The Complete Retargeting & Remarketing Ads Masterclass

Increase Sales, Traffic And Conversions By Retargeting Website Visitors With Facebook, YouTube And Google
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  • Lectures 75
  • Length 10 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Learn our simple pixel based retargeting method to advertise to cold website visitors and turn them into paying customers.

We will teach you how to create killer content, place pixels on your website and then follow up using simple and effective ads on Facebook, YouTube and the Google Display network.

What you'll be able to do after taking this course...

==> Write Blog Posts That Build Audiences For You And Create Loyal Buyers

==> Turn Cold Website Traffic Into Warm Buyer Leads

==> Continue To Scale Your Warm Traffic Into Hot, Profitable Subscribers

==> Target Your Audience On The Most Popular Sites On The Internet And Drive Daily Sales

We use this pixel retargeting strategy for our own websites and offline clients including international NGOs and Fortune 500 companies. This used to be a well kept secret of large brands and full time marketers but now you can cut through the confusion and implement it for your website and products.

Here's a review from one of our happy students:

"Another Excellent Course From The IM Rebels"
I have just completed watching this course and it provides an excellent platform for you to build an online business from and also an audience for that business. There is a lot of excellent content here ... this is one excellent marketing plan! - Terry Jenkins

Retargeting Your Website Visitors And Turning Them Into Buyers Doesn't Have To Be HARD Or A MYSTERY Anymore!

We walk you through every step of the method from the top types of blog content to create and the ads to run to convert cold traffic into warm, warm traffic into HOT and how to profit at each step.

What exactly is pixel retargeting?

This is a method that large marketers and brands have used for years and now it's time for you to implement in your business. Every time someone visits your website, a pixel is placed on their website browser. This lets the retageting platforms (Facebook, YouTube and Google Display Network) serve tailored ads to people already interested in your brand and content.

No more advertising to COLD audiences or stabbing in the dark with your paid ads!

Serving ads using pixel retargeting drives your ad spend down while increasing your conversions! If you have just $5 a day to spend on paid advertising, you can start seeing daily sales in your funnels and products.

We cover the three big platforms in pixel retargeting advertising to help you market to your audiences where ever they go...

Facebook Retargeting:

The platform most people think of when they hear pixel retargeting. Learn our simple steps to grow cold traffic into warm leads and subscribers and turn them into HOT subscribers and sales at every step of your funnel.

YouTube Retargeting:

This platform is growing daily! Don't miss out and get in early while you can advertise to your audience cheaply and with very high ROI.

Google Display Network Retargeting:

This used to be only for marketers "in the know" but we show you how to cut through the confusion and create professional, responsive ads that fit all the websites in the Google Display Network for free. No more having to hire a graphic designer like the old days!

What Makes This Course Unique?

We’ve got your back. You’ll have a dedicated team of three instructors ready to answer any question you have, or describe something in more detail for you.

As with our other courses, this one will be updated over time with fresh content. All updates for life are included.

The extensive content is broken into easily digestible bits you can rapidly absorb. Engaging exercises along the way help you master the methods so you can see results fast.

You’ll come out with a specific strategy to turn cold traffic into warm and more importantly, warm traffic into SALES. This allows you to begin focusing ON your business and not being stuck working IN your business.

What are the requirements?

  • You should be willing to spend at least $5 a day for your paid ads to get positive ROI.

What am I going to get from this course?

  • Create Blog Posts That Drive Traffic, Provide Value, Create Loyalty & Build Retargeting Audiences
  • Easily Create A Video To Leverage Your Blog Post Content With Facebook And YouTube
  • Set Up, Test, Run And Scale Up A Cold Traffic Campaign Using YouTube And Adword Ads
  • Be Able To Set Up, Test, Run And Scale Up A Cold Traffic Campaign Using Facebook Ads
  • Build Your Own, Professional Subscriber Building Opt-In And Squeeze Pages
  • Create Your Warm Traffic Retargeting Campaigns On Facebook, YouTube And Google Display Network
  • Create A High Converting Text Sales Page Or Video Sales Letter
  • Run Hot Traffic Campaigns To Convert More Sales
  • Create Buyer Campaigns For Larger Sales
  • Write Email Autoresponder Sequences That Will Convert Subscribers Into Sales Automatically

Who is the target audience?

