Running a Web Development Business: The Complete Guide
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Running a Web Development Business: The Complete Guide

Learn how to start and grow a successful web development business. Get up & running and making sales in under a week.
Best Seller
4.6 (606 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25,197 students enrolled
Created by Evan Kimbrell
Last updated 6/2017
English [Auto-generated]
Current price: $12 Original price: $150 Discount: 92% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 11 hours on-demand video
  • 2 Articles
  • 15 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Understand how development stacks work and pick which stack is ideal for you
  • Predict the timeline for starting your business
  • Decide between hiring in-house employees or contractors for your business
  • Decide between offering generalized or specialized web services
  • Choose a winning combination of traits that you want your business to convey
  • Understand the different types of contractors and where to find them
  • Effectively allocate your time
  • Assess the core components of successful web development firms
  • Find cheap and professional ways of creating an online presence
  • Select a name that's attractive and conveys your core messaging
  • Master the biggest platforms for contracting: Freelancer and Upwork
  • Use advanced search techniques to fill the gaps of your development work with contractors
  • Create and organize a professional and effective portfolio
  • Use a few uncommon techniques to grow your portfolio faster
  • Utilize 15 different strategies to attract potential clients
  • Create three different types of proposals and know when to use them
  • Use tools like Proposify and Nusii to create and streamline proposals
  • Strategically use ballpark estimates to close clients sooner
  • Manage clients effectively while using your time efficiently
  • Keep client retention rates high and minimize churn
  • Sniff out a client's budget before they tell you
  • Use advanced best practices to maintain your businesses growth
  • Recognize client red flags before you start working with them
  • Figure out the optimal pricing configuration for your rates
  • Handle client meetings in person
  • Gauge when clients are not likely to accept an estimate or proposal
  • Make long-term decisions about which clients to retain and which to lose
  • Integrate Asana into your workflow to increase transparency and efficiency
  • Manage a team of subcontractors online
View Curriculum
  • No pre-requisites necessary.
  • Programming experience is helpful but not necessary.

Web development is one of the fastest growing online industries today. It's important for every business to have an online presence and that represents a huge opportunity for you. Whether you want to code or not, you can capitalize on the over 24 billion dollars of money spent per year on web development services. Whether you want to work part-time or full-time, you can create an awesome portfolio and an even better income taking on web development projects.

In this course, I'm going to show you how to jumpstart your business, grow it quickly, and manage your business like a professional - all from the comfort of your laptop.


I'm Evan Kimbrell and I'm the founder of Sprintkick, a full service web & mobile application studio based out of San Francisco. Over the last 4 years I've personally overseen the launch of over 100 apps all the way from concept to deployment. I've grown my business 400% a year from one small client to 100+ clients. Today, we make apps for big name brands like Walmart, GNC, Dick's Sporting Goods, and other Fortune 500 companies.

I see too many people floundering to start or grow their web development business because they don't have the mentorship or the guidance to do it right. This course is my answer for all of you who have reached out for help. I've piled everything I know and everything that has made my business successful into this course. I created this course to teach you how you can hit the ground running with starting a web development business - even if you don't want to code.


These are some of the questions this course will answer:

  • Where do I start and how do I know if I should do this?
  • How do I choose a niche or should I not specialize?
  • How should I make my portfolio and what is most effective?
  • How do I make professional proposals without spending tons of money?
  • How do I spend less time looking for clients and more time building websites?
  • How do I take on larger projects and make more money?
  • How do I find clients?
  • How do I keep clients from going to the competition?
  • Which clients are the most profitable and how do I find them?
  • How do I get clients to accept my estimates?
  • How did other companies get so successful with web development?
  • How do I charge more for my services?
  • How can I bring in development partners to offload my work?


Why you should take this course:

  • Over 22+ hours of content and direct access to me, the instructor, as a guide and personal helper.
  • Learn step-by-step from someone who started and runs a very successful web development business.
  • Shorten your learning curve and protect yourself from making costly beginner mistakes.
  • Grow your business faster and with fewer hiccups along the way. See how the professionals do it.
  • A web development business can be run from anywhere at anytime. Join the international community of entrepreneurs who work when they want and how they want.
  • Learn how to tailor your business to your lifestyle. If you want to work part time and free yourself up from the full time grind, this course shows you how.

