Google Local Optimization
3.7 (11 ratings)
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Google Local Optimization

How To Rank #1 In Your City In 30 Days with Google Local:
3.7 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
778 students enrolled
Created by Keith Carpenter
Published 1/2012
English
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Current price: $12 Original price: $50 Discount: 75% off
11 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 7.5 hours on-demand video
  • 4 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The 40 minute 'Google Places Domination Blueprint' webinar replay so you can get a complete overview of the 10 step blueprint before you dive into the meat of the course.
  • How to claim, complete and optimize your Google Places listing to show Google you are serious about providing value to their search community and get more leads.
  • The 10 separate video training modules that walk you, step-by-step, through the process of getting your business to the 1st page of Google so you can follow along.
  • How to Use QR Codes BONUS course to help you maximize your offline advertising strategies and convert more prospects to paying customers.
  • How to tie everything together with you website, if you have one, so there is no question in Google's algorithmic mind what your company is about.
  • Live Case Studies showing rapid results on Google Places and the exact impact it has had on the businesses who have benefited from this 10 step blueprint.
  • And a foolproof strategy to LEAP so far ahead of your competition before they wake up that it will be impossible for them to catch up when they finally do.
View Curriculum
Requirements
  • Passion to Learn
Description

Attention: Local Business Owner or Online/Offline Marketer... "Discover How to Get Any Local Business to Page 1 of Google In Less Than 30 Days, Beat Out the Local Competition & Get More Calls, Leads & Sales Online!" And right now you are about to get access to the exact training course that you can use to do it fast! It's literally step by step...

If you are a local business owner or online/offline marketer you probably realize that Google is a goldmine IF you can tap into it.

And until recently, when a consumer typed a keyword phrase into Google there were just 10 results on the 1st page and that was it. You were competing with the entire country for 10 spots on that coveted first page. And that just wasn't gonna happen! Not without spending big bucks on SEO!

And top it all off. IF you are still advertising in the telephone book, you realize that the phone book has died. You are not getting nearly as many calls as you once did and you don't know how to replace that income. You probably realize the internet is the key but where do you start?

Well, here's the deal...

Just 10 short years ago, over 90% of all consumers went straight to their phone book to find the products & services they needed BUT...

Today those numbers are much different...

Here's how the numbers break down today:

  • 97% of consumers start their search online AND...
  • 82% of those consumers use Google

But here's the 1st potential killer for you...

  • 93% of those searchers don't go past page 1

That's right. The only people who really go past page 1 are researchers. Consumers will more than likely run a new search before they go to page 2 to see more results.

So if you aren't on page 1 of Google, what are your chances of getting found by people looking for what you offer? If you said, 'slim to none' you are correct. And since you realize that, you can get started now with Google Local the 'right way' and step on your competitions throat. But before you do...

Here's the 2nd potential killer for you...

Google only shows up to a max of 7 local businesses on page 1 for any given keyword phrase. Why is that such a huge problem you ask?

Because chances are...

...you have more than 6 competitors in your area who do what you do, right? You may even have 70 competitors in your city and every single one of you are fighting for just 7 spots on page 1 of the world's most popular search engine.

Gone are the days of the full page phone book ad!

Back in the day, if you really wanted to clobber all of your local competitors, you would get a full page color ad in the phone book...in the best position available and your telephone would ring all week long.

Well...Not any more!

Google Local Search is the Phone Book 2.0

There is no doubt that being on page 1 of Google will do wonders for your business, especially as more and more of the world goes 'mobile'. In fact, something like 40% of all mobile searches have 'local intent'.

So how do you get to page 1 of Google fast?

Yup! You guessed it. THIS online training course, of course. So here are the 3 steps you need to take right now if you want to dominate the 1st page of Google in your local area.

  • Step 1. Subscribe to this course right now.
  • Step 2. Go through the information and do the steps as I teach them to you.
  • Step 3. Sit back and enjoy the new customers you get from being on page 1

Not to mention the joy you will feel when you know your competitors are green with envy & probably filled with a little bit of rage.

Now Remember! You get a...

You have a full 30 days to try the course out and if, for any reason, you are not satisfied with it. You don't feel like doing the work. You don't like the way I teach. Or you just need the money back to make the rent or mortgage payment. Whatever the case...

You will get a complete refund...no questions asked!

The last thing I want is your money IF you feel like you didn't get a huge amount of value from my training course.

But I'm not worried about that...

This course is literally a step by step guide to get your business on page 1 of Google fast. And it's the same exact process my employees use to rank our own private clients (who pay us $500 per month by the way).

In fact, I actually sit them down on Udemy when they first start and make them watch the course while they do the steps with a new client. The same thing you are going to do to get your business ranked, if you are up for the challenge.

Check out the Free Vids below...

