The Complete Crowdfunding Course for Kickstarter & Indiegogo

Explore how crowdfunding secures funding while demonstrating demand, reducing upfront risk and avoiding traditional routes, from idea to prototype and production.

Learn to test ideas with a minimum viable product on crowdfunding platforms, validate demand over intuition, and develop startup skills like crafting compelling copy and videos to raise funding.

Presell your product through crowdfunding to convert backers into true fans and customers, leveraging early support for funding, press, and community growth.

Explore how Kickstarter and Indiegogo create free press, backers, and traffic through compelling videos and project descriptions, and learn to convert exposure into funding.

Plan a three-month prelaunch research phase using tools for video editing, hosting, landing pages, and email capture; organize with Trello, and analyze campaigns with Kick Track, Sidekick, and Crowdfund Fusion.

Explore four crowdfunding models—donation-based, reward-based, lending-based, and equity-based—assessing suitability for projects on Kickstarter, Indiegogo, GoFundMe, and smaller sites.

Navigate crowdfunding pitfalls by anticipating public-domain exposure on Kickstarter and spotting clones from China. Do due diligence on manufacturers, choose reputable partners, and protect your design from reverse engineering.

Spy on competitors to study campaigns with the Kickstarter research template and spreadsheet. Classify campaigns as successful or failed by funds, goals, backers, and tiers; automate data with a scraper.

Learn to scrape Kickstarter project data with a free chrome scraper. Create a preset to pull total raised, goal amounts, backers, and more, then copy into a spreadsheet.

Use Kicktraq data to analyze Kickstarter campaigns, optimize goal percentage, average pledge per backer, and reward tiers, and forecast end results with daily pledges and projection graphs.

Master data-driven crowdfunding analysis by scraping reward tiers and backers, plotting histograms, and identifying the most effective pricing for reward tiers to maximize campaign success.

Learn how competitive research data such as popular and average pledges informs crowdfunding strategy, and consider hiring virtual personal assistants from India or Eastern Europe to manage these tasks.

Explore a curated reading list on crowdfunding, including kickstarter and indiegogo insights, stay current with trends on medium, and pre-write emails and content to minimize launch-day chaos and boost momentum.

Discover how the Kickstarter ranking algorithm works, appear in the popular sections for technology and design, and analyze 60 days of data from 1,400 projects to optimize visibility.

Identify factors outside your control in crowdfunding campaigns on Kickstarter and Indiegogo, and learn how early and late traffic boosts influence the search algorithm and momentum.

Learn to boost daily backers and percent funded on Kickstarter by optimizing backers per day, goal strategy, low-tier pledges, and early momentum to rank on the popular page.

Learn how to craft a budget campaign video that engages, sells, and converts, with a storyboard, script, subtitles, and practical gear tips for lighting, audio, and editing.

Learn to craft a long-form campaign description that explains your project, persuades backers to pledge, and uses reciprocity, scarcity, social proof, social identity, gratitude, and authority.

Explore how to use campaign images and GIFs to convey top features and pledge tiers at a glance, addressing decision paralysis with Canva infographics.

Compute goal by adding unit costs, a cushion, and multiplying by reach to assess feasibility. Limit shipping, itemize expenses, and estimate reach with a rough five percent conversion.

Evaluate stretch goals after reaching the target to offer milestones that motivate backers while carefully calculating costs and warehousing implications.

Structure reward tiers as concise packages with a low 1–5 pledge, a popular 25-dollar tier, and a 100-dollar main product, plus digital duo bundles with graphics and early bird pricing.

Submit your campaign for Kickstarter review, then click continue to launch on your chosen go-live date. Gather mockups and feedback from friends, family, and experts to optimize wording and images.

Leverage Kickstarter's native analytics to track pledge trends, traffic sources, video views and completion, reward popularity, and use custom referral tags to measure influencer campaigns.

Learn to set up Google Analytics for your crowdfunding campaign, track conversions with e-commerce settings, and identify high-performing traffic sources to optimize Kickstarter performance.

Track your campaign with Kicktraq data to project end results using blue progress, purple outcome, and the highest and lowest projections, and monitor mid-campaign pledges and amounts.

Explore Bitly analytics for Kickstarter campaigns by using the Bitlis enterprise edition project short link to track clicks, referrers, and traffic sources, including Facebook and the U.S.

Discover how to drive traffic to your crowdfunding campaign through email marketing, landing pages, social media, press, and influencers, emphasizing building an email list and high-conversion funnels.

Identify your audience and target social channels to drive crowdfunding traffic, using Pinterest group boards and Instagram hashtags to reach buyers and engage with automation tools like follow likeme.

Learn how to become editor's pick on Kickstarter and Indiegogo, boosting visibility with staff picks, newsletters, and tweets, and boost odds by internationalizing videos with captions and targeted outreach.

Explore influencer marketing by using audience to find targeted influencers, deploy a thunderclap to boost reach, and leverage Crowdfunder, Product Hunt, and Backer Club insights while noting potential pitfalls.

Founders should lead outreach, not pr firms, and tailor a succinct, journalist-ready story to the right publications. Create a press kit and time outreach for maximum visibility.

Understand post campaign fees on Kickstarter and Indiegogo, including platform fees, credit card cancellations, payment processing, fulfillment, postage, and taxes, and how to plan a buffer to stay profitable.

After your campaign ends, move to Indiegogo in demand to continue fundraising. Provide timely production updates and use BackerKit surveys to reassure backers and manage delays.

Discover prelaunch research, ranking strategies on Kickstarter and Indiegogo, and how to craft your campaign with videos, images, and animations, plus analytics to drive backers, traffic, and conversions, stretch goals.