Google Local Optimization

How To Rank #1 In Your City In 30 Days with Google Local:
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  • Lectures 80
  • Length 7.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2012 English

Course Description

Attention: Local Business Owner or Online/Offline Marketer... "Discover How to Get Any Local Business to Page 1 of Google In Less Than 30 Days, Beat Out the Local Competition & Get More Calls, Leads & Sales Online!" And right now you are about to get access to the exact training course that you can use to do it fast! It's literally step by step...

If you are a local business owner or online/offline marketer you probably realize that Google is a goldmine IF you can tap into it.

And until recently, when a consumer typed a keyword phrase into Google there were just 10 results on the 1st page and that was it. You were competing with the entire country for 10 spots on that coveted first page. And that just wasn't gonna happen! Not without spending big bucks on SEO!

And top it all off. IF you are still advertising in the telephone book, you realize that the phone book has died. You are not getting nearly as many calls as you once did and you don't know how to replace that income. You probably realize the internet is the key but where do you start?

Well, here's the deal...

Just 10 short years ago, over 90% of all consumers went straight to their phone book to find the products & services they needed BUT...

Today those numbers are much different...

Here's how the numbers break down today:

  • 97% of consumers start their search online AND...
  • 82% of those consumers use Google

But here's the 1st potential killer for you...

  • 93% of those searchers don't go past page 1

That's right. The only people who really go past page 1 are researchers. Consumers will more than likely run a new search before they go to page 2 to see more results.

So if you aren't on page 1 of Google, what are your chances of getting found by people looking for what you offer? If you said, 'slim to none' you are correct. And since you realize that, you can get started now with Google Local the 'right way' and step on your competitions throat. But before you do...

Here's the 2nd potential killer for you...

Google only shows up to a max of 7 local businesses on page 1 for any given keyword phrase. Why is that such a huge problem you ask?

Because chances are... have more than 6 competitors in your area who do what you do, right? You may even have 70 competitors in your city and every single one of you are fighting for just 7 spots on page 1 of the world's most popular search engine.

Gone are the days of the full page phone book ad!

Back in the day, if you really wanted to clobber all of your local competitors, you would get a full page color ad in the phone the best position available and your telephone would ring all week long.

Well...Not any more!

Google Local Search is the Phone Book 2.0

There is no doubt that being on page 1 of Google will do wonders for your business, especially as more and more of the world goes 'mobile'. In fact, something like 40% of all mobile searches have 'local intent'.

So how do you get to page 1 of Google fast?

Yup! You guessed it. THIS online training course, of course. So here are the 3 steps you need to take right now if you want to dominate the 1st page of Google in your local area.

  • Step 1. Subscribe to this course right now.
  • Step 2. Go through the information and do the steps as I teach them to you.
  • Step 3. Sit back and enjoy the new customers you get from being on page 1

Not to mention the joy you will feel when you know your competitors are green with envy & probably filled with a little bit of rage.

Now Remember! You get a...

You have a full 30 days to try the course out and if, for any reason, you are not satisfied with it. You don't feel like doing the work. You don't like the way I teach. Or you just need the money back to make the rent or mortgage payment. Whatever the case...

You will get a complete questions asked!

The last thing I want is your money IF you feel like you didn't get a huge amount of value from my training course.

But I'm not worried about that...

This course is literally a step by step guide to get your business on page 1 of Google fast. And it's the same exact process my employees use to rank our own private clients (who pay us $500 per month by the way).

In fact, I actually sit them down on Udemy when they first start and make them watch the course while they do the steps with a new client. The same thing you are going to do to get your business ranked, if you are up for the challenge.

Check out the Free Vids below...

Awhile back, I put on a webinar for over 100 business owners who belong to the same Chambers of Commerce as I do and you can get access to it right now for Free.

I broke the webinar up into chunks to make it easier to go directly to a topic you are interested in. So check those out now before you get started with the course.

Oh by the way...

The audio quality of the training course is much better than the audio from the webinar. Sometimes those webinars don't give back the best audio. It's not horrible but the actual training is much more crispy clear.

I look forward to training you on Google Local Search so you can get your business to page 1 and enjoy the calls, leads and sales that come with it.

I will see you inside the course...

Keith C

What are the requirements?