  • This course is best suited for people that have a blog and products to sell. We will be showing you how to build pixel retargeting audiences from your website visitors and how to run paid ads to drive sales to your products.
  • If you do not already have a blog and products to sell along with a small budget for daily ads, you should wait until ready before taking this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To Retargeting Pixel Advertising

The IM Rebels

-the NEW school of internet marketing

The IM Rebels are a group of three like-minded individuals who were drawn together while each following separate paths in the IM space.

And even though the tagline mentions “new school,” in actual fact their philosophy is about as old school as it gets. But more on that in a bit…

As individuals, each Rebel brings something different to the table and has a unique background. As a united front, The Rebels’ goal is to change the way internet marketing is both taught and perceived.In short, they want to make YOU a success.

Rather than hiding behind smoke and mirrors, The Rebels are about 100% transparency in all of their trainings and interactions. What you see is what you get, and when something comes out with The IM Rebels stamp of approval, you can be assured that it lives up to every single claim on the tin.

Why Rebels?

In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.

So The Rebels aim to buck that trend. Go completely against the grain, if you will. Forego the hype completely and exchange it for 100% honesty, complete transparency, and a genuine desire to help those looking for guidance.

And that, in business terms, is about as “old school” a philosophy as it gets. Because these virtues seem to have gotten muddied up beyond recognition within this industry throughout recent years, however, it seems a value-system born of sheer modernity.

It’s rare, to say the very least.

So in this spirit of transparency and new-school excitement, let us say hello to each member of this dynamic, accomplished, and industry redefining team…

The IM Rebels Are:

Shane Farrell is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none.

Mark Tandan, “The Goofball”, is the oldest member of The Rebels but still thinks he’s a kid. He started in affiliate marketing and moved quickly into product creation, again teaching only methods proven to work. With numerous award-winning products in affiliate and email marketing, he continues to practice what he preaches. He ghost writes emails and sales copy for some very big names online, and has worked extensively in affiliate recruitment for other highly successful marketers.

Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.

What Brought The Rebels Together?

It wasn’t really a plan, it just sort of happened. One day someone stumbled upon an amazing product and decided to promote it. Which led to a relationship. This was rinsed and repeated a few times until the three individuals realized they had a LOT in common.

Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans.

As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing.

When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.

Can The Rebels Help You?

Well, that depends. If you wish to pursue a LEGITIMATE way of earning online, following proven methods that WILL require some work, then yes. If you want to be able to look yourself in the mirror and proudly tell your friends and family what it is you do, then most definitely yes.

Because as successful as each Rebel is individually, as a team, they’re pretty much unstoppable. And they’ll stop at nothing until each and every student of theirs becomes a success as well.

“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.”Mark Tandan

“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!”Shane Farrell

“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” Brian Gray

We are the IM Rebels. And we couldn’t be more thrilled, honored, and excited to have you here joining us today. All the very best from ourselves and our families to you and yours. Now let’s craft some truly legendary experiences!

Thanks a million.

  • The IM Rebels

A bit about your lead instructor and his experience.


Before we get into the course/strategy overview, you'll need to understand a few basic things about traffic.


All about the course, and how to get the most out of it. Plus an overview of the traffic and conversions strategy you'll be learning.

3 questions

Lets see what you remember about the 3 types of traffic

Section 2: Step 1: Create An Excellent Blog Post

The benefits of high quality blog content that helps us sell without selling. There are six main types of blog posts that attract the most traffic and build a long term business.


This type of blog post is an easy way to provide your readers with statistics in your niche and be an authority resource for them. The posts are simple to create and have SEO benefits and allow you to build relationships with authority sites related to you. Check out the live examples from authority sites for inspiration.


You've likely seen this type of blog post and for good reason. It's a win for yourself, your readers and builds relationships that can leverage traffic from some of the biggest sites in your niche. Get traffic and loyalty at the same time! This is a post that takes a little longer to create but you don't have to do any writing. Perfect!


You can drive massive amounts of traffic with this blog post style and there are multiple ways to get it done. Leverage the audiences and knowledge of others to associate your blog on their level and grow your site.


This is a really simple method to create trending blog post content leveraging other sites and providing a massive SEO and value benefit to your subscribers and readers.


This style of blog post is becoming more and more popular and for good reason! Leverage the number three site in the world for unlimited popular content in your niche and drive traffic, backlinks and especially...grow your email list and pixel audience!


