SEO or search engine optimization is probably one of the most misinterpreted or misunderstood subject in the field of marketing.
Unfortunately, many false claims from unscrupulous online marketers, projecting SEO as a Magic Solution to achieve overnight success in getting traffic and leads and the subsequent failure to achieve it has caused businesses to devalue its importance as a part of their marketing strategy.
This is highly unfortunate because, if applied correctly, SEO can bring in qualified leads and customers to any business. It can help to achieve much better ROI than many of the traditional marketing techniques like print advertisements and TV commercials.
Why This Course
This is a comprehensive Course that covers all the Important aspects of SEO. Upon Completion of this course, Students will not only get a Certificate, but would have gained an important marketing skill that will tremendously boost their chances of becoming successful in their business / career.
Content and Overview
We cover the meaning of SEO, search engine algorithm, google business model and on page and off page SEO meaning and examples.
In this section, several Important questions related to keyword research like Why keyword research is important, Customer journey in the process of search, Different categories of keywords, How keywords are targeted and ranked in a website, Free and paid tools to generate large amount of keywords, How to find keyword difficulty, What are LSI or Latent Semantic Index keywords, How to use LSI Keywords and How to Generate more content Ideas to write blog posts and Articles.
This section shows a A step by step process to conduct Keyword research using free and paid tools.
Content marketing is intertwined with SEO. Talking about SEO without writing great content is as good as a human body without the soul. So In this section, we talk about writing and optimizing great content.
Several On Page and Off Page SEO factors are covered here. Specifically, Crafting great titles and sub headings, Writing best meta descriptions, Matching search intent and using only appropriate keywords, Keyword positioning, Prominence and Proximity, Using Alt texts and Captions for Images, Types of content to use, Examples of words that can boost SEO, Active vs Passive writing style, Freshness of the content, Choosing topics for writing, Internal and External links, Ethical practices while writing and sharing content, Being mindful of plagiarism, Spell checking, Proof reading, Word counting, Usefulness of swipe files, Placing Call to Actions (CTA) at appropriate places, Using click triggers, Outsourcing blog writing, Inbound marketing tips, Leveraging Influencers, Best SEO content writing style, Using Anchor Text, Creating link baits, Encouraging social shares, Including SEO case studies, Using video transcriptions and many more.
All in all, this section covers everything about How to create great SEO content, market the same and tools that can help to do that.
Link Profile & Link Building
This section covers the meaning of a good link profile, Importance of anchor text, Relevancy and Freshness factors, Diversity of linked Pages, Number and Quality of Links etc.
This section also covers several practical ways to Build Quality Links to your Website.
Web Page Speed Factor
Web Page Loading speed is an Important SEO factor confirmed by google. This section covers meaning of web page speed and various ways to make your webpage loading superfast.
Dwell Time is a clear user experience factor that influences SEO. This section covers the components of dwell time and practical tips to improve the same
Responsive Web Design and Layout
This section covers how to make your website Mobile responsive and various ways and tools to make it happen.
In this section, we cover how social signals and shares affect SEO.
All the factors that are not covered above are covered here. Most of these factors are moderate to lesser important ones when it comes to SEO.
SEO or search engine optimization is probably the most misinterpreted or misunderstood subject in the field of marketing.
This is mainly because of a few unscrupulous marketers who tried to project SEO as a magic solution to receive large traffic to the websites and game the system to achieve those results.
Because of this, many businesses devalue its importance as a part of their marketing strategy.
But such questionable tactics will not work in the long run. Eventually those who apply them will get penalized by search engines and disappear from the web.
On the other hand, high quality content with best SEO practices provides credibility to your business.
It can put you on top of search results and therefore you will be considered an authority in your field or industry and can stay there on a long haul.
Large traffic to your website is the natural outcome of it.
Moreover, SEO can give much better return on your Investment than any other traditional marketing Techniques you can think of like banner ads, TV commercials and the like.
