Market Research 101: Market Test Your Idea in Just 5 Hours

Use marketing tools- AdWords, Analytics, and Landing Pages- to test if your product will sell before creating it.
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  • Lectures 78
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Includes Free 1:1 VIP Consulting Call.*

Save thousands of dollars and several months going after the wrong business idea! Market test your idea in just 5 hours. Know by tomorrow whether or not your idea will sell.

Join 1300+ satisfied students. No previous experience is needed—I'll guide you through the materials carefully, step-by-step.

Along the way, you'll preview valuable, in-demand marketing skills and software like Google Analytics, Google AdWords and Landing Page Optimization!

The first 15 students to finish the course within 3 days are eligible for a 15 minute consulting call about their business idea. If this you're reading this, there's still space!

About this course:

  • Free 1:1 VIP Consulting Call. Ask me any questions you may have, upon completion of the course.
  • Office-Hours twice a month where I answer any questions about course materials live over video chat so you are never lost.
  • No previous experience is required.
  • Full, free lifetime access.
  • All future extra lectures and upgrades are always included for free.
  • Unconditional Udemy 30 day money-back guarantee – I'm confident that this course will help you succeed.
  • Regular free surprise bonuses to increase your income even more!
  • BONUS templates including HTML forms and event tracking code to get you past the technical jargon so you learn quick.
  • Links to resources so you can explore and master concepts.

SEE HOW I KNOW:

  • When to switch business ideas at Brainiac to save months in lost productivity.
  • How to test my idea quickly- my secret to finding the niche $220 SAT eCourse idea that really sold, with no previous experience.
  • What changes to make to my products- using the same market tests, to figure out what new directions to explore.

Your initial goal is to test the best and brightest business idea you have—whether it may be footwear accessories, or a tutoring manifesto. Once you test your idea, you'll get the data you need to either set the green light on scaling up your advertising, and generating a ton of customers (and making money along the way!) or setting up another test to figure out how you can make your idea more marketable.

The only equipment you will need is your laptop. I'll show you along the way how to purchase your own website name. If you follow the tips in the course, you'll only need to spend around $15-30 to get this test up and running (and the materials to do many more tests, too!)

Know that if you take this course, you won't get lost. I'll show you precisely what I do along each step in the process. I'll walk you through step-by-step even how to download the software you'll need. I even have office hours twice a month where you can ask me any questions, live over video chat for an hour. If you can't make the office hours, you can always shoot me an email, or post a question on the discussion board. Your understanding is my priority.

Whether you already have experience or not, you can quickly begin to make money by testing your ideas until they fit the market ... just like me!

I stress that you need no prior experience. But for those of you who do have experience with marketing and landing page design, the wealth of information and tips is well worth the while. Fundamentals are still fundamentals, after all.

You'll learn

  1. The principles behind high-converting landing pages to get earning faster
  2. Step-by-step, how to write great sales copy with research-back methods
  3. The trick to getting a great deal on your domain to save over 80%
  4. Basic HTML that you'll need to understand the page you'll create
  5. How to create a landing page fast—the free way
  6. How to add payment systems so you can receive money on your website
  7. Why your customer's money is the best validation of a test you can receive
  8. How to add page tracking via Google Analytics so you can make the most out of your quick test
  9. How to add and use event tracking in Google Analytics so you can design a better page (and a better test)
  10. How to create your first online advertising campaign for cheap using Google AdWords
  11. How to track conversions to make simple decisions about the viability of your idea
  12. How to use the data you are gathering to make great decisions about your business idea
  13. Whether you should proceed with an idea, or whether to re-test an idea

... and much, much more!

So, you've read this far! Thank you.

Let's get your entrepreneurial business started. We'll save $1000s and months of wasted time along the way, using the lean methodology of quick, rapid, repeated tests to get the best ideas up and running.

Click the "take this course" button, top right, now ... every hour you delay is costing you money, and moving you further away from your dream business.

Buy Now!

Nikolai Warner

*Upon completion of the course.

What am I going to get from this course?

  • Create a landing page to represent your business idea
  • Track visitor data on your landing page
  • Drive traffic from Google to your website
  • Decide conclusively based on data whether a business idea will be profitable

What is the target audience?

  • This course covers the fundamentals of Landing Page Design, Web Expression 4, Google Analytics, and Google Adwords. As such, we will move through a lot of content. However, no previous experience at website design, development, or analytics is required.
  • This course is also suitable for intermediates looking to gain and refine their skills.
  • This course isn't for people looking to make a quick buck or get rich quick.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Landing Page Principles
02:31

Learn the benefits and components of taking this market research course.

Article

Find out how to get your free 1:1 consulting call with the teacher of this market research course.

Article

Find out how to get free access to AdWords Math.

Article

Learn why taking notes is important to your success in this market research course.

04:32

Learn how to guide users attention and keep it on your landing page by prioritizing the 4 most important elements "above the fold."
Marketing/ landing page design.

02:00

Learn how to establish trust on your landing page and why it is so important.

Marketing/ landing page design.

02:29

Learn how to save money later during the test by minimizing external links on your landing page.
Marketing/ landing page design.