Awhile back, I put on a webinar for over 100 business owners who belong to the same Chambers of Commerce as I do and you can get access to it right now for Free.

I broke the webinar up into chunks to make it easier to go directly to a topic you are interested in. So check those out now before you get started with the course.

Oh by the way...

The audio quality of the training course is much better than the audio from the webinar. Sometimes those webinars don't give back the best audio. It's not horrible but the actual training is much more crispy clear.

I look forward to training you on Google Local Search so you can get your business to page 1 and enjoy the calls, leads and sales that come with it.

I will see you inside the course...


Keith C


Who is the target audience?
  • Local small business owners who want to leverage the biggest search engine on the planet and the recent changes favoring local search to grow their business and make more money before their competition realizes what's going on.
  • Local marketing professionals who want to learn the proven 10 step blueprint to get your clients businesses to the top of the 1st page of Google and look like a hero when their phone is ringing off the hook.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 80 Lectures Collapse All 80 Lectures 07:35:08
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Introduction
1 Lecture 09:03

In this video, you'll learn what Google Places is and why your business needs to rank on page 1 of Google for your local search terms if you hope to compete in today's economy.  You'll see what a Google Places page looks like and also what a 7 Pack is.

Preview 09:03
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10 Step Blueprint Training
10 Lectures 25:17

In this video, you'll learn about the first step of dominating Google Places and that is to claim your listing.  You'll discover how to claim your page and also why claiming your page will protect your business from shady competitors.

Preview 03:04

In this video, you'll learn the 2nd step of the 10 step blueprint and that's Keyword Research.  You'll discover how to target the 5 to 10 top 'Gold Nugget' keywords that have the potential to send a rush of traffic your way so you can grow your business using the power of the internet.

Preview 03:28

In this video, you'll learn how to spy on your competition so you can overtake them on Google and grab their traffic.  You'll discover exactly what to look for so you can apply their winning strategies to your marketing plan and make more money online.

Preview 03:18

In this video, you'll learn how to properly choose your categories so Google will link your Place Page to the high traffic keyword terms in your local market. And you'll also discover a trick that most business owners don't know about that can cost them position in the rankings. 

Preview 02:03

In this video, you'll learn how to write a great description for your Google Places Page listing that sells your company and helps you get found by Google. Learn how much is too much when it comes to putting keywords in your description and more.

Preview 01:26

In this video, you'll learn the tricks to optimize your photos on your Google Places Page to get your company found on the 1st page of Google. There are few key tricks you want to keep in mind when adding photos to your Places page. 

Preview 02:33

In this video, you'll learn how you can use videos to catapult you to the top of the Google Places rankings when you know how to do it properly. The Big 3 of video optimization must be followed to a T.

Preview 04:01

In this video, you'll learn what a Citation is and why it's so important for you to get your business ranked on the 1st page of Google in the coveted 7 pack!  You'll also get access to the top 100 local search sites to get listed in right away.  Just download the PDF in the Building Citations Module below.

Preview 01:55

In this video, you'll learn the importance of getting reviews on Google Places.  You'll learn how they will not only help you convert more prospects to paying customers but also how you can get Google to push your business into the 1st page 7 pack.

Preview 01:43

In this video, you'll learn how to use the Google Places Dashboard to see your statistics and improve what you are doing to convert searchers to visitors and paying customers.

Preview 01:46
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Blueprint Bonus Tips
6 Lectures 06:46

In this video, you'll get low down on leaving fake 5 star reviews for your own business. SO many businesses do this and many owners wonder if they should or not. Find out, right now!

Preview 01:27

In this video, you'll discover how to 'properly' deal with bogus bad reviews from a jealous competitor or disgruntled employee.  This is a right and a wrong way and you'll learn how to do it correctly in this video. Your online reputation could be destroyed with a few key strokes so be ready.

Preview 00:59

In this video, you'll discover how you can use coupons on Google Places to entice potential customers to do business with you while you also show Google that you are paying attention to their local search site.  :-)

Preview 00:54

In this video, you'll discover why getting your Google Places Page link spread out all around the web will help you get your business listed in the 7 pack and how you can do it.

Preview 00:23

In this video, you'll discover the newest form of offline/online advertising combo.  QR Codes are starting to be everywhere and you can scoop up some online traffic from your offline advertising when you use them correctly. You can also watch the QR Code Video Training below to get the step by step for using QR codes to grow your business. 

Preview 00:43

In this video, we wrap up the webinar and then you can move onto the step by step tutorial series in this training that shows you exactly how to do each step of the 10 step blueprint so you can get your business to page 1 quickly. Please follow along and do the steps with your business as you go through this training and report back to us your results with written testimonials, video testimonials and screenshots of progress that you have made. :-) We love that! 

