The Definitive Book Marketing Course
4.1 (29 ratings)
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The Definitive Book Marketing Course

Learn how to maximize your sales, get lots of 5-star reviews, and build your author platform.
4.1 (29 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,936 students enrolled
Created by Ryan Wiley
Last updated 10/2015
Price: $40
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Market your books effectively in order to achieve more sales, 5-star reviews, and grow your author platform.
View Curriculum
  • No previous knowledge needed. I'll speak as if you're a beginning marketer and take you through to advanced strategies. If there's something you don't understand, you can always ask me!

In this course, we'll cover everything you need to know to market your books effectively. Whether you're just publishing your first novel or you're a seasoned pro, the tips and strategies in this course will work for you. We'll provide tips and strategies around three fundamental marketing principles:

  1. Get traffic - After all, you can't gain readers without traffic, and fortunately there's no shortage of people looking for good books to read!
  2. Convert - Once we get traffic, we need to make sure they buy our books or sign up for our mailing list.
  3. Nurture - Once they've become a fan, we need to build a relationship so they'll buy from us again in the future.

The course will help if you've struggled to get readers, or if you can't get them to leave reviews of your books, You'll learn how to explode your author platform so you can climb up those bestseller charts for years to come. And the best news?... These strategies don't take up a lot of your time, and you can start seeing results within weeks instead of years. This definitive marketing course will free you up so you'll have more time to do what really matters most... write more books!

Who is the target audience?
  • This course is meant for anyone who has a published (or soon-to-be-published) book and wants to have more sales. These tactics work whether it's your first or hundredth book and the lessons apply to both fiction and non-fiction authors. Although, my experience and tips are more closely geared toward the fiction writer in mind.
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Curriculum For This Course
42 Lectures
6 Lectures 36:16

Introduction to the course, what we'll be learning, and a quick job I have for you!

Preview 04:15

Tips For Getting The Most Out Of This Course!

Tips For Getting The Most Out Of This Course!
1 page

Learn about the three core things that we are going to discuss in this course.

Preview 04:18

Amazon has an exclusive program you can join. Find out whether it's right for you.

Preview 11:56

Learn the secret marketing tricks you can use to gain more exposure in the major retailers algorithms.
Distribution and Pre-Sale Orders

Everything you need to know about how to price your book effectively.

The Price is Right
6 Lectures 35:13

Learn why and how to use free promotions effectively.

Free Promotions. Say What?

Links to great resources to do a free book promotion.

Free Promotion Sites

A little trick author's have done to get a few sneaky sales from Amazon.

Amazon Hack to Get Paid Sales

Learn what permafree is, how to do it, and how to use it the most effectively.

Permafree Effectively

Decide whether writing in a series is right for you, and how to do it effectively.

Writing in a Series - Myths and Strategies

A simple thing to add to your books to market automatically.

Blurbs in the Right Places

Questions covering videos from Fundamentals

Fundamentals Quiz
3 questions
Tweaking Your Marketing
4 Lectures 21:28

As a marketer, it's best to not think of Amazon as a place to buy things as it is something else, which we'll cover in this video.

A Different Mindset with Amazon

Most authors give little thought to their product description but as you'll see, it's very important and takes certain strategy to get your book in the right locations.

Advanced Category Selection

Authors often pick the first keywords they can think of, but by using certain tools, you can find what keywords people are actually searching for.

Advanced Keyword Selection

Building on our keywords, we can take it one step further by using them in the appropriate places.

SEO'ing Your Book Marketing
The 90,000 lb. Gorilla of Book Marketing
6 Lectures 47:36

Learn the best ways to reach your audience.

Shocking Statistics About Reaching Audiences

Case study of what BookBub can do for you and why it's important.

BookBub's Dominance

You don't need to be tech-savvy to start collecting emails.

Collect Emails Without A Website

Learn how to get TONS of new emails.

EXPLODE Your Email List

Q/A for EXPLODE Your Email List

Create a "set and forget" email marketing campaign.

Automate Your Marketing

Covers videos from the section on book marketing.

Book Marketing Quiz
3 questions
Book Reviews
6 Lectures 20:23

Learn the best way to get started growing your platform.

Friends and Family

Don't forget to do this simple trick to get positive reviews.

Start With The Basics To Get Reviews

Watch as I get a bunch of reviews over the span of 24 hours.

Overnight Review Success

Take advantage of your platform of what you already have to get those initial reviews.

Getting Those Initial Reviews

Get your raving fans to review your books.

Launch Team

See the benefits of having a launch team!

What Your Launch Team Can Do!
Book Launches
5 Lectures 24:07

Don't make this classic mistake when it comes to book launches. Find out what to do instead!

Launch Intro

Learn how Amazon and other sites reward you for bringing something new.

Your Window of Opportunity

We finally go into the simple things you can do to make your book launches WAY more effective!

Book Launch Guide

The nitty gritty details of what to send and when for an effective launch.

Launch Day Walkthrough

Going over the main resistances as to why they don't purchase and what you can do about it.

Book Launch Summary
Social Media
5 Lectures 26:03

Learn the basics of getting setup and going the right way with Facebook.

Facebook Marketing 101

Learn the simple trick that will get dramatically better results when asking your friends to join your page.

Getting Followers - Asking Friends the Right Way

Learn how collaborating can explode your results!

Let's Work Together!

Use something you may already have from previous videos to get more Facebook and Twitter followers.

Another Way To Get Followers

Creating a successful Facebook campaign is literally like having a machine that you put a dollar in and it spits out two.

Facebook Money Machine
Author Websites
3 Lectures 17:22

Learn the #1 thing you must do on your author website.

Your Author Website's #1 Priority (hint: It's not book sales!)

I walk through the tools I used to setup my author website quickly.

How to Setup an Author Website - Quick Tutorial

Guide to using free tools to create an author website.

How to Set Up an Author Website - Alternative Suggestions
Wrapping Up
1 Lecture 03:30

Summary of everything we've learned and where to go from here.

Where We Go From Here
About the Instructor
Ryan Wiley
3.9 Average rating
265 Reviews
8,707 Students
6 Courses
#1 Bestselling Author and Udemy Instructor

Ryan Wiley is an online entrepreneur and fiction writer. Working at one of the largest digital marketing agencies in the United States, he's helped several multi-million dollar brands improve their search rankings and traffic. He's also consulted and taught countless individuals wanting to grow their online businesses.

As a mystery/thriller writer, he has several books to his name. His second novel, Spending Spree, was the #1 Overall Free on Amazon, with over 36,000 downloads in one day! And he continues to crank out novels at a blistering pace.

Teaching is what Ryan considers his greatest passion. In all of his courses, he's very active in the discussion boards answering every single question that comes in.