Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
Start-ups and entrepreneurs are a mixed bunch. But one thing the winners all have in common Is – the ability to influence others. The ability to sell their ideas, sell their products, sell their service.
And the graveyard of business startups is littered with companies that failed to grasp that most important, essential skill - the art of persuasion.
That's what this course delivers in spades. The ability to get people to say 'YES'.
So – what is unique about this course?
No – it’s for real people. Entrepreneurs. Startups. Businesspeople - starting out - who recognise they have a crying need to learn how to get other people to say YES. And that’s what we mean by sales techniques in this course. Not just selling product – although, that IS important, so we do cover all the essentials about selling your product - but it’s also about getting others to buy into your ideas.
Things like, How To….
There are countless courses on sales techniques. Mostly developed by trainers. This course is based on years' of personal-face-to-face experience from an expert who has worked at the coal face.
Len Smith has many years' experience in sales & marketing with companies like IBM and has been associated with a number of start-up successes. Developing business and marketing plans, market research, product branding, VC funding and strategic business development.
He's worked as a non-exec, involved in MBOs, company sales and a stock market flotation. He has also helped clients make the difficult leap from Europe to success in North America and the Asia Pacific Region.
Clients have included IBM, Travelex, PricewaterhouseCoopers, Welcom, Marks & Spencer Financial Services and Manchester Business School.
Now he shares his persuasion techniques with you.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
Find out exactly what we cover - what you will achieve from this course. Much more than just sales skills, these persuasion techniques will boost your entire business and personal achievements.
Try a complete lecture and see what you think....
|Section 1: Introduction|
|Section 2: Features & Benefits - not what you thought|
Bet you can't name five benefits associated with your product or service! We lift the kimono....
NOTES Features & Benefits
|Section 3: Anatomy of a sales call|
Face-to-face, there are so many pitfalls. This session shows you how to structure a conversation so that you get control and stay in control
Course Notes ANATOMY
|Section 4: Questioning techniques|
THIS NEEDS RE-FILMING
QUESTIONING TECHIQUES course notes
|Section 5: Handling objections|
Learn how not to be frightened of objections - and how to turn them to your advantage
NOTES - objections part 1
Objections part 2
NOTES - objections part 2
Objections - part 3
OBJECTIONS PT 3
Fireside Chat - The Lost Sale
|Section 6: The psychology of buying|
Remember, when you are selling, someone else is buying. Understand their thought processes and USE them.
COURSE NOTES The Psychology Of Buying
|Section 7: Needs versus Wants|
Some real surprises here!
|Lecture 20||7 pages|
|Section 8: Closing techniques|
Subtle (and not-so-subtle) ways to get people to say 'Yes!'
NOTES - Closing Techniques
|Section 9: Fireside chats|
Fireside Chat - selling off the page
Fireside chat - AIDA
Fireside chat - real life example
Fireside Chat - Selling off-the-page
For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.
Sean has had a long and rewarding career in the Enterprise Technology world and has built a successful business in coaching, online marketing, SEO, Wordpress security and content marketing. During his career, Sean has been responsible for multi-million dollar businesses with seven figure profit numbers.
From his years of management experience, Sean is an accomplished business strategist but also an excellent communicator who can teach and educate people in complicated topics. His laid back style and dedication to his students' learning, as well as achieving their desired results makes Sean a leader in online education.
Sean originally comes from Toronto, Ontario but is now based in Sydney, Australia.