Startup Funding: Getting You All Set to Pitch to Investors

Learn how your Startup can pitch for funding from Startup Investors: Prepare, Plan and Pitch your Business for Success
  • Lectures 34
  • Video 5 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Learn how your Startup can pitch for funding from Startup Investors: Prepare, Plan and Pitch your Business for Success

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Over 1,300 Students have already Enrolled in this Startup Course!!! This Course is $197 until 28 Feb 2015.

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DO YOU WANT TO KNOW THE SECRETS OF GETTING YOUR STARTUP READY FOR INVESTORS?

DO YOU WANT TO AVOID THE COMMON PITFALLS AND MISTAKES MADE BY STARTUPS?

TIME IS MONEY AND YOUR STARTUP WON'T GET A SECOND CHANCE WITH AN INVESTOR!

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COMPLETE WITH:

  • A STARTUP BUSINESS PLAN TEMPLATE
  • A STARTUP FINANCIAL PLAN TEMPLATE
  • A DETAILED STARTUP INVESTOR READINESS CHECKLIST

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Start Planning for your Startup's Funding Round today!

Over 27 Lectures and nearly 2 hours of Video Lectures in which I give you detailed actionable instruction for your Startup Funding on what you need to do and what NOT to do!

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"Every Startup Team Needs to Take This Course Sooner Rather than Later. John Colley lays it out clearly in this no-nonsense guide to getting funding from venture capitalists. Watch this course long before it is time to start looking for financial help."

Mike Palmer, 5 Stars

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You Will Learn...

  • How to Communicate Your Startup's Vision
  • How to Prepare a Startup Business Plan
  • How to Prepare a Startup Financial Plan
  • What is important in Both Startup Plans
  • The Detailed Art of Pitching Your Startup to Investors
  • What is Important to Investors who invest in Startups

You will also also get a PDF SlideDeck Notes for Every Lecture! - Share with your whole Startup Team and you can then teach them!

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"In this course, John has pulled together what can be a complex subject in a series of logical steps. He has clearly done this by virtue of his wide experience in this area, and it will be of immense help to all entrepreneurs looking to raise finance for their businesses. An excellent programme."

Jermy Devlin-Thorp, 5 Stars

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Bonus! - I also include a Template for your Startup Pitching Deck for you

If you are raising startup capital the chances are this is your first time and yet the people to whom you are pitching have done this dozens of times.

You need to overcome this Experience Deficit and ensure that when your Startup gets its one shot at pitching investors you are professional, well organised and that you deliver a concise and relevant message. Its hard enough to get startup funding; without the proper preparation, its nearly impossible.

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I want you to learn how to close the Startup Experience Deficit!

Have I missed a Startup Funding topic you would like covered?

Have a question relating to this Startup Funding course?

Message me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

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"Whether you are just starting out with an idea or have already drafted your business plan and pitch slides this program will help immensely. I was able to fine tune my business plan and turn it into something that has a clear, concise message. Cheers for the investor checklist and sample pitch slides!"

Quizbuk, 5 Stars

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What are the requirements?

  • No prerequisites of knowledge or materials

What am I going to get from this course?

  • Over 34 lectures and 5 hours of content!
  • You will be able to get your Startup Investor Ready
  • You will learn how to communicate your Startup's Vision to Investors
  • You will be able to create a Business Plan for your Startup
  • You will know how to pitch your Startup to Investors
  • You learn the pitfalls of a Startup Pitch and how to avoid them
  • You will understand what Investors are looking for in a Startup

What is the target audience?

  • Aspiring Entrepreneurs
  • Startup Entrepreneurs
  • Startup Business Owners
  • Entrepreneurs who are planning a Startup
  • Startup Chief Financial Officers

Curriculum

Section 1: Introduction
04:26

This Brief video introduces the course and its content.

 0:00 Introduction 
 0:20 Let me tell you who I am 
 0:38  Step by Step Guide to Investor Readiness 
 0:45: Target Audience - Any Investor seeking to raise external capital 
 0:59: The Benefit - Thorough preparation prior to approaching an Investor 
 1:08: Suitable for Any Entrepreneur - no pre-knowledge or materials required 
 1:18 Summary of the 10 Core Videos which comprise the course 
 3:26 Each Lecture has a Slide Deck and accompanying Lecture Notes in an Appendix 
 3:35 Course Bonus Materials 
 3:50 Thank you for your time, I hope you enjoy the Course 
 4:00 Any Questions? Where to Find Me 

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

01:14

In this Lecture I briefly introduce myself. I explain why I created this Course and why my primary objective is your success.

