How to Develop an Effective Marketing Plan
3.3 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
73 students enrolled

How to Develop an Effective Marketing Plan

Get the answers you need to grow your business through better marketing strategies.
3.3 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
73 students enrolled
Created by Jon Turino
Published 9/2012
English
English [Auto-generated]
How to Develop an Effective Marketing Plan
Current price: $11.99 Original price: $19.99 Discount: 40% off
3 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 38 mins on-demand video
  • 22 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • To help you arrive at actionable steps you can take to improve your current marketing strategies and grow your business
  • To help you spend your marketing time and effort on the things that will work for your business!

Requirements
  • An open mind
  • A willingness to learn
  • A desire to win
Description

This “Strategic Marketing Plan: How to Write a Marketing Plan” course will provide you with the knowledge you need to develop a comprehensive and effective marketing plan to create new or improve your current marketing strategies and grow your business.  You'll learn how to spend your marketing time and effort on the things that will work for your business!

Take this Strategic Marketing Plan course and learn how to write a marketing plan for your business. 

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Who this course is for:
  • Entrepreneurs
  • Solopreneurs
  • Small Business Owners
  • Marketing Managers
  • Product Managers
  • Social Media Managers
  • Others looking for knowledge and insights into marketing today
Course content
Expand all 22 lectures 01:19:29
+ Introduction
4 lectures 02:21

This lecture introduces and describes The Marketing Plan Seminar. Click to watch without charge.

Preview 01:03

Thank your for purchasing this course. I trust you'll find it worth the time and cost and that you'll recommend it to your friends and colleagues. Please take time to rate it, share it and provide feedback.

Preview 00:17

 What we are going to cover.

Preview 01:01

You can download a complete copy of the slides used in this presentation.  Click on "Extras" to download the pdf version.

Course Presentation Slides
20 pages
+ The Process Flow
1 lecture 02:29

 Marketing plan development is a process with several steps. The flow is illustrated in this lecture.

Preview 02:29
+ Marketing Plan Elements
5 lectures 09:26

 Your marketing plan should be formal and should reside where others can interact with it.

Preview 01:59

 If you fail to plan, you may be planning to fail!

Preview 00:55

 Market research is critical to the success of your marketing planning and strategy development efforts.

Preview 02:30

Here we examine the correct relationship between goals, strategies and tactics.

Elements of a Marketing Plan - 2
01:05

 We need to include information on our markets, develop our messages and select our delivery media.

Elements of a Marketing Plan - 3
02:57
+ Markets, Messages and Media
3 lectures 06:24

The demographics of our target markets -- the prospects we wish to reach and convert to customers -- are a huge variable that must be segmented.

Who Are We Trying To Reach?
02:25

 With today's short attention spans, effective messages -- clear, concise, coherent and consistent -- are critically important.

You can use the Marketing Strategy Worksheet available at no cost at http://jonturino.com/presentation-document-links/ to help develop your messaging.

What Message(s) Are We Sending?
02:09

Media selection is important because it is the delivery mechanism for our messages to our markets.

What Media Should We Use?
01:50
+ Social Media Considerations
2 lectures 04:29

Facebook, Twitter, LinkedIn? Personal pages or business/fan pages? These are issues to be addressed.

Social Media Considerations
02:14

It is important to have a "call to action" associated with every message we deliver to our prospective customers.

Converting Leads to Customers
02:15
+ Other Elements and Tools
2 lectures 04:26

Making sure that your brand and logo are up-to-date and appropriate are important as well.

Other Elements To Consider
02:24

You can also use things like e-books, newsletters, trade shows and networking in your marketing strategy mix.

Other Tools In Your Arsenal
02:02
+ Some Words on Networking
2 lectures 04:32

Networking with peers and prospects is a powerful way to promote your products or services and to build "buzz" for them.

Your Networking World
01:53

Here are some ways to make networking more fun and more effective.

Some Networking Tips
02:39
+ What's In It For You
1 lecture 02:06

Your implementation of what you have learned should help you grow your business.

What's In It For You
02:06
+ Blatant Self-Promotion!
2 lectures 02:16

You should be able to develop your new or revised marketing plan on your own now. But if you need help, it is available.

Packaging & Pricing
01:39

Here is my contact information should you need it.

Let's Get You A Plan
00:37