Here's the simple truth: powerful personal brands enjoy benefits that others simply don't. They command higher fees, are referred more often, haggle less over price, if at all, and are thought of first.
Why? What is their magic? What is their secret sauce?
Well, there is a secret sauce. Personal brands didn't become powerful personal brands by accident. Their brand story, colors, logo, book covers, profile pics and Tweets were carefully planned.
Well, I've had the opportunity to work directly with some of the world's greatest brands - no, no in an indirect way, but in a hands on way. I till do to this day. As such, I know the steps you need to take to climb to the top of your market. And you will learn those steps in this course.
You will learn:
Welcome aboard. Let's take the climb to the top of the market.
Why are we attracted to some people and not others? What makes Lady Gaga or podcaster Pat Flynn so attractive? In this lecture, we explore this concept.
Your personal values are like magnetics - they attract. But they don't attract everybody. They attract the people who are aligned with you and your values. We will discuss exactly how to unearth your personal values and place them into action. Now, you can automatically attract the right people for your brand.
Knowing your personal values is one thing. But placing them into action is another. Well, this lecture is designed to help you get going and start attracting your ideal clients, customers, fans, or patients.
Why are stories so powerful? We answer that question in this lecture.
What's the difference between a regular story and a compelling story? They are different, you know.
Here are a number of compelling brand stories to study.
A compelling story will make you laugh, cry, vote and buy. In this section, you will learn how to construct such a story.
The best way to understand compelling stories is to study them. This section has a collection of incredible brand stories.
Okay, it's time to tell your story - your compelling brand story. And that's what you will do in this section.
How do you stand out in a crowded market? I share with you exactly how to do so.
Here, I offer guidelines on finding and owning your spot in the market. Now, you can really stand out from the crowd.
Here are a number of brands that stand apart. Learn from them. Soon, others will be learning from you.
If your audience can't identify you in the future, they are less likely to use your services. Be seen.
This lecture talks about the many ways your clients can identify you in the marketplace.
How to create cool logos, packaging and other identity pieces regardless of your budget.
You will walk through a step by step process for creating identity pieces that enhance your brand.
In this final section, we discuss, in detail, how to place what you've leaned into action. It's time to climb to the top of your market with a powerful personal brand. Are you ready? Let's go!
Dwayne “D.K.” Sutton is the author of five books, including two Amazon.com bestsellers, a startup advisor who has helped entrepreneurs create over $300 million in revenue and is the founder of Parrish Street Press, a company that publishes books on entrepreneurship. He is also the founder of Little Bits of Wisdom, an e-commerce business that produces inspirational posters, note cards, other printed material for entrepreneurs.
While an executive of an independent record label (35 million records sold), Sutton was a pioneer in integrating entertainment and entrepreneurship. To date, he has helped over 134 national recording artists, comedians, record producers and actors start and grow businesses and build personal brands. In addition, he has educated over 2,300 musicians through his live From Demo to Dollars music business workshops.
As a thought leader on creativity and entrepreneurship, Sutton speaks regularly to colleges and universities, not-for-profit organizations and major corporations, and is an advisor to organizational leaders, elected officials and ministers. He publishes four blogs on entrepreneurship and book publishing.
Sutton is a former Ernst & Young (sponsors of the E&Y Entrepreneur of the Year Award) management consultant and an award winning adjunct professor. He earned his undergraduate degree in Journalism and Mass Communications from the University of South Carolina and his MBA from the Fuqua School of Business at Duke University, the #1 business school in the U.S.
Sutton lives in Huntersville, North Carolina, a suburb of Charlotte, with his wife and daughter. He is a member of Kappa Alpha Psi Fraternity.