Startups Get A Winning Edge In Pitching Investors Now

Startup Founders - Discover Startup Pitching, Master Startup Fundraising and Raise Startup Capital
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Instructed by John Colley Business / Strategy
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  • Lectures 30
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2013 English

Course Description

Startup Fundraising is your objective! Discover the Art of Startup Pitching and Raise your Startup Capital!

Discover how your Startup can pitch for funding from Startup Investors: Prepare, Plan and Pitch your Business for Success

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DO YOU WANT TO KNOW THE SECRETS OF GETTING YOUR STARTUP FUNDRAISING READY FOR INVESTORS?

DO YOU WANT TO AVOID THE COMMON PITFALLS AND MISTAKES MADE BY THE AVERAGE STARTUP FOUNDER?

TIME IS MONEY AND YOUR STARTUP FINANCING WON'T GET A SECOND CHANCE WITH AN INVESTOR!

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

COMPLETE WITH:

  • A STARTUP BUSINESS PLAN TEMPLATE
  • A STARTUP FUNDRAISING FINANCIAL PLAN TEMPLATE
  • A DETAILED STARTUP CHECKLIST FOR INVESTOR READINESS

++++++++++++++++++++

Start Planning for your Startup Fundraising Round today!

Over 27 Lectures and nearly 2 hours of Video Lectures in which I give you detailed actionable instruction for your Startup Fundraising on what you need to do and what NOT to do!

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"Every Startup Founder Needs to Take This Course Sooner Rather than Later. John Colley lays it out clearly in this no-nonsense guide to getting funding from venture capitalists. Watch this course long before it is time to start looking for financial help."

Mike Palmer, 5 Stars

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You Will Learn...

  • How to Communicate The Startup Founder Vision
  • How to Prepare a Startup Capital Business Plan
  • How to Prepare a Startup Fundraising Financial Plan
  • What is important in Startup Pitching
  • The Detailed Art of Startup Pitching to Investors
  • What is Important to Investors who invest in Startup Capital

You will also also get a PDF SlideDeck Notes for Every Lecture!

Startup Founder - Share with your whole Startup Team and you can then teach them!

*******************************************************************************************************

"In this course, John has pulled together what can be a complex subject in a series of logical steps. He has clearly done this by virtue of his wide experience in this area, and it will be of immense help to all entrepreneurs looking to raise finance for their businesses. An excellent programme."

Jermy Devlin-Thorp, 5 Stars

*******************************************************************************************************

Bonus! - I also include a Template for your Startup Pitching Deck for you

If you are Startup Fundraising the chances are this is your first time and yet the people to whom you are pitching have done this dozens of times.

You need to overcome this Experience Deficit and ensure that when your Startup Founder gets his one shot at pitching investors you are professional, well organised and that you deliver a concise and relevant message. Its hard enough to get Startup Capital; without the proper preparation, its nearly impossible.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

I want you to learn how to close the Startup Founder Experience Deficit!

Have I missed a Startup Fundraising topic you would like covered?

Have a question relating to this Startup Fundraising course?

Message me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

*******************************************************************************************************

"Whether you are just starting out with an idea or have already drafted your business plan and pitch slides this program will help immensely. I was able to fine tune my business plan and turn it into something that has a clear, concise message. Cheers for the investor checklist and sample pitch slides!"

Quizbuk, 5 Stars

*******************************************************************************************************

What are the requirements?

  • No prerequisites of knowledge or materials

What am I going to get from this course?

  • Startup Founder - you will be able to get your Startup Fundraising Investor Ready
  • Discover how to communicate your Startup Founder Vision
  • You will learn how to communicate your Startup's Vision to Investors
  • Prepare your Startup Capital Business Plan
  • Create your Startup Fundraising Financial Plan
  • Discover the art of Startup Pitching to Investors
  • Avoid the common pitfalls of Startup Pitching made by a novice Startup Founder
  • You will understand what Investors are looking for in a Startup
  • Discover the Criteria that Investors apply before investing their Startup Capital

What is the target audience?

  • Startup Founder
  • Startup Entrepreneurs
  • Startup Business Owners
  • Startup CEO and CFOs
  • Entrepreneurs who are planning a Startup
  • Anyone seeking Startup Capital
  • Anyone seeking to organise a Startup Financing
  • Anyone seeking to promote a Startup Fundraising

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
04:26

This Brief video introduces the course and its content.

0:00 Introduction
0:20 Let me tell you who I am
0:38  Step by Step Guide to Investor Readiness
0:45: Target Audience - Any Investor seeking to raise external capital
0:59: The Benefit - Thorough preparation prior to approaching an Investor
1:08: Suitable for Any Entrepreneur - no pre-knowledge or materials required
1:18 Summary of the 10 Core Videos which comprise the course
3:26 Each Lecture has a Slide Deck and accompanying Lecture Notes in an Appendix
3:35 Course Bonus Materials
3:50 Thank you for your time, I hope you enjoy the Course
4:00 Any Questions? Where to Find Me

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

01:14

In this Lecture I briefly introduce myself. I explain why I created this Course and why my primary objective is your success.

