The Definitive Book Marketing Course

Learn how to maximize your sales, get lots of 5-star reviews, and build your author platform.
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  • Lectures 42
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

In this course, we'll cover everything you need to know to market your books effectively. Whether you're just publishing your first novel or you're a seasoned pro, the tips and strategies in this course will work for you. We'll provide tips and strategies around three fundamental marketing principles:

  1. Get traffic - After all, you can't gain readers without traffic, and fortunately there's no shortage of people looking for good books to read!
  2. Convert - Once we get traffic, we need to make sure they buy our books or sign up for our mailing list.
  3. Nurture - Once they've become a fan, we need to build a relationship so they'll buy from us again in the future.

The course will help if you've struggled to get readers, or if you can't get them to leave reviews of your books, You'll learn how to explode your author platform so you can climb up those bestseller charts for years to come. And the best news?... These strategies don't take up a lot of your time, and you can start seeing results within weeks instead of years. This definitive marketing course will free you up so you'll have more time to do what really matters most... write more books!

What are the requirements?

  • No previous knowledge needed. I'll speak as if you're a beginning marketer and take you through to advanced strategies. If there's something you don't understand, you can always ask me!

What am I going to get from this course?

  • Market your books effectively in order to achieve more sales, 5-star reviews, and grow your author platform.

What is the target audience?

  • This course is meant for anyone who has a published (or soon-to-be-published) book and wants to have more sales. These tactics work whether it's your first or hundredth book and the lessons apply to both fiction and non-fiction authors. Although, my experience and tips are more closely geared toward the fiction writer in mind.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

04:15

Introduction to the course, what we'll be learning, and a quick job I have for you!

1 page

Tips For Getting The Most Out Of This Course!

04:18

Learn about the three core things that we are going to discuss in this course.

11:56

Amazon has an exclusive program you can join. Find out whether it's right for you.

06:58
Learn the secret marketing tricks you can use to gain more exposure in the major retailers algorithms.
08:49

Everything you need to know about how to price your book effectively.

Section 1: Fundamentals
07:55

Learn why and how to use free promotions effectively.

Article

Links to great resources to do a free book promotion.

03:34

A little trick author's have done to get a few sneaky sales from Amazon.

10:14

Learn what permafree is, how to do it, and how to use it the most effectively.

07:15

Decide whether writing in a series is right for you, and how to do it effectively.

06:06

A simple thing to add to your books to market automatically.

3 questions

Questions covering videos from Fundamentals

Section 2: Tweaking Your Marketing
02:01

As a marketer, it's best to not think of Amazon as a place to buy things as it is something else, which we'll cover in this video.

09:09

Most authors give little thought to their product description but as you'll see, it's very important and takes certain strategy to get your book in the right locations.

06:06

Authors often pick the first keywords they can think of, but by using certain tools, you can find what keywords people are actually searching for.

04:12

Building on our keywords, we can take it one step further by using them in the appropriate places.

Section 3: The 90,000 lb. Gorilla of Book Marketing
04:06

Learn the best ways to reach your audience.

08:55

Case study of what BookBub can do for you and why it's important.

08:21

You don't need to be tech-savvy to start collecting emails.

12:19

Learn how to get TONS of new emails.

Q/A for EXPLODE Your Email List
04:10
09:45

Create a "set and forget" email marketing campaign.

3 questions

Covers videos from the section on book marketing.

Section 4: Book Reviews
02:09

Learn the best way to get started growing your platform.

03:55

Don't forget to do this simple trick to get positive reviews.

01:12

Watch as I get a bunch of reviews over the span of 24 hours.

05:47

Take advantage of your platform of what you already have to get those initial reviews.

06:08

Get your raving fans to review your books.

01:12

See the benefits of having a launch team!

Section 5: Book Launches
01:24

Don't make this classic mistake when it comes to book launches. Find out what to do instead!

04:04

Learn how Amazon and other sites reward you for bringing something new.

09:04

We finally go into the simple things you can do to make your book launches WAY more effective!

06:29

The nitty gritty details of what to send and when for an effective launch.

03:06

Going over the main resistances as to why they don't purchase and what you can do about it.

Section 6: Social Media
05:24

Learn the basics of getting setup and going the right way with Facebook.

02:38

Learn the simple trick that will get dramatically better results when asking your friends to join your page.

05:53

Learn how collaborating can explode your results!

01:54

Use something you may already have from previous videos to get more Facebook and Twitter followers.

10:14

Creating a successful Facebook campaign is literally like having a machine that you put a dollar in and it spits out two.

Section 7: Author Websites
06:42

Learn the #1 thing you must do on your author website.

05:15

I walk through the tools I used to setup my author website quickly.

05:25

Guide to using free tools to create an author website.

Section 8: Wrapping Up
03:30

Summary of everything we've learned and where to go from here.

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Instructor Biography

Ryan Wiley, #1 Bestselling Author and Udemy Instructor

Ryan Wiley is an online entrepreneur and fiction writer. Working at one of the largest digital marketing agencies in the United States, he's helped several multi-million dollar brands improve their search rankings and traffic. He's also consulted and taught countless individuals wanting to grow their online businesses.

As a mystery/thriller writer, he has several books to his name. His second novel, Spending Spree, was the #1 Overall Free on Amazon, with over 36,000 downloads in one day! And he continues to crank out novels at a blistering pace.

Teaching is what Ryan considers his greatest passion. In all of his courses, he's very active in the discussion boards answering every single question that comes in.

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