How to Contact John Colley
Preview
2 pages
9 slides

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Section 2: Getting Started
08:34

In this Lecture, I introduce some of the key factors and issues relating to early stage companies to help new entrepreneurs gain some understanding of the underlying frameworks involved in raising external capital from investors.

 0:00 Introduction 	
 1:01 Key Factors: Market, Problem, Solution, Business Model, Team, Plan 	
 3:52 Characteristics: Sustainable, Execution, Vision, Competition, Differentiation, Funding 	
 6:19 Life Cycle: Seed, Prototype, Product, Customer, Market, Scale 	
 8:27 Link to Next Lecture - Communicating Your Vision 	

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

10 slides

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

Getting Started
3 questions
Section 3: Communicating Your Vision
03:04

In this Lecture I discuss the importance of being able to communicate your vision and your business to investors quickly, concisely and convincingly. I do not like the term "elevator speech" and I try to avoid it but this is what we are talking about
 0:00 Introduction 					
 0:17 Relax and Be Engaging 					
 0:35 Back of a Business Card 					
 0:43 Communication: What? Who are You?, Grab/Hook, Traction, Stage, Funding 					
 2:01 Back to Basics: Pain, Solution, Benefits, Target Market, Competition,  Business Model 					
 2:22 Potential: Market Size, Scalability, Differentiation, Potential, Execution,  Screening Out 					
 2:54: Introduction to the next Lecture: The Business Plan 					

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

13 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

Communicating Your Vision
3 questions
Section 4: The Business Plan; Overview and Communication
07:30

In this Lecture, I take a holistic view of the business plan and consider some of the principles and factors underlying it.
 0:00 Introduction 	
 0:19 Format: Not a 60 Page Document, Research, Back Up Materials, Key Slides,  White Board, Tell A Story 	
 1:31: Fundamentals: Needs and Benefits, Unit Prices, Business Model, Budgeting,  Micro Economics, Key Metrics 	
 3:30 Key Elements: Traction, Social Proof, Market, Pitch, Confidence, Team 	
 4:53 Delivery: 10 Minutes, 10:20:30, Ignorance, Influence, Concrete, Commodity 	
 6.47 Substance of Your Presentation 	
 7:10 Introduction to the Next Lecture: Core Components of the Business Plan To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy! 	
13 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

The Business Plan; Overview and Communication
3 questions
Section 5: Business Plan Core Contents
08:22
In this Lecture I discuss in detail the core components of a Business Plan
 0:00 Introduction 
 0:22 The Core Objective of the Plan: To answer the Investors Questions 
 0:34 Drill Down into the Detail of the Business 
 0:44 Core Contents:  Vision, Market, Solution, Customer, Channels, Sales 
 3:26 Core Contents 2:  Management, Business Model, Stage, Competition, Partnerships,  Other 
 5:59 Fund Raising: Historic Raise, Current Raise, Uses, Runway, Investor Fit, Synergies 
 8:10 Introduction to the Next Lecture: The Financial Plan To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy! 
Got a Minute? Please Leave a Positive Rating and a Comment for this Course
1 slide
11 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

7 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

Business Plan Core Contents
3 questions
Section 6: The Financial Plan
11:18

In this Lecture, I discuss the Financial Plan. This is the spreadsheet you will need to prepare, modelling your business and enabling you to master the financial details of your business plan.

 0:00 Introduction 
 0:17 What are you trying to achieve? 
 0:42 Be Paranoid about Cash Flow 
 1:16 Structure: Input Assumptions, P&L Account, Balance Sheet, Cash Flow, Outputs, Dashboard/Metrics 
 4:14 Key Issues: Model your Business, Scenarios, Ownership, VC Model, Milestones,  Cash Flow 
 6:53 Design Points: Model Bottom Up, Unit Price Detail, Key Drivers, Integrated, Profit Multiples, Cash Flow & Value 
 8:22 Metrics: Measurable, Monthly, VC Appeal, One Page, Comparison, Horses for Courses 
 9:45 As Complex as Necessary, As Simple as Possible 
 10:15 Don't Get Your Taxes Wrong 
 10:35 Bonus Financial Model Checklist Download 
 11:00 Introduction to the Next Lecture: The Pitch To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy! 
16 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

6 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

The Financial Plan
3 questions
Section 7: Pitching
11:16
In this Lecture, I focus on the necessary Content for a Pitch to Investors.
 0:00 Introduction 
 0:50 Do Your Homework - Who is coming to your Meeting? 
 1:36 What do Investors Want to Know? 
 2:12 The Investment Opportunity 
 2:46 The Pitch Content 1: Introduction, Solution, Pain, Management Team, Market,  Traction 
 5:55 The Pitch Content 2: Customers, Competition, Unfair Advantage, Milestones,  Financials, Exit Strategy 
 10:46 Introduction to the Next Lecture: Pitching - The Process and Returns To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy! 
10 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

16 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

Pitching
2 questions
Section 8: The Pitching Process and Investor Returns
08:06

In this Lecture I discuss the Pitching Process itself and consider the Returns that Investors are seeking.