  • Passion to Learn

What am I going to get from this course?

  • The 40 minute 'Google Places Domination Blueprint' webinar replay so you can get a complete overview of the 10 step blueprint before you dive into the meat of the course.
  • How to claim, complete and optimize your Google Places listing to show Google you are serious about providing value to their search community and get more leads.
  • The 10 separate video training modules that walk you, step-by-step, through the process of getting your business to the 1st page of Google so you can follow along.
  • How to Use QR Codes BONUS course to help you maximize your offline advertising strategies and convert more prospects to paying customers.
  • How to tie everything together with you website, if you have one, so there is no question in Google's algorithmic mind what your company is about.
  • Live Case Studies showing rapid results on Google Places and the exact impact it has had on the businesses who have benefited from this 10 step blueprint.
  • And a foolproof strategy to LEAP so far ahead of your competition before they wake up that it will be impossible for them to catch up when they finally do.

Who is the target audience?

  • Local small business owners who want to leverage the biggest search engine on the planet and the recent changes favoring local search to grow their business and make more money before their competition realizes what's going on.
  • Local marketing professionals who want to learn the proven 10 step blueprint to get your clients businesses to the top of the 1st page of Google and look like a hero when their phone is ringing off the hook.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

In this video, you'll learn what Google Places is and why your business needs to rank on page 1 of Google for your local search terms if you hope to compete in today's economy.  You'll see what a Google Places page looks like and also what a 7 Pack is.

Section 2: 10 Step Blueprint Training

In this video, you'll learn about the first step of dominating Google Places and that is to claim your listing.  You'll discover how to claim your page and also why claiming your page will protect your business from shady competitors.


In this video, you'll learn the 2nd step of the 10 step blueprint and that's Keyword Research.  You'll discover how to target the 5 to 10 top 'Gold Nugget' keywords that have the potential to send a rush of traffic your way so you can grow your business using the power of the internet.


In this video, you'll learn how to spy on your competition so you can overtake them on Google and grab their traffic.  You'll discover exactly what to look for so you can apply their winning strategies to your marketing plan and make more money online.


In this video, you'll learn how to properly choose your categories so Google will link your Place Page to the high traffic keyword terms in your local market. And you'll also discover a trick that most business owners don't know about that can cost them position in the rankings. 


In this video, you'll learn how to write a great description for your Google Places Page listing that sells your company and helps you get found by Google. Learn how much is too much when it comes to putting keywords in your description and more.


In this video, you'll learn the tricks to optimize your photos on your Google Places Page to get your company found on the 1st page of Google. There are few key tricks you want to keep in mind when adding photos to your Places page. 


In this video, you'll learn how you can use videos to catapult you to the top of the Google Places rankings when you know how to do it properly. The Big 3 of video optimization must be followed to a T.


In this video, you'll learn what a Citation is and why it's so important for you to get your business ranked on the 1st page of Google in the coveted 7 pack!  You'll also get access to the top 100 local search sites to get listed in right away.  Just download the PDF in the Building Citations Module below.


In this video, you'll learn the importance of getting reviews on Google Places.  You'll learn how they will not only help you convert more prospects to paying customers but also how you can get Google to push your business into the 1st page 7 pack.


In this video, you'll learn how to use the Google Places Dashboard to see your statistics and improve what you are doing to convert searchers to visitors and paying customers.

Section 3: Blueprint Bonus Tips

In this video, you'll get low down on leaving fake 5 star reviews for your own business. SO many businesses do this and many owners wonder if they should or not. Find out, right now!


In this video, you'll discover how to 'properly' deal with bogus bad reviews from a jealous competitor or disgruntled employee.  This is a right and a wrong way and you'll learn how to do it correctly in this video. Your online reputation could be destroyed with a few key strokes so be ready.


In this video, you'll discover how you can use coupons on Google Places to entice potential customers to do business with you while you also show Google that you are paying attention to their local search site.  :-)


In this video, you'll discover why getting your Google Places Page link spread out all around the web will help you get your business listed in the 7 pack and how you can do it.


In this video, you'll discover the newest form of offline/online advertising combo.  QR Codes are starting to be everywhere and you can scoop up some online traffic from your offline advertising when you use them correctly. You can also watch the QR Code Video Training below to get the step by step for using QR codes to grow your business. 


