The ActiveCampaign & Interest Driven Sales Funnels Course
4.7 (35 ratings)
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The ActiveCampaign & Interest Driven Sales Funnels Course

How To Use ActiveCampaign To Build Automations That Automatically Gauge Your Subscribers Interests So You Can Sell More!
Best Seller
4.7 (35 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,205 students enrolled
Created by Nathan Williams
Last updated 4/2017
English
Price: $200
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to create lists & forms, design emails, and build incredible automations with ActiveCampaign so you can multiply your business with marketing automation
  • How to split test campaigns and automations to improve open and click-through-rates
  • How to track the pages your subscribers view, the links they click, the products/services they buy and then how to engage with them based on those activities by applying the appropriate tags
  • Ultimately, how to build an Interest Driven Sales Funnel. A “machine” that automatically gauges your subscribers’ interests so you can better relate and sell more!
View Curriculum
Requirements
  • ActiveCampaign (Lite plan)
  • The patience and willingness to wholly understand ActiveCampaign. It offers a lot of functionality and will take weeks or months to master
Description

ActiveCampaign is one of the most powerful marketing automation tools on the planet.

And, at its ridiculously low price point, its competitors like MailChimp, Aweber, and even InfusionSoft are struggling to keep up.

What makes it so powerful?

Beyond its easy to use visual automation builder, ActiveCampaign offers advanced automation features like tagging, if/else statements, goals, open & click tracking, wait until certain conditions are met, and more.

Plus, its conditional segmentation functions are light years ahead of any if its competitors. This feature allows you to segment your list exactly how you need so you can get the right message in front of the right people at the right time.

Finally, ActiveCampaign lets you track your site's visitors.

Yes! You can literally see how your subscribers engage with your website and trigger automations based upon what they're looking at!

All these technical features are fine and dandy; however, without the proper strategy... they won't do you much good...

Which is why, in addition to teaching you the ins-and-outs of ActiveCampaign, this course teaches you...

The Interest Driven Sales Funnel Strategy!

This strategy teaches you how to build automations and funnels that mold to your subscribers' particular interests - allowing you to better relate and sell more!

Essentially, it works by "watching" how your subscribers engage with your emails, website, and other content and then triggers automations tailored to them.

Yup, we're talking about behavioral marketing.

To sum it up, this course not only teaches you how to properly use ActiveCampaign, but it also teaches you the strategy so you can use this powerful tool to multiply your business... automatically!

Who is the target audience?
  • This course is for anyone who wants to learn how to get the most out of ActiveCampaign irregardless of business type (digital goods, eCommerce, services, brick & mortar, etc.)
  • Individuals and small businesses that want to take advantage of advanced marketing automation strategy to grow their business
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Curriculum For This Course
40 Lectures
03:33:38
+
Introduction
1 Lecture 02:21
+
ActiveCampaign
3 Lectures 12:41
+
Tags
1 Lecture 05:23
+
Lists
4 Lectures 20:59
Create A List
03:23

Custom Fields
03:50

AC Forms
10:18

Editing Contacts
03:28
+
Templates
3 Lectures 19:05
Email Builder
08:55

Message Variables
05:57

Conditional Blocks
04:13
+
Campaigns
3 Lectures 18:32
Standard Campaigns
07:31

Split Test Campaigns
05:01

List Segmentation
06:00
+
Automations
9 Lectures 43:00
Intro and Triggers
05:20

Actions
02:49

Basic Strategy
05:52

Straight Line Automation
06:23

Lead Magnet Delivery
04:55

Multiple Lead Magnets
04:10

Purchase Automations
05:39

Upsell Automations
03:49

Labels & Activation
04:03
+
Advanced Automations
5 Lectures 22:36
Intro & "Wait Until"
05:38

If/Else
03:01

Goals
03:15

Split Tests
03:33

Webhooks & Zapier
07:09
+
Interest Driven Sales Funnel
10 Lectures 01:03:07
Strategy Overview
07:35

Automation Overview
06:15

The ACTIVE Tag
04:35

Mac Daddy
11:38

Automation: Lead Magnet
05:47

Automation: Main Series
11:10

Automation: Add Tag LOOKED AT
02:20

Automation: LOOKED AT
05:39

Automation: Purchase
03:32

Automation: Upsell
04:36
+
Reports
1 Lecture 05:54
Reports
05:54
About the Instructor
Nathan Williams
4.7 Average rating
158 Reviews
4,148 Students
4 Courses
Founder at Crazy Eye Marketing

It all started when I tried to drive leads to my personal training business...

Next thing I knew, I was knee deep into SEO, niche sites, and affiliate marketing...

THEN, Google threw a Penguin at me and my entire "business" vanished overnight...

I couldn't bring it back...

This turned out to be a blessing because it made me focus on list building, product development, paid traffic, and actually running a real business...

Now, I am partners with a couple ecommerce stores and run Crazy Eye Marketing where I help small business owners and entrepreneurs plan, build, and optimize sales funnels.