So as a business owner, if you want to establish your business as authority in your industry, SEO is your best bet.
This course covers everything from creating and marketing the best content to earning backlinks and many other factors that influence search engines to rank your content on top of search results.
Newbies to SEO are requested to go through the contents of this course in the same order as it is given. SEO Veterans may skip some of the sections if you feel they are too basic.
Otherwise, I have taken care the course provides massive value to my students
Now, let me share with you what I’m going to cover in this course.
I’ll start with the fundamentals of SEO. In this you’ll learn basic knowledge about google, search engines algorithms, keywords and keyword research and the meaning of On page and Off page SEO.
Then we move on to dig a bit deeper into Keyword Research. I’ll explain how to choose keywords before you start writing content.
Then I’ll show you some free but fundamental tools you need to install so that your SEO implementation and monitoring becomes easy and effective.
We all know content is king. So we’ll dive deeper into best tips to content creation and optimizing it for SEO.
Once you have awesome content, you need to build backlinks. Backlinks are like votes by third parties and one of the major ranking factor. We’ll cover how to get backlinks.
Website speed is another key ranking factor. Then we move on to see some of the speed optimization tips to improve website speed.
Then I’ll cover some of the site architecture issues that needs to be taken care for better ranking.
Structured data mark-up is an important topic for some specific business types. Evidence is very clear that marked up content ranks well. We’ll cover that.
Dwell time is a user experience signal that’s super important for ranking well in search engines. We’ll cover how to improve your site dwell time.
Then comes mobile SEO. Another super important topic for 2017 and beyond. We’ll cover what you need to do to create a mobile friendly website.
SEO is like an ocean. And it’s expanding everyday as the technology grows. So I’ll keep updating the course as we see new developments.
I’m putting in lot of hard work to create and compile all the data and presenting it to you in a nice format so that the course adds tons of value.
So if you like it, I would appreciate you rate and review the course well.
And don’t hesitate to reach out to me for any clarification you need on the subject matter.
Now it’s time we jump into the course!
What is SEO?
SEO or Search Engine Optimization is a set of measures you implement to make it easy for your customers to find you online.
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”
Most of the online purchases start in search engines. People search for things online, using search engines like google.com to find what they want to buy.
Combine that with the fact that the first 5 results in Google get almost 70% of all clicks, and you get an idea of why SEO is so important.
You, as a seller, post products / services for sale in your website, write great information about your product within your website which is AKA content) so that when people can learn about the products before buying.
You may have great products and great content on your website. But how is it helpful if nobody can find it. That is why you’re going to learn how to look at a website from the search engine’s point of view.
Of course, you may advertise about your offers on google. That is called Search Engine Marketing. It’s kind of online advertising that requires you to spend money. But SEO is earned. SEO results are from googles’ search algorithm based on the best content it finds on the web. I’ll show you how to create the best content. But understand the difference between SEM and SEO. So SEM results are paid results. SEO results are qualified results.
When it comes to SEO, here is a metaphor. Web is an ocean. Your product and content is just a needle fallen into it. How’ll people find it in the big ocean? Proper SEO helps to make your content glowing, bright, colorful, easy to find so that Search Engines can easily find and show your content on top of others.
When people click on your post in search results, they will be taken to your website. If they like your content and products, they’ll buy from you. This is how business is conducted online.
Keywords and SEO
This section covers the role of keywords in SEO, definition of keywords, how keywords and your reputation in the market place is connected.
This also covers how to choose keywords and optimize your website and how important SEO is for an overall better user experience.
Search Engine Algorithm and SEO
Google search engine is like a robot. It’s also called a crawler because it crawls websites. It’s programmed based on an algorithm.
This algorithm is like a secret formula. No one knows clearly how it works. In fact, that’s for good.
Because, if that secret gets out, unscrupulous marketers will game the search engines and artificially inflate their rankings.
Since it’s kept as a secret, marketers figure things out, through trial and error, as to what works and what is not. Then google changes the algorithm to shake things up.