Preview 02:20
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Step 1. Get Started Module
4 Lectures 16:03

In this video training, you'll discover how to get your business listed with Google so you can claim your Places page and start optimizing.  WARNING!!!  You'll also discover the #1 thing you DON'T want to do when getting started on Google Places.  

"How To Get Your Ticket to the Biggest Game in Town!"
02:30

In this video, you'll learn how to claim your Google Places listing so you can begin your journey to the 1st page of Google.  Claiming your listing is critical, not only because Google prefers to show verified businesses, but also to protect your page from getting hijacked by some unethical person.

"How To Stop Your Google Places Listing from Getting Hijacked!"
05:04

In this video, you'll discover what needs to be done to get your Google Places listing to 100% complete status so Google can start sending you more traffic and customers for your business.

"How to Get Your Listing to 100% Complete Status."
08:29

In this guide, you'll discover the things you must do to get your business to the 1st page of Google and the things you NEVER want to do when it comes to ranking in Google Places.  Some things can even get your page banned on Google so be careful when making changes to your page. 

"The Google Places Domination Do's & Do Not's Guide to Success!"
9 pages
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Step 2. Keyword Research
10 Lectures 01:00:06

UPDATE: The Keyword Research Worksheets have been updated. They are exactly the same except I added a new worksheet at the beginning. It shows you the color coding system I used for the green, yellow, orange, grey etc. This was a bit confusing understandably. So we fixed it. We appreciate when you let us know how we can improve the training. 

Results are what matter & if you are not clear on something because we were vague or incomplete, we want to resolve it for everyone else. Thanks again.

Keyword Research Worksheets UPDATED
00:28

In this video, I walk you through the 1st part of your keyword research, step by step.  I show you how to compile a list of highly relevant keywords so you can filter down and find the gold nuggets.  This module is THE most important part of the entire process because you can only optimize for a few keywords and you want to make sure you choose the most searched for keywords. 

Preview 08:11

In this video, you'll get a step by step tutorial of how to format the massive keyword list you just generated in the last video.  Then we'll get it ready to be categorized on our way to finding your 'Gold Nugget' keywords. Organized methodical keyword research is KEY!

"How to Format Your Massive List of Keywords Quickly!"
07:20

In this video, you'll learn how to take your nicely formatted, massive keyword list and break it down into proper categories.  One thing you'll discover is that when you categorize your keyword list properly things become crystal clear.  This step done correctly is essential to your success on Google Places or any search engine for that matter.

"Through Proper Categorization Comes Absolute 'CLARITY'!" - KC
06:15

In this video, you'll learn how to start the sub category creation process to get one step closer to discovering the Gold Nugget keywords to optimize for on Google Places.  This is where it starts to come together in your mind!  Enjoy... :-)

"Let's Go Deep Into 'Category Town' to Get Closer to the Gold Nugs!"
09:28

In this video, you'll finally get to see the top keywords that you will be using to optimize your Google Places Page.  The light shines much brighter now and you begin to notice the huge amount of traffic you are going after in your niche or business.

"Are You Ready to See Your Potential 'Gold Nugs' Keyword List?"
05:14

In this video, you'll learn the #1 key factor to determine if your keyword is a Gold Nugget keyword or not and most people miss this.  If you don't put your keyword through this test you will end up wasting a lot of time.

"Here's the Real Test to See Which Keywords are 'Gold Nugs' or Not!"
04:48

In this video, you'll discover your exact Gold Nugget keywords so you can move forward and optimize your Google Places page to get to page 1.  You'll see how we went from over 800 potential keyword phrases to just 3 keyword phrases that encompass over 80% of all the traffic.  

Now You've Got Your 'Gold Nugs' and We're Ready to Rock!"
07:52

In this video, you'll learn how to analyze your current position on Google Places and chart your progress as you go.  It's also time to get prepared to start analyzing your competition ahead of you, in the next module.  

"Where is Your Business Right Now and Who Do You Have to Beat!"
07:13

In this video, you'll learn how many times information gets uncovered during keyword research that may lead to an opportunity to offer a new product or service that is in demand.  

"How a Surprise Keyword Discovery Could Be Worth Thousands of Dollars."
03:17
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Step 3. Competitive Research
10 Lectures 53:00

In this video, you'll learn a trick to perform a search on Google from any specific neighborhood and you'll also discover the rules for consistent accurate research for you or your clients.  

"Learn the Rules for Consistent Research to Get Consistent Results!"
04:26

In this video and the other videos included in this module, you'll learn how to 'take your competitions clothes off', so to speak, and look at every detail of their online presence as it relates to being ranked in the 7 pack on Google Places so you beat them out and ethically steal back your customers.

"Are You Ready to Take Your Competitions Clothes Off!"
04:10

In this video, you learn how to discover which competitors are paying attention to Google Places and which ones aren't and chart the results of your research so you can use that information to optimize your listing.

