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The Greeting Card Business: Design and Sell Your Own Cards

Learn about working in the greeting card industry.
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8 students enrolled
Created by Kate Harper
Last updated 2/2017
$15 $20 25% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 13 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

This class is for the artist, cartoonist, photographer or crafter who wants to learn about the greeting card business. Whether you want to sell cards into stores, sell online, license to publishers, or work at a company, this course will cover the fundamentals of how to get started in the greeting card business.Topics of this course include the professional card design such as themes, colors, patterns, text, and sizes, and how to get your cards into the marketplace through stores, apps and licensing. There is a final project to create six cards and the option to post them in an online community gallery. This class is taught by Kate Harper, a designer who has worked in the card industry for 20 years and has published over a 1,000 cards. She writes a blog on new trends in the greeting card business and does interviews and industry research on the market. She also moderates a greeting card design community group.

Who is the target audience?
  • Artists, crafts people, designers, illustrlators, Entrepreneurs, and graphic designers.
What Will I Learn?
Create a card collection.
Six ways to work in the greeting card industry
Three parts of a card.
Licensing cards to app makers.
Write sentiments for expanded sales..
How to make a card out of any art.
The top selling occasions.
Where and how to sell cards.
Understand national distribution.
Best sizes for cards.
View Curriculum
  • Basic craft skills or knowledge of how to use art supplies to create a greeting card. Computer experience is helpful but not necessary.
Curriculum For This Course
Expand All 28 Lectures Collapse All 28 Lectures 01:06:13
Six Ways to Enter the Greeting Card Business
4 Lectures 14:32
Traditional Ways to Enter the Greeting Card Business

Online Card Business

Easy Entry into the Card Business

Rank Your Interest
Look at the chart about the different ways you can enter the greeting card business and rank the order 1, 2, 3, 4, 5, 6 of ways you would like to try. Note: The green boxes indicate easy entry into the business, but this does not mean you cannot try the other ways. For example, if you have experience in computer graphics, working for a company might also be an easy entry for you.

Pick Your Way to Work in the Card Industry
Card Sizes
1 Lecture 04:29
Card Sizes
Three Parts of a Greeting Card
15 Lectures 22:20
Introduction to Symbols

Play the Symbols Game

Symbols Game Answers


Play the Text-Space Game

Text-Space Answers

Create Six Cards With Symbol and Background

Writing Sentiments

Text Challenge Birthday Card

Text Challenge Birthday Card Answer

Text Challenge Thank You Card

Text Challenge Thank You Card Answers

Create Six Sentiments

Sender Recipient Chart
1 Lecture 04:09
Homemade Fonts
Make a Card Out of Anything
1 Lecture 05:06
Selling Cards
1 Lecture 09:29
Selling Cards
Create a Card Line
3 Lectures 02:41
Create a Card Line

Final Project

Thank You!
About the Instructor
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8 Students
1 Course
Professional Greeting Card and Gift Designer

I have worked in the greeting card industry for over 20 years and continue to enjoy the experience of putting my designs out into the world. I have published my own card line and placed them in over 2,000 retail stores nationwide, and I have also licensed designs to other publishers for royalties. From my years of experience in this business, I understand the nuts and bolts of the industry, and the common obstacles beginners face. My motto is "In the greeting card business, there is always room for someone new with a good idea."  

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