02:26

Use proof to bolster landing page conversions.
Marketing/ landing page design.

02:58
  1. Distinguish benefits from features.
  2. Employ benefits on your landing page.

Marketing/ landing page design.

03:25
  1. Use consistency to bolster sales on landing page.

Marketing/ landing page design.

02:05
  1. Use careful wording to turn features on a landing page into the benefits that really sell.
  2. Understand how big companies like Dell use this.

Marketing/ landing page design.

02:24
  1. Be able to look objectively at your landing page creation.
  2. Be able to get help where needed.

Marketing/ landing page design.

03:05
  1. Be able to recognize and research the 2-3 top competitors.
  2. Build off the competition to improve landing page conversion.

Marketing/ landing page design.

3 questions

Prove you mastered the fundamental principles

Section 2: Creating Powerful Copy
04:59
  1. Use JVZOO to look at what sells in your niche.

Marketing/ copywriting/ landing page design.

06:17
  1. Use Alexa to look at demographics of your competitors websites.
  2. Target your website to these demographics.

Marketing/ copywriting/ landing page design.

07:29
  1. Use Keyword Planner to research the best words to include in sales copy.

Marketing/ copywriting/ landing page design.

08:37
  1. Use SpyFu to research competitors ad strategy and landing pages
  2. Discover unknown but key competitors in the market.

Marketing/ copywriting/ landing page design.

05:34
  1. Create better sales copy by being specific.

Marketing/ copywriting/ landing page design.

02:49
  1. Create better sales copy by including concrete numbers.

Marketing/ copywriting/ landing page design.
02:31
  1. Create better sales copy by leading with images.

Marketing/ copywriting/ landing page design.
05:54

1. Create better sales copy by establishing trust.

2. Maintain that trust using multiple strategies.

Marketing/ copywriting/ landing page design.
01:25
  1. Go to other Copy Courses to learn more if desired.

Marketing/ copywriting/ landing page design.
02:46

1. Take action and write your copy.
Marketing/ copywriting/ landing page design.

Section 3: Purchasing Your Domain for Dirt Cheap
03:02
  1. Research domain names.
  2. Narrow it down to 2-3 top picks

Marketing/ landing page design/ market research.
03:47
  1. Use Namecheap
  2. Purchase a domain through Namecheap

Marketing/ landing page design/ market research.
02:31
  1. Save money on advertising credits, hosting, and a domain.

Marketing/ landing page design/ market research.
03:47
  1. Save even more money during this purchase.

Marketing/ landing page design/ market research.
02:40
  1. Understand what FTP is.
  2. Obtain FTP information so we can publish our website.

Marketing/ landing page design/ market research.
03:23
  1. Understand what SSL is and how it builds trust.
    Marketing/ landing page design/ market research.
02:01

Marketing/ landing page design/ market research.

Section 4: All the Code You Will Need to Know
02:20
  1. Either proceed with this section or skip it based on experience
  2. Understand the structure of these lessons

Marketing/ landing page design/ coding/ HTML.
07:08
  1. Understand the various components of an HTML page
  2. Download the software to follow along

Marketing/ landing page design/ coding/ HTML.
01:55
  1. Create buttons in HTML.
    Marketing/ landing page design/ coding/ HTML.
03:36
  1. Understand what a style sheet is.
  2. Understand where style sheets go.
    Marketing/ landing page design/ coding/ HTML.
03:07
  1. Understand what pre-made templates are and why they save time.
Marketing/ landing page design/ coding/ HTML.
3 questions

Test your knowledge of this material

Section 5: Setting Up Your Landing Page
Article
  1. Download the software to follow along and create your page if you haven't already.
Marketing/ landing page design/ coding/ HTML/ landing page optimization.
04:28
  1. Download a free pre-made template for your landing page.

Marketing/ landing page design/ coding/ HTML/ landing page optimization.
07:11
  1. Save time creating a landing page.
  2. Understand how to make changes in the software.
    Marketing/ landing page design/ coding/ HTML/ landing page optimization.
08:12
  1. Adjust buttons and links to point towards a payment or proof page.
    Marketing/ landing page design/ coding/ HTML/ landing page optimization.
04:27
  1. Create a redirect page to improve tracking.
  2. Understand why this redirect page is helpful.
    Marketing/ landing page design/ coding/ HTML/ landing page optimization.
04:43
  1. Upload images to help sell the product.
    Marketing/ landing page design/ coding/ HTML/ landing page optimization.
02:52
  1. Understand how to edit the footer at the bottom
  2. Understand what to remove from the header in a template.
Marketing/ landing page design/ coding/ HTML/ landing page optimization.
05:10
  1. Publish a website using FTP.
  2. View your website on the internet.
    Marketing/ landing page design/ coding/ HTML/ landing page optimization.
04:14
  1. Understand why it's OK if you don't have a physical product yet.
  2. Understand how this may affect your test results.
    Marketing/ landing page design/ coding/ HTML/ landing page optimization.
Article

Marketing/ landing page design/ coding/ HTML/ landing page optimization.

