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The Art Of App Design & Marketing

Learn how to reach users, and get them to download your app. Leaving your competitors in the dust!
4.0 (10 ratings)
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2,696 students enrolled
Last updated 5/2014
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  • 2.5 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
We will teach you the main design principles to keep in mind when creating your app icon and splash image.
We will teach you how to write mobile-optimized content for your mobile site and application.
We will teach you how to cut through the noise and let the world know about your amazing app.
We will also fill your mind with app knowledge, and other tips, tricks and techniques.
View Curriculum
  • A Willingness To Dive Into The World Of App Design & Marketing

Research shows that getting the app discovered is the major problem faced by app developers! With over a million apps currently available across all major platforms, simply publishing an app is no longer enough.

This course is structured around three key principles to app success:

  1. Design
  2. Content
  3. Marketing

Which when applied and utilized in the correct manner will maximize your chances of app success - we will teach you all this and a whole lot more on this course!

So how will this course exactly maximize your chances of app success:

  • We will teach you the main design principles to keep in mind when creating your app icon and splash image, to boost your chances of getting your app published in the stores and provide a high quality user experience at the same time.
  • We will teach you how to write mobile-optimized content for your mobile site and application for a thoroughly satisfying user experience.
  • We will teach you how to cut through the noise and let the world know about the amazing app that you have just created, taking your app to the next level.
  • We will also fill your mind with app knowledge, and other tips, tricks and techniques all catered to making your app a true success.

Enroll on this course today, and take the leap to boosting your app's success!

Who is the target audience?
  • Entrepreneurs
  • Mobile App Designers & Developers
  • Individuals Getting Started In The App World
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Curriculum For This Course
Expand All 35 Lectures Collapse All 35 Lectures 03:18:41
Time To Get Started
1 Lecture 00:47

On this course we will cover the following; Why Mobile Apps, Mobile Apps Is Where The Action Is, Taking Your Business Mobile, App Icons & Splash Images, Writing Mobile Optimized Content, Getting Your App Discovered, Tea Break, All About Push Notifications, Your Mobile App Strategy and Getting Published.

Preview 00:47
Why Mobile Apps
5 Lectures 38:32

While there are scenarios which make relying on the mobile version of website a logical, economical and satisfactory option, there is also a whole range of advantages that native apps bring to the table.

Preview 07:04

When a business looks to launch, they'll always think about their mobile presence before they think about their website. In the startup world, many companues are building their business on mobile before the plain old web.

Mobile Optimize Your Website Or Web Optimize Your Mobile App

Fast-growing mobile traffic is forcing most website to refresh their mobile versions that are focussed on high-end touch-screen iPhone and Android phones and move away from the dying Nokia and Blackberry phones.

Responsive Web Design VS HTML5 Approach

If you are planning to create your own mobile application, it is advisable to be aware of the differences between these to types of apps in order to be able to choose the one that best fits your own needs.

Native Apps VS Web Apps

You've had a great idea for an app and want to make sure it is optimized to be fully performing on all the devices commonly used, right?

Preview 02:31
Mobile Apps Is Where The Action Is
2 Lectures 10:17

In the technological industry each year is more exciting than the last. The best proof for that are the years we've left behind us - the memory of the first iPhone version, the last goodbye to the Blackberry, the EDGE.

Mobile Trends For 2014

In times when competition in the stores is getting tougher and tougher, it is especially handy to spot the key steps to be taken to achieve popularity and offer a thoroughly satisying user experience through your own application.

Golden Rules For Successful Apps
Taking Your Business Mobile
6 Lectures 30:13

Whether you are a fresh new startup looking for your moment in the spotlight, or an already established business looking to attract new customers, you should definitely be keeping an eye on mobile apps!

Why Your Business Needs A Mobile App

It doesn't take a technology expert to realize that smartphones and tablets have become essential companions to our daily life, allowing us to access information on the go and simplifying our busy daily routine.

How Can Mobile Marketing Help Your Business Grow

It is now accepted as a common truth that we are living in a mobile age and any business that wants to be competitive and successful must build its mobile presence through apps and mobile-optimized sites.

Just How Loyal Are Mobile App Users

Few things are more effective than coupons and special deals to attract new cleints and boost customer loyalty.

Preview 04:05

It is much easier to build your mobile community around some strong common interests.

Best Practices To Building Your Mobile Community

As with many other great revolutions, the mobile revolution has carried along a whole new mindset. Mobile is not just a device, it's a way of thinking.

Improve Your Customer Care Through Mobile Apps
App Icons & Splash Images
6 Lectures 13:47

In this section we will focus on the main design principles to keep in mind when creating your app icon and splash image, to boost your chances of getting your app published in the stores and provide a superlative user experience at the same time.

Preview 01:04

Every app needs an icon, not just because it is an element required by all the major app stores, but because it is the place where branding and strong visual impact come together into instantly recognizable, attractive design.

The Importance Of App Icons

Given its crucial role, app icons must meet specific size criteria in order to be displayed correctly on all devices.

App Icon Size Criteria For The Stores
2 pages

Sticking to the following guidelines will increase your app's chances to be published in the stores and make an awesome first impression on the app store shoppers.

Do's & Don'ts To Designing Great App Icons

Along with the app icon, the splash image will help users get a first impression of the app and the type of content and design awaiting them.

What Exactly Is A Splash Image

As pointed out for app icons, it is important for the splash image to be consistent with what users are expected to find inside the app.

How Splash Images Will Help My App
Writing Mobile Optimized Content
2 Lectures 08:46

While it is true that the internet is overflowing with content, it is quiet rare to find web-optimized content, in other word, a text that satisfies web users reading habits and needs.

Mobile Reading Habits

Considering the dramatic increase in mobile web traffic occured over the past two years, it is clear that content is every more consumed on the go, especially in the form of mobile applications.

Writing For Mobile
Getting Your App Discovered
3 Lectures 24:59

Here comes the real challenge, how to reach your users and get them to download the app.

Preview 00:59

With over a million apps currently available across major platforms, simply publishing an app with unique features and incredible design is no longer enough.

Effectively Promoting Your App

Getting the app discovered is the major problem faced by app developers, even before the problem of monetizing your app and turning it into a business, due to the tough competition in the world of mobile apps.

The A-Z Of App Promotion
Tea Break
1 Lecture 05:39

With a little luck a good idea will often pay off, especially if we're talking about some kind of technological innovation.

5 Businesses In Mobile Which Have Made Millions
All About Push Notifications
2 Lectures 11:04

A good push marketing strategy can boost app engagement which leads to customer conversion and loyalty. For many apps, push notifications have played a critical role to success.

What Are Push Notifications

There is no better way to reach a target audience with the exact message and direction you'd like to take them, which is why push has become the next frontier of marketing.

Creating A Successful Push Notification Strategy
Your Mobile App Strategy
2 Lectures 11:14

SMEs have embraced mobile/social advertising, and see mobile apps as a significant opportunity to break out from the crowd.

Mobile App Strategy Essentials

It's easy to view apps as a simple commodty in which one app download equals one unit of success. Most app creatores approach the process with stars in their eyes, that their app will be the next million download hit.

Do App Download Numbers Really Matter
2 More Sections
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We work with a wide of range people and organisations to help up-skill, re-skill and expand their knowledge. Our aim is to equip you with the skills and knowledge to take advantage of opportunities which arise. We believe that e-learning is the way forward, over the traditional based learning.

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