How I get customers: The Complete Local Marketing Course
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How I get customers: The Complete Local Marketing Course

Learn to attract new customers, retain them, protect your reputation and build a total web presence.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
616 students enrolled
Created by Jerry Peloquin
Last updated 7/2015
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
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  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Generate more revenue for your local business
  • Explain what third party agencies are doing when they promote your business
  • Build visibility and local awareness for your business
  • Make better, more profit driven decisions about local marketing.
  • What a smart website looks like and how to get it built
  • How to build your online reputation
View Curriculum
  • No Software Needed
  • No Materials is Required

This Course outlines the strategies and tactics on how I grew a local moving company (local and long distance company) from non existence to a popular local brand and grew conversion rate from 1% to 16% in just 8 months. It will teach you how you can do it too. (And also what not to do).

This course explains and illustrates the best practices for launching a local internet marketing campaign. In this course we describe how to design, plan, launch, evaluate, and improve a local marketing campaign. How build a smart website that enhances your business and guides your customer to the quickest path to sales. Our detailed approach teaches our participants how to maximize online marketing strategies that can help move a business to the next level. We provide the means to create a cohesive an integrated marketing program that works seamlessly to maximize customer acquisition and retention.

I wrote this for the small local business owner, who wants to get their online act together even though their resources are limited, owners who want training to cover the simple things they can do on their own, because they don't have a marketing department. I wrote this for people who are on their own with or minimum help or support. I don't profess to know all your business challenges. I developed a course to empower you with marketing insight and tools I've used to get local business winning results over the span of 10 years.

Previous students have told me that they've applied just a few of the things they've learned in this course and are seeing really good results NOW! . This course is for small businesses looking for both short and long term growth, even those who are just starting a business. I produced this course to make sure you don't take the long road to growth. This course can take years off of your learning curve.

It would be wonderful if I could promise you that at the end of this course, you will have all of your hopes and dreams come true. What I can tell you is that this course can give you a significantly higher chance of success in getting measurable growth which may be a much better plan than you have right now.

This course is for the entrepreneur:

  • Who needs more people walking into their shop every on slow periods or days to help drive up existing sales.
  • Who needs more people getting on their mailing list, to get more people return visits so they can send coupons, specials and news.
  • Who needs more people clicking through to my website to help drive visits and appointments.
  • Who needs more potential clients calling in, in order to convert more leads to paying clients.

At the end of this rainbow and you have implemented successfully understood these strategies and tactics. You can achieve the following:

  • Help you fill those slow periods during the week
  • Add a few more customers per day
  • Increase your customer base from last year
  • Significant impact the growth of your web visitors from last year
  • Help build trust and authority with your target market

And if you want to take your marketing knowledge and skills to the next level, I included the e-book, More customers: The ultimate Marketing Playbook for FREE to also use as a reference guide.

Who is the target audience?
  • Successful learners will have a basic knowledge of the internet, Google search, and general marketing principles.
  • Marketing students
  • Small Business Owners
  • Marketing Consultants
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Curriculum For This Course
12 Lectures
Introduction: Know thy Business Model
1 Lecture 04:12
Customer Acquisition
4 Lectures 37:05

The Student will how to create visibility for their business and drive more traffic to their stores and website

Preview 09:15

Customer Aquisition Part 2

In this lecture the student will learn how to uncover his customers or competitor's customers' profile (demo graphics, behavior, expectations etc.) with the intention of creating content that addresses your customer concerns, intentions and location.

Unit 1: the Acquisition mindset

Unit 2: Four ways to identify who your customers are

Unit 3: What's Your Customers' Path?

Unit 4: The Top Marketing channels that influence your customers

Unit 5: Link Building and increasing your local search engine results

Unit 6: The purpose of your content

Unit 7: Outsourcing your content

Unit 8: How to Conduct a Business Evaluation and use it effectively?

Unit 9: Why your customers might not do business with you

Customer Aquisition Part 3

In this lecture the student will learn how a business model work, how to build a marketing campaign, reach your target audience before and after the sale and manage your reputation online.

Unit 1: The 5 Components of a marketing campaign that works for any local business

Unit 2: How to gain more attention from prospective customers?

Unit 3: The Power of citations:

Unit 4: How to distribute your Business information to the World Wide Web

Unit 5: The Power of SEO

Unit 6: Using Google Adwords for local visibility:

Unit 7: Using Facebook Ads

Unit 8 Using Daily Deals:

Unit 9 Using PR:

Unit 10 How to influence prospective customers to buy from you?

Unit 11: Setting Sales Goals for your marketing campaigns

Unit 12: How to keep customer coming?

Unit 13 The Power of using Email Marketing:

Unit 14: How to Maintain Good Reviews & Customer Satisfaction

The Customer Acquisition Mindset
Customer Retention
1 Lecture 05:19

In this lecture the student will learn the value of retaining customers, how to target your best customers, how to motivate them to action and the technology to manage it.

Unit 1: Building Retention

Unit 2: Understanding Customer Lifetime Value to marketing

Unit 3: The Value of Loyalty Cards

Unit 4: Sample Loyalty Campaign Types

The Customer Retention Mindset
Managing Your Reputation
1 Lecture 08:58
The Reputation Mindset
Your Business Model Website
1 Lecture 09:45

In this lecture the student how to build a customer centric website and one that complements your business model and business goals

Unit 1: Top Mistake most businesses make

Unit 2: What is the goal of your site?

Unit 3: How to make your website an extension of your business

Unit 4: How to optimize your website for Businesses for multiple locations

Unit 5: Test your website

Unit 6: The Best way to get an SEO audit

Unit 7: Optimizing your website for Search locally

Unit 8: How to create a Top Lead generation system for your website

Unit 9: How your website must function

Unit 10: Using WordPress, plugins and Hosting

Building the Smart Website
The Marketing Calendar
1 Lecture 02:50

In this lecture the student will learn the value of a marketing calendar, the different types, how to manage it, technology to use and example campaigns to launch.

Unit 1: What's a marketing calendar?

Unit 2: Using Google Calendar to manage your marketing campaigns

Unit 3: Using WordPress Editorial Calendar Plugin (FREE)

Unit 4: Who's Responsible for managing the calendar?

Creating and Managing the Marketing Calendar
Marketing tools I use for Acquisition, Retention and Reputation
3 Lectures 21:41
The Marketing Tools Part 1

Marketing Tools Part 2

About the Instructor
Jerry Peloquin
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616 Students
1 Course
The Marketing Architect at Udemy

I'm Jerry Peloquin, a founding member of the now legendary rock band, the Jefferson Airplane, author of the Ultimate Local Marketing Playbook and an Organizational Psychologist and Instructional Designer with 30 years of training development experience. I served as Technical Training Manager for Honda America Mfg. and as a consultant to US Agency for International Development.I've designed and developed hundreds of manuals, job aids, and training documentation.