Section 6: Adding Payment Systems
02:36
  1. Understand the major players in online payments.
  2. Know why we will use a seperate payment company.
    Marketing/ landing page design/ adding payment systems/ PayPal.
02:31
  1. Create a PayPal account.
    Marketing/ landing page design/ adding payment systems/ PayPal.
02:41
  1. Create a payment page now that you have a PayPal account.
    Marketing/ landing page design/ adding payment systems/ PayPal.
03:12
  1. Use the link we learned to create in the previous lesson.
  2. Add it to our landing page to generate sales.
    Marketing/ landing page design/ adding payment systems/ PayPal.
Article

Marketing/ landing page design/ adding payment systems/ PayPal.

Section 7: Adding Page Tracking
04:24
  1. Understand what Google Analytics is.
  2. Understand why it is important.
    Marketing/ landing page/ Google Analytics.
03:06
  1. Create a Google Analytics account in just a few minutes.
    Marketing/ landing page/ Google Analytics.
01:25
  1. Create your tracking code in Google Analytics the easy way.
    Marketing/ landing page/ Google Analytics.
02:05
  1. Take the code and add it to your website.
    Marketing/ landing page/ Google Analytics.
02:47
  1. Verify the code works using Google Tag Assistant if you have Chrome.
    Marketing/ landing page/ Google Analytics.
02:36
  1. Verify that the code works using Google Analytics.
  2. Use Real-Time view to do this.
    Marketing/ landing page/ Google Analytics.
Article

Marketing/ landing page/ Google Analytics.

Section 8: Adding Event Tracking
03:10
  1. Understand what Events are and why they are important.
    Marketing/ landing page/ Google Analytics/ advanced analytics.
01:46
  1. Understand what Event Tracking is and why it is important to our test.

Marketing/ landing page/ Google Analytics/ advanced analytics.
04:41
  1. Understand how to edit the attached Done-For-You code.
Marketing/ landing page/ Google Analytics/ advanced analytics.
06:32
  1. Make a simple User-Flow chart.
  2. Make better decisions based on this chart.
  3. Fill in this chart.
    Marketing/ landing page/ Google Analytics/ advanced analytics.
03:08
  1. Paste the Event Tracking Code into your landing page.
    Marketing/ landing page/ Google Analytics/ advanced analytics.
02:23
  1. Understand what Scroll Tracking is, why it's important, and how to implement it using the attached link.
    Marketing/ landing page/ Google Analytics/ advanced analytics.
02:37
  1. Verify that your event tracking code and setup works.
    Marketing/ landing page/ Google Analytics/ advanced analytics.
Article

Marketing/ landing page/ Google Analytics/ advanced analytics.

Section 9: Creating your Ads with AdWords
02:33
  1. Understand what AdWords is.
  2. Understand why we will use it.
    Marketing/ landing page/ Google AdWords.
06:07
  1. Use the AdWords interface.
  2. Speak AdWords jargon.
    Marketing/ landing page/ Google AdWords.
01:16
  1. Set up your Google AdWords account.
    Marketing/ landing page/ Google AdWords.
07:58
  1. Create your first campaign in AdWords.
    Marketing/ landing page/ Google AdWords.
Article

Marketing/ landing page/ Google AdWords.

Section 10: Adding Conversion Tracking
05:44
  1. Understand why Conversions are important to track.
    Marketing/ landing page/ Google AdWords/ advanced AdWords/ advanced analytics.
07:52
  1. Understand how to set up Conversion tracking.
    Marketing/ landing page/ Google AdWords/ advanced AdWords/ advanced analytics.
02:02
  1. Verify our setup using Google Tag Assistant.
    Marketing/ landing page/ Google AdWords/ advanced AdWords/ advanced analytics.
Article
  1. Run our ads.
    Marketing/ landing page/ Google AdWords/ advanced AdWords/ advanced analytics.
Section 11: Evaluating Your Idea
04:57
  1. Understand what Cost/ Conv is.
  2. Understand why it is an important metric.
  3. Make decisions based off your results for this metric.
    Marketing/ landing page/ Google Analytics/ Google AdWords/ market research.
04:05
  1. Understand why you might want to test other channels.
  2. Decide whether it is right to test.
  3. If it is, proceed with testing other channels.
    Marketing/ landing page/ Google Analytics/ Google AdWords/ market research.
03:43
  1. Understand what to do if the numbers almost play out.
  2. Lower CPC by increasing quality.
    Marketing/ landing page/ Google Analytics/ Google AdWords/ market research.
04:08
  1. Use other pricepoints to test sales.
  2. Validate your product in one more way.
    Marketing/ landing page/ Google Analytics/ Google AdWords/ market research.
11-5 The Verdict on YOUR Business Idea
3 questions

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Instructor Biography

Nikolai Warner, Chief Marketer at Brainiac

An entrepreneurship minor at the University of Washington, Nikolai has worked with several startups, most recently Brainiac. He has helped to market and successfully sell a $200+ eCourse for niche SAT/ACT tutoring through paid advertising. He is currently working on analytics and marketing at an internship at Portelo, Inc. His expertise includes Google Analytics, Google Adwords, and Microsoft Web Expression 4. He is experienced with landing page optimization, conversion rate optimization, and basic web development.

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