01:37

It would be great if you would introduce yourself in the discussions. Where are you from? what are your objectives for the course? What challenges are you facing? Join in with the community here and lets all work together for our mutual success.

Do welcome new members and answer questions if you can!

Section 2: Lets Get Your Startup Fundraising Started!
08:34

In this Lecture, I introduce some of the key factors and issues relating to early stage companies to help new entrepreneurs gain some understanding of the underlying frameworks involved in raising external capital from investors.

0:00 Introduction
	
1:01 Key Factors: Market, Problem, Solution, Business Model, Team, Plan
	
3:52 Characteristics: Sustainable, Execution, Vision, Competition, Differentiation,
Funding
	
6:19 Life Cycle: Seed, Prototype, Product, Customer, Market, Scale
	
8:27 Link to Next Lecture - Communicating Your Vision
	

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

10 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

3 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 3: Startup Fundraising - Communicating Your Vision
03:04

In this Lecture I discuss the importance of being able to communicate your vision and your business to investors quickly, concisely and convincingly. I do not like the term "elevator speech" and I try to avoid it but this is what we are talking about
0:00 Introduction
					
0:17 Relax and Be Engaging
					
0:35 Back of a Business Card
					
0:43 Communication: What? Who are You?, Grab/Hook, Traction, Stage, Funding
					
2:01 Back to Basics: Pain, Solution, Benefits, Target Market, Competition, 
Business Model
					
2:22 Potential: Market Size, Scalability, Differentiation, Potential, Execution, 
Screening Out
					
2:54: Introduction to the next Lecture: The Business Plan
					

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13 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

3 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 4: Startup Fundraising - The Business Plan; Overview and Communication
07:30

In this Lecture, I take a holistic view of the business plan and consider some of the principles and factors underlying it.
0:00 Introduction
	
0:19 Format: Not a 60 Page Document, Research, Back Up Materials, Key Slides, 
White Board, Tell A Story
	
1:31: Fundamentals: Needs and Benefits, Unit Prices, Business Model, Budgeting, 
Micro Economics, Key Metrics
	
3:30 Key Elements: Traction, Social Proof, Market, Pitch, Confidence, Team
	
4:53 Delivery: 10 Minutes, 10:20:30, Ignorance, Influence, Concrete, Commodity
	
6.47 Substance of Your Presentation
	
7:10 Introduction to the Next Lecture: Core Components of the Business Plan
To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!
	
13 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

3 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 5: Startup Fundraising - Business Plan Core Contents
08:22
In this Lecture I discuss in detail the core components of a Business Plan
0:00 Introduction
0:22 The Core Objective of the Plan: To answer the Investors Questions
0:34 Drill Down into the Detail of the Business
0:44 Core Contents:  Vision, Market, Solution, Customer, Channels, Sales
3:26 Core Contents 2:  Management, Business Model, Stage, Competition, Partnerships, 
Other
5:59 Fund Raising: Historic Raise, Current Raise, Uses, Runway, Investor Fit, Synergies
8:10 Introduction to the Next Lecture: The Financial Plan
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11 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

7 pages

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3 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 6: Startup Fundraising - The Financial Plan
11:18

In this Lecture, I discuss the Financial Plan. This is the spreadsheet you will need to prepare, modelling your business and enabling you to master the financial details of your business plan.

0:00 Introduction
0:17 What are you trying to achieve?
0:42 Be Paranoid about Cash Flow
1:16 Structure: Input Assumptions, P&L Account, Balance Sheet, Cash Flow, Outputs, Dashboard/Metrics
4:14 Key Issues: Model your Business, Scenarios, Ownership, VC Model, Milestones, 
Cash Flow
6:53 Design Points: Model Bottom Up, Unit Price Detail, Key Drivers, Integrated, Profit Multiples, Cash Flow & Value
8:22 Metrics: Measurable, Monthly, VC Appeal, One Page, Comparison, Horses for Courses
9:45 As Complex as Necessary, As Simple as Possible
10:15 Don't Get Your Taxes Wrong
10:35 Bonus Financial Model Checklist Download
11:00 Introduction to the Next Lecture: The Pitch
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16 pages

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6 pages

To learn more about Business Strategy from John Colley, The Six Minute Strategist, go to my website http://jbdcolley.com and sign up for my Free Business Academy!

3 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 7: Startup Fundraising - Pitching
11:16
In this Lecture, I focus on the necessary Content for a Pitch to Investors.
0:00 Introduction
0:50 Do Your Homework - Who is coming to your Meeting?
1:36 What do Investors Want to Know?
2:12 The Investment Opportunity
2:46 The Pitch Content 1: Introduction, Solution, Pain, Management Team, Market, 
Traction
5:55 The Pitch Content 2: Customers, Competition, Unfair Advantage, Milestones, 
Financials, Exit Strategy
10:46 Introduction to the Next Lecture: Pitching - The Process and Returns
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10 pages

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16 pages

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2 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 8: Startup Fundraising - The Pitching Process and Investor Returns
08:06

In this Lecture I discuss the Pitching Process itself and consider the Returns that Investors are seeking.

