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[Brand New Course, Published In June 2016]
What students say:
"As a fellow instructor and avid Udemy user, I can honestly say this is a FANTASTIC course. Vako provides a ton of useful information to help you build a great landing page. I'm putting the info I learned today to immediate use to help sell my own online courses! This is a clear, concise well produced video course that you will really enjoy and learn a lot from. Great course Vako!" - Rick Stone
"In the first few lessons, I have learned some absolutely invaluable information, stuff that I would never have even thought about. And I am an agency owner! Ok half way in, really enjoying the course. Very nice pacing, easily digestible material. An absolute robbery for 14 dollars, this is worth the 90 bucks!" - Gregory Crimmins
"What an awesome instructor! Very kind and incredibly helpful! My questions are answered with so many details! This is more than anyone could expect! Thank you!!" - Christian Grosskopf
Learn how to create a killer landing page that will generate more leads and sales for your business.
Who can sell your product better, a good sales guy or a random employee from the company – like an office administrator or an accountant?
You guessed it right. The sales guy's entire purpose is to convert and sell.
What he wears, how he talks, how he interacts with clients, things he says and when he says them are all tailored towards one single goal – to convert.
The difference between using a landing page for you marketing campaigns and using a page on your website is the same as having your accountant sell your "diet books".
But many entrepreneurs and marketers still make the mistake of directing traffic from their marketing campaigns to their main website and are obsessed with getting more and more traffic.
But what's the point of driving a bunch of new visitors if they immediately leak out through a hole in the bottom?
A clever marketer approaches this challenge with the mind of a scientist. He creates a dedicated landing page with a single purpose and then A/B tests, tweaks and optimizes to squeeze as many conversions as possible.
Sure, there are great tools out there that will help you create stunning landing pages, but what's the use in buying a car if you don't know how to drive?
In this course, I will teach you everything you need to know about creating a highly optimized landing page that will become your conversion machine.
You will learn secrets and hacks behind this amazing marketing tool. I will show you lots of examples by other companies — how they made it and how they screwed up.
In section 4 we will build a landing page together with an easy-to-use drag-n-drop landing page builder called Instapage.
Towards the end, you will be able to submit your landing page to me, which I can review in one of the Bonus Lectures. This is where I take landing pages made by my students, and review them once a week. I give both design and marketing advice and try to put you on the right path.
Not many Udemy instructors provide feedback and coursework reviews. But I believe, to learn a skill as quickly as possible, it is important to receive a feedback from the teacher.
Have you heard of A/B testing? It's this trending marketing practice that can bring amazing results for your landing page. Barack Obama was able to raise extra $60 Million in campaign donations by using this technique. I will show you how they did it and how you can use the power of A/B testing.
Take this course and start creating high-converting landing pages now.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Welcome|
Welcome Aboard: The Best Way To Take This CoursePreview
A collection of jargon used in this course.
|Section 2: The Science Behind Landing Pages|
There are 3 main types of landing pages. In this lecture we will dive in and discuss each of them.
You will learn about two landing page hacks that can work magic for your conversion rates.
|Section 3: The Anatomy of a Killer Landing Page|
The first element of any successful landing page is a headline. In this lecture, we will learn how to write a great headline and avoid the mistakes the majority of marketers make.
The second essential element of a landing page is a Call To Action Button, with or without a form. You will learn intricacies of this element and I will show you examples of good and bad call to action buttons.
The third element of a landing page is a Hero Shot. This element can make or break your landing page. I will teach you how to achieve the former.
The fourth element of a landing page is what I like to call the Body of Benefits. It is where you elaborate on your value proposition to persuade your visitor.
The fifth element of a great landing page is a Social Proof. A good implementation of a social proof on your landing page will do wonders for you conversions.
How Well Do You Know Your Landing Page Anatomy?
|Section 4: Practice: Building It, Ground Up|
Any great design begins with sketching. Don't worry, you don't need to have any drawing skills whatsoever. I will teach you the benefits of sketching your landing page before building it and will demonstrate sketching in action.
In the next few lectures we will be building a landing page, so you will need to sign up for a free trial at Instapage.
Let's get down and dirty and build a landing page from scratch. In this lecture, we will build everything 'above the fold', which is the top visible part of the landing page.
Part two of the page building lecture, where we will work 'below the fold' which is remaining part of our landing page that is not visible on the screen at first.
A small article on one of the most important laws that governs the web design world.
Publishing a landing page that is not mobile optimized is criminal these days. I see so many advertisements on my iPhone and once I click, I end up on their landing page that is impossible to navigate on a phone.
I'll teach you how to avoid this terrible mistake and optimize your landing page for mobile devices so they can look nice and neat on smartphones and tablets.
A practice lecture to show you how to create a thank you page to go along with your landing page.
Let's Refresh Your Memory
|Section 5: Coursework Review|
Time to send me your landing page so I can review it in one of the bonus lectures.
|Section 6: A/B Testing - Your Secret Weapon To Converting Like A Boss|
From theory to practice you will learn everything you need to know about A/B testing. A powerful marketing practice that is used even by Barack Obama himself, who has boosted his campaign donations by 60 Million dollars with a simple A/B testing.
|Section 7: Conclusion|
|Section 8: Bonus Material: Coursework Reviews|
Coursework Review: GurpreetPreview
Coursework Review: Richie Wilson
Coursework Review: Shoaib Ali
Coursework Review: Franziska
Coursework Review: Ivan and Aziz
Coursework Review: Simon
Coursework Review: Winston
I’ve been a VP of Marketing for most of my career and I have Co-Founded an award winning startup - Ucademics. I’m aware of the struggles and challenges of every entrepreneur and marketer. That’s why I’ve decided to create digital marketing courses here on Udemy.
Online marketing is an intricate skill that comes with thousands of hours of in-field experience. Good news is that this knowledge can be passed if the instructor took the liberty of putting those hours under his belt.
I’m here to do exactly that. Give you the essential information. Stripping all the unnecessary noise. Demonstrate everything in live. Review your work and provide advice and mentorship.
It also helps that I have worked few years at Ministry of Education as a Teacher Training Manager so I have a good understanding of how to create a course that will be effective and enjoyable for the learner.