Included in this course:

  • Free contract documents such as an NDA, a customizable standard web contract, and an addendum contract for extra work. All of these documents cost me over $5000, but are yours free as part of the course.
  • Free access to any course updates including case studies, projects, and collaborative discussions.
  • Learn on the go. All course lectures are free to download and view anywhere even without an internet connection.
  • Section summaries to help you review and re-learn lecture points easily and quickly.
Who is the target audience?
  • Web developers who want to learn how to expand their skills into a business.
  • Non-technical entrepreneurs who want to start a business building web applications.
  • Established freelancers who want to add development services to their offered services.
  • Marketing, strategy, and SEO consultants who want to expand their business and offer more to their clients.
Compare to Other Web Development Courses
Curriculum For This Course
98 Lectures
Introduction (39 minutes)
7 Lectures 38:12

$23,123 in free stuff + access to our Slack group

The Sprintkick story

How to add development services to an already existing business

Who this course is for

Section 1 Review Material
34 pages
The Essentials (47 minutes)
8 Lectures 46:36
Understanding the development stack

How to pick a stack

The startup timeline

How does this work as a programmer / non programmer?

How do development firms typically work?

Build yourself or subcontract?

In-house hiring or out-of-house?

Section 2 Review Material
44 pages
Planning your strategy (40 minutes)
6 Lectures 40:24
Good - Fast - Cheap

Planning for the grind

To niche or not to niche

Types of subcontractors

In-country or out-of-country?

Section 3 Review Material
35 pages
Setting up your presence (76 minutes)
8 Lectures 01:16:00
Focus on 80/20 solutions for web presence

Looking at other studios Part 1

Looking at other studios Part 2

Finding a template on TemplateMonster

Finding a template on themeforest

Selecting a name

Advanced: Upgrading your presence with custom design

Section 4 Review Material
45 pages
Finding subcontractors (74 minutes)
9 Lectures 01:13:52
Where to find subcontractors

What makes a good long term partner?

Intro to Elance Part 1

Intro to Elance Part 2

Intro to UpWork Part 1

Intro to UpWork Part 2

Intro to Freelancer

Finding freelancers elsewhere

Section 5 Review Material
28 pages
Building a portfolio (22 minutes)
5 Lectures 22:27
Building portfolios upfront

Use these tricks to grow your portfolio faster

Thoughts about portfolios

Buying testimonials and case studies with catchafire

Section 6 Review Material
21 pages
Getting clients (72 minutes)
11 Lectures 01:11:35
Strategy: Email scrape and blast

Strategy: Offer adjacent services to those trying to hire in house

Strategy: Discount offers to groups

Strategy: Use your affiliations

Strategy: Tag your work

Strategy: Selling things that require maintenance

Strategy: This sucks, let me fix it

Strategy: The perpetual discount

Strategy: Build something and give it away

Strategy: Making tutorials strategy

Section 7 Review Material
56 pages
Building proposals (84 minutes)
9 Lectures 01:23:36
Types of proposals

Components of proposals

Types of estimates

Our technique, in depth costs of everything

Going over tools for improving your proposals

How much do you customize

Ballpark estimates versus exacto

Strategy: Introduce ideas and see if they stick

Section 8 Review Material
57 pages
Managing clients (60 minutes)
9 Lectures 59:37
How to keep the right amount of distance

Confidence is key

Just enough jargon

Sniffing out their budget

Speed is important with clients

Is the client always right?

Don't talk about problems, say what's happening

Do you deliver what's good or what the client likes?

Section 9 Review Material
61 pages
Best practices (105 minutes)
18 Lectures 01:45:15
Under promise, over deliver

What is agile? Should I use it?

Client budgets and what difference they make

Web presence clients aren't worth it

Price per project, price per hour

Should you worry about competition?

Hedging your launch date

Beautiful design makes beautiful development

Running without contracts

Red flags for bad clients

Rich clients versus successful clients

Tell when you're getting fizzled

Don't quote off the top of your head

Meeting in person

Is there a benefit to delivering early?

Repeat customers are the best

Avoid assumers

Section 10 Review Material
109 pages
3 More Sections
About the Instructor
Evan Kimbrell
4.5 Average rating
11,140 Reviews
142,031 Students
16 Courses
Founder of Sprintkick | Ex-VC | Ex-startup founder

Hi, I'm Evan Kimbrell. Thanks for checking out my course.

Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-based digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

I'm an avid Airbnb host for the Fisherman's Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance. I've helped multiple hosts get their properties listed and their prices per night maximized. Results range from an extra +50% in price for established hosts and +400% for brand new hosts.

Hope you enjoy my courses!