The Complete Product Management Course

Learn how to become a rockstar Product Manager with this comprehensive course filled with real life examples
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4,473 students enrolled
Instructed by Charles Du Business / Management
$200
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  • Lectures 91
  • Contents Video: 5.5 hours
    Other: 19 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Popplet, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.

Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 8 year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.

What are the requirements?

  • This course has no prerequisites. You do not have to have a technical background, just a passion for designing products

What am I going to get from this course?

  • Learn core skills that make up the entire Product Management process. From ideation to market research to wireframing to prototyping to user stories to leadership.
  • Discover the secret method behind how Apple creates laser-focused products
  • Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
  • Use popular Product Management tools like Popplet, Pivotal Tracker, and Axure
  • Get a behind-the-scenes look at case studies like the NASA app (over 10 million downloads) and Getaround ($0 to $200 million valuation in 5 years)
  • Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
  • Quickly test and validate your product idea over a weekend
  • Effectively lead developers / designers and manage stakeholders
  • Hack the Product Management interview process and stand out from the competition

What is the target audience?

  • People who want to transition into a Product Management career
  • Entrepreneurs who want to learn the process on how to build a killer product
  • Jr. Product Managers who want to learn how to be rockstars at their job

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Product Management
Introduction
Preview
06:13
What is Product Management?
Preview
05:43
Start Brainstorming Ideas
07:15
Exercise Worksheet - Brainstorm Using Popplet
1 page
Tips for Navigating the Course
01:03
A Day in the Life of a Product Manager
02:58
Section 2: The Product Development Process
Recap of Section 1
01:14
The Product Life Cycle Part 1 - Development, Introduction, Growth
07:47
The Product Life Cycle Part 2 - Maturity, Decline
07:00
The Product Development Process
10:28
Learn the Differences Between Waterfall Development and Agile Development
08:02
Section 3: How to Come Up with a Killer Product Idea
Recap of Section 2
01:07
Why Do Products Fail?
03:38
How to "Discover" Your Product
10:00
Learn the Tool - Refine Your Product Idea with a NFB Table
03:13
Exercise - Find the Problem and Identify the Pain
02:05
Exercise Worksheet - Find the Problem and Identify the Pain
1 page
Quick Note from Charles
00:19
Discover Hidden Product Insight by Interviewing Users
04:58
Exercise - Interview Your Users
01:11
Exercise Worksheet - Interview Your Users
1 page
Section 4: Finding a Market Fit
Recap of Section 3
01:24
Learn the Tool - Use SWOT Analysis to Understand the Market Landscape
08:11
Exercise - Do a SWOT Analysis on Dropbox
02:43
Exercise Worksheet - Do a SWOT Analysis on Dropbox
1 page
Compare Answers - Do a SWOT Analysis on Dropbox
00:59
Make Your Product Stand Out by Doing a Competitive Analysis
02:50
Discover How Big Your Opportunity is by Sizing the Market
02:46
Exercise Worksheet - Size the Market
1 page
Accelerate Your Product's Growth by Spotting Key Trends
02:45
Section 5: Case Study - The NASA App
Recap of Section 4
01:50
The Ideation Process of the NASA App
08:52
How I Pitched the NASA App Idea to Stakeholders with a Vision Deck
06:50
Lesson Learned - The Importance of Driving Vision
08:48
Product Teardown - NASA App Classic vs NASA App Modern
04:25
Section 6: Building Empathy to Relate to Your Users
Recap of Section 5
03:07
Learn the Tool - Build Empathy by Making Personas
09:26
Common Mistakes When Making Personas
02:19
Video Story as Personas
03:10
Exercise - Make a Persona
00:51
Exercise Worksheet - Make a Persona
1 page
Learn the Tool - Build Empathy by Making an Empathy Map
03:48
Exercise - Create an Empathy Map
00:49
Exercise Worksheet - Create an Empathy Map
2 pages
Section 7: Testing and Validating Your Product Idea
Recap of Section 6
02:00
Introduction to Lean Product Design
06:03
Test Your Product Hypothesis by Designing Experiments
06:35
Test by Smoke Selling
04:01
1 More Quick Note from Charles
00:22
Test by Making a Product Demo Video
06:04
Test by Using the Concierge Method
02:37
Why It's More Important to be Data Informed than Data Driven
03:02
Exercise - Test Your Product Hypothesis
01:19
Exercise Worksheet - Test Your Product Hypothesis
1 page
Section 8: Shaping the Product
Recap of Section 7
01:42
How Apple Creates Laser Focused Products
06:03
How to Create a Feature Backlog
07:50
Learn the Tool - Manage a Feature Backlog Using Pivotal Tracker
08:40
Exercise - Create a Feature Backlog
01:33
Exercise Worksheet - Create a Feature Backlog Using Pivotal Tracker
1 page
Section 9: How to Make Beautiful Wireframes
Recap of Section 8
02:02
Introduction to Wireframing
08:31
Exercise Worksheet - Download and Install Axure
1 page
Learn the Tool - How to Wireframe Using Axure - Part 1
01:59
Exercise Worksheet - How to Wireframe Using Axure - Part 1
2 pages
Learn How to Save Time When Wireframing by Using Masters
01:10
Learn the Tool - How to Wireframe Using Axure - Part 2
02:44
Exercise Worksheet - How to Wireframe Using Axure - Part 2
3 pages
How to Use Wireframes and Prototypes Effectively During Development
04:46
Make Your Product Super Intuitive Through User Testing
01:18
Exercise - Create an Interactive Prototype for Your Product Idea
00:52
Exercise Worksheet - Create an Interactive Prototype for Your Product Idea
1 page
Section 10: How to Write Great User Stories
Recap of Section 9
01:57
Introduction to User Stories
04:21
What Are the Qualities of Great Stories?
06:42
Exercise Worksheet - Write User Stories for Your Product Idea
1 page
Prioritize Stories Using Assumption Testing
02:31
Prioritize Stories Using the MoSCoW method
03:06
Prioritize Stories Using the BUC method
02:11
Estimate and Size Stories
06:01
Section 11: Product Management Leadership
Recap of Section 10
01:57
Introduction to Product Management Leadership
01:32
How to Lead Developers
11:36
How to Lead Designers
08:01
How to Manage Stakeholders
08:56
Section 12: How to Get Multiple Product Management Job Offers
Recap of Section 11
03:07
What's the Process of Getting to the Job Offer?
04:35
Write a Killer Resume
11:28

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Instructor Biography

Charles Du, Product Executive, worked @ NASA, Apple, Ticketmaster

Charles Du led the design of NASA's first iPhone app (10+ million downloads, 2+ million hits per day, NASA's Software of the Year Award) and co-founded the Airbnb for cars.

He is an award-winning product manager, UX designer, lecturer, and international keynote speaker. Charles has taught product management at Stanford, UCLA, Art Center, and General Assembly and has mentored teams at NASA, Live Nation, and Apple.

Charles is also a Digital Nomad and has traveled / worked in over 30 countries. He was selected from 50,000+ applicants to participate in Remote Year, a network of 75 professionals who travel and work remotely. As a group, he will travel to 11+ countries over the course of the year, across Europe, Asia, and South America.

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