**The Best-Selling Landing Page Course on Udemy**
What students say:
"As a fellow instructor and avid Udemy user, I can honestly say this is a FANTASTIC course. Vako provides a ton of useful information to help you build a great landing page. I'm putting the info I learned today to immediate use to help sell my own online courses! This is a clear, concise well produced video course that you will really enjoy and learn a lot from. Great course Vako!" - Rick Stone
"In the first few lessons, I have learned some absolutely invaluable information, stuff that I would never have even thought about. And I am an agency owner! Ok half way in, really enjoying the course. Very nice pacing, easily digestible material. An absolute robbery for 14 dollars, this is worth the 90 bucks!" - Gregory Crimmins
"What an awesome instructor! Very kind and incredibly helpful! My questions are answered with so many details! This is more than anyone could expect! Thank you!!" - Christian Grosskopf
Learn how to create a killer landing page that will generate more leads and sales for your business.
Who can sell your product better, a good sales guy or a random employee from the company – like an office administrator or an accountant?
You guessed it right. The sales guy's entire purpose is to convert and sell.
What he wears, how he talks, how he interacts with clients, things he says and when he says them are all tailored towards one single goal – to convert.
The difference between using a landing page for your marketing campaigns and using a page on your website is the same as having your accountant sell your "diet books".
But many entrepreneurs and marketers still make the mistake of directing traffic from their marketing campaigns to their main website and are obsessed with getting more and more traffic.
But what's the point of driving a bunch of new visitors if they immediately leak out through a hole in the bottom?
A clever marketer approaches this challenge with the mind of a scientist. He creates a dedicated landing page with a single purpose and then A/B tests, tweaks and optimizes to squeeze as many conversions as possible.
Sure, there are great tools out there that will help you create stunning landing pages, but what's the use in buying a car if you don't know how to drive?
In this course, I will teach you everything you need to know about creating a highly optimized landing page that will become your conversion machine.
You will learn secrets and hacks behind this amazing marketing tool. I will show you lots of examples by other companies — how they made it and how they screwed up.
In section 4 we will build a landing page together with an easy-to-use drag-n-drop landing page builder called Instapage.
Towards the end, you will be able to submit your landing page to me, which I can review in one of the Bonus Lectures. This is where I take landing pages made by my students and review them once a week. I give both design and marketing advice and try to put you on the right path.
Not many Udemy instructors provide feedback and coursework reviews. But I believe, to learn a skill as quickly as possible, it's crucial to receive a feedback from your teacher.
Have you heard of A/B testing? It's this trending marketing practice that can bring amazing results for your landing page. Barack Obama was able to raise extra $60 Million in campaign donations by using this technique. I will show you how they did it and how you can use the power of A/B testing.
Take this course and start creating high-converting landing pages now.
The first element of any successful landing page is a headline. In this lecture, we will learn how to write a great headline and avoid the mistakes the majority of marketers make.
The second essential element of a landing page is a Call To Action Button, with or without a form. You will learn intricacies of this element and I will show you examples of good and bad call to action buttons.
The third element of a landing page is a Hero Shot. This element can make or break your landing page. I will teach you how to achieve the former.
The fourth element of a landing page is what I like to call the Body of Benefits. It is where you elaborate on your value proposition to persuade your visitor.
The fifth element of a great landing page is a Social Proof. A good implementation of a social proof on your landing page will do wonders for you conversions.
Any great design begins with sketching. Don't worry, you don't need to have any drawing skills whatsoever. I will teach you the benefits of sketching your landing page before building it and will demonstrate sketching in action.
In the next few lectures we will be building a landing page, so you will need to sign up for a free trial at Instapage.
Let's get down and dirty and build a landing page from scratch. In this lecture, we will build everything above-the-fold, which is the top visible part of a landing page.
Part two of the page building lecture, where we will work 'below the fold' which is remaining part of our landing page that is not visible on the screen at first.
A small article on one of the most important laws that governs the web design world.
Publishing a landing page that is not mobile optimized is criminal these days. I see so many advertisements on my iPhone and once I click, I end up on their landing page that is impossible to navigate on a phone.
I'll teach you how to avoid this terrible mistake and optimize your landing page for mobile devices so they can look nice and neat on smartphones and tablets.
A practice lecture to show you how to create a thank you page to go along with your landing page.
Time to send me your landing page so I can review it in one of the bonus lectures.
From theory to practice you will learn everything you need to know about A/B testing. A powerful marketing practice that is used even by Barack Obama himself, who has boosted his campaign donations by 60 Million dollars with a simple A/B testing.
Vako Shvili has been a VP of Marketing for most of his career.
His brainchild, Ucademics which he co-founded in 2014 was awarded the 1st place in an app competition organized by Facebook itself.
Today, Vako is living his dream lifestyle – working as an independent Marketing Consultant and Web Designer while travelling the world and being his own boss.
Vako's charismatic, high-paced and fun teaching style leaves the most of his students in awe.
He believes that having a wealth of knowledge and experience is essential but not enough to make a great course. A successful course has to be enjoyable to take. It has to leave a smile on a student's face.
His past work experience at Ministry of Education as a Teacher Training Manager enables him to create the course that will be effective and enjoyable for the learner.
His course is very student-centric. Because money can be refunded but the time student puts in a course is wasted if the course fails to deliver or is unnecessarily long.
This unique combo of professional and educational experience makes Vako the ideal teacher for those who wish to learn Landing Page Design & Marketing in a fun, quick and guided way.