The Essential Guide to Modern Sports Writing
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The Essential Guide to Modern Sports Writing

A Writer's Guide to Gaining Exposure and Standing Out from the Crowd
4.6 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
332 students enrolled
Created by Lang Greene
Last updated 6/2016
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
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  • 3.5 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Why being active on social media is mandatory for sportswriters in today's competitive landscape
  • Why finding your own niche and unique voice is critical in differentiating yourself from other writers
  • Why you need to consistently write high quality content to keep your audience's attention
  • Understand the importance of building and protecting your own personal brand
  • How to avoid losing credibility online and successfully navigate the pitfalls of social media
  • Gain valuable tips and tricks from other experienced sports writers that will serve as guest lecturers throughout the course
  • Identify the advantages / disadvantages of creating your own blog versus joining an established outlet and deciding which is the right fit for you
  • Learn proven story writing tips that will push your content to the next level
View Curriculum
  • Basic understanding of writing
  • The desire to improve your writing career

What’s up good people? Thanks so much for giving my course an extended look. I am appreciative of your time and extremely humbled to be considered.

A little background on me, my father was a professional boxer in the 1960s so the presence of sports were a significant part of my upbringing. Whether I was playing organized sports, watching sporting events on television or having spirited debates with friends and family about the game, sports has always loomed large – continually serving as the soundtrack of my life.   

I began my sports writing career in the early 2000s and have had the opportunity to write for mainstream outlets such as USA Today Sports, Lindy’s Sports Annual and Examiner. I have also written for major outlets such as HOOPSWORLD, Fight Hype, Boxing Scene, Basketball Insiders and a host of other publications.

I have also been featured as an expert guest on ESPN Radio, Yahoo Sports Radio, CBS Radio, NBC Radio and a plethora of other podcasts throughout the country.

The biggest takeaway from my background that I want to stick with you is the fact I have been able to take a childhood passion and turn it into an enjoyable career. I would be honored to have the opportunity to assist you in doing the same. 

My goals for this course is to help you understand how to thrive in today’s modern sports writing climate, the importance of establishing your personal brand, how to treat your fans and followers and the necessity of being active on social media.

This course will also dive into the advantages and disadvantages of creating your own blog or opting to join an established outlet. We will also cover why you should trust your uniqueness as a writer and the importance of checking your ego at the front door.

The journalistic landscape has changed dramatically over the past 20 years. For starters, in today’s competitive environment just having strong writing skills won’t do the trick. We’ll thoroughly cover why today’s writer needs to have more in their repertoire than just a strong pen game.

Once again, thanks for giving this course a strong look and hopefully you will decide to enroll today. I look forward to building a long lasting professional relationship with you.

- Lang

Who is the target audience?
  • Although we focus on sports writing, this course is designed for aspiring writers looking to gain an edge in their journalistic pursuits
  • Writers who are looking to sharpen their respective skill set, build their brand, strengthen their social media presence and gain tips on how to produce high quality content
  • This course is NOT designed for those with no understanding of basic writing techniques
  • This course is NOT designed for those looking for step-by-step guidance on how to write a story or those looking to learn the basics of sentence structure
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Curriculum For This Course
29 Lectures
The Essential Guide to Modern Sports Writing ---- Course Expectations
2 Lectures 13:36

In this lecture I will provide information on my background and give an extended overview on what students can expect to learn throughout this course.

Preview 06:07

We will discuss the importance of checking your ego at the front door. Some of the best experiences that will shape your writing career will come in the form of grunt work. Pay your dues!

Preview 07:29
The Importance of Building and Protecting Your Personal Brand
4 Lectures 51:14

Writers are naturally confident. Writers can also develop a huge ego over time. Remain humble and actively seek feedback from your audience. Proactively addressing holes in your game will assist in getting you to the top --- and help you stay there.

Preview 06:46

One of the most challenging tasks for writers is to find their own voice. But even after finding their voice, writers continually have problems believing their voice has the right stuff. This lecture talks about the challenges and the need to have confidence in your own skill set. 

The Challenge of Finding Your Voice and Developing a Niche

Practice makes perfect and there's no better way to sharpen the tools in your arsenal than to consistently create content. Repetition helps us get better. No matter how good you may be, you're only as good as your last piece of content. Hone your skills! 

