Landing Page Course: Easy Landing Page Design Without Coding
4.6 (245 ratings)
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Landing Page Course: Easy Landing Page Design Without Coding

Learn How to Design, Publish & A/B Test High-converting Landing Pages With This Best-Selling Landing Page Course.
Best Seller
4.6 (245 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,779 students enrolled
Created by Vako Shvili
Last updated 9/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 4 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will learn how to design, build, and publish a high-converting landing page using a simple drag-n-drop landing page builder.
  • How to use landing page hacks and best practices and avoid common mistakes other marketers make.
  • How to A/B test your landing pages to increase your conversion rates, just like Barack Obama. Yes, he uses landing pages too.
  • You will learn the anatomy of a killer landing page and psychological principles that go behind it.
  • You will learn psychological concepts that great marketers and designers use to create high-converting and convincing landing pages.
  • You will learn how to use Instapage, one of the best and simplest landing page platforms out there.
View Curriculum
Requirements
  • You don't need to have any prior knowledge. No coding is involved.
  • In the fourth section of the course, you will need a landing page builder. The one that I recommend is called Instapage and my tutorials are based on it. You're free to use other options. They're all very similar so when you learn one you'll know your way around them all. Instapage's 14-day free trial is fully functional and unlike other options requires no credit card, that's why it's perfect for our learning purposes.
Description

**The Best-Selling Landing Page Course on Udemy**

What students say:

"As a fellow instructor and avid Udemy user, I can honestly say this is a FANTASTIC course. Vako provides a ton of useful information to help you build a great landing page. I'm putting the info I learned today to immediate use to help sell my own online courses! This is a clear, concise well produced video course that you will really enjoy and learn a lot from. Great course Vako!" - Rick Stone

"In the first few lessons, I have learned some absolutely invaluable information, stuff that I would never have even thought about. And I am an agency owner! Ok half way in, really enjoying the course. Very nice pacing, easily digestible material. An absolute robbery for 14 dollars, this is worth the 90 bucks!" - Gregory Crimmins

"What an awesome instructor! Very kind and incredibly helpful! My questions are answered with so many details! This is more than anyone could expect! Thank you!!" - Christian Grosskopf

Learn how to create a killer landing page that will generate more leads and sales for your business.

Who can sell your product better, a good sales guy or a random employee from the company – like an office administrator or an accountant?

You guessed it right. The sales guy's entire purpose is to convert and sell.

What he wears, how he talks, how he interacts with clients, things he says and when he says them are all tailored towards one single goal – to convert.

The difference between using a landing page for your marketing campaigns and using a page on your website is the same as having your accountant sell your "diet books".

But many entrepreneurs and marketers still make the mistake of directing traffic from their marketing campaigns to their main website and are obsessed with getting more and more traffic.

But what's the point of driving a bunch of new visitors if they immediately leak out through a hole in the bottom?

A clever marketer approaches this challenge with the mind of a scientist. He creates a dedicated landing page with a single purpose and then A/B tests, tweaks and optimizes to squeeze as many conversions as possible.

Sure, there are great tools out there that will help you create stunning landing pages, but what's the use in buying a car if you don't know how to drive?

In this course, I will teach you everything you need to know about creating a highly optimized landing page that will become your conversion machine.

You will learn secrets and hacks behind this amazing marketing tool. I will show you lots of examples by other companies — how they made it and how they screwed up.

In section 4 we will build a landing page together with an easy-to-use drag-n-drop landing page builder called Instapage.

Towards the end, you will be able to submit your landing page to me, which I can review in one of the Bonus Lectures. This is where I take landing pages made by my students and review them once a week. I give both design and marketing advice and try to put you on the right path.

Not many Udemy instructors provide feedback and coursework reviews. But I believe, to learn a skill as quickly as possible, it's crucial to receive a feedback from your teacher.

Have you heard of A/B testing? It's this trending marketing practice that can bring amazing results for your landing page. Barack Obama was able to raise extra $60 Million in campaign donations by using this technique. I will show you how they did it and how you can use the power of A/B testing.

Take this course and start creating high-converting landing pages now.

Who is the target audience?
  • This course is meant for entrepreneurs and marketers who want to sell products or services online. This can be anything from online courses, coaching, event tickets, e-books to goods on eBay.
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Curriculum For This Course
24 Lectures
01:54:57
+
Welcome
2 Lectures 04:43

A collection of jargon used in this course.

Landing Page Glossary
02:02
+
The Science Behind Landing Pages
2 Lectures 09:07

There are 3 main types of landing pages. In this lecture we will dive in and discuss each of them.