 <span class="lit">0</span><span class="pun">:</span><span class="lit">00</span><span class="pln"> </span><span class="typ">Introduction</span> 
 <span class="lit">0</span><span class="pun">:</span><span class="lit">34</span><span class="pln"> </span><span class="typ">The</span><span class="pln"> </span><span class="typ">Process</span><span class="pun">:</span><span class="pln"> </span><span class="typ">General</span><span class="pln"> </span><span class="typ">Partners</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Timing</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Back</span><span class="pln"> </span><span class="typ">Up</span><span class="pln"> </span><span class="typ">Materials</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Business</span><span class="pln"> </span><span class="typ">Cards</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Next</span><span class="pln"> </span><span class="typ">Steps</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Question</span><span class="pln"> </span><span class="typ">Follow</span><span class="pln"> up</span> 
 <span class="lit">3</span><span class="pun">;</span><span class="lit">35</span><span class="pln"> </span><span class="typ">Return</span><span class="pln"> on </span><span class="typ">Investment</span><span class="pun">:</span><span class="pln"> ROI</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Valuation</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Return</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Multiple</span><span class="pun">,</span><span class="pln"> </span><span class="typ">How</span><span class="pun">?,</span><span class="pln"> </span><span class="typ">How</span><span class="pln"> </span><span class="typ">Long</span><span class="pun">?</span> 
 <span class="lit">7</span><span class="pun">:</span><span class="lit">37</span><span class="pln"> </span><span class="typ">Introduction</span><span class="pln"> to the </span><span class="typ">Next</span><span class="pln"> </span><span class="typ">Lecture</span><span class="pun">:</span><span class="pln"> </span><span class="typ">Dos</span><span class="pln"> </span><span class="kwd">and</span><span class="pln"> </span><span class="typ">Don</span><span class="str">t's and Common Mistakes</span> 

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

7 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

The Pitching Process and Investor Returns
3 questions
Section 9: Pitching - Dos and Don'ts
09:31
In this Lecture, I cover the Dos and Dont's of Pitching and warn about the Common Mistakes that many Entrepreneurs make.
 0:00 Introduction 
 0:25 Common Mistakes: Too Much, Too Soon, Too Vague, No Context, Banal, Supplication,  Too Slow 
 3:04 Don'ts: Hype, Complex Slides, Casual, Financials, Analysts, One Way 
 5:34 Dos: Structure, Narrative, Images and Video, Demos, Honest, Realistic 
 7:29 Use Few Words, Large Fonts 
 7:42 10,20,30 
 8:13 10 Minute Attention Span 
 8:59 Introduction to the Next Lecture: Pitching - Questions and Post Mortems To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy! 
12 pages

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Dos and Don'ts and Common Mistakes
3 questions
Section 10: Pitching - Post Mortems
07:37

In this Lecture, I discuss the difficult issue of the questions you should be asking the potential investors and address what to do after the Pitch in Post Mortems.

0:00 Introduction

0:32 Questions: Stage of Fund, Investment Criteria, References, Sector Expertise, Style, Decision Process

4:03 Post Mortems: Right, Improve, Questions, Weak Points, Challenges, Strong Prospect?

6:02 Have a Pitch Deck and A Slide Deck and know the difference

7:05 Introduction to the Next Lecture: What are Investors Looking For?

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

8 pages

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Questions and Post Mortems
3 questions
Section 11: What Are Investors Looking For?
06:31

In this Lecture, I summarise the key points that Investors are looking for. You should make sure that these are addressed in all your key presentations and pitches.