Write Often, Write Often and Write Often. Did We Mention You Should Write Often?

Don't assume a reader knows all of the backstory on a particular topic. It will be your responsibility, as a writer, to fill them in accordingly. Take a few minutes before diving into a story to properly plot your strategy for the content you're creating. A solid research and planning strategy typically separates the "good" writers from the true elites in the business. 

The Importance of Implementing a Strong Research and Planning Strategy
Tackling the World of Social Media
5 Lectures 27:04

This lecture covers the various social media platforms where a writer can gain additional exposure. 

Facebook, Twitter, Instagram, YouTube and Vine are all platforms with millions of users that are constantly looking for fresh content and open to discovering new people. 

The lecture will provide students with best practices on how to grow their social media presence on these platforms while also diving into the impact social media has had on the writing industry since its inception. 

Students that purchase this course will also receive all of my personal contact information at the end of this course. 

Social Media: Get Active, Stay Active and Remain Relevant

In this short lecture we further reinforce the point that social media is one of the most important avenues for writers in today's competitive landscape. 

Having a strong presence on social media allows you to gain exposure, develop your brand and keep your core audience engaged. Best of all for you, most of these platforms are FREE to use. FREE, I said. 

Reinforcing the Point that Social Media is Here to Stay, Take Advantage

Introduction of special guest speaker Bill Ingram, a veteran writer with nearly 20 years of experience covering professional sports. Bill has served as one of my mentors and I highly suggest finding one to aid in your writing journey. Bill's advice has been tremendous throughout the years. 

Introduction of Special Guest Speaker Bill Ingram

This lecture will be taught by Bill Ingram, a veteran sports writer with over 20 years of experience covering the professional game. Bill informs students on how social media has impacted the writing industry while helping to even the playing field for writers competing against larger outlets.

Preview 06:43

While there are certain aspects of social media great to utilize for the "fun" factor, writers should always be cognizant of their personal image online - especially on social media. 

The lecture will reinforce the importance of being consistent in your approach to social media and the need to develop a personal code of conduct on these platforms. 

Social Media: Respect Your Personal Brand, Be Consistent
Navigating the Dangers of Social Media as a Writer
3 Lectures 29:37

Social media can be extremely fun and it's a great space to engage with your core audience, but sportswriters should always understand that their credibility can be compromised at any moment.

In this visual example we'll show you how a series of tweets by a sportswriter went viral and was met with instant criticism from the professional athletes he was covering and fans of the sport. This lead many to question his credibility and even his ethics as a journalist.


Your Credibility and Reputation can be Damaged in Mere Seconds on Social Media

More than ever, fans have direct access to writers due to the emergence of social media. Most of the times these fans are respectful and drive constructive conversation. But when the criticism ultimately comes your way ... maintain a level head and handle it like a pro. Don't let them see you sweat. 

Social Media: Stay Cool and Handle the Criticism Like a Pro

While it's important to be active on social media in today's competitive environment, here is a reminder that posting your work on these platforms doesn't necessarily lead to more traffic to your blog or website.

Posting Your Work on Social Media Doesn't Always Equate to Traffic Generation
Creating a Sports Blog - Advantages, Challenges and Tips
4 Lectures 18:25

It has never been easier to start your own blog and there are numerous resources available for writers looking to start one immediately. However many blogs ultimately fall victim to the same ailment ... the failure to produce consistent content. 

Post Content Consistently

One of the advantages of creating and running your own blog is the freedom to call the shots as you see fit. From advertising spend, types of content, editorial practices and the philosophical direction of the outlet. 

The BUCK truly does stop with you.

Advantage: The BUCK Stops with You

One of the disadvantages of creating and running your own blog is the fact all of the decisions stop at your desk, potentially leaving you with little time to focus on writing. From advertising spend, budgets, acquiring talent, payroll, approving types of content and editing ... it all falls on your shoulders.  

The BUCK truly does stop with you and for some this is a disadvantage.

Disadvantage: The BUCK Stops with You

Securing respect and earning a strong reputation isn't accomplished overnight. With the proliferation of independent websites in the market today, the road to credibility will be a strenuous and tedious journey. 

