How to Develop an Effective Marketing Plan
3.1 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
70 students enrolled
Wishlisted Wishlist

Please confirm that you want to add How to Develop an Effective Marketing Plan to your Wishlist.

Add to Wishlist

How to Develop an Effective Marketing Plan

Get the answers you need to grow your business through better marketing strategies.
3.1 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
70 students enrolled
Created by Jon Turino
Published 9/2012
English
How to Develop an Effective Marketing Plan
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 38 mins on-demand video
  • 22 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • To help you arrive at actionable steps you can take to improve your current marketing strategies and grow your business
  • To help you spend your marketing time and effort on the things that will work for your business!
View Curriculum
Requirements
  • An open mind
  • A willingness to learn
  • A desire to win
Description

This “Strategic Marketing Plan: How to Write a Marketing Plan” course will provide you with the knowledge you need to develop a comprehensive and effective marketing plan to create new or improve your current marketing strategies and grow your business.  You'll learn how to spend your marketing time and effort on the things that will work for your business!

Take this Strategic Marketing Plan course and learn how to write a marketing plan for your business. 

</p>
Who is the target audience?
  • Entrepreneurs
  • Solopreneurs
  • Small Business Owners
  • Marketing Managers
  • Product Managers
  • Social Media Managers
  • Others looking for knowledge and insights into marketing today
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 22 Lectures Collapse All 22 Lectures 01:19:29
+
Introduction
4 Lectures 02:21

This lecture introduces and describes The Marketing Plan Seminar. Click to watch without charge.

Preview 01:03

Thank your for purchasing this course. I trust you'll find it worth the time and cost and that you'll recommend it to your friends and colleagues. Please take time to rate it, share it and provide feedback.

Preview 00:17

 What we are going to cover.

Preview 01:01

You can download a complete copy of the slides used in this presentation.  Click on "Extras" to download the pdf version.

Course Presentation Slides
20 pages
+
The Process Flow
1 Lecture 02:29

 Marketing plan development is a process with several steps. The flow is illustrated in this lecture.

Preview 02:29
+
Marketing Plan Elements
5 Lectures 09:26

 Your marketing plan should be formal and should reside where others can interact with it.

Preview 01:59

 If you fail to plan, you may be planning to fail!

Preview 00:55

 Market research is critical to the success of your marketing planning and strategy development efforts.

Preview 02:30

Here we examine the correct relationship between goals, strategies and tactics.

Elements of a Marketing Plan - 2
01:05

 We need to include information on our markets, develop our messages and select our delivery media.

Elements of a Marketing Plan - 3
02:57
+
Markets, Messages and Media
3 Lectures 06:24

The demographics of our target markets -- the prospects we wish to reach and convert to customers -- are a huge variable that must be segmented.

Who Are We Trying To Reach?
02:25

 With today's short attention spans, effective messages -- clear, concise, coherent and consistent -- are critically important.

You can use the Marketing Strategy Worksheet available at no cost at http://jonturino.com/presentation-document-links/ to help develop your messaging.

What Message(s) Are We Sending?
02:09

Media selection is important because it is the delivery mechanism for our messages to our markets.

What Media Should We Use?
01:50
+
Social Media Considerations
2 Lectures 04:29

Facebook, Twitter, LinkedIn? Personal pages or business/fan pages? These are issues to be addressed.

Social Media Considerations
02:14

It is important to have a "call to action" associated with every message we deliver to our prospective customers.

Converting Leads to Customers
02:15
+
Other Elements and Tools
2 Lectures 04:26

Making sure that your brand and logo are up-to-date and appropriate are important as well.

Other Elements To Consider
02:24

You can also use things like e-books, newsletters, trade shows and networking in your marketing strategy mix.

Other Tools In Your Arsenal
02:02
+
Some Words on Networking
2 Lectures 04:32

Networking with peers and prospects is a powerful way to promote your products or services and to build "buzz" for them.

Your Networking World
01:53

Here are some ways to make networking more fun and more effective.

Some Networking Tips
02:39
+
What's In It For You
1 Lecture 02:06

Your implementation of what you have learned should help you grow your business.

What's In It For You
02:06
+
Blatant Self-Promotion!
2 Lectures 02:16

You should be able to develop your new or revised marketing plan on your own now. But if you need help, it is available.

Packaging & Pricing
01:39

Here is my contact information should you need it.

Let's Get You A Plan
00:37
About the Instructor
Jon Turino
3.1 Average rating
6 Reviews
70 Students
2 Courses
Marketing Strategy Consultant

Jon Turino is a top-notch experienced Marketing Strategist, Power Networker and Information & Referral Source for Businesses in Portland, Oregon and beyond via email, telephone or G+ Hangout. His mission is to help businesses grow through better marketing strategies.

Jon is a dynamic, high energy marketing professional with a solid track record of driving product strategy and execution. Consummate relationship builder with demonstrated ability to forge client relationships in a variety of industries. Well regarded for being a visionary leader and a clear communicator with high credibility.

He is the author of several books, including the two newest titles on Amazon and Kindle called Inspiration Now! and The A to Z Blog Book, several courses and hundreds of presentations all over the world, many of them award-winning. He also publishes e-books available on this website including Marketing Plan Development, Presentations That Persuade and The Piano Story - Getting to "Yes" in the Sales Process.

Jon believes that there is no “one size fits all” marketing strategy. The right strategy must be tailored to your business — its size, purpose, products, and services — and to your customers’ wants, needs and buying habits. The right strategy is completely unique to your business. Jon can help you increase your exposure to prospective customers, hone your messages, choose your media and thus increase sales, market share and profitability.