The Complete Guide for Salesforce Pardot
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The Complete Guide for Salesforce Pardot

The objective is to make you a successful Pardot expert even if you have no prior marketing automation experience.
New
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by Pardot Penny
Last updated 9/2017
English
Price: $75
30-Day Money-Back Guarantee
Includes:
  • 7.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Configure & Modify Technical Settings
  • Produce Campaigns with Course Uses & Recommendations
  • Setup Automated Programs in the Engagement Studio
  • Build List Emails & Email Templates
  • Create Landing Pages & Layout Templates
  • Develop Essential Segmentations for Marketing & Sales Activities
  • Obtain Reporting on Marketing Assets
View Curriculum
Requirements
  • All you need is a computer, an Internet connection, and an interest in learning Pardot.
  • Save $15! Send a discount request to: pardotvideotraining@gmail Subject Line: Pardot Rocks
Description

Welcome to "The Complete Guide for Salesforce Pardot". This course is over 7 hours in length and is one of the MOST complete and comprehensive online courses covering marketing automation concepts from beginning to end.

The main goal of the course is to make you a skilled Pardot professional capable of leading successful marketing initiatives—even if you have not worked in a marketing automation platform before.

Note: Items such as lists and names in this Pardot course have been censored to maintain database confidentiality.

Who is the target audience?
  • This course is intended for anyone who has a desire to leverage Pardot’s features. The lesson plan covers basic concepts. Note: those with Pardot experience will also benefit from this course because the instructor goes through each section of the system’s navigation, teaching you not only core concepts, but providing expert tips and strategies that you should be using.
Compare to Other Salesforce Pardot Courses
Curriculum For This Course
59 Lectures
07:27:36
+
Introduction
1 Lecture 01:03
+
Admin
14 Lectures 59:23

System Summary Review (Note: Domain Setup is Now in Domain Management)

Overview
03:01

Trigger Actions When a Prospect Views Specific Pages

Automation Settings – Page Actions
08:31

Assign a Numerical Value to Your Leads in Order to Track Activity & Interest Level

Automation Settings – Lead Scoring
06:37

Score Leads on Multiple Products or Business Verticals

Automation Settings – Scoring Categories
03:29

Exclude Specific Clicks, Visits, or Other Actions from Campaign Reporting

Visitor Filters
02:12

Integrate 3rd Party Tools with Pardot

Connectors
05:29

Map Custom CRM Fields

Configure Fields
08:09

Perform Mass Imports of Prospects into Pardot

Import
09:19

Delete & Restore Pardot Items

Recycle Bin
01:30

Setup & Modify Data Security Settings

Security Setup
02:04

Reference System Email Notifications

System Emails
01:33

Create New Users & Modify Their Settings

User Management – Users
03:23

Select Multiple Users that Should Receive Equal Lead Distribution

User Management – User Group
02:43

Unlock Emails, Templates, or Engagement Programs

User Management – Editing Sessions
01:23
+
Marketing
35 Lectures 05:37:27

Dashboard Tutorial

Dashboard Overview
07:20

Explanation & Setup - CNAME + SPF & DKIM

Technical Setup
03:43

Methods of Organizing Folders

Preview 03:22

Utilize Rule Criteria to Apply Relevant Actions to Prospects

Automation – Automation Rules
26:39

Drip Campaigns - Limitations & Restrictions

Use the NEW Elements Available in the Engagement Studio

Automation – Drip Campaigns
01:35

Manage Scheduling Functionalities

Calendar
02:22

Campaign Uses & Recommendations

Campaigns
10:38

Track Links on Your Website OR on a Third Party Site

Content – Custom Redirects
04:30

Personalize Style & Text Based on Prospect Criteria

Content – Dynamic Content
10:37

Import & Delete Files Included in Marketing Assets (Images, PDFs, Charts etc.)