"Who's Paying Attention to What is Going On?"
08:25

In this video, you'll analyze your competitors categories to see if you notice any patterns among the top 7 as well as any intelligence you can use to help choose your categories.

"How Do Your Competitors Categorize Themselves?"
05:35

In this video, we'll analyze your competitors to see how many reviews and what type of rating they have so we'll know exactly how many reviews we'll need to take the lead over the competition.

"Who Has Reviews & How Many Do We Need to Take the Lead?"
06:42

In this video, we are going to look in detail at your competition to see what they are using for photos and videos. There is so much great information we can learn from analyzing this area of our competition.

"Let's Analyze Your Competitions Photos & Videos for Intel!"
06:56

In this video, you'll learn how to analyze your competitions online popularity to determine how quickly you'll be able to outrank them in Google Places.  

"Discover How Popular Your Competition is Online to Beat Them Out!"
06:50

In this video, you'll discover places where your competition has created online citations so you can infiltrate their sources and beat them out on Google Places.  Then you'll know exactly how many citations you need to build to compete with the top 7 pack on Google Places.

"How to Discover Thousands of Citation Sources to Legitimize Your Business."
08:52

In this video, you'll finish up your remaining competitive research so you can move onto the next module in this training course.

"Finish Off Your Competitive Research for the Gold Nugs."
01:04

Here are the competitive research worksheets from this training that you can use to track your competitors and beat them out in Google Places.

Competitive Research Worksheets
116.7 kB
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Step 4. Choose Your Categories
1 Lecture 10:17

In this video, we'll cover the strategy for choosing the best categories based on everything we have learned through our keyword research and competitive research we've done.  Choosing the right categories will get you more traffic and more sales from Google Places.

"Choosing the Best Categories is Crucial to Getting Ranked in Places!"
10:17
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Step 5. A Great Description
2 Lectures 08:05

In this video, we'll discuss analyzing your competitors descriptions to see what we can learn from them.  Any piece of intelligence helps to get you ranked in the 7 pack on Google Places.

"How Does Your Competition Describe Their Business?"
02:40

In this video, we'll take the information from our previous research and craft a great description that not only gets your business to the top of the 7 pack on Google Places but also, entices your audience to click on your listing and do business with your company and stays within the guidelines of Google.

"How to Write a Great Description That's Within the Guidelines & Gets Noticed."
05:25
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Step 6. Optimize Your Photos
3 Lectures 14:24

In this video, you'll learn how to choose engaging photos that represent your business, will help you get found by the Google and encourage your potential customer to learn more about you.

"How to Choose the Right Photos to Engage Your Potential Customers."
06:15

In this video, you'll learn how to name your photos properly using your gold nugget keywords as well as a secret most business owners and marketers are not aware of that can help you get more SEO love from your images.

"How to Name Your Photos & a Secret Most Don't Know."
03:21

In this video, you'll learn the two ways to upload your photos and how to geotag your photos for greater localization on Google Places.

"2 Ways to Upload & How to Geo tag Your Photos for More Local Love!"
04:48
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Step 7. Optimize Your Videos
3 Lectures 27:03

In this video, you'll discover how to find content to make videos and how to optimize your videos to get found on YouTube and Google Places.

"How to Get Started Finding Content for Your Videos."
07:05

In this video, you'll discover the 'Big 3' of video optimization and how to make sure Google relates your video to the right keywords so you can get more customers from Google Places.  

"Learn The 'Big 3' of Video Optimization & How to Use Your Gold Nugs Properly."
11:00

In this video, you'll learn how to properly upload your video from YouTube to Google Places and some other optimization strategies to help you use video to get to the top of page one of Google.

"How to Upload & Finalize Your Video Optimization."
08:58
8 More Sections
About the Instructor
Keith Carpenter
3.7 Average rating
11 Reviews
778 Students
1 Course
Local Search Expert

Keith Carpenter has a passion for helping small business owners leverage the power of the internet to grow their businesses and make more money online.

He believes the very foundation of the United States and many other countries are the small business leaders who step up, take a risk and put it all on the line in the name of 'capitalism' and 'opportunity'.

His true fulfillment comes from helping businesses grow and become more profitable through the understanding and strategic implementation of sound and proven online marketing strategies.

In 2006, Keith was swept into the world of online marketing and advertising when he created and developed an artificially intelligent software program for the mortgage industry. Being forced to learn strategies to market and sell products online, Keith has never looked back.

In 2010, he began providing small businesses with local marketing consulting and services, as well as strategic website design that attracts, engages and converts visitors to leads and paying customers.

Keith is the proud father of 3 boys, an online marketer, copywriter, social media expert, video marketing lover, avid golfer, caring and loving human being who was put on this earth to help other people live a happier more fulfilling life.

* Please note discounts may be slightly higher than advertised amount due to rounding and currency conversion.