<span class="lit">0</span><span class="pun">:</span><span class="lit">00</span><span class="pln"> </span><span class="typ">Introduction</span>
<span class="lit">0</span><span class="pun">:</span><span class="lit">34</span><span class="pln"> </span><span class="typ">The</span><span class="pln"> </span><span class="typ">Process</span><span class="pun">:</span><span class="pln"> </span><span class="typ">General</span><span class="pln"> </span><span class="typ">Partners</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Timing</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Back</span><span class="pln"> </span><span class="typ">Up</span><span class="pln"> </span><span class="typ">Materials</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Business</span><span class="pln"> </span><span class="typ">Cards</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Next</span><span class="pln"> </span><span class="typ">Steps</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Question</span><span class="pln"> </span><span class="typ">Follow</span><span class="pln"> up</span>
<span class="lit">3</span><span class="pun">;</span><span class="lit">35</span><span class="pln"> </span><span class="typ">Return</span><span class="pln"> on </span><span class="typ">Investment</span><span class="pun">:</span><span class="pln"> ROI</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Valuation</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Return</span><span class="pun">,</span><span class="pln"> </span><span class="typ">Multiple</span><span class="pun">,</span><span class="pln"> </span><span class="typ">How</span><span class="pun">?,</span><span class="pln"> </span><span class="typ">How</span><span class="pln"> </span><span class="typ">Long</span><span class="pun">?</span>
<span class="lit">7</span><span class="pun">:</span><span class="lit">37</span><span class="pln"> </span><span class="typ">Introduction</span><span class="pln"> to the </span><span class="typ">Next</span><span class="pln"> </span><span class="typ">Lecture</span><span class="pun">:</span><span class="pln"> </span><span class="typ">Dos</span><span class="pln"> </span><span class="kwd">and</span><span class="pln"> </span><span class="typ">Don</span><span class="str">t's and Common Mistakes</span>

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7 pages

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3 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

01:30

Lets take a time out - I would love to get your feedback on the course - start a discussion or message me.

This would also be a great time for you to help out other students by telling them what you think about the course - why not leave a rating and review now? You can always go back and edit it at any time later if you wish.

Section 9: Startup Fundraising - Pitching - Dos and Don'ts
09:31
In this Lecture, I cover the Dos and Dont's of Pitching and warn about the Common Mistakes that many Entrepreneurs make.
0:00 Introduction
0:25 Common Mistakes: Too Much, Too Soon, Too Vague, No Context, Banal, Supplication, 
Too Slow
3:04 Don'ts: Hype, Complex Slides, Casual, Financials, Analysts, One Way
5:34 Dos: Structure, Narrative, Images and Video, Demos, Honest, Realistic
7:29 Use Few Words, Large Fonts
7:42 10,20,30
8:13 10 Minute Attention Span
8:59 Introduction to the Next Lecture: Pitching - Questions and Post Mortems
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12 pages

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2 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 10: Startup Fundraising - Startup Pitching - Post Mortems
07:37

In this Lecture, I discuss the difficult issue of the questions you should be asking the potential investors and address what to do after the Pitch in Post Mortems.

0:00 Introduction

0:32 Questions: Stage of Fund, Investment Criteria, References, Sector Expertise, Style, Decision Process

4:03 Post Mortems: Right, Improve, Questions, Weak Points, Challenges, Strong Prospect?

6:02 Have a Pitch Deck and A Slide Deck and know the difference

7:05 Introduction to the Next Lecture: What are Investors Looking For?

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8 pages

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3 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 11: Startup Fundraising - What Are Investors Looking For?
06:31

In this Lecture, I summarise the key points that Investors are looking for. You should make sure that these are addressed in all your key presentations and pitches.

0:00 Introduction

0:18 Deal Characteristics: Management, Margins, Market, Exit, IP, Upside

3:05 Deal Characteristics: Use of Funds, Projections, Traction, Scalability, Vision, Eye for Detail

5:50 Investors invest in People they know, like and trust

6:07 Lead into the next video

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9 pages

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3 questions

This Quiz is intended to reinforce the lessons of the lecture in this Section.

Section 12: Startup Fundraising - Conclusion and Wrap Up
10:13
This Lecture summarises the Course and at the end brings all the key factors together to emphasise the key learning lessons of the Course
0:00 Introduction
0:19  Congratulations for for completing the course
0:39 Summary of the 10 Course components
3:22 Investor Readiness Summary
3:38 The Key Elements around the Business: External, Internal, Funding
5:10 Key Factors which overlay the Key Elements and the Key Factors which are pertinent to Investors
6:53 Documentation Summary: Elevator Pitch, Business Plan, Financial Plan and Pitch Deck
9:30 Thank You - Any questions?  How to contact me
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17 pages

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5 pages

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John Colley, Best Selling Instructor, 25,000+ Students

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Master of Business Administration

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I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

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I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

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