Disadvantage: The Road to Credibility will be Strenuous and Tedious
Joining an Established Outlet - Advantages and Disadvantages
6 Lectures 35:30

Joining an established outlet means being able to tap into their already built audience. Take advantage!

Advantage: Inheriting an Already Strong, Built-in Fan Base

When you associate yourself with a brand there will be plenty of positive perks, but remember that any missteps from one of your teammates will also become part of your permanent record too. 

Whether you like it or not, the phrase "guilty by association" continues to hold true.  

Disadvantage: Your Teammates Missteps Become Yours Too

Building consistent traffic on a newly created website is hard work, but an established outlet already has a solid stream of consumers looking for content. 

A brand with established credibility that gives you the stamp of approval, instantly will raise your profile. 

Advantage: More Exposure, Easier Road to Credibility

Choosing to write for an outlet means losing the creative control you would have enjoyed had you decided to manage your own website. 

Disadvantage: Less Flexibility from Editor / Publisher

Website owners have many responsibilities and wear plenty of hats ... 24/7 365 days of the year. But as a writer for an established outlet you will be free of some of these burdens ... and able to focus on just writing high quality content.

Advantage: More Freedom to Focus on Writing

Plenty of strong of content have not been read in their entirety because the author fails to get to the main point quick enough before the reader loses interest. Don't let this happen to you. DO NOT bury your lead.  

Preview 06:39
Story Writing Tips that Work
4 Lectures 19:38

Each day there are only a limited amount of new stories available to cover and hundreds of outlets reporting on these same events. The need for you to differentiate yourself when covering these popular topics is key. 

Stop following the crowd and add something NEW to the story. Differentiate yourself. 

Add Something NEW to the Conversation

Audiences love writers who aren't afraid to take a stance on a topic whether they agree with the stated opinion or not. Taking a well crafted and thought out stance drives dialogue and a level of respect from your audience.

Be Brave: Take a Stance

Every story you write doesn't have to be a home run. This is a marathon, not a sprint. 

Avoid Swinging for the Fences Every Time at the Plate

The best writers are able to clearly communicate all angles of a particular story to their audience without "home team" bias. Carry yourself as an expert and remove the "fan" emotion. 

Pro Tip: Stop Thinking Like a Fan and Position Yourself as an Expert
Resources for Future GROWTH
1 Lecture 02:46

Congratulations on finishing this course! I also want to sincerely thank you for purchasing this course and giving me an opportunity. Much appreciated. 

As a token of my appreciation, I am providing all of my personal contact information for those of you that would like to keep in touch post course. I am highly accessible and pride myself on responding to those who reach out. 

Please download the enclosed PDF file for all of my contact info and I look forward to connecting with you in the near future. Best. LG.

Lang Greene Personal Contact Information - Reach Out Anytime
About the Instructor
Lang Greene
4.6 Average rating
13 Reviews
1,107 Students
2 Courses
Experienced Analyst / Strategist

I also have over 15 years of corporate experience working for Fortune 100 companies such as the United Parcel Service, Liberty Mutual Group and Allstate Corporation. 

I also have over 10 years experience covering a wide variety of professional sports. I have previously written for leading outlets such as USA Today Sports, HOOPSWORLD, Lindy's Sports Annuals, Fight Hype, Boxing Scene and Examiner.  

I currently work in digital marketing engagement for a leading brand and also serve as a senior NBA writer for Basketball Insiders where I cover the Atlanta Hawks and the National Basketball Association at large. 

My goal is to develop high quality training courses filled with tips and tricks that I wish I had available when I first started my career. 

My courses will provide you with the necessary knowledge to help you take your career to the next level. 

My growth as a professional over the years wouldn't be possible if it weren't for industry veterans investing their time in order to show me the true tricks of the trade. 

So, this is my story. But since I have your attention, I want to ask you a question.

Do you want some help?

Are you looking to sharpen your tools, gain more exposure and get an edge on your competition?   

Great, because I am sure I can help you. Feel free to use the links in my bio to contact me if you would like to discuss further. I'm highly accessible and here to offer my expertise. Looking forward to our partnership.