So as I said earlier, no one knows how google algorithm works. But based on certain core principles and experience, we can optimize our websites.
Now, as far as google is concerned, it is not merely a search engine company. Google is a media company that sells ads and works on a freemium business model. The model works like this.
Google has a powerful search engine that’s available to people on the internet. Those who want to find solutions to their queries can come to google and find it for FREE.
Now, Google also sells online ads to businesses. It shows the ads purchased by sellers of products and services on the SERP. Buyers are among the people who search using search engine. So in short, google is an online ad selling company.
When people are searching google for a solution and if they find the ads and click on it, google charges sellers. Those who clicked on ads may buy the products from sellers who advertised in google.
Now, let’s see how the search engine and search results are important to you as a business owner. It depends upon the kind of your product / service you deal with.
Certain products are consistently searched online before making a purchase like mobile phones, flat screen TVs, laptops etc. The more considered your purchase is, more important searches are. However if your purchases are impulsive like buying snacks and soft drinks, searches may not be very important for your business. So Algorithm keeps changing. Those who try to game the system by breaking the rules, writing only for search engines, not for humans, publishing duplicate or irrelevant content etc. (AKA Blackhat SEO) to make some quick buck, they will be penalized by google by banning their sites. They cannot be there to build a sustainable business that lasts for a long time. The other way to do it is to go by the rules, like creating awesome content for human users, creating better user experience, earning backlinks in a proper manner and the like (AKA White hat SEO) to earn our place in search engines. There is no need to mention here that, in this course, you’ll learn only about how to do white hat SEO.
On Page and Off Page SEO - Meaning and Examples
In this section, you'll learn the meaning of On Page SEO and Off Page SEO and the difference between the two with a metaphor. A few examples from both types of SEO are covered..
Keyword Research Basics - 1
In this section, the basics of keyword research with some examples are covered. The factors to be met before choosing a keyword for writing content is listed out.
The different categories of keywords and customer journey while doing keyword research is also explained in this section.
Keyword Research Basics-2
Keyword Categories are explained in detail with examples. The Importance of Long Tail Keywords is also covered.
Site Structure and Keyword Targeting
How keywords are targeted within a site structure is explained with a keyword map example. Also how to create content with chosen keyword so that more link juice is passed on to key pages is covered.
keyword research step by step
This is a screen cast video that covers how to generate tons and tons of keywords using free and paid tools to conduct keyword research.
Learn why keyword relevancy is very important for the ranking of a page.
How to find keyword difficulty
This is a screen cast video that shows how to find keyword difficulty for the chosen keywords using 2 reliable tools available in the market. This also covers how to manually check to find weaknesses on the first page of SERP or Search Engine Results Page.
Latent Semantic Indexing (LSI) Keywords
Meaning and Examples of LSI keywords are explained in this video. Also how to find LSI keywords to include them suitably in the content is shown in this screen cast video.
Content Ideas based on Seed Keywords
Finding plenty of awesome content ideas is key before writing content. This section uncovers some of the sources on the internet where content ideas can be found based on Industry specific seed keywords.
This Quiz will test your basic knowledge of SEO based on the lessons already completed in this course.
SEO plugin Installation
Word press is a fantastic SEO friendly CMS that hosts several leading websites on the web. One of the major strengths of word press is its vibrant community supporters and hundreds and thousands of free plugins.
In this section, let's see how to Install and configure a free SEO plugin that can help to rank your content high in search engines.
This is a continuation of the lecture related to SEO Plugin Installation.
This is a continuation of the lecture related to SEO Plugin Installation.
This is a continuation of the lecture related to SEO Plugin Installation.
Learn how to use Google search console in detail to find errors and status and make informed decisions to improve the SEO of your website - Part 1
Learn how to use Google search console in detail to find errors and status and make informed decisions to improve the SEO of your website - Part 2
Learn google analytics initial setup and some of the features and benefits of the analytics tool.
Learn how to link google analytics to your website.
