The Climb: 6 Steps to a Powerful Personal Brand
4.7 (103 ratings)
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The Climb: 6 Steps to a Powerful Personal Brand

Grow Your Following, Boost Your Career, and Skyrocket Your Income with a Powerful Personal Brand
Bestselling
4.7 (103 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,590 students enrolled
Created by Dwayne K. Sutton
Last updated 3/2016
English
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to tell a compelling brand story
  • How to stand out in a crowded market.
  • Automatically attract the right customers, clients, patients, or fans.
  • Create a logo that matches your brand
  • Select brand colors that are attractive to your primary audience.
  • Learn how to tell your story in a way that makes practically any audience want to pay attention and act.
  • Learn how to separate yourself from the crowd.
View Curriculum
Requirements
  • This course is best suited for those professionals who have an ongoing business. Although beginners will benefit, the course is detailed and action-oriented. Therefore, you must be ready to implement immediately.
Description

Here's the simple truth: powerful personal brands enjoy benefits that others simply don't. They command higher fees, are referred more often, haggle less over price, if at all, and are thought of first.

Why? What is their magic? What is their secret sauce?

Well, there is a secret sauce. Personal brands didn't become powerful personal brands by accident. Their brand story, colors, logo, book covers, profile pics and Tweets were carefully planned.

Well, I've had the opportunity to work directly with some of the world's greatest brands - no, no in an indirect way, but in a hands on way. I till do to this day. As such, I know the steps you need to take to climb to the top of your market. And you will learn those steps in this course.

You will learn:

  • Exactly what automatically attracts the right people to you.
  • How to share your brand story with the world in such a way that they immediately find you credible.
  • What to Tweet to cause your audience to want to follow you.
  • How to break through all of the noise in the marketplace.
  • And, much, much more.

Welcome aboard. Let's take the climb to the top of the market.

Who is the target audience?
  • This course ideal for trainers, consultants, coaches, attorneys, physicians, musicians and others who was to stand out and become the go-to person in their field.
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Curriculum For This Course
22 Lectures
02:15:28
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Start Here
2 Lectures 11:32

Learn how to climb to the top of your market with a powerful personal brand.

Preview 09:49

How to get the best use out of this course.

How to get the best use out of this course.
01:43
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Step 1: The Magnetic Force
3 Lectures 25:30

Why are we attracted to some people and not others? What makes Lady Gaga or podcaster Pat Flynn so attractive? In this lecture, we explore this concept.

Lecture 1: Why we love who and what we love
06:42

Your personal values are like magnetics - they attract. But they don't attract everybody. They attract the people who are aligned with you and your values. We will discuss exactly how to unearth your personal values and place them into action. Now, you can automatically attract the right people for your brand.

Lecture 2: How to unearth your own magnetic force - your personal values
09:42

Knowing your personal values is one thing. But placing them into action is another. Well, this lecture is designed to help you get going and start attracting your ideal clients, customers, fans, or patients.

Lecture 3: Ready, Set, Go: How to place your personal values in action.
09:06
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Step 2: How to Captivate Audiences with Brand Story
6 Lectures 23:35

Why are stories so powerful? We answer that question in this lecture.

Preview 02:59

What's the difference between a regular story and a compelling story? They are different, you know.

Lecture 2: Regular Stories and Compelling Stories
01:11

Here are a number of compelling brand stories to study.

Lecture 3: Examples of Compelling Stories
01:17

A compelling story will make you laugh, cry, vote and buy. In this section, you will learn how to construct such a story.

Lecture 4: Elements of a Compelling Story
05:54

The best way to understand compelling stories is to study them. This section has a collection of incredible brand stories.

Lecture 5: Examples of Compelling Brand Stories
06:17

Okay, it's time to tell your story - your compelling brand story. And that's what you will do in this section.

Lecture 6: Discovering and Telling Your Brand Story
05:57
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Step 3: How to Really Stand Out from the Crowd
3 Lectures 21:07

How do you stand out in a crowded market? I share with you exactly how to do so.

Lecture 1: How to Stand Out
09:20

Here, I offer guidelines on finding and owning your spot in the market. Now, you can really stand out from the crowd.

Lecture 2: Own Your Spot
07:41

Here are a number of brands that stand apart. Learn from them. Soon, others will be learning from you.

Lecture 3: Example of Brands that Stand Out
04:06
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Step 4: That's Your Personality
2 Lectures 08:47

Here, we explore personality types and how they influence your brand.

Preview 01:58

People are attracted to authenticity. Learn to be your authentic self and grow your brand.

Lecture 2: Let Your Personality Shine
06:49
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Step 5: Let them find you - Brand Identity
5 Lectures 28:53

If your audience can't identify you in the future, they are less likely to use your services. Be seen.

Lecture 1: Why Identity is Critical
01:53

This lecture talks about the many ways your clients can identify you in the marketplace.

Lecture 2: What is Brand Identity, Anyway
02:40

How to create cool logos, packaging and other identity pieces regardless of your budget.

Lecture 3: How to Create Killer Identity Pieces
02:31

You will walk through a step by step process for creating identity pieces that enhance your brand.

Lecture 4: Creating Your Brand Identity Pieces (1 of 2)
09:39

Lecture 4.1: Creating Your Band Identity Pieces (2 of 2)
12:10
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Step 6: Brand You
1 Lecture 16:04

In this final section, we discuss, in detail, how to place what you've leaned into action. It's time to climb to the top of your market with a powerful personal brand. Are you ready? Let's go!

Lecture 1: Build Your Brand
16:04
About the Instructor
Dwayne K. Sutton
4.7 Average rating
147 Reviews
4,706 Students
3 Courses
Bestselling Author, Entrepreneur and Educator

Dwayne “D.K.” Sutton is the author of five books, including two Amazon.com bestsellers, a startup advisor who has helped entrepreneurs create over $300 million in revenue and is the founder of Parrish Street Press, a company that publishes books on entrepreneurship. He is also the founder of Little Bits of Wisdom, an e-commerce business that produces inspirational posters, note cards, other printed material for entrepreneurs.

While an executive of an independent record label (35 million records sold), Sutton was a pioneer in integrating entertainment and entrepreneurship. To date, he has helped over 134 national recording artists, comedians, record producers and actors start and grow businesses and build personal brands. In addition, he has educated over 2,300 musicians through his live From Demo to Dollars music business workshops.

As a thought leader on creativity and entrepreneurship, Sutton speaks regularly to colleges and universities, not-for-profit organizations and major corporations, and is an advisor to organizational leaders, elected officials and ministers. He publishes four blogs on entrepreneurship and book publishing.

Sutton is a former Ernst & Young (sponsors of the E&Y Entrepreneur of the Year Award) management consultant and an award winning adjunct professor. He earned his undergraduate degree in Journalism and Mass Communications from the University of South Carolina and his MBA from the Fuqua School of Business at Duke University, the #1 business school in the U.S.

Sutton lives in Huntersville, North Carolina, a suburb of Charlotte, with his wife and daughter. He is a member of Kappa Alpha Psi Fraternity.