The Complete LinkedIn B2B Marketing Course

Learn powerful and proven B2B Marketing Strategies which will transform your Marketing Impact on LinkedIn
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  • Lectures 33
  • Contents Video: 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

My Udemy Courses have been taken by over 5000 people from 135 countries. They have received consistent high ratings throughout Udemy.

The Complete LinkedIn B2B Marketing Course is designed for Marketing, Digital Agency professionals and entrepreneurs seeking to learn and transform your B2B marketing performance using LinkedIn.

You will learn how to use and apply the full range of tools, applications and hidden techniques by watching clear detailed instruction video demonstrations designed for easy digestion. The curriculum is structured in a logical, sequential order making it easy to follow and implement seamlessly into your working day.

Note: This course is updated regularly with new lectures and downloadable pdfs.

What does this Marketing Course offer that others don't:
How to apply multiple techniques to compound marketing impact
Explanation and clear guidance on new marketing opportunities such as the updated Campaign Manager, Sponsored Inmails, Lead Accelerator and Elevate
Optimising the full value of content marketing apps including Pulse, Slideshare and Company pages
Expected return on investment using all LinkedIn advertising options including Onsite and Network display, Sponsored updates, Sponsored Inmail and lead accelerator
Comprehensive ongoing LinkedIn learning and resources for all levels

The course duration is a 2 hours 45 minutes for completion of all 28 Videos

What are the requirements?

  • You will need to register on LinkedIn and set up a profile

What am I going to get from this course?

  • Apply the full range of tools, applications and features to transform your B2B Marketing fundamentals using LinkedIn
  • Understand how to use content marketing applications such as slide share, Pulse and Company Pages to support your B2B marketing plan
  • Understand how to maximise content distribution using sponsored updates and Groups
  • Understand how to measure performance and use analytics to inform future marketing and resource allocation strategy
  • Learn how to manage LinkedIn advertising including Onsite and Network display, Sponsored updates, Sponsored inmail and lead accelerator
  • Lean about LinkedIn’s range of mobile apps and how these can support your B2B marketing on the move

What is the target audience?

  • This course curriculum is designed for B2B Marketing professionals, B2B Advertising professionals, business owners and anyone with the ambition to develop a complete practical understanding of how to use marketing strategies which deliver quality results on the LinkedIn platform.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Curriculum
Introduction- What you will learn on this Course
Preview
01:40
About David Reilly the Course Instructor
Preview
02:12
Section 2: Introduction to this Course
05:50

Learn the three key reasons why LinkedIn should be the central to your B2B Marketing plans

03:13

Understanding the key benefits of each level of Linkedin Accounts from free access to Paid Premium Accounts

02:43

Understand the three most important Privacy Settings to maximise your privacy when you using LinkedIn for marketing purposes

Section 3: How to create an “allstar” Complete Profile
04:36

Why Profile Completeness can dramatically improve your potential of being found by useful business contacts

03:58

The importance of including a Profile Heading, Photo and up to date contact information to maximise your Profile

03:14

Understand the importance of crafting a descriptive succinct profile summary to support your profile

03:39

Learn how a complete career experience will help profile completeness

03:47

Adding skills and endorsements to help you get found

03:48

Learn how to build your first 50 first degree connections to achieve profile completeness

Section 4: Building your Business Network
03:48

Lean about the brilliance and usefulness of Advanced Search and how to use Saved Search to help you manage your marketing efficiency

04:35

Using well crafted tailored and personalised connection requests which get positive results and can dramatically improve your first degree network

03:34

Using direct Inmail as part of your Premium Subscription to build powerful connections

08:52

Groups can be a very powerful approach to building your B2B marketing brand. Understand to how join and enage in other product specific relevant Groups and set up and manage your own successful Group to support your marketing plans

Section 5: Advertising Solutions explained
03:58

Learn about the new features of Campaign Manager and how it will improve your LinkedIn efficiency and performance

05:52
Learn about the differing features of Online and Network Display advertising
02:09

Learn and understand the distinguishing features of Sponsored updates and how it can benefit your marketing

03:22

Learn and understand the distinguishing features of Sponsored Inmail, how this product differs from normal Standard Inmail and how it can Support your marketing

06:34

What Is Lead Accelerator and how can it really makes an impact on my B2B marketing performance


10:36

Learn the process of launching a test advertising campaign on the new Campaign Manager and how we manage budgets and track performance for a test campaign.

05:38
What is the LinkedIn Partner Programme for Advertising Agencies and how can support my Marketing
Agency
Section 6: Using Content Marketing
Using Pulse for content creation
05:29
05:04

Learn how the excellent Slideshare tool can be used to support content creation and distribution as part of your marketing plan

03:17

Learn about using rich content types like Video, images and info graphics to support your marketing

Section 7: Company Pages
04:42

Learn how to set up and use the free Company Page function to support our marketing objectives

05:02
Learn how to set up and use the Showcase Page function on Company Pages to support product specific marketing objectives
03:17
Learn how to use the Company Tracking to manage Company Pages and how it can determine marketing effectiveness
Section 8: Advanced B2B Marketing Functions
07:49

Understand about the unique features of Elevate and how it can support your marketing

04:16
What is LinkedIn approach to mobile apps and how can these support your marketing
05:03

Learn about the potential marketing opportunity provided by accessing the API

Section 9: Course Summary
00:52

A final course completion message from the Course Tutor

06:10

Access to further resources and learning to support an ongoing learning mindset for LinkedIn B2B Marketing

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Instructor Biography

David Reilly, Digital skills trainer and founder of Lets Learn Digital

David is a passionate digital marketing consultant who delivers online strategy, in-house digital training and business development to start-ups, agencies and established brands. David is the founder of digital skills training company Lets Learn Digital delivering training workshops to blue clients on LinkedIn, B2B Marketing, SEO, content marketing, digital strategy, business development and social media marketing.

David's other passion is exploring and writing about future technology trends and innovation. He run's the Future Thinking in Digital Marketing meetup group and writes for Econsultancy exploring digital innovation, new disruptive technologies and what it means to thrive in the digital world

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