The Complete Marketing Funnel - From Plan To Execute
5.0 (7 ratings)
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The Complete Marketing Funnel - From Plan To Execute

Market research, sales funnels, landing pages, blogging, and campaigns - everything you need for an online business
5.0 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
595 students enrolled
Created by Krisztina Rudnay
Last updated 8/2017
English
Curiosity Sale
Current price: $10 Original price: $100 Discount: 90% off
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Find out the most important things of your market
  • Position yourself above your competitors
  • Know exactly where your ideal customers are
  • Build your brand
  • Convert the most leads into paid customers
  • Write amazing landing pages that generate sales
  • Set up an autoresponder
  • Create your first campaign
View Curriculum
Requirements
  • Have something to sell
Description

6 courses in 1

This course will walk you through the steps you need to do before you launch any business or new product. From market research to retargeting.

Everything You Need For A Successful Marketing Funnel

  • Market Research
  • Positioning
  • Sales Funnels
  • Landing Pages
  • Autoresponders 
  • Blogging

Everything you need for your online business

This is a blueprint of a high conversion marketing funnel. 

We will research your market and find out the demand, Then find your ideal customer, who will be the role of your buyer persona. After this, you will create your marketing message, and position yourself above your competitors. 

You will then create your products and make it a sales funnel, so you can generate more profit from a single lead. Then I will show you how to write your landing pages for these products, and put it all together with some automated email campaign, to sell your list immediately.

 Note: Most of the lectures are slide-based, some of them are screencast.

I have an accent. If you prefer to read the course, instead of listening to it, I attached the pdf of the course in the BONUS lecture.

What others say about the course:

Dmitry Volov:

This course is, pretty much, all you need to get started creating a sales funnel of your own. Detailed explanation, no fluff, very practical!

Earl Peters:

The course is very informative and provides a great overview without getting lost in the weeds. The instructor does a nice job of presenting the information in a way that is memorable and easy to follow.





Who is the target audience?
  • Entrepreneurs
  • Small Business Owners
  • Sales people
  • Marketing managers
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Curriculum For This Course
67 Lectures
03:59:03
+
Market Research
6 Lectures 21:55

What is market research and why is it important?

Why do you need market research?
03:35

Tips for inexpensive market research tactics

How do you do market research on a shoestring budget?
10:17

Important message for you
01:03

How to ask, what to ask in your market research?

Questionnaire samples
02:59

You have to collect and analyze the numbers

Analyzing data
02:14

Market research

Preview 01:47
+
Goals
5 Lectures 15:25

What are good business goals?

How to set up goals
03:27

Marketing goals that focus on short-term

Short term marketing goals
03:20

Marketing goals that focus on long-term

Long term goals
03:28

What to include in your marketing budget, and how to set it up?

Setting up a marketing budget
04:10

+
Get to know your market
4 Lectures 16:15

Figure out your niche and who are the customers you can serve

Who are your customers
06:56

Find your ideal buyer persona

The ideal customer
04:09

Make a plan where can you find your buyer persona, and focus on it with your marketing efforts

Where can you find them?
02:56

+
Position yourself
4 Lectures 17:47
Who are you
02:25

Perfect positioning
09:13

Creating your marketing message
04:18

+
Build a blog
6 Lectures 29:54
Why content marketing?
07:10

What blogs can do for you
05:30

Your editorial calendar
02:55

5 tips to write better posts
03:47

Write better headlines
08:02

+
Create your sales funnel
10 Lectures 27:39
Understand the Sales Funnel
01:25

What is a Lead Magnet?
02:59

Lead Magnet Ideas
02:35

Create your Lead Magnet
05:00

Place your Lead Magnet
01:24

What is a Tripwire?
04:44

How to measure if the Tripwire is successful?
01:28

Tripwire examples
04:19

Create your Core Product
01:19

Upsell
02:26
+
Write your landing pages
19 Lectures 01:00:22
What is a Landing Page?
05:05

Lead Capture Landing Page
05:41

Long form landing page
02:25

Call out to your audience
02:11

The headline
06:16

The sub-headline
02:12

Introduction
01:37

Ease of use/Speed of results
01:24

Paint the future
04:52

Proof that you are an expert
01:56

Benefit statements
01:04

Add bonuses
05:17

Reveal price/CTA
01:37

Create urgency
03:00

Reverse risk
06:52

PS
01:51

Re-write your page
02:05

Write your Thank You Page
03:57

+
Set Up Your Automated Email Campaigns
9 Lectures 43:20
What is an Autoresponder?
05:48

How the Selling Machine works?
03:03

Create a mailing list
04:26

Switch between lists
03:05

Create a sign-up form
06:17

Create a message
05:31

Your first campaign
07:34

General Newsletter Ideas
06:34

+
Final Thoughts
2 Lectures 02:42
Put together (+download the course's PDF)
01:37

BONUS Lecture
01:05
About the Instructor
Krisztina Rudnay
4.7 Average rating
96 Reviews
5,699 Students
10 Courses
Easy and inexpensive marketing advice for small businesses

I’m Krisztina Rudnay, and I’m originally from Hungary. I have spent the past 11 years as a marketer for small and medium sized businesses, and as an entrepreneur myself.

I took a job with a medium sized company to come to the United States and lead a new product launch. So I closed my own company in Hungary, came here for a client who now has the top-selling product in their industry, and stayed.

I was thinking about how I can help the most with my marketing experience, when I realized that most entrepreneurs and small business still don’t do a lot of marketing. For many, nobody ever taught them how to do it, and they think it’s something difficult, time-consuming, and expensive. 

In my courses, I cover different marketing tools from content marketing, through sales funnels to social media advertising. They are easy to understand and integrate in your business.