In this video, we wrap up the webinar and then you can move onto the step by step tutorial series in this training that shows you exactly how to do each step of the 10 step blueprint so you can get your business to page 1 quickly. Please follow along and do the steps with your business as you go through this training and report back to us your results with written testimonials, video testimonials and screenshots of progress that you have made. :-) We love that! 

Section 4: Step 1. Get Started Module

In this video training, you'll discover how to get your business listed with Google so you can claim your Places page and start optimizing.  WARNING!!!  You'll also discover the #1 thing you DON'T want to do when getting started on Google Places.  


In this video, you'll learn how to claim your Google Places listing so you can begin your journey to the 1st page of Google.  Claiming your listing is critical, not only because Google prefers to show verified businesses, but also to protect your page from getting hijacked by some unethical person.


In this video, you'll discover what needs to be done to get your Google Places listing to 100% complete status so Google can start sending you more traffic and customers for your business.

9 pages

In this guide, you'll discover the things you must do to get your business to the 1st page of Google and the things you NEVER want to do when it comes to ranking in Google Places.  Some things can even get your page banned on Google so be careful when making changes to your page. 

Section 5: Step 2. Keyword Research

UPDATE: The Keyword Research Worksheets have been updated. They are exactly the same except I added a new worksheet at the beginning. It shows you the color coding system I used for the green, yellow, orange, grey etc. This was a bit confusing understandably. So we fixed it. We appreciate when you let us know how we can improve the training. 

Results are what matter & if you are not clear on something because we were vague or incomplete, we want to resolve it for everyone else. Thanks again.


In this video, I walk you through the 1st part of your keyword research, step by step.  I show you how to compile a list of highly relevant keywords so you can filter down and find the gold nuggets.  This module is THE most important part of the entire process because you can only optimize for a few keywords and you want to make sure you choose the most searched for keywords. 


In this video, you'll get a step by step tutorial of how to format the massive keyword list you just generated in the last video.  Then we'll get it ready to be categorized on our way to finding your 'Gold Nugget' keywords. Organized methodical keyword research is KEY!


In this video, you'll learn how to take your nicely formatted, massive keyword list and break it down into proper categories.  One thing you'll discover is that when you categorize your keyword list properly things become crystal clear.  This step done correctly is essential to your success on Google Places or any search engine for that matter.


In this video, you'll learn how to start the sub category creation process to get one step closer to discovering the Gold Nugget keywords to optimize for on Google Places.  This is where it starts to come together in your mind!  Enjoy... :-)


In this video, you'll finally get to see the top keywords that you will be using to optimize your Google Places Page.  The light shines much brighter now and you begin to notice the huge amount of traffic you are going after in your niche or business.


In this video, you'll learn the #1 key factor to determine if your keyword is a Gold Nugget keyword or not and most people miss this.  If you don't put your keyword through this test you will end up wasting a lot of time.


In this video, you'll discover your exact Gold Nugget keywords so you can move forward and optimize your Google Places page to get to page 1.  You'll see how we went from over 800 potential keyword phrases to just 3 keyword phrases that encompass over 80% of all the traffic.  


In this video, you'll learn how to analyze your current position on Google Places and chart your progress as you go.  It's also time to get prepared to start analyzing your competition ahead of you, in the next module.  


In this video, you'll learn how many times information gets uncovered during keyword research that may lead to an opportunity to offer a new product or service that is in demand.  

Section 6: Step 3. Competitive Research

In this video, you'll learn a trick to perform a search on Google from any specific neighborhood and you'll also discover the rules for consistent accurate research for you or your clients.  


In this video and the other videos included in this module, you'll learn how to 'take your competitions clothes off', so to speak, and look at every detail of their online presence as it relates to being ranked in the 7 pack on Google Places so you beat them out and ethically steal back your customers.


In this video, you learn how to discover which competitors are paying attention to Google Places and which ones aren't and chart the results of your research so you can use that information to optimize your listing.


In this video, you'll analyze your competitors categories to see if you notice any patterns among the top 7 as well as any intelligence you can use to help choose your categories.


In this video, we'll analyze your competitors to see how many reviews and what type of rating they have so we'll know exactly how many reviews we'll need to take the lead over the competition.


