The Basics of Facebook Analytics

This course will provide you with a walk-through of Facebook Insights and how to use the data for business decisions.
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  • Lectures 15
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2013 English

Course Description

This course will teach you the basic of Facebook Insights and show you how to use them for business. Facebook provides a lot of data and information, but very few people know how to use this to their advantage. You will know how to figure out when the majority of fans are online, what posts get the most engagement, and the number of people who see your page.

There is also added bonus content to help take your Facebook presence to the next level.

What are the requirements?

  • Facebook Business Page

What am I going to get from this course?

  • Learn how to use the basic functions of Facebook analytics
  • Understand the data Facebook collects for you

Who is the target audience?

  • Marketing professionals
  • Business Owners
  • People Who Like Numbers
  • Analysts
  • CMO

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Overview

This video talks about what is going to be covered in the course!

Section 2: Getting Started on Facebook Analytics

In order to use Facebook Analytics, we need to know where to find them. This video will show you how to do just that.

Section 3: Where the Data Lives

This video will take an in-depth look at the Overview tab of Facebook Insights.


This video takes a look at the "likes" tab of Facebook Insights. You will learn more about the data that is collect and how to use it for your business.


This video shows you how to use the Reach tab of Facebook Insights.


This video talks about the Visits tab of Facebook Insights. It shows what data is collected and how you can use it for your business.


This video talks about the Posts tab of Facebook Insights. It shows what data is collected and how you can use it for your business.


This video talks about the People tab of Facebook Insights. It shows what data is collected and how you can use it for your business.

Section 4: Class Review

This lecture summarizes what we have learned in this course!

Section 5: Bonus - Full Walk-Through of Facebook Analytics

Facebook analytics can be an extremely valuable tool if you know how to use it correct. Chris Wilkey, CEO of Hosskey Consulting (, walks you through the basics of Facebook analytics and shows you how to use them to increase your presence of Facebook.

Section 6: Bonus Content

If you use any paid promotion on Facebook, you also have access to these analytics.


Chris talks about tracking conversions and ROI for social media. Finding a way to place a dollar amount on your social media efforts is something most marketers struggle doing. This video explains how Hosskey does it for clients.


Hosskey's co-owner Chris Wilkey teaches us how to us Facebook analytics to decide when to post content on Facebook


While you may not be gaining thousands and thousands of "likes" or "follows" or seeing a direct increase in sales because of your efforts, the content you include on social media is helping you dictate your brand's image in communities your consumers or potential consumers are sure to be a part of. Whether you like it or not, communication has gone digital, word of mouth marketing has moved to social networks, and if you're not joining the conversation to build up your brand, someone else will.


Sourcing content seems to be difficult for small business owners across the country. This video will show you different ways to find content and have it delivered right to your inbox.

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Instructor Biography

Chris Wilkey, Amazon FBA Master

Chris Wilkey is the founder and CEO of Hosskey Consulting; a social/digital media consulting agency. Over the past five years, Chris has worked for companies such as RE/MAX, Apple, Barnes & Noble, and the Indianapolis American Marketing Association (Indy AMA) and has helped them create communities online. Chris now serves on the board of the Indy AMA and also runs a DJ company on the weekends. He is a serial entrepreneur who has a passion for helping small businesses succeed.

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