This Course outlines the strategies and tactics on how I grew a local
moving company (local and long distance company) from non existence to a
popular local brand and grew conversion rate from 1% to 16% in just 8
months. It will teach you how you can do it too. (And also what not to
This course explains and illustrates the best practices for launching a local internet marketing campaign. In this course we describe how to design, plan, launch, evaluate, and improve a local marketing campaign. How build a smart website that enhances your business and guides your customer to the quickest path to sales. Our detailed approach teaches our participants how to maximize online marketing strategies that can help move a business to the next level. We provide the means to create a cohesive an integrated marketing program that works seamlessly to maximize customer acquisition and retention.
I wrote this for the small local business owner, who wants to get their online act together even though their resources are limited, owners who want training to cover the simple things they can do on their own, because they don't have a marketing department. I wrote this for people who are on their own with or minimum help or support. I don't profess to know all your business challenges. I developed a course to empower you with marketing insight and tools I've used to get local business winning results over the span of 10 years.
Previous students have told me that they've applied just a few of the things they've learned in this course and are seeing really good results NOW! . This course is for small businesses looking for both short and long term growth, even those who are just starting a business. I produced this course to make sure you don't take the long road to growth. This course can take years off of your learning curve.
It would be wonderful if I could promise you that at the end of this course, you will have all of your hopes and dreams come true. What I can tell you is that this course can give you a significantly higher chance of success in getting measurable growth which may be a much better plan than you have right now.
This course is for the entrepreneur:
At the end of this rainbow and you have implemented successfully understood these strategies and tactics. You can achieve the following:
And if you want to take your marketing knowledge and skills to the next level, I included the e-book, More customers: The ultimate Marketing Playbook for FREE to also use as a reference guide.
The Student will how to create visibility for their business and drive more traffic to their stores and website
In this lecture the student will learn how to uncover his customers or competitor's customers' profile (demo graphics, behavior, expectations etc.) with the intention of creating content that addresses your customer concerns, intentions and location.
Unit 1: the Acquisition mindset
Unit 2: Four ways to identify who your customers are
Unit 3: What's Your Customers' Path?
Unit 4: The Top Marketing channels that influence your customers
Unit 5: Link Building and increasing your local search engine results
Unit 6: The purpose of your content
Unit 7: Outsourcing your content
Unit 8: How to Conduct a Business Evaluation and use it effectively?
Unit 9: Why your customers might not do business with you
In this lecture the student will learn how a business model work, how to build a marketing campaign, reach your target audience before and after the sale and manage your reputation online.
Unit 1: The 5 Components of a marketing campaign that works for any local business
Unit 2: How to gain more attention from prospective customers?
Unit 3: The Power of citations:
Unit 4: How to distribute your Business information to the World Wide Web
Unit 5: The Power of SEO
Unit 6: Using Google Adwords for local visibility:
Unit 7: Using Facebook Ads
Unit 8 Using Daily Deals:
Unit 9 Using PR:
Unit 10 How to influence prospective customers to buy from you?
Unit 11: Setting Sales Goals for your marketing campaigns
Unit 12: How to keep customer coming?
Unit 13 The Power of using Email Marketing:
Unit 14: How to Maintain Good Reviews & Customer Satisfaction
In this lecture the student will learn the value of retaining customers, how to target your best customers, how to motivate them to action and the technology to manage it.
Unit 1: Building Retention
Unit 2: Understanding Customer Lifetime Value to marketing
Unit 3: The Value of Loyalty Cards
Unit 4: Sample Loyalty Campaign Types
In this lecture the student how to build a customer centric website and one that complements your business model and business goals
Unit 1: Top Mistake most businesses make
Unit 2: What is the goal of your site?
Unit 3: How to make your website an extension of your business
Unit 4: How to optimize your website for Businesses for multiple locations
Unit 5: Test your website
Unit 6: The Best way to get an SEO audit
Unit 7: Optimizing your website for Search locally
Unit 8: How to create a Top Lead generation system for your website
Unit 9: How your website must function
Unit 10: Using WordPress, plugins and Hosting
In this lecture the student will learn the value of a marketing calendar, the different types, how to manage it, technology to use and example campaigns to launch.
Unit 1: What's a marketing calendar?
Unit 2: Using Google Calendar to manage your marketing campaigns
Unit 3: Using WordPress Editorial Calendar Plugin (FREE)
Unit 4: Who's Responsible for managing the calendar?
I'm Jerry Peloquin, a founding member of the now legendary rock band, the Jefferson Airplane, author of the Ultimate Local Marketing Playbook and an Organizational Psychologist and Instructional Designer with 30 years of training development experience. I served as Technical Training Manager for Honda America Mfg. and as a consultant to US Agency for International Development.I've designed and developed hundreds of manuals, job aids, and training documentation.