In this video, we are going to look in detail at your competition to see what they are using for photos and videos. There is so much great information we can learn from analyzing this area of our competition.


In this video, you'll learn how to analyze your competitions online popularity to determine how quickly you'll be able to outrank them in Google Places.  


In this video, you'll discover places where your competition has created online citations so you can infiltrate their sources and beat them out on Google Places.  Then you'll know exactly how many citations you need to build to compete with the top 7 pack on Google Places.


In this video, you'll finish up your remaining competitive research so you can move onto the next module in this training course.

116.7 kB

Here are the competitive research worksheets from this training that you can use to track your competitors and beat them out in Google Places.

Section 7: Step 4. Choose Your Categories

In this video, we'll cover the strategy for choosing the best categories based on everything we have learned through our keyword research and competitive research we've done.  Choosing the right categories will get you more traffic and more sales from Google Places.

Section 8: Step 5. A Great Description

In this video, we'll discuss analyzing your competitors descriptions to see what we can learn from them.  Any piece of intelligence helps to get you ranked in the 7 pack on Google Places.


In this video, we'll take the information from our previous research and craft a great description that not only gets your business to the top of the 7 pack on Google Places but also, entices your audience to click on your listing and do business with your company and stays within the guidelines of Google.

Section 9: Step 6. Optimize Your Photos

In this video, you'll learn how to choose engaging photos that represent your business, will help you get found by the Google and encourage your potential customer to learn more about you.


In this video, you'll learn how to name your photos properly using your gold nugget keywords as well as a secret most business owners and marketers are not aware of that can help you get more SEO love from your images.


In this video, you'll learn the two ways to upload your photos and how to geotag your photos for greater localization on Google Places.

Section 10: Step 7. Optimize Your Videos

In this video, you'll discover how to find content to make videos and how to optimize your videos to get found on YouTube and Google Places.


In this video, you'll discover the 'Big 3' of video optimization and how to make sure Google relates your video to the right keywords so you can get more customers from Google Places.  


In this video, you'll learn how to properly upload your video from YouTube to Google Places and some other optimization strategies to help you use video to get to the top of page one of Google.

Section 11: Step 8. Build Citations

In this video, you'll learn about building Citations and why it's essential to have an ongoing citation building program in place if you want to rank on page 1 of Google Local and LEAP ahead of your competition FOREVER.


In this video, you'll learn how to build a citation correctly so you get credit for it and it will actually help move you up in the search rankings. If you miss this you will do a heck of a lot of work for nothing.


In this video, you'll discover how to find endless places to build backlinks, citations to get you ranked on the first page of Google Places.  And you'll even discover potential advertising sources that will give you a great return on your investment.  

27.1 kB

In this excel spreadsheet, you'll find the top 100 local directories in the US and UK.  Get started building your citations today and you'll be ranked higher in Google Places quickly.

Section 12: Step 9. Get Reviews

In this video, you'll discover exactly why it's so important for you to get reviews on your Google Places page quickly before your competitors beat you to it.  You've already got the keep it going and understand how Reviews can make or break your results on Google Places in the short and long term.


In this video, I'm going to share with you a few very effective ways to get reviews on Google Places consistently month in and month out.  


In this video, I show you where you can go to get access to a complete email marketing system for FREE so you can start building your email list and have a way to solicit reviews for Google Places with just the push of a button. This company hides this particular link but I show you where to go get it.


In this video, you'll discover how to respond to good or bad reviews the right way.  Yes, there is a right way to do it so you don't get Google mad at you and I am going to show you how in this video right now.

25.1 kB

Here is an email template that you can use to solicit reviews from your existing customers.  Feel free to make modifications.  I just felt like sharing an email we've used in the past that has gotten great results.

Section 13: Step 10. The Dashboard

In this video, you'll learn about your dashboard in Google Places and how you can interpret the information to get more customers and make more money from local search engine marketing.


In this video, I am going to show what your magic number IS and how you can increase your magic number quickly and get more leads and customers for your business from Google Places.


In this video, we are going to take a look at how people are finding your Google Places page, meaning, what keywords are they typing in the search engines to end up on your page.


In this video, we are going to look at how to analyze where people are coming from to get to your business and we can see this in the Dashboard of your Google Places page and how this data could lead to a major increase in your profits.