This type of post is growing in popularity and perfect for also turning into a video for even more traffic and shares. The work is already done for you so it's as simple as copying and pasting into your blog post and adding some links.


Make sure these elements are present in your blog posts for maximum benefits. If you are going to do the work, include these extra steps to make sure your content leads to reader loyalty, subscribers, shares and sales.


Adding images is something simple to do but often overlooked. Don't pay for expensive photos or risk copyright trouble by ripping any photo from the web. Use these three sites to find awesome photos for your blog content. Take the time and watch your bounce rate drop!

Section 3: Step 2: Leverage Your Content- Easy Video Creation

Adding a YouTube Channel and Facebook videos allows you to leverage content you already have created. It will grows your website traffic & audiences which leads to MORE SALES.


The top free and paid tools to easily leverage your blog content and create YouTube videos.


Leverage your blog content by also uploading to YouTube. Learn our simple optimization steps that will put you ahead of 90% of other videos. Takes only a few minutes per video and will lead to more organic traffic, new subscribers and website traffic.


Videos on Facebook get more views, shares and likes vs text posts. Use our length guidelines for maximum exposure and watch as I upload a video live.

Section 4: Step 3: Setting Up Your First YouTube Cold Traffic Ads

Before we get started setting up our cold traffic campaigns, you need to be familiar with google adwords. In this lecture I cover the basic idea of the cold strategy, plus the basics of Google Adwords.


In this lecture you'll learn how to create a good keyword plan to use with your cold traffic ads. You'll learn how to get keyword ideas generated automatically for you, how to see the search volume for the traffic plus how to see the suggest bid per keyword, and keyword competition (all for free).


Before we dive into create the different cold traffic ads, its important that you have the correct retargeting audiences set up correctly. This video shows you where to create these audiences in Google Adwords. More will be covered on setting up these audiences in following lectures.


Besides creating killer content using the blog content templates we reviewed, having the correct tracking codes and pixels in the right place is something you can't miss.


In this lecture we will walk though setting up your first YouTube ads. You'll see, step-by-step how to set everything up and get your ads running. You'll also learn how to set it up so you generate a retargeting pixel from people who clicked on your ad or watched your video.


Here is a quick and easy trick that you can do to get a higher ROI (return on investment) from your cold traffic campaigns.


Proper Keyword optimization is an important step in making sure you get the best cost and most targeted audience. In this lecture we cover how to optimize your keywords in your campaigns.


In this lecture we cover how to create different types of retargeting lists from people who watch your YouTube videos, or visit your channel page or take any action on your page or videos. This remarketing is an important part of the strategy, so don't skip this lecture.

Section 5: Step 4: Setting Up Your First Facebook Cold Traffic Ads

Learn the main types of ad content that are NOT allowed with Facebook paid advertising.


Before you can run any ads on Facebook, you'll need a Facebook business page. In this lecture we cover how to set up an optimized FB business page.


You'll need to be familiar with Facebook's Ad Manager in order to set up your ads and retargeting pixels correctly. In this lecture I cover all the basics of Ad Manager, plus how to easily create a custom report of your ads.


In this lecture we'll cover how to create targeted cold audience to send ads to on Facebook.


There are a lot of ad options on Facebook. In this lecture I cover how what types of ads you should run for your cold traffic Facebook campaign.


Now its time to set up your first cold ads on Facebook. This lecture will take you through the process, step-by step.


We continue setting up our ads to drive cold traffic to content using Facebook ads.


In this lecture, we'll look at how to get data and detailed insights beyond what you're shown in the normal Ad Manager dashboard. We'll also cover how to analyze your data so you know which ads to keep and which ones to get rid of.

1 page

Here is the complete 2015 Facebook Benchmark report so you have something to go by when you are trying to determine if you are paying too much for your ads.

Section 6: Step 5: Set Up Your Squeeze Page Or Opt-In Page

In this lecture we'll take a look at what an opt in page is, and what makes a good one.


In this lecture we cover things that you should include in your opt in page, and different ways to write the text for the page. We'll also take a look at some examples.


In this lecture I cover different free to cheap options for your opt in page.


You'll need some sort of autoresponder service to set up your opt in or squeeze page. Mailchimp is a free option for many people, but for its not a good fit for many. In this lecture I cover a bunch of different options out there for collecting emails and doing email marketing. Email marketing is a very important part of your warm and hot campaigns.