Content – Files
02:10

Email Navigation Walk-Through

Emails – Emails Navigation
04:55

View Drafts, Schedule Emails, and Review Sent Emails

Emails – Drafts, Scheduled, and Sent
04:26

Test Two Versions to Find Which Higher Conversions

Emails – A/B Testing
06:23

Test Emails With a Robust Evaluation - Functional & Visual Testing

Emails – Rendering Tests
02:58

Allow Email Recipients to Select Which Types of Emails They Want to Receive

Emails – Preferences
09:28

Style & Modify the Unsubscribe Page

Emails – Unsubscribe
02:50

List Email Overview, Setup, & Use Cases

Emails – List Emails
14:06

Build Text and HTML Email Template Designs

Emails – Email Templates
16:58

Walk-Through & Automated Program Uses

Engagement Studio
42:30

Form Tutorial, Styling Overview, & Form Best Practices

Forms – Forms
28:16

Collect External Form Data & Send the Data to Pardot

Forms – Form Handlers
10:16

- Build Landing Pages with Platform Builder 

- Create Layout Templates to Achieve Custom Functionalities & Appearances

Landing Pages – Landing Pages & Layout Templates
28:37

Test Two Landing Pages Versions & Use the Landing Page That Has Higher Conversions

Landing Pages – Multivariate Tests
02:21

Track Site Ranking in Google and Bing for Relevant Keywords

Search – Keywords
03:44

Monitor Site SEO Metrics Compared to Competitors

Search – Competitors
02:28

View Performance of Paid Search Keywords Displayed on Google AdWords Campaigns, Ad Groups, and Ads

Search – Paid Search
02:15

Segmentation Overview - Sorting Views, Options, & Actions

Segmentation – Lists #1
04:56

Segmentation Setup & Recommendations

Segmentation – Lists #2
09:21

Examples of Valuable Segmentation Lists

Recommendations: Segmentation List Strategies
17:42

Apply Actions to Prospects Based on Specified Filters

Preview 06:44

Tag Overview, Recommendations, & Use Cases

Segmentation – Tags
06:42

Setup a Profile to Grade Prospects By Setting Criteria Based on a Perfect Customer/Client

Segmentation – Profiles
21:07

Manage & Utilize Pardot's Social Features

Social
06:47

Access Reports Based on Search Queries That Lead Prospect to Your Site

Site Search
05:50

The Process From a “Big Picture” Perspective

Recommendations: Process for Creating Marketing Assets
02:51
+
Prospects
4 Lectures 13:56

Utilize Prospect Filters and Apply Suitable Actions

Prospect List
07:42

Send Emails to an Individual Prospect

One-to-One Emails
02:59

View, Filter, and Segment Lists Using Account Data

Prospect Accounts
01:05

Monitor and Leverage Site Visitor Reporting in Pardot

Visitors
02:10
+
Reports
5 Lectures 35:47

Access Insight on Campaign Performance

Campaigns
05:24

  • Campaigns - Access Insight on Campaign Performance
  • Connected Apps - Review Metrics Related to Events, Natural Search, Olark, Paid Search, Site Search, Social, Webinars
  • Conversions - View Conversion Results (Unknown Visitors to Known Prospects)
  • Lifcecycle - Reference Pipeline Funnel Trends Overtime
  • Obtain Reporting on Content & Email
Connected Apps, Conversion, Lifecycle, Content, and Emails
19:11

Access Form Reporting

Forms
05:12

Attain Landing Page Performance Reports

Landing Pages
01:12

Social Media - Access Social Media Performance Metrics
Opportunities - Glance through Opportunities by Campaign, Value, & Status
Scoring Categories - Analyze Performance of Varied Scoring Categories

Social, Opportunities, and Scoring Categories
04:48
About the Instructor
Pardot Penny
5.0 Average rating
2 Reviews
14 Students
1 Course
The Pardot Expert

As you may have guessed by her name, Penny is a Pardot enthusiast.

Penny works as a consultant to help clients implement, support and manage marketing automation solutions, ultimately improving lead nurturing, prospecting, lead generation and conversion rates.

Penny understands that marketing automation is far more than sending email blasts to prospects and tracking form submissions.

Furthermore, she knows that the first step toward achieving success with Pardot is to clearly understand how to leverage the powerful features that are offered in the platform. Her end goal is to educate students to become Pardot experts through feature tutorials, tips based on experience, and recommendations that follow best practices.