Learn the benefits of linking google analytics and search console and how to do it.
This lecture gives a brief Introduction to copyrighting and about knowing your customers before writing.
Page Title with a Keyword
Page Title is one of the key On Page SEO factor that influence Ranking. This video covers what is Page title, where can this be found and how to set keywords within page title.
This video provides tips to craft magnetic titles and free tools available in the market that can help to do this job.
Dont know how to write case sensitive titles that will look professional...here is a simple tool that helps.
This Video shows on screen how to set your focus keyword in a word press website.
Learn how to write meta descriptions, why it is very important user Experience signal and hence can improve your SEO. An example of a good and bad meta description is included.
This video shows how to set sub heads within a word press post page.
Learn about the importance of including LSI Keywords in your content for SEO and how it helps Google to identify and categorize different types of content based on the context.
Learn how long form content can help boost your SEO with an example.
Learn how freshness factor and covering trending topics help boost your SEO.
Learn how to find and apply the font you like the most and at the same time thay are web safe and compatible.
This will better the user experience and hence will help to boost SEO.
Learn why image optimization is important for the speed of your website and how to do it.
Learn how to optimize Alt Text for Images on your site.
Learn how videos can help to improve SEO and how to include them.
Learn how video transcriptions can help with your SEO.
Also learn about certain types of content like case studies and expert roundups can improve content quality and hence your SEO.
Learn how to create information sandwich when writing blog posts and articles.
Learn how links and content curation can be used effectively to improve SEO. Also how plagiarism affects your SEO and find a powerful free tool to check plagiarism.
Learn how to make your copy a high quality one by proof reading with a powerful tool.
Also learn some tips to increase social sharing and hence increase engagement and link building.
Learn what are backlinks and how they work for SEO. Some of the basics of Backlink Building are covered in this video.
Learn a powerful link building technique
Learn how to earn backlinks via guest posting.
Learn some strategies for earning high authority .edu backlinks to take your SEO to the next level.
Learn to do this popular link building technique in a proper way.
Learn how to create anchor text to build an excellent link profile, which is a major ranking factor of google search engine algorithm.
Learn how your website hosting plays a key role in determining the speed of your website.
Learn how selecting a theme is important for a website speed and how to implement data base management.
Learn why CDN and Caching of your website are important for website speed and how to implement them.
Learn about Browser Caching and how to implement it on a website by inserting a code.
Add the code given below to your .htaccess file.
Header set Cache-Control "max-age=84600, public"
## EXPIRES HEADER CACHING ##
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 month"
ExpiresByType application/pdf "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresByType image/x-icon "access 1 year"
ExpiresDefault "access 2 days"
## EXPIRES HEADER CACHING ##
Learn how gZip compression can improve website speed and how to do gZip compression.
Add the code given below to your .htaccess file to do gzip manually.
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddType x-font/otf .otf
AddType x-font/ttf .ttf
AddType x-font/eot .eot
AddType x-font/woff .woff
AddType image/x-icon .ico
AddType image/png .png
Learn about Accelerated mobile pages, how it can improve website speed and how to implement it on a website.
Learn why lazy loading can improve website speed and how to implement it on a website.
Learn the meaning of minification and how to do it to speed up your website.
Learn how to disable ping backs and track backs to improve website speed.
Learn about the usage of plugins and how to see which plugin is contributing to the slowdown of a website.
Learn how a standardized URL structure can help in improving SEO of a website.
Security of your website from malware and virus attacks is a top priority. In this lecture, learn how you can protect your website by installing a free word press plugin.
Learn what 404 errors are, how to correct them or how to redirect those pages to other relevant pages.
I am a finance professional with 20 years of experience in corporate finance department of leading multinational companies. Digital marketing is my passion. I am into it for the past 5 years and want to teach what I learned to the world. I found Udemy to be a perfect place to share my knowledge. I create professional video lessons on digital marketing that will engage and add value to my audience. I also do consulting and coaching in this field.