Creating a high converting lead magnet doesn't have to be hard. Watch as I walk through our highest converting lead magnet and also give you multiple options for creating your own in various content formats.


Lead magnets are usually used to give away in exchange for a visitors email address. There are several formats and styles that can be created easily. You can also use lead magnets for high quality email marketing content like we do! Make sure you download the resource of 101 lead magnet ideas and put to immediate use!

Section 7: Step 6: Set Up Your Retargeting Campaigns

Conversion pixels are very important because they let you track the success of your ads. Without conversion tracking, you'll be wasting a lot of money, so don't skip this part.


In this lecture we'll cover all about how to set up your retargeting ads inside of Facebook. You'll set the ad up the pretty much the same way for retargeting your warm traffic and your hot traffic, the only difference will be the actual ads you send, and the audiences you send the ads to.


YouTube ads are a great source of traffic and exposure. Retargeting with YouTube ads is a great way to convert your warm traffic into HOT traffic.


In this lecture I'll show you how to start to set up your retargeting ads in the Google Display Network. This lecture ended up running a bit long, so I split it into two videos. Part 2 of this lecture is in the next lecture.


Part 2 of 2 on how to set up ads using the Google Display Network. I also show you an easy way to have all your ads in all the different ad sizes created automatically for free.


When setting up your cold and warm (and hot) campaigns, you are going to need to exclude certain audiences to get better performance on your ads. In this lecture we cover what audiences to exclude and how to exclude them.


In this lecture we'll cover how to exclude certain audiences from Facebook in order to get a better ROI on your campaigns.


Uploading your emails to Facebook and Adwords is an important step for your remarketing strategy. In this lecture I show you how to upload your email lists to Facebook and Adwords


In this lecture I cover one, lesser known platform that we use for retargeting our warm and hot traffic.

Section 8: Step 7: Set Up Your Sales Page For Maximum Conversions

Discover the single MOST important element to high converting sales copy (hint, it has nothing to do with flashy graphics or power words)! Get this ONE thing right and watch your overall conversions soar. Absolute "must see TV" that no one else is talking about...


Make sure YOUR sales copy converts prospects to BUYERS by using these proven elements of effective copy. Best part? It's MUCH easier to put together than you think... See how inside!


Tap into FOUR winning headline formulas that are proven to convert. See why coming up with your headline LAST can provide the best results for your sales page. In a world of skimmers, this is how YOU stand out and make more sales.


Never be stuck for a headline again! Use these 2 completely free online tools to get countless headlines that practically FORCE people to keep reading.


Pain, power and more: how to COMPEL visitors to read your message and make the inevitable decision to take action on your offers. Unleash these proven psychological triggers to boost conversions and profits.


4 Simple But ESSENTIAL keys to skyrocketing conversions with your sales copy. Get maximum benefit from bullet points, guarantees, testimonials and calls to action to drive more sales from your copy.


Video Sales Letters SIMPLIFIED. See different styles and discover best practices for sales videos that convert. Use this POWERFUL type of conversion medium to amplify profits on any sales page. Get over any hang ups you may have about video and see how easy and fun they can be to create.


SHOCKER! Creating sales videos is easier today than ever before, and you can do it with completely free tools without ever being on camera! Discover multiple ways to create captivating sales videos easily, and leverage the converting power of video to drive more profits.

2 pages

How to put the various copy elements together into an attractive and compelling final product that converts the maximum amount of prospects into buyers.

Section 9: Step 8: Retarget your Hot Traffic

In this lecture we cover how you should retarget your subscribers and buyers (hot traffic). We'll also talk about how to make sure your retargeting is optimized so you don't waste money.


Adding a high ticket product or coaching program can add thousands monthly to your income. Once your webinar is converting, you can drastically increase your ad spend and audience reach.


Let's look at our favorite and most effective tools for running webinars and turning your warm leads into high ticket customers.

Section 10: Email Autoresponder Follow Up Sequences

Tap into the HIGHEST ROI of ANY form of marketing: that's email! In this overview we'll define email marketing, outline how it's a complete WIN-WIN for you AND your subscribers, and you'll leave with the proper mindset to capitalize on email marketing long term.


EXPOSED! The MYTH about email open rates and how you can quickly and easily get more subscribers to open and take action on your follow up messages.


