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The Complete LinkedIn B2B Marketing Course is designed for Marketing, Digital Agency professionals and entrepreneurs seeking to learn and transform your B2B marketing performance using LinkedIn.
You will learn how to use and apply the full range of tools, applications and hidden techniques by watching clear detailed instruction video demonstrations designed for easy digestion. The curriculum is structured in a logical, sequential order making it easy to follow and implement seamlessly into your working day.
Note: This course is updated regularly with new lectures and downloadable pdfs.
What does this Marketing Course offer that others don't:
How to apply multiple techniques to compound marketing impact
Explanation and clear guidance on new marketing opportunities such as the updated Campaign Manager, Sponsored Inmails, Lead Accelerator and Elevate
Optimising the full value of content marketing apps including Pulse, Slideshare and Company pages
Expected return on investment using all LinkedIn advertising options including Onsite and Network display, Sponsored updates, Sponsored Inmail and lead accelerator
Comprehensive ongoing LinkedIn learning and resources for all levels
The course duration is a 2 hours 45 minutes for completion of all 28 Videos
Learn the three key reasons why LinkedIn should be the central to your B2B Marketing plans
Understanding the key benefits of each level of Linkedin Accounts from free access to Paid Premium Accounts
Understand the three most important Privacy Settings to maximise your privacy when you using LinkedIn for marketing purposes
Why Profile Completeness can dramatically improve your potential of being found by useful business contacts
The importance of including a Profile Heading, Photo and up to date contact information to maximise your Profile
Understand the importance of crafting a descriptive succinct profile summary to support your profile
Learn how a complete career experience will help profile completeness
Adding skills and endorsements to help you get found
Learn how to build your first 50 first degree connections to achieve profile completeness
Lean about the brilliance and usefulness of Advanced Search and how to use Saved Search to help you manage your marketing efficiency
Using well crafted tailored and personalised connection requests which get positive results and can dramatically improve your first degree network
Using direct Inmail as part of your Premium Subscription to build powerful connections
Groups can be a very powerful approach to building your B2B marketing brand. Understand to how join and enage in other product specific relevant Groups and set up and manage your own successful Group to support your marketing plans
Learn about the new features of Campaign Manager and how it will improve your LinkedIn efficiency and performance
Learn and understand the distinguishing features of Sponsored updates and how it can benefit your marketing
Learn and understand the distinguishing features of Sponsored Inmail, how this product differs from normal Standard Inmail and how it can Support your marketing
What Is Lead Accelerator and how can it really makes an impact on my B2B marketing performance
Learn the process of launching a test advertising campaign on the new Campaign Manager and how we manage budgets and track performance for a test campaign.
Learn how the excellent Slideshare tool can be used to support content creation and distribution as part of your marketing plan
Learn about using rich content types like Video, images and info graphics to support your marketing
Learn how to set up and use the free Company Page function to support our marketing objectives
Understand about the unique features of Elevate and how it can support your marketing
Learn about the potential marketing opportunity provided by accessing the API
A final course completion message from the Course Tutor
Access to further resources and learning to support an ongoing learning mindset for LinkedIn B2B Marketing
David is a passionate digital marketing consultant who delivers online strategy, in-house digital training and business development to start-ups, agencies and established brands. David is the founder of digital skills training company Lets Learn Digital delivering training workshops to blue clients on LinkedIn, B2B Marketing, SEO, content marketing, digital strategy, business development and social media marketing.
David's other passion is exploring and writing about future technology trends and innovation. He run's the Future Thinking in Digital Marketing meetup group and writes for Econsultancy exploring digital innovation, new disruptive technologies and what it means to thrive in the digital world