0:00 Introduction

0:18 Deal Characteristics: Management, Margins, Market, Exit, IP, Upside

3:05 Deal Characteristics: Use of Funds, Projections, Traction, Scalability, Vision, Eye for Detail

5:50 Investors invest in People they know, like and trust

6:07 Lead into the next video

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

9 pages

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What are Investors Looking for?
3 questions
Section 12: Conclusion and Wrap Up
10:13
This Lecture summarises the Course and at the end brings all the key factors together to emphasise the key learning lessons of the Course
 0:00 Introduction 
 0:19  Congratulations for for completing the course 
 0:39 Summary of the 10 Course components 
 3:22 Investor Readiness Summary 
 3:38 The Key Elements around the Business: External, Internal, Funding 
 5:10 Key Factors which overlay the Key Elements and the Key Factors which are pertinent to Investors 
 6:53 Documentation Summary: Elevator Pitch, Business Plan, Financial Plan and Pitch Deck 
 9:30 Thank You - Any questions?  How to contact me To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy! 
17 pages

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5 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

Section 13: Free Courses and Special Offers
08:30

Do You Love Learning on Udemy?

Then come and meet the Instructors, hear their Story and get Exclusive Offers and Discounts directly from them. How - by listening to the Free Online Learning Podcast, here on Udemy. Click on this Link to go Directly to my Online Learning Podcast Course on Udemy

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Then you should definitely check out my Free Social Media Strategy Course here on Udemy. Click on this Link to go directly to the Social Media Strategy: The Crucial Steps You NEED to Know.

Watch this Video to find out all about the Courses!

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Preview
16 slides
How to Leave a Rating and a Review
03:30

Instructor Biography

John Colley , MA(Cantab), MBA, FSI, The Six Minute Strategist

After spending five years as a Regular Officer in the British Army, I moved into the Financial World and have been advising Companies since 1988. I co-founded my first firm in 2001 and I have been a partner at my second since 2008. I have been active blogging online since 2010, making videos and have launched two Podcasts, one of which, The Online Learning Podcast can be found as a course here on Udemy.

Quick Facts about me:

1. Because I spent a total of five years after University as a British Army Officer in the Royal Tank Regiment, I understand that giving orders is all about making sure that your team know what to do, how to do it and when!

2. Because I have a Masters Degree from Cambridge University and an MBA with Distinction from Cass Business School, I understand a wide range of business frameworks which help me to interpret business challenges

3. Because I have been advising Entrepreneurs and Companies since 1988, with deal sizes between $500k and $3 Billion, I have had the privilege of working with some amazing entrepreneurs and business leaders on some incredible deals

4. Because I have been active in Social Media since joining Ecademy in 2002 (blogging, podcasting and making business videos) I understand its complexity and how to use it to create business growth and opportunity

5. Because I am over 50, I have been around for several business cycles and understand that continual learning is not an optional extra but an essential business necessity. This makes me passionate about teaching what I know to you all.

6. Because I have a Border Collie called Henry, I get to go on wonderful walks and have barking sounds interupting my interviews and course recordings :)

7. Because I specialise in the technology sector, encompassing IT services, software, telecoms services, outsourcing and clean technology, I understand the incredible pace of change that technology is driving and its critical importance in the future of business.

Because I am an active Blogger, Podcaster and Keynote Speaker primarily on the subjects of Business Strategy and Online Marketing, I relish the opportunity to interact and meet with entrepreneurs and share ideas and inspiration. Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help!

Reviews

Average Rating
4.6
Details
  1. 5 Stars
    9
  2. 4 Stars
    0
  3. 3 Stars
    0
  4. 2 Stars
    0
  5. 1 Stars
    1
    • Ioanna Iliadi

    Usefull and rich of new things for me

    The course is a total guide for Entrepreneurs to Startup Funding. It is a cornucopia of information on how to find investors to start your own job. The course includes many details, business and financial plan templates. It covers every aspect of the subject. Thank you John Colley for sharing your knowledge

    • Michael Palmer

    Every Startup Team Needs to Take This Course Sooner Rather than Later

    John Colley lays it out clearly in this no-nonsense guide to getting funding from venture capitalists. Watch this course long before it is time to start looking for financial help. Mike Palmer The Strategic Negotiator

    • Quizbuk

    Outstanding!

    Whether you are just starting out with an idea or have already drafted your business plan and pitch slides this program will help immensely. I was able to fine tune my business plan and turn it into something that has a clear, concise message. Cheers for the investor checklist and sample pitch slides!

    • Jeremy Devlin-Thorp

    The Voice of Experience

    In this course, John has pulled together what can be a complex subject in a series of logical steps. He has clearly done this by virtue of his wide experience in this area, and it will be of immense help to all entrepreneurs looking to raise finance for their businesses. An excellent programme.

    • Christine Owens

    The Entrepreneurs Guide to Startup Funding

    This course is very well structured and contains excellent information at each lecture. It is very practical and straightforward. I would recommend it.

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