The Beginners Guide To Targeted Facebook Advertising
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The Beginners Guide To Targeted Facebook Advertising

Learn the different formats of Facebook advertising and how to create Facebook ads that appeal to your desired audience.
3.5 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,215 students enrolled
Created by Fred Williams
Last updated 9/2016
English
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Current price: $10 Original price: $40 Discount: 75% off
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Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how to create targeted, relevant Facebook ads
  • Avoid the simple mistakes that waste money
View Curriculum
Requirements
  • Students do not need to download any software
Description

This course is designed to simplify the best practices of Facebook Ad Targeting so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.

Understand the art of Facebook advertising using proven, simple and effective techniques.

  • Discover the basics of Facebook advertising
  • Learn how to properly identify with your customers and avoid wasting money
  • Hear how Banana Republic triumphed using Facebook 'Lookalike' Audiences
  • Understand the different formats of Facebook Ad Targeting

Knowing how to use Facebook advertising formats is an essential element of today's online marketing requirements.

In the course you will learn how to avoid 'fishing' for your customers and instead, create targeted and relevant ads. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies including Banana Republic's effective use of Facebook 'Lookalike' Audiences

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook.

I designed this course to offer you an easy to follow, comprehensive guide to Facebook ad targeting. Facebook advertising is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.
Who is the target audience?
  • This course is strictly for beginners with no knowledge (or very limited) of Facebook Advertising
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Curriculum For This Course
Expand All 40 Lectures Collapse All 40 Lectures 01:10:50
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Introduction Video
1 Lecture 01:22
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Basic Tips
2 Lectures 03:39
A brief overview of some basic metrics to bear in mind when you start running Facebook ads. Of course, as you grow in experience you will become more sophisticated with how you analyse your own data. This lecture provides a very simple starting point.
Preview 01:48

It’s reasonable to think that if you show a certain ad on mobile and desktop, the cost per click on each platform will be the same as on campaigns that are displayed on only one platform. But it doesn’t work that way. Discover the logic behind some simple tests that can result in you saving precious advertising spend for your business.

Preview 01:51
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Understand Your Audience & Stay Relevant
7 Lectures 11:13

Knowing your audience means understanding who they are and what they need from you.
For starters, it’s important to be aware of where they spend their time online and who they are
seeking out for knowledge and insights related to your niche.

Preview 00:35

Such a simple question, but such an effective way of avoiding big spending on adverts that won't produce any results.

Who Is Your Ideal Customer?
00:53

Understand why properly researching your ideal customer can help you to create the best and most relevant Facebook ads that will increase the chances of a response.

Preview 01:24

Your options for defining an audience by their interests have changed in the last year. In the early days of interests targeting, the interests you could choose were limited and usually on a high level, but now you're able to drill down into specific niche areas.

Preview 01:16

If you treat every potential customer as though they are essentially the same person, your Facebook ads are doomed to fail. Let's explore further and discuss the importance of recognising that your customers fall into all kinds of different categories. The good news is, Facebook is aware of this and we're able to drill down and target users in all kinds of ways.

Preview 02:53

Find out how Isabel reacted to a laundry detergent ad on Facebook and what the brand could have done to actually encourage her to become a real life customer. All it would have taken was a little more time and effort from the brand instead of just blasting out a generic message.

Example: Fishing With Facebook Ads
02:23

Learn about the phenomenon known as 'banner blindness' and why this is resulting in businesses throwing their money away by failing to understand the need to create carefully planned and targeted Facebook advertising for their customers and potential customers.

Why Your Facebook Ads Need To Be Targeted
01:49
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Copywriting For Facebook Ads
4 Lectures 09:45

What are you offering your reader? It has to be good. No, it has to be great. Yes, that’s ambitious, but we should set ambitious goals for our copy. That’s what separates a good copywriter from one you never wanna let go. After all, the image may capture attention – but it’s the copy that closes people into a sale.

What Are You Offering Your Reader?
02:16

10 Quick Tips For Your Facebook Ad Headline
02:04

Every feature, product or service worth writing an ad about has benefits for the end user. To find the benefit of an offer – the core of an ad – copywriters commonly answer this question.

Test 5-Foot Benefits vs 5-Mile Benefits
01:51

One of the most important principles to keep in mind when writing your Facebook ad body copy is this: give your body copy a single goal, and stick to it.

How To Write Your Facebook Ad Text
03:34
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Facebook Targeting Options
12 Lectures 21:28

Facebook expert Amy Porterfield is a huge advocate of targeting other Facebook pages. Find out why this simple method is so effective and what questions you should be asking yourself to select the best pages.

Targeting Other Facebook Pages
01:34

One of the most basic ways of targeting potential customers on Facebook is by their 'interests'. After all, we find it hard to ignore ads that are focused on something we're genuinely interested in. In this lecture,we'll look at two very simple examples of targeting a potential customer via their interests.

