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Digital Marketing Concepts: Lead Generation Fundamentals

شما یکی از مهمترین مبانی بازاریابی دیجیتال جهت تبدیل بازدید کننده به مشتری و فروش بیشتر را به زبان فارسی فرا خواهید گرفت
4.4 (24 ratings)
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321 students enrolled
Last updated 5/2015
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Basic knowledge about the Lead Generation concepts and fundamentals
Ability to recognize 4 main building blocks of Lead Generation process
View Curriculum
  • Basic knowledge about Inbound Marketing and Digital Marketing concepts
  • Understanding Marketing funnel and customer life cycle

In One Word: Leads Are Money. Leads Are The Most Important Reliable Metric For Marketers.


Please kindly note that this course is in Persian (Farsi) Language.

لطفا توجه فرمایید که این دوره به زبان فارسی می باشد


Main important activity of all marketers is Lead generation. It should be part of your daily tasks and should have high-priority.

But what is the meaning of Lead and how we can generate more Leads for our business?

If you have probably heard about inbound marketing, you have then heard about Lead Generation a lot. Considering the marketing funnel and life cycle of a customer, from the time that people enter the funnel up to the time that they become a buyer, Lead Generation plays the main role.

Leads are those people who are going to pay us money and use our products and services, so, the procedure to converting crowd to Leads is very vital for every business.

So, you can say that Lead = Money and then look at Lead Generation as a procedure to generate more money.

This course covers the concept and fundamental structure of Lead generation in a very simple language.

At the end of the course, you will have enough understanding about Lead Generation and its importance for your business. Also, you will have in-depth knowledge about different building materials of a successful Lead Generation process.

You will learn about 4 main fundamental sections of a successful Lead generation procedure, including:

  • Compelling Offers
  • Landing Pages
  • Call To Actions
  • Capture Forms

And then you will learn how to use different channels to leverage your Lead Generation tasks.


Please kindly note that this course is in Persian (Farsi) Language.

لطفا توجه فرمایید که این دوره به زبان فارسی می باشد


Who is the target audience?
  • Small and Meduim size sales and marketing teams
  • Entrepreneurs who want to apply Inbound marketing concepts into their business
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 01:05:29
4 Lectures 13:05

Answering this question is very critical and shows your understanding about a Lead

Who is a Lead?
3 questions
Importance Of Offers
1 Lecture 12:10
Creating Irresistible Offer

Important Considerations for Offers
6 questions
Call-To-Actions (CTA)
1 Lecture 06:31
Calls-To-Action That Works

Important Considerations about CTAs
4 questions
Landing Pages
1 Lecture 09:04
Landing Pages That Convert

Landing Page Design Considerations
6 questions
Capture Forms
1 Lecture 07:37
Optimized Forms

Capture Forms
5 questions
Promotion Channels
1 Lecture 15:04
Multi Channel Lead Generation

Multi Channel Lead Generation
7 questions
1 Lecture 01:58
Final Words
About the Instructor
4.7 Average rating
46 Reviews
514 Students
2 Courses
Digital Marketing Specialist, Consultant, Speaker, Author

Mahmood Bashash holds an Electronics Engineering degree. He has worked as a computer programmer in one of leading software companies in Iran for 5 years. His talent and leadership ability made him one of the top managers and team leaders in the company.

Mahmood then set up his own business, dedicated to Web development, Internet marketing and social media, and run the company for 4 years. His young team, and his passion for doing the right thing, cased his company to be ranked among the top 5 companies in Iran in the Web development industry. He managed numerous clients, from small companies through to large enterprises.

After moving to the United Arab Emirates in 2005, Mahmood established his own company there, and continued to work in the same field. His company, 'eBiz International', has since built up a consistent reputation for serving clients with the best quality.

Mahmood Bashash is a good speaker, blogger and author, and he has always been his own boss. He believes on his personal abilities and passions, and has always acted as an entrepreneur.

Mahmood has run different seminars, and his performance in front of the public is outstanding. He is a good teacher and a perfect student. He never stops learning.

Mahmood's personal website offers marketing articles, eCourses, and eBooks in the Persian language. It is one of the main sources of original content, and all of his articles have been re-printed in different magazines, newspapers and Websites.

Mahmood is also running an English language blog, goVisible, which is focused on providing content and advice to businesses to help them to achieve more visibility in the online world.

His interest in teaching has been the main reason for him wanting to setup an online certificate, Digital Marketing Certified. His goal is to provide different courses for prospective students to choose from, and to issue valid certificates from authorised entities to those who graduate.

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