critically important.

You can use the Marketing Strategy Worksheet available at no cost at http://jonturino.com/presentation-document-links/ to help develop your messaging.

01:50

Media selection is important because it is the delivery mechanism for our messages to our markets.

Section 5: Social Media Considerations
02:14

Facebook, Twitter, LinkedIn? Personal pages or business/fan pages? These are issues to be addressed.

02:15

It is important to have a "call to action" associated with every message we deliver to our prospective customers.

Section 6: Other Elements and Tools
02:24

Making sure that your brand and logo are up-to-date and appropriate are important as well.

02:02

You can also use things like e-books, newsletters, trade shows and networking in your marketing strategy mix.

Section 7: Some Words on Networking
01:53

Networking with peers and prospects is a powerful way to promote your products or services and to build "buzz" for them.

02:39

Here are some ways to make networking more fun and more effective.

Section 8: What's In It For You
02:06

Your implementation of what you have learned should help you grow your business.

Section 9: Blatant Self-Promotion!
01:39

You should be able to develop your new or revised marketing plan on your own now. But if you need help, it is available.

00:37

Here is my contact information should you need it.

Instructor Biography

Jon Turino , Marketing Strategy Consultant

Jon Turino is a top-notch experienced Marketing Strategist, Power Networker and Information & Referral Source for Businesses in Portland, Oregon and beyond via email, telephone or G+ Hangout. His mission is to help businesses grow through better marketing strategies.

Jon is a dynamic, high energy marketing professional with a solid track record of driving product strategy and execution. Consummate relationship builder with demonstrated ability to forge client relationships in a variety of industries. Well regarded for being a visionary leader and a clear communicator with high credibility.

His areas of expertise include:

  •   Market Strategy Development
  •   Standards Development
  •   High-impact Relationship Building
  •   Marketing Execution
  •   Public Relations
  •   Team Building & Leadership

Jon believes that there is no “one size fits all” marketing strategy. The right strategy must be tailored to your business — its size, purpose, products, and services — and to your customers’ wants, needs and buying habits. The right strategy is completely unique to your business. Jon can help you increase your exposure to prospective customers, hone your messages, choose your media and thus increase sales, market share and profitability.

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Reviews

Average Rating
4.5
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  1. 5 Stars
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    • Scott Frangos

    A Good Marketing Plan Primer

    This is a good general introduction with some key take-aways on constructing a marketing plan for your company. Pay attention to Jon's tips on networking. The videos are short, concise and easy to understand.

    • Helen Burbank

    Solid Overview

    Jon provides a solid overview of the factors to take into consideration when putting together a marketing plan. Nothing revolutionary, but a great refresher for those who have done it before or a great intro to anyone looking at it for the first time.

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