The Complete Guide to the App Marketing (ASO, PR and more)
3.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Complete Guide to the App Marketing (ASO, PR and more)

Discover all the technics to promote your app on the Web and how to boost you ad campaign in order to reach the top rank
3.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Created by Yaro Panko
Last updated 3/2016
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Current price: $10 Original price: $20 Discount: 50% off
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  • 1.5 hours on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Do all the instructions in the course and you will be surprised by increasing sales of your app
  • Learn how to promote your iOS or Android app
  • We will explain and show what to do for reaching the top ranks in app stores
View Curriculum
  • You do not have to download any materials, you do not have to know how to make apps. Just the access to the Internet.

After a few app launches of our own, observing many more, talking with several app developers and testing cool services, we have a really good idea of what can be done to make an app a success.

There are roughly 1.5 million apps on each the iOS App Store and Google Play so it is easy for your app to get lost among them. There are so many developers that spend time, energy, and money developing an app, but when they upload it the returns are nowhere near what they were expecting. This is because they focus their time and energy in building the app, but not in optimizing it to be found. They have no thoughts about app marketing, analytics, marketing campaigns. What if I told you that there is a way to avoid your app getting lost among the huge pool of apps in the app stores? What if I told you that you don't actually need to spend a lot of time and effort on ASO once you know how to do it? Would you be interested in learning about it?

Well, if you are then look no further – This course is the Complete Guide to App Marketing you are looking for!

This course is straight to the point and will provide you everything you need, no beating around the bush or repeating the same thing with different words. There is a tonne of things to learn about mobile marketing, and they always keep changing as people try new things and the rules in the app stores change. It is a process that you will need to keep learning for as long as you are uploading apps, if you see a course that tells you they will teach you everything there is about mobile marketing don't believe it because it is not possible. So, this course will not teach you everything there is about app marketing, but it is a great quick start guide for everyone with no prior experience in mobile marketing. It is a great way to start your journey towards more downloads and ultimately more money.

If you are someone with no prior experience in ASO, PR, mailing lists, press release etc. then this is definitely the course for you. If you, however, have reasonable knowledge of mobile marketing then look the curriculum of the course and probably you will find out some new topics that will interest you.

I go through the steps to create from your app a profitable app business. There is no way to achieve that without app marketing, it is absolutely crucial.

What is the target audience?

  • App Publishers or Developers
  • App Entrepreneurs
  • App Marketing Companies
  • ASO Consultants
  • Anyone who wants to quickly grow app downloads
  • This course is meant for people that want to start learning about and applying App Store Optimization, and/or for students that currently have apps on the App Store or Google Play Marketplace and want to boost organic downloads.
Who is the target audience?
  • This Guide is meant for developers, projects managers, app owners or anyone who is interested in app marketing
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Curriculum For This Course
15 Lectures
Basics of the mobile marketing
3 Lectures 11:36

Are you a developer, or an investor? You do not have any idea what kind of app to create or which source code to buy? We will try to help you with that in this lecture

Preview 01:55

Discover all the ways of monetisation of mobile apps.

Preview 03:58
App Store Optimisation
4 Lectures 21:44

The app name is a brand, developers usually skip some obvious and important things from the very beginning. After this lecture you won't skip anything.

App Name

The icon of your app is your brand image. Learn what you should do and not with your app Icon.

App Icon

The success key is in keywords. Learn how to chose good ones.


Learn how to make a promo video.

Promo Video
On-line presence and promotion
5 Lectures 34:31

You will learn how to make a landing page of your app or apps with $0 investments.

Landing Page

After this lecture you will be able to write yourself a press release of your app.


From your email account you can send a message to some your contact lists, if there are a lot emails sent your account can be blocked. You will discover in this lecture how to send mails to thousands of your subscribers.

Mailing Lists

Social Media are design not only to share statuses and pictures with friends. Find out how you can promote your app with the most popular networks

Social Media

Learn the best practices of cross-promotion

Cross Promotion
Ad networks
3 Lectures 15:45

Analyse why your app is selling well or not at all.


Find out what kind of ads fits better for your campaign. Incentivised or Non-Incentivised

Incent vs Non-Incent

Ad formats
About the Instructor
Yaro Panko
3.5 Average rating
1 Review
6 Students
1 Course
Mobile marketing expert

Hi everyone, I'm Yaro! After working on river cruises lines since many years and lecturer and cruise director, I decided that I wanted more freedom.

4 years ago felt in love with programming and I started my own app company. I realised that without marketing the money follows slowly. So, in 2015 I graduated from a Mobile Stars School in order to learn everything about mobile marketing.

I'm passionate about teaching and I hope to learn you all I know about this growing industry witch is app marketing and may be more some courses later.