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Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.
In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Popplet, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.
Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 8 year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to Product Management|
What is Product Management?Preview
Start Brainstorming Ideas
Exercise Worksheet - Brainstorm Using Popplet
Tips for Navigating the Course
A Day in the Life of a Product Manager
|Section 2: The Product Development Process|
Recap of Section 1
The Product Life Cycle Part 1 - Development, Introduction, Growth
The Product Life Cycle Part 2 - Maturity, Decline
The Product Development Process
Learn the Differences Between Waterfall Development and Agile Development
|Section 3: How to Come Up with a Killer Product Idea|
Recap of Section 2
Why Do Products Fail?
How to "Discover" Your Product
Learn the Tool - Refine Your Product Idea with a NFB Table
Exercise - Find the Problem and Identify the Pain
Exercise Worksheet - Find the Problem and Identify the Pain
Quick Note from Charles
Discover Hidden Product Insight by Interviewing Users
Exercise - Interview Your Users
Exercise Worksheet - Interview Your Users
|Section 4: Finding a Market Fit|
Recap of Section 3
Learn the Tool - Use SWOT Analysis to Understand the Market Landscape
Exercise - Do a SWOT Analysis on Dropbox
Exercise Worksheet - Do a SWOT Analysis on Dropbox
Compare Answers - Do a SWOT Analysis on Dropbox
Make Your Product Stand Out by Doing a Competitive Analysis
Discover How Big Your Opportunity is by Sizing the Market
Exercise Worksheet - Size the Market
Accelerate Your Product's Growth by Spotting Key Trends
|Section 5: Case Study - The NASA App|
Recap of Section 4
The Ideation Process of the NASA App
How I Pitched the NASA App Idea to Stakeholders with a Vision Deck
Lesson Learned - The Importance of Driving Vision
Product Teardown - NASA App Classic vs NASA App Modern
|Section 6: Building Empathy to Relate to Your Users|
Recap of Section 5
Learn the Tool - Build Empathy by Making Personas
Common Mistakes When Making Personas
Video Story as Personas
Exercise - Make a Persona
Exercise Worksheet - Make a Persona
Learn the Tool - Build Empathy by Making an Empathy Map
Exercise - Create an Empathy Map
Exercise Worksheet - Create an Empathy Map
|Section 7: Testing and Validating Your Product Idea|
Recap of Section 6
Introduction to Lean Product Design
Test Your Product Hypothesis by Designing Experiments
Test by Smoke Selling
1 More Quick Note from Charles
Test by Making a Product Demo Video
Test by Using the Concierge Method
Why It's More Important to be Data Informed than Data Driven
Exercise - Test Your Product Hypothesis
Exercise Worksheet - Test Your Product Hypothesis
|Section 8: Shaping the Product|
Recap of Section 7
How Apple Creates Laser Focused Products
How to Create a Feature Backlog
Learn the Tool - Manage a Feature Backlog Using Pivotal Tracker
Exercise - Create a Feature Backlog
Exercise Worksheet - Create a Feature Backlog Using Pivotal Tracker
|Section 9: How to Make Beautiful Wireframes|
Recap of Section 8
Introduction to Wireframing
Exercise Worksheet - Download and Install Axure
Learn the Tool - How to Wireframe Using Axure - Part 1
Exercise Worksheet - How to Wireframe Using Axure - Part 1
Learn How to Save Time When Wireframing by Using Masters
Learn the Tool - How to Wireframe Using Axure - Part 2
Exercise Worksheet - How to Wireframe Using Axure - Part 2
How to Use Wireframes and Prototypes Effectively During Development
Make Your Product Super Intuitive Through User Testing
Exercise - Create an Interactive Prototype for Your Product Idea
Exercise Worksheet - Create an Interactive Prototype for Your Product Idea
|Section 10: How to Write Great User Stories|
Recap of Section 9
Introduction to User Stories
What Are the Qualities of Great Stories?
Exercise Worksheet - Write User Stories for Your Product Idea
Prioritize Stories Using Assumption Testing
Prioritize Stories Using the MoSCoW method
Prioritize Stories Using the BUC method
Estimate and Size Stories
|Section 11: Product Management Leadership|
Recap of Section 10
Introduction to Product Management Leadership
How to Lead Developers
How to Lead Designers
How to Manage Stakeholders
|Section 12: How to Get Multiple Product Management Job Offers|
Recap of Section 11
What's the Process of Getting to the Job Offer?
Write a Killer Resume
Charles Du led the design of NASA's first iPhone app (10+ million downloads, 2+ million hits per day, NASA's Software of the Year Award) and co-founded the Airbnb for cars.
He is an award-winning product manager, UX designer, lecturer, and international keynote speaker. Charles has taught product management at Stanford, UCLA, Art Center, and General Assembly and has mentored teams at NASA, Live Nation, and Apple.
Charles is also a Digital Nomad and has traveled / worked in over 30 countries. He was selected from 50,000+ applicants to participate in Remote Year, a network of 75 professionals who travel and work remotely. As a group, he will travel to 11+ countries over the course of the year, across Europe, Asia, and South America.