Dreams are awesome! Goals are motivating! A PLAN is essential! The 7 Step Business Plan That Writes Itself is designed to give you the essential guide to creating a blueprint for your business. Through creative writing and journaling, this course is crafted to alleviate the fear usually connected to writing a business plan. This course is designed for everyone from the creative entrepreneur ready to launch a new business to the seasoned business person looking to take their organization in a new direction. This course will tap into your professional goals and personal passion without bogging you down with task of writing one huge document at once. In the end, lecture exercises and journal entries will be the source material for a finished business plan. At the conclusion of this course, your business plan will have written itself.
EVERYONE deserves a fresh start...a clean slate. This lecture is to cheer you on as you select a journal for this course. You will need a place to craft your ideas and brainstorm as we build your business plan together. Included here is a link to our Amazon store to give you a bit of inspiration in selecting your personal notebook.
This lecture will help you develop your "elevator pitch", the abbreviated way you can describe who you are and what you do. This sentence is the most important sentence of your entire business plan. It will determine if there is an interest to read further.
This lecture will help you elaborate on who you are and what you do by developing bios for your company, your product and yourself.
This lecture will give you the tools to help you determine who your targeted customer base may be by determining your target demographics.
This lecture will help you determine how to balance your marketing campaign between print media and digital media.
This lecture will help you identify your competitors and determine how are you similar, how are you different and how you can benefit by knowing that information.
This lecture will focus on font, shape and color as it applies to your logo and brand marketing needs.
This lecture will help you determine what resources, inventory and other items you will need to launch your business.
This lecture will help you determine what type of staffing you will need to launch your business.
This lecture will get you to use your lists from Operations and Management, monetize the items to create a budget for your business plan.
This lecture will show you a 'bite size' approach to fundraising.
Terésa Dowell-Vest is a three time Geoffrey Award (Santa Monica Theatre Guild) winning director and a NAACP Theater Award nominee. She is the owner and CEO of Diva Blue Productions, Publications and Photography. Her credits include directing, writing, acting (stage and film), production design (film). She has worked on stages in New York City, Virginia and Los Angeles. In film, Terésa is a production designer, writer, director, and producer. Terésa has directed a number of short films including Stuck (2010), Shirts vs. Skins (2013) and Master Piece (2013).
In 1999, she wrote Vinegar Hill, a play commissioned by Live Arts Theatre in her hometown of Charlottesville, Virginia. Terésa published the coffee table book, "The Box 69: My Photographic Chronicle in Verse, Song, and Crayons" a look at crayons but from an adult's perspective. “Passage Home is Terésa’s third published book and her first novel. Terésa currently resides in Houston, TX.