The Beginners Guide To Advertising On Instagram
3.5 (74 ratings)
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The Beginners Guide To Advertising On Instagram

Your simple guide to getting started with advertising on Instagram, including growth hacks & advice on running contests
3.5 (74 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,780 students enrolled
Created by Fred Williams
Last updated 3/2016
Current price: $10 Original price: $40 Discount: 75% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 30 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how to create targeted, relevant Instagram ads
  • Learn simple Instagram growth hacks
  • Learn how to run Instagram contests
View Curriculum
  • Students do not need to download any software
  • 5000 + students
  • 150 reviews with an average of 4.4/5
  • Business podcast 'Breaking Biz' with over 10,000 subscribers

This course is designed to simplify the best practices of advertising on Instagram so you can understand how to use the platform to grow your brand, engage your audience and achieve your campaign objectives.

Master the art of advertising on Instagram using proven, simple and effective techniques.

  • Discover how Instagram advertising works
  • Learn simple growth tactics to gain a larger following
  • Understand how to create contents that engage your audience
  • Enjoy real life case studies

Knowing how to use Instagram effectively is an essential element of today's online marketing requirements.

In the course you will learn a step by step guide to creating your first Instagram ad. You'll also discover how to use emojis and filters as well as gain an understanding of your most beneficial posting days and times.

From understanding the basics, through to learning simple Instagram techniques, you will leave this course ready to engage the Instagram users and grow your brand.

I designed this course to offer you an easy to follow, comprehensive guide to using Instagram. Instagram is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the Instagram basics, and I look forward to connecting with students who have any requirements or questions.

Who is the target audience?
  • This course is strictly for beginners with no knowledge (or very limited) of Instagram
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Curriculum For This Course
Start Here
1 Lecture 01:11
How Instagram Advertising Works
5 Lectures 06:38

Discover the recent statistics around Instagram in comparison to other social networks and find out why it's becoming an increasingly popular channel for big brands and small businesses.

Preview 01:08

Although similar to Facebook, it's not possible to choose all of their available campaign objectives. find out exactly what types of campaign are available when you advertise through Instagram.

Preview 01:22

In this lecture we'll look at 3 very simple scenarios to explain how a business owner may choose to advertise on Instagram.

Preview 00:38

Follow this step by step process which takes you through all the details necessary for creating and running your first Instagram ad.

Preview 02:45
Instagram Growth Tactics
10 Lectures 15:13

Find out how often the best Insta users tend to post and why having no algorithm in place (unlike Facebook) allows you a little more freedom.

Preview 01:17

Find out why using hashtags on Instagram is different from using them on Facebook and Twitter. Discover how to find effective and relevant hashtags, as well as research that will demonstrate the recommend amount of hashtags to be using in your posts.

Using The Right Hashtags

Meet Austen Allred, who developed a very simple method to dramatically boost his Instagram following.

Follow & Like Similar Accounts

Discover how a US based food brand used this simple tactic to expose their event to a whole host of new potential customers.

Ask Users To 'Tag' A Friend

We all know Instagram provides plenty of filters and editing options, but how do users react to them? Find out more with research from Yahoo Labs, Georgia Tech and online visual commerce platform Curalate.

Using The Right Filters

How are people using emojis? How do brands use emojis? Find out how emojis are changing the way we conduct our marketing on Instagram and other social networks.

Add Some Emojis

Before going emoji crazy, it's good to have a basic understanding of what they mean as well as how your audience communicates with each other, and yourself. Believe it or not, studies have shown that emoji use can completely vary depending on social class and other social factors.

3 Basic Tips For Including Emojis In Your Marketing

Find out the different types of photo contest you can host on Instagram, including an understanding of both the advantages and disadvantages of each format. In the examples, we'll look at real life brands for reference.

Host A Photo Contest
Planning & Running An Instagram Contest
5 Lectures 07:17
Planning & Running An Instagram Contest Introduction

From defining a target market to organising logistics- holding an Instagram contest will always require a degree of planning, otherwise you'll be making your life very difficult. Find out some of the basic planning tips in this lecture.

Plan Your Instagram Contest

You need to think about your title, whether to use a third party app and more. Once you've planned your Instagram contest, the build and design is your next step!

Build & Design Your Contest

Discover some of the tactics used to promote Instagram contests including email blasts, press releases and targeted Facebook advertising.

Launch & Promote Your Contest

Once your Instagram contest is over, it's time to start following up to ensure your brand walks away with a good reputation. There's also the opportunity to start getting users interested in or exciting by your next competition.

Follow Up After The Contest
About the Instructor
Fred Williams
4.5 Average rating
657 Reviews
15,624 Students
20 Courses
ESL Teacher & Founder Of Breaking Biz

I'm a fully qualified ESL teacher living in Rome, Italy. I created 'English Made Simple' as a way to produce online english language courses for students accross the globe.

I'm also the founder of the small business podcast 'Breaking Biz' which interviews small business owners and reaches an audience of over 10,000 subscribers.

Before teaching English my professional background was in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.

I hope you enjoy my courses, and I look forward to hearing your feedback.