In this video, we are going to take a look at the right side of your dashboard and also see how we can engage your prospective customers on a regular basis to get more traffic and more sales from Google Places.


In this video, you'll learn how to create a killer offer on your Google Places page so you can engage your potential customers and give them a reason to do business with you.

Section 14: BONUS: QR Code Mini Course

In this video, you are going to learn what a QR code is, what it stands for and exactly how it can help you bring in more customers to your business.  Not only through the use of Google Places but also other forms of advertising as well which we'll learn in another video.


In this video, you'll learn how to create a QR code.  In fact, you can create as many QR codes as you want, for FREE no less.  And it takes just a few seconds to create each one.  There is no limit when it comes to the creative potential of these little buggers!  :-)  P.S. - You'll also learn how you can use QR codes to get more reviews on Google Places.


In this video, you'll learn how to track the activity on your QR code which means you will be able to see which marketing campaigns are performing and which ones aren't.


In this video, you'll discover some of the top ways to use QR codes to gain more exposure for your business and get more customers.

Section 15: BONUS: The Magic Puzzle Piece
This may be the most important module of all, especially if you are in a more competitive market. Putting this magic piece of the puzzle in place will skyrocket your Google Places rankings and bring in loads more customers to your business.

In this video, you'll discover the strategy to beat out your competition and how to jump so far ahead of them that they will never catch you.  Follow the advice in this video and you'll see a huge improvement in your Google Local rankings.

Section 16: Live Case Study #1: Paul's Auto Glass

In this video, you'll get to see just how easy it is to move your business up in the Google Places rankings by paying attention and taking a little action.  This is the first in a series of ongoing case study videos for Paul's Mobile Auto Glass.  Stay tuned...


In this video, you'll see the progress that Pauls Mobile Auto Glass is making and we'll compare the January 3rd Report to the February 3rd Report and what we can learn about our optimization strategies.

Section 17: News, Tips & Tricks: The Latest in Local!

In this video, you'll discover a brand new Wordpress Plug-in that will help you gain greater localization quickly and easily with the push of just a few buttons.  If you're new to Wordpress and have never used a Plug-in before, I walk you through it.  Very simple stuff. Enjoy the video and please share your thoughts, comments or suggestions in the comment section.


In this video, you'll discover a completely free piece of software that you can go and use right now to not only track your own citation activity but to also spy on your competition as well.

Within just a few minutes, you'll have all the information you need to start building high value citations to outrank your local competition.  You are gonna love this one.

Section 18: Technology to Make Life Easier!
In this video, we'll introduce you to a NEW & powerful software that will make your life easier & help you rank faster on Google Local.
In this video, we'll show you the Local Business Rank Checker report & how you can quickly & easily show you where your business ranks online on Google, Yahoo & Bing organically & locally.
In this video, you will discover how to quickly & easily see everywhere your business is listed online & exactly where your business should be listed right away if you want 1st page rankings in the search engines.
In this video, you'll see how you rank versus your top 10 competitors for up to 5 different keyword phrases. You'll see exactly what your competition has going on so you can beat them out.
In this final report video, you'll get a closer look at the SEO Check-up Report. This report is great as a lead generation piece on your website if you are a local marketer. And it's just as powerful if you are a business owner looking to rank online.

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Instructor Biography

Keith Carpenter, Local Search Expert

Keith Carpenter has a passion for helping small business owners leverage the power of the internet to grow their businesses and make more money online.

He believes the very foundation of the United States and many other countries are the small business leaders who step up, take a risk and put it all on the line in the name of 'capitalism' and 'opportunity'.

His true fulfillment comes from helping businesses grow and become more profitable through the understanding and strategic implementation of sound and proven online marketing strategies.

In 2006, Keith was swept into the world of online marketing and advertising when he created and developed an artificially intelligent software program for the mortgage industry. Being forced to learn strategies to market and sell products online, Keith has never looked back.

In 2010, he began providing small businesses with local marketing consulting and services, as well as strategic website design that attracts, engages and converts visitors to leads and paying customers.

Keith is the proud father of 3 boys, an online marketer, copywriter, social media expert, video marketing lover, avid golfer, caring and loving human being who was put on this earth to help other people live a happier more fulfilling life.

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