Preview 04:32

You will learn about two landing page hacks that can work magic for your conversion rates.

Two Landing Page Hacks You Should Use
04:35
+
The Anatomy of a Killer Landing Page
5 Lectures 23:05

The first element of any successful landing page is a headline. In this lecture, we will learn how to write a great headline and avoid the mistakes the majority of marketers make.

Headline: What's In It For Them?
04:45

The second essential element of a landing page is a Call To Action Button, with or without a form. You will learn intricacies of this element and I will show you examples of good and bad call to action buttons.

Call-To-Action: Here's My Button, Click Me Maybe
06:09

The third element of a landing page is a Hero Shot. This element can make or break your landing page. I will teach you how to achieve the former.

Hero Shot: Release The Kraken
05:57

The fourth element of a landing page is what I like to call the Body of Benefits. It is where you elaborate on your value proposition to persuade your visitor.

Body of Benefits: I’m Interested, Tell Me More
02:21

The fifth element of a great landing page is a Social Proof. A good implementation of a social proof on your landing page will do wonders for you conversions.

Social Proof: Everybody's Doing It
03:53

How Well Do You Know Your Landing Page Anatomy?
7 questions
+
Practice: Building It, Ground Up
7 Lectures 37:01

Any great design begins with sketching. Don't worry, you don't need to have any drawing skills whatsoever. I will teach you the benefits of sketching your landing page before building it and will demonstrate sketching in action.

Preview 06:56

In the next few lectures we will be building a landing page, so you will need to sign up for a free trial at Instapage.

Set Up an Account With a Landing Page Software
00:56

Let's get down and dirty and build a landing page from scratch. In this lecture, we will build everything above-the-fold, which is the top visible part of a landing page.

Let's Build Our Landing Page - Above The Fold
06:55

Part two of the page building lecture, where we will work 'below the fold' which is remaining part of our landing page that is not visible on the screen at first.

Preview 10:03

A small article on one of the most important laws that governs the web design world.

Jakob’s Law
01:21

Publishing a landing page that is not mobile optimized is criminal these days. I see so many advertisements on my iPhone and once I click, I end up on their landing page that is impossible to navigate on a phone.

I'll teach you how to avoid this terrible mistake and optimize your landing page for mobile devices so they can look nice and neat on smartphones and tablets.

Let's Optimize It For Mobile Devices
03:28

A practice lecture to show you how to create a thank you page to go along with your landing page.

Let's Build a Thank You Page
07:22

Let's Refresh Your Memory
5 questions
+
Coursework Review
1 Lecture 00:58

Time to send me your landing page so I can review it in one of the bonus lectures.

Send Me Your Landing Page
00:58
+
A/B Testing - Your Secret Weapon To Converting Like A Boss
1 Lecture 05:54

From theory to practice you will learn everything you need to know about A/B testing. A powerful marketing practice that is used even by Barack Obama himself, who has boosted his campaign donations by 60 Million dollars with a simple A/B testing.

A/B Testing Like Obama
05:54
+
Conclusion
1 Lecture 02:28
Final Thoughts
02:28
+
Bonus Material: Coursework Reviews
5 Lectures 31:54

Coursework Review: Shoaib Ali
03:40

Coursework Review: Franziska
04:34

Coursework Review: Ivan and Aziz
08:54

Coursework Review: Raphael
05:07
About the Instructor
Vako Shvili
4.6 Average rating
244 Reviews
1,779 Students
1 Course
Web Designer, Marketer & Best-Selling Udemy Instructor

Vako Shvili has been a VP of Marketing for most of his career.

His brainchild, Ucademics which he co-founded in 2014 was awarded the 1st place in an app competition organized by Facebook itself.

Today, Vako is living his dream lifestyle – working as an independent Marketing Consultant and Web Designer while travelling the world and being his own boss.

Vako's charismatic, high-paced and fun teaching style leaves the most of his students in awe.

He believes that having a wealth of knowledge and experience is essential but not enough to make a great course. A successful course has to be enjoyable to take. It has to leave a smile on a student's face.

His past work experience at Ministry of Education as a Teacher Training Manager enables him to create the course that will be effective and enjoyable for the learner.

His course is very student-centric. Because money can be refunded but the time student puts in a course is wasted if the course fails to deliver or is unnecessarily long.

This unique combo of professional and educational experience makes Vako the ideal teacher for those who wish to learn Landing Page Design & Marketing in a fun, quick and guided way.