This course is designed to simplify the best practices of advertising on Instagram so you can understand how to use the platform to grow your brand, engage your audience and achieve your campaign objectives.
Master the art of advertising on Instagram using proven, simple and effective techniques.
Knowing how to use Instagram effectively is an essential element of today's online marketing requirements.
In the course you will learn a step by step guide to creating your first Instagram ad. You'll also discover how to use emojis and filters as well as gain an understanding of your most beneficial posting days and times.
From understanding the basics, through to learning simple Instagram techniques, you will leave this course ready to engage the Instagram users and grow your brand.
I designed this course to offer you an easy to follow, comprehensive guide to using Instagram. Instagram is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.
I hope you enjoy learning the Instagram basics, and I look forward to connecting with students who have any requirements or questions.
Discover the recent statistics around Instagram in comparison to other social networks and find out why it's becoming an increasingly popular channel for big brands and small businesses.
Although similar to Facebook, it's not possible to choose all of their available campaign objectives. find out exactly what types of campaign are available when you advertise through Instagram.
In this lecture we'll look at 3 very simple scenarios to explain how a business owner may choose to advertise on Instagram.
Find out how often the best Insta users tend to post and why having no algorithm in place (unlike Facebook) allows you a little more freedom.
Find out why using hashtags on Instagram is different from using them on Facebook and Twitter. Discover how to find effective and relevant hashtags, as well as research that will demonstrate the recommend amount of hashtags to be using in your posts.
Meet Austen Allred, who developed a very simple method to dramatically boost his Instagram following.
Discover how a US based food brand used this simple tactic to expose their event to a whole host of new potential customers.
We all know Instagram provides plenty of filters and editing options, but how do users react to them? Find out more with research from Yahoo Labs, Georgia Tech and online visual commerce platform Curalate.
How are people using emojis? How do brands use emojis? Find out how emojis are changing the way we conduct our marketing on Instagram and other social networks.
Before going emoji crazy, it's good to have a basic understanding of what they mean as well as how your audience communicates with each other, and yourself. Believe it or not, studies have shown that emoji use can completely vary depending on social class and other social factors.
Find out the different types of photo contest you can host on Instagram, including an understanding of both the advantages and disadvantages of each format. In the examples, we'll look at real life brands for reference.
From defining a target market to organising logistics- holding an Instagram contest will always require a degree of planning, otherwise you'll be making your life very difficult. Find out some of the basic planning tips in this lecture.
You need to think about your title, whether to use a third party app and more. Once you've planned your Instagram contest, the build and design is your next step!
Discover some of the tactics used to promote Instagram contests including email blasts, press releases and targeted Facebook advertising.
Once your Instagram contest is over, it's time to start following up to ensure your brand walks away with a good reputation. There's also the opportunity to start getting users interested in or exciting by your next competition.
I'm the founder of the small business podcast 'Breaking Biz' which delivers weekly episodes to over 10,000 subscribers.
My professional background lies in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.
Since setting up Breaking Biz, I've interviewed over 150 international entrepreneurs and have packaged up the hours of conversation into an easily digestible format. It's thanks to this new professional network that I've been able to become a full time consultant.
You can sometimes find me travelling around Europe, or (slowly) developing new shows here in London.
I hope you enjoy my courses, and I look forward to hearing your feedback.