Turn FREE subscribers into HAPPY paying customers with a follow up series that practically forces them to buy. All by providing great free content, value and tips along the way - the ultimate "zero stress" sales scenario.

4 pages

Passive Profits, fact or fiction? Make them a FACT with this proven template series that turns subscribers into buyers and does it on 100% autopilot.

4 pages

The BEST customer you'll ever have is your LATEST customer. See how to keep new buyers HOT and engaged with what you have on offer. Utilize this "one and done" email follow up series to maximize profits from every new customer that joins your list.


Simple but POWERFUL ways to find engaging content to send to your subscribers and turn it into cold hard cash. Have fun with the news and social media to reach out to your subscribers and make them practically beg to pick up your offers.

Section 11: WRAP IT UP!

Let's review the steps to making pixel retargeting work for your business. This method can multiply your efforts since the ads are running in the background driving traffic back to your offers. Combine the ads with our blog content methods and email marketing strategy to explode your sales. Any questions on the steps taught? Please leave a discussion question. We are here to help you succeed!

Section 12: Bonuses
22 pages

22 pages of relationship building email series swipes that you can edit to fit your chosen niche and instantly create rapport, credibility and get sky high open rates and profits from your emails. 14 emails you can plug in right now to your auto-responder and profit from by just editing to fit your niche.

4 pages

Thank you again for taking this course! Please take a look at the bonus download including additional training, special discounts and report. Please let us know if we can help in any way!

Section 13: Live Q & A

As a bonus, we're throwing in these videos on copywriting strategies. Be sure to post all of your questions because we'll answer all of them in a live Q&A session for our students. Due to video length restraints, split into three parts.


As a bonus, we're throwing in these videos on copywriting strategies. Be sure to post all of your questions because we'll answer all of them in a live Q&A session for our students. Due to video length restraints, split into three parts.


As a bonus, we're throwing in these videos on copywriting strategies. Be sure to post all of your questions because we'll answer all of them in a live Q&A session for our students. Due to video length restraints, split into three parts.


Live chat on email marketing strategies from questions emailed in to us and topics we wanted to add extra emphasis. To meet time requirements, we had to break it into two parts when uploading.


Live chat on email marketing strategies from questions emailed in to us and topics we wanted to add extra emphasis. To meet time requirements, we had to break it into two parts when uploading.

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Instructor Biography

Brian Gray, IM Rebels - New School of Internet Marketing

I am an internet marketer, educator, philanthropist, gamer, writer, father, husband, traveler and entrepreneur. Originally I'm from the USA, but I've settled down in SE Asia.

I was in the education sector for over 13 years, and I loved it, but then transitioned into digital marketing and internet marketing.

I have always loved studying and researching, and now I'm using those skills to find ways to make life, as an internet marketer, easier and more profitable.

As a digital marketer, I've worked for clients like the EU, UN, World Vision, Hennessy, Vespa, Corona Extra, Krispy Kreme, and Hyundai (just to name a few).

Instructor Biography

Shane Farrell, IM Rebels: List Building, Email Marketing, Traffic & Funnels

I have had the privilege of working online for over five years now and love the freedom it affords my family and me. As part of the IM Rebels, my focus is on evergreen and long term methods that are stable and create passive income opportunities.

Once I shifted to stable online business models such as building email lists and high quality websites and information products, my income drastically increased. I believe in building businesses that one can be proud of and aren't one time shiny objects or flash trends.

As an instructor I teach what I do daily. If I haven't been successful with it and it can't be easily duplicated, then I won't teach it! Looking forward to helping my students grow their own business and reach their goals!

I am one third of the IM Rebels with Mark Tandan and Brian Gray. We co-teach many courses here and also share our experiences and 'what works!' on our blog weekly.

Instructor Biography

Mark Tandan, IM Rebels: List Building, Email Marketing, Copywriting

I've had the pleasure and good fortune to provide copywriting services to numerous businesses and online marketers.
While specializing in email marketing, I truly enjoy creating top converting sales copy for creators of softwares and digital information products.
Many of my clients have gone on to tremendous success after utilizing my copy services as a part of their marketing programs.

I'm one third of the IM Rebels with Shane Farrell and Brian Gray. We co-instruct numerous courses here and also share our experiences and 'what works' on our blog weekly.

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