The Art of Negotiation - Become a Master Negotiator
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The Art of Negotiation - Become a Master Negotiator

Negotiation Tactics. Negotiation Skills. Salary Negotiation. How to Negotiate. Contract Negotiation. Price Negotiation.
Best Selling
4.0 (29 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,197 students enrolled
Last updated 8/2017
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Current price: $10 Original price: $100 Discount: 90% off
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  • 2 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn and use advanced negotiation tactics.
  • Communicate clearly with the negotiating party.
  • Control the verbal and non-verbal signals.
  • Become assertive during the negotiations.
  • Build a good relationship with the negotiationg party.
  • Learn to reject an offer elegantly.
  • Successfully negotiate a salary raise.
  • Learn about the dirty tricks used during the negotiations.
  • Read and control body language.
View Curriculum
  • Relax.
  • Open your mind.
  • Absorb the knowledge.

  • This course is written and presented by a medical doctor with 20 years' experience in self-improvement training, coaching and counseling.
  • It has been recorded and produced on a studio quality level.
  • By enrolling in this course, you will get a lifetime access to the current content, as well as, BONUS MATERIAL .
  • No risk involved! Watch our PREVIEW VIDEOS
  • Over 30,000 happy students enrolled in our courses!
  • Over 2500 TOP reviews!

Have you ever had the feeling that you have been taken advantage of during the negotiations? 

Do you find it difficult to fulfill your expectations when discussing your salary? 

Do you often end up accepting what is given to you without even putting up a fight? 

Well, it does not have to be like that anymore.

My name is Roy Naraine and I have been conducting self-improvement training for over twenty years. During this time, I have interacted with both sellers and buyers who negotiate for a living.

In this course, I will teach you how to manage both your verbal and non-verbal message to be more effective during the negotiations. 

I will also show you what strategies you need to use to meet your expectations. At the same time I will make you aware of the dirty tricks that others will use to conquer you and get what they want. 

I will give you examples of how to be assertive in order to protect your rights and influence others. I will also show you how to summon the courage to negotiate a better salary at work and what steps you need to follow to be successful.

Remember there is no risk involved. Watch our preview videos to confirm that this is the course for you. 

Enroll now and join me on this journey to becoming a Master Negotiator.

Who is the target audience?
  • This course is suitable for anyone, who wants to massively improve their negotiation skills.
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Curriculum For This Course
27 Lectures
Getting Started
1 Lecture 02:08

Negotiation is a form of interaction during which you need to manage your emotions to achieve your goals.

Preview 02:08
What is negotiation?
2 Lectures 08:33

Negotiation is generally related to getting what you came for at a price that you are willing to accept, which means that you are able to fulfill your initial expectations.

The Truth Behind Negotiation

Negotiation is a form of interaction, during which you try to make your point, understand their point and reach a win/win deal.

Long-term Agreement
Negotiation Tips
5 Lectures 29:48

Some people make arrangements for a meeting, without even knowing with whom they would be having the discussion. It sounds strange, but it is a common mistake that people make.

The Right Person

As a salesman you may be lucky to be selling an attractive product. However, if you do not have the right approach, the right attitude, the right personality, you will surely find it difficult to convince people to do business with you.

Preview 06:21

Some people make their price outrageously high if they want to sell or outrageously low if they are buying. As ridiculous as it sounds, it automatically forces inexperienced negotiators to change their initial expectations.


As a seller. When you have to reject someone’s proposition or stick to your price, you can do it elegantly.

The Art of Declining

Talk about thinking about all the benefits of achieving your goal, pleasure, and shut out any negative thoughts and the brain will be motivated to achieve and this will be displayed in your non-verbal gestures.

Focus on The Positive
Buying & Selling Service
3 Lectures 14:14

When I am buying services from others, I ask myself what it is worth and would be prepared to inform them how much I can offer.

Preview 04:33

In the previous video, I mentioned that we should not accept the first offer because the first offer is usually never the best offer. There is also another important reason why we should not accept the first price and it is more related to the psychological aspect of negotiating.

The Psychological Aspects

A few years ago, I interviewed a candidate for the post of sales representative for a wine distributor. After having explained to him what his scope of responsibilities would be, I asked him what his financial expectations were.

