Digital Marketing Concepts: Lead Generation Fundamentals

شما یکی از مهمترین مبانی بازاریابی دیجیتال جهت تبدیل بازدید کننده به مشتری و فروش بیشتر را به زبان فارسی فرا خواهید گرفت
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  • Lectures 10
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages Persian
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 Persian

Course Description

In One Word: Leads Are Money. Leads Are The Most Important Reliable Metric For Marketers.


Please kindly note that this course is in Persian (Farsi) Language.

لطفا توجه فرمایید که این دوره به زبان فارسی می باشد


Main important activity of all marketers is Lead generation. It should be part of your daily tasks and should have high-priority.

But what is the meaning of Lead and how we can generate more Leads for our business?

If you have probably heard about inbound marketing, you have then heard about Lead Generation a lot. Considering the marketing funnel and life cycle of a customer, from the time that people enter the funnel up to the time that they become a buyer, Lead Generation plays the main role.

Leads are those people who are going to pay us money and use our products and services, so, the procedure to converting crowd to Leads is very vital for every business.

So, you can say that Lead = Money and then look at Lead Generation as a procedure to generate more money.

This course covers the concept and fundamental structure of Lead generation in a very simple language.

At the end of the course, you will have enough understanding about Lead Generation and its importance for your business. Also, you will have in-depth knowledge about different building materials of a successful Lead Generation process.

You will learn about 4 main fundamental sections of a successful Lead generation procedure, including:

  • Compelling Offers
  • Landing Pages
  • Call To Actions
  • Capture Forms

And then you will learn how to use different channels to leverage your Lead Generation tasks.


Please kindly note that this course is in Persian (Farsi) Language.

لطفا توجه فرمایید که این دوره به زبان فارسی می باشد


What are the requirements?

  • Basic knowledge about Inbound Marketing and Digital Marketing concepts
  • Understanding Marketing funnel and customer life cycle

What am I going to get from this course?

  • Basic knowledge about the Lead Generation concepts and fundamentals
  • Ability to recognize 4 main building blocks of Lead Generation process

Who is the target audience?

  • Small and Meduim size sales and marketing teams
  • Entrepreneurs who want to apply Inbound marketing concepts into their business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Instructor Notes
Course Timeline
What is a Lead?
3 questions

Answering this question is very critical and shows your understanding about a Lead

Section 2: Importance Of Offers
Creating Irresistible Offer
Important Considerations for Offers
6 questions
Section 3: Call-To-Actions (CTA)
Calls-To-Action That Works
Important Considerations about CTAs
4 questions
Section 4: Landing Pages
Landing Pages That Convert
Landing Page Design Considerations
6 questions
Section 5: Capture Forms
Optimized Forms
Capture Forms
5 questions
Section 6: Promotion Channels
Multi Channel Lead Generation
Multi Channel Lead Generation
7 questions
Section 7: Conclusion
Final Words

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Instructor Biography

Mahmood Bashash, Digital Marketing Specialist, Consultant, Speaker, Author

Mahmood Bashash holds an Electronics Engineering degree. He has worked as a computer programmer in one of leading software companies in Iran for 5 years. His talent and leadership ability made him one of the top managers and team leaders in the company.

Mahmood then set up his own business, dedicated to Web development, Internet marketing and social media, and run the company for 4 years. His young team, and his passion for doing the right thing, cased his company to be ranked among the top 5 companies in Iran in the Web development industry. He managed numerous clients, from small companies through to large enterprises.

After moving to the United Arab Emirates in 2005, Mahmood established his own company there, and continued to work in the same field. His company, 'eBiz International', has since built up a consistent reputation for serving clients with the best quality.

Mahmood Bashash is a good speaker, blogger and author, and he has always been his own boss. He believes on his personal abilities and passions, and has always acted as an entrepreneur.

Mahmood has run different seminars, and his performance in front of the public is outstanding. He is a good teacher and a perfect student. He never stops learning.

Mahmood's personal website offers marketing articles, eCourses, and eBooks in the Persian language. It is one of the main sources of original content, and all of his articles have been re-printed in different magazines, newspapers and Websites.

Mahmood is also running an English language blog, goVisible, which is focused on providing content and advice to businesses to help them to achieve more visibility in the online world.

His interest in teaching has been the main reason for him wanting to setup an online certificate, Digital Marketing Certified. His goal is to provide different courses for prospective students to choose from, and to issue valid certificates from authorised entities to those who graduate.

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