Targeting Facebook Users By Interests
02:29

In its infancy, advertising professionals claimed Facebook was a fun place to hang out but had no real commercial value or any potential forconsumer insight. However, in 2013 Facebook starting partnering with data brokers such as Datalogix, and the way in which businesses could target customers on Facebook completely changed.
Targeting Facebook Users By Purchasing Behaviour
01:28

It's easier to sell to current customers than to look for new ones, and using Facebook 'custom' audiences can help strengthen your existing connections. If you have a customer list or data from your site, such as purchaser email addresses, you're ready to get started. Facebook will compare your data with theirs to help you find the customers you already know, for some targeted and relevant ad opportunities.

Using Facebook Custom Audiences
02:24

Learn some very basic techniques to using Facebook custom audiences, including retargeting website visitors who leave without making a purchase and encouraging your most loyal customers into referring a friend.

3 Simple Ways To Use Facebook Custom Audiences
02:11

Understand how you can find more people who look like your current customers, visitors to your website or Page fans. Using Lookalike audiences is a great way of uncovering brand new customers who share the same online behaviours as your existing customers.

Using Facebook Lookalike Audiences
01:35

Find out how Banana Republic received a nearly four times return on its ad spend than other display advertising channels by using 'lookalike' audiences.

How Banana Republic Used ‘Lookalike’ Audiences To Find More Customers
01:58

Life events offer Facebook users the opportunity to tell their story and share it with their friends. Life events also offer businesses the chance to target potential customers

Targeting Facebook Users By Life Events
02:36

Think about how quickly Facebook users scroll through their news feed. You need something to make them stop and engage..A great visual is far more likely to grab your target audience than plain text. Let's explore some of the basic principles of strong visuals within Facebook ads.

Visual Information In Facebook Ads
01:58

What are value propositions and why should you bother including them within your Facebook ads?

Value Proposition In Facebook Ads
01:14

Discover the obvious advantage of considering just how 'tech savvy' your targets are. Just a simple tweak can be the difference in a sale or customer sign up.

Target 'Tech Savvy' Users
01:14

How To 'Exclude' Your Website Visitors
00:47
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Facebook Lead Ads
8 Lectures 08:55

Lead ads make forms simple for people and more valuable for businesses. With lead ads, potential customers can sign up for what you're offering, leaving you with accurate contact information to follow up.





What Are Facebook Lead Ads?
01:53

Newsletter sign ups, coupons and offers, test drives... There are many ways that your business can take advantage of Facebook Lead Ads. Find out more in this lecture.

Ways To Use Facebook Lead Ads
01:38

It's crucial to get this part right. If you don't have an attractive lead magnet, how can you expect any potential customers to click on your Facebook Lead Ads?

Do You Have A Lead Magnet?
01:03

The best place to start is always at the beginning. Let's go over the basic steps within Facebook for you to set up your first Facebook Lead Ad.

Getting Started With Your Facebook Lead Ad
01:01

A context card is a form that appears before the user can submit their information to let them know more about your offer or company. Find out the basic pros and cons of using context cards with your Facebook Lead Ads.

Adding A Context Card
01:00

Let's see how email newsletter TheSkimm saw major benefits by making use of Context Cards in their Facebook Lead Ads.

When Context Cards Work - TheSkimm
00:51

There is no 'one size fits all' approach to setting up your lead form, but in this lecture we will go over the basic set up of your lead form, including the privacy policy and link you choose to leave for the customer.

Organising Your Lead Form
00:57

Lead ads are now available on desktop as well as mobile, making it easy for businesses to connect with people on any device. Let's explore how it's done.

Reach Customers On Desktop Or Mobile
00:32
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Facebook Carousel Ads
6 Lectures 14:28

Some inspiration for using Carousel Ads, even if you have just one product available to sell.

Carousel Ads For Selling Just One Product
00:50

See how retailer Bourbon & Boots use Carousel ads to sell their seasonal range.

Using Carousel Ads To Sell Seasonal Products
00:50

A real life Facebook case study explaining how Wayfair used Facebook's Carousel Ads.

How Wayfair Used Carousel Ads For An 88% Increase In CTR
03:04

When the social games company ran tests to understand the value of carousel ads for Candy Crush Soda Saga, it made a sweet discovery: the new format was significantly increasing game installs, at a lower cost.

How King Boosted Candy Crush Using Carousel Ads
03:03

The music streaming service teamed up with Marin Software on a series of carousel ads to encourage people to install its mobile app, cutting account signup costs by 50% and installation costs by 60%.

Deezer - How The Music Service Rocks Carousel Ads
04:02

The Turkish fashion retailer tripled its return on investment by using carousel ads to showcase its amazing product range to exactly the right audience.

The Turkish Fashion Retailer Riding Carousel Ads To Success
02:39
About the Instructor
Fred Williams
4.6 Average rating
528 Reviews
14,334 Students
20 Courses
ESL Teacher & Founder Of Breaking Biz

I'm a fully qualified ESL teacher living in Rome, Italy. I created 'English Made Simple' as a way to produce online english language courses for students accross the globe.

I'm also the founder of the small business podcast 'Breaking Biz' which interviews small business owners and reaches an audience of over 10,000 subscribers.

Before teaching English my professional background was in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.

I hope you enjoy my courses, and I look forward to hearing your feedback.