The Beginners Guide To Advertising On Instagram

Your simple guide to getting started with advertising on Instagram, including growth hacks & advice on running contests
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  • Lectures 21
  • Length 30 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

  • 5000 + students
  • 150 reviews with an average of 4.4/5
  • Business podcast 'Breaking Biz' with over 10,000 subscribers

This course is designed to simplify the best practices of advertising on Instagram so you can understand how to use the platform to grow your brand, engage your audience and achieve your campaign objectives.

Master the art of advertising on Instagram using proven, simple and effective techniques.

  • Discover how Instagram advertising works
  • Learn simple growth tactics to gain a larger following
  • Understand how to create contents that engage your audience
  • Enjoy real life case studies

Knowing how to use Instagram effectively is an essential element of today's online marketing requirements.

In the course you will learn a step by step guide to creating your first Instagram ad. You'll also discover how to use emojis and filters as well as gain an understanding of your most beneficial posting days and times.

From understanding the basics, through to learning simple Instagram techniques, you will leave this course ready to engage the Instagram users and grow your brand.

I designed this course to offer you an easy to follow, comprehensive guide to using Instagram. Instagram is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the Instagram basics, and I look forward to connecting with students who have any requirements or questions.

What are the requirements?

  • Students do not need to download any software

What am I going to get from this course?

  • Understand how to create targeted, relevant Instagram ads
  • Learn simple Instagram growth hacks
  • Learn how to run Instagram contests

Who is the target audience?

  • This course is strictly for beginners with no knowledge (or very limited) of Instagram

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Start Here
Introduction To The Course
Section 2: How Instagram Advertising Works

Discover the recent statistics around Instagram in comparison to other social networks and find out why it's becoming an increasingly popular channel for big brands and small businesses.


Although similar to Facebook, it's not possible to choose all of their available campaign objectives. find out exactly what types of campaign are available when you advertise through Instagram.


In this lecture we'll look at 3 very simple scenarios to explain how a business owner may choose to advertise on Instagram.

Targeting Options

Follow this step by step process which takes you through all the details necessary for creating and running your first Instagram ad.

Section 3: Instagram Growth Tactics
Instagram Growth Tactics Introduction

Find out how often the best Insta users tend to post and why having no algorithm in place (unlike Facebook) allows you a little more freedom.

Post On The Right Days & Time

Find out why using hashtags on Instagram is different from using them on Facebook and Twitter. Discover how to find effective and relevant hashtags, as well as research that will demonstrate the recommend amount of hashtags to be using in your posts.


Meet Austen Allred, who developed a very simple method to dramatically boost his Instagram following.


Discover how a US based food brand used this simple tactic to expose their event to a whole host of new potential customers.


We all know Instagram provides plenty of filters and editing options, but how do users react to them? Find out more with research from Yahoo Labs, Georgia Tech and online visual commerce platform Curalate.


How are people using emojis? How do brands use emojis? Find out how emojis are changing the way we conduct our marketing on Instagram and other social networks.


Before going emoji crazy, it's good to have a basic understanding of what they mean as well as how your audience communicates with each other, and yourself. Believe it or not, studies have shown that emoji use can completely vary depending on social class and other social factors.


Find out the different types of photo contest you can host on Instagram, including an understanding of both the advantages and disadvantages of each format. In the examples, we'll look at real life brands for reference.

Section 4: Planning & Running An Instagram Contest
Planning & Running An Instagram Contest Introduction

From defining a target market to organising logistics- holding an Instagram contest will always require a degree of planning, otherwise you'll be making your life very difficult. Find out some of the basic planning tips in this lecture.


You need to think about your title, whether to use a third party app and more. Once you've planned your Instagram contest, the build and design is your next step!


Discover some of the tactics used to promote Instagram contests including email blasts, press releases and targeted Facebook advertising.


Once your Instagram contest is over, it's time to start following up to ensure your brand walks away with a good reputation. There's also the opportunity to start getting users interested in or exciting by your next competition.

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Instructor Biography

Fred Williams, Founder Of Breaking Biz

I'm the founder of the small business podcast 'Breaking Biz' which delivers weekly episodes to over 10,000 subscribers.

My professional background lies in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.

Since setting up Breaking Biz, I've interviewed over 150 international entrepreneurs and have packaged up the hours of conversation into an easily digestible format. It's thanks to this new professional network that I've been able to become a full time consultant.

You can sometimes find me travelling around Europe, or (slowly) developing new shows here in London.

I hope you enjoy my courses, and I look forward to hearing your feedback.

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