The Interview
Salary Negotiation
3 Lectures 17:38

Do you feel that you should arrange a meeting with your boss to renegotiate your salary, but you keep procrastinating just because you do not have the courage to approach him? Well, you are not the only person facing this problem.

Do Not Procrastinate

Your timing needs to be right as you do not want to ask for a raise when the company is going through a difficult period due to recession or cutting cost because of a drop in sales.

The Right Time

It is said that 55% of the impression you make on someone during the conversation come from your tonality. 38% come from you non-verbal gestures. Only 7% come from the content of your message.

The Verbal Message
3 Lectures 13:01

Assertiveness is the point of balance between a passive and aggressive attitude and this is what makes the difference during the negotiations.


It happened a couple of years ago when I was training students of an international company...

Keep Your Cool - Assertiveness Example 1

As an anti-theft measure, stores would put tags on their articles and this would set off an alarm if they still happen to be on the items you have purchased when you leave the store. In my case, the alarm did not go off and I left the store without even realizing that the tags had not been removed...

At The Store - Assertiveness Example 2
Negotiating by Not Negotiating
3 Lectures 14:22

The funny thing about negotiating is that it is sometimes, remember, sometimes, related to not negotiating.

Not Negotiating

I had been conducting self-improvement training with two directors of an international company for two years and the company had been covering the cost of their training. However, after the contract had ended, they wanted to continue for another year and this meant that they would have to finance the training.

Two Directors

Two years ago, I met the CEO of one of the companies with which I had been doing business.

Dirty Tricks
4 Lectures 12:33

You have made an appointment with your buyer and have arrived at the company on time because you do not want to be disrespectful and unprofessional. However, at the reception desk, you are told that the boss is at a staff meeting and would join you later.

Locked in The Room Technique

Some negotiators would use an adversarial approach during the negotiation. They would try to intimidate you by shouting, abusing and using vulgarism.

Abusive Language

One of the dirty tricks that some negotiators use is something I refer to as the humiliation approach. It happened to a student of mine, an experienced sales director, when calling on a customer.

The Humiliation Technique

In some cases, negotiators will try to make things look more urgent than necessary. They would therefore show their impatience and tell you that you need to close the deal immediately.

The Deadline Technique
Body Language & Negotiation
3 Lectures 09:15

The key to successful negotiations lies in the way you are dressed. Make it your duty to be immaculately dressed for the meeting because when you look good, you automatically feel good and your confidence and self-esteem will increase.

A Good Impression

Replicating body language.

Building Rapport

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About the Instructor
Dr. Roy Naraine
4.3 Average rating
2,821 Reviews
32,491 Students
17 Courses
Medical Doctor, Coach, Award Winning Udemy Instructor

I graduated in the field of medicine in the year 1992. I have worked in various hospitals and outpatients' clinic. During the course of my studies, I became interested in the field of psychology. My profound knowledge of the function of the human brain allowed me to get better results when treating my patients.

For over twenty years I have been conducting self-improvement training, coaching sessions and counseling in international corporations. I have also worked as an interviewer in several companies and have been the personal adviser of many lucrative clients and company owners.

In addition, I possess a graduate certificate in the field of project management. This knowledge,combined with my experience in the field of psychology allows me to manage software projects for a Canadian company. As the program director I manage a multi-ethnic team of IT specialists.

My yearning to make the knowledge I possess available to everyone has driven me towards online education. Together with members of eNar Studio we are on our way to making this possible.

Adam Naraine
4.3 Average rating
2,994 Reviews
36,159 Students
20 Courses
CEO & Co-Founder at eNar Studio

I am an aspiring filmmaker and writer with many years of experience and a strong background in physics and computer science. At a very young age I became fascinated with movies and soon decided to connect my future with that area. My passion towards video production and desire to make high quality educational videos available to people all around the world has finally brought me to udemy, where I can reach millions.

In 2015 I co-founded eNar Studio and along with other founding members we began our journey towards becoming one of the best online educational businesses in the world.

Presently, at eNar Studio, I hold the position of CEO and I am responsible for the production process and marketing. This way I can secure the high, studio quality of our online products.