Prove It! Testimonials That Sell

Earn great testimonials. Collect them. Use your testimonials to gain instant credibility, and close many more sales.
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  • Lectures 11
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2013 English

Course Description

When you say it about yourself, it's bragging. When someone else says it about you, it's proof.

There is nothing more powerful than a customer switching from your biggest competitor and then telling everybody else about it.

After this webinar, 

  • Most will agree with us about the importance of testimonials. 
  • Most will commit to earning them from customers. 
  • Most will plan to make testimonials a key part of their sales and marketing strategy. 
  • Few will understand to the point that they're motivated to action. 
  • Few will actually put these tools and truths to work.

Don't be like most.

What are the requirements?

  • A Business Card

What am I going to get from this course?

  • How do you ask a customer for a testimonial?
  • What questions do you use to get the best testimonials?
  • Where do you use testimonials in the sales cycle?
  • How do you collect video testimonials?

Who is the target audience?

  • Small business owners
  • Sales professionals
  • Entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Prove It! Testimonials that Sell
We are not sold by advertising, we are branded by advertising. We are sold by word-of-mouth advertising, which is a testimonial.

"Advertising brings awareness; testimonial advertising brings customers." - John Patterson

  • Does the testimonial seem authentic?
  • Does it impact my buying decision?
  • Does it make me take action?
A written testimonial should be phrased in a way that it takes away a risk or neutralizes a fear.

The power of testimonials is the proof they offer at the time the customer is hesitant or ready to decide.


When you're talking to someone about what to say in their testimonial, get them to talk about what happened, about the outcome of buying from you.

Testimonials should be used at the end of the sales cycle to:

  • Dispel any doubt
  • Reduce (or eliminate) all risk
  • Substantiate value
  • Pave the way to the order

There is nothing more powerful than a customer switching from your competitor and then telling everybody else about it.
Section 2: Video Testimonial Examples
Video Testimonial for Air Tight
Video Testimonial for Trina Hess
Video Testimonial for Stephanie Melish, Sales Barista
Video Testimonial for Brad Sugars

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Instructor Biography

Andy Horner, CEO at Ace of Sales and Self Marketing Hero

Both a communication artist and sales champion, Andy invents and imparts breakthrough ideas to inspire salespeople and business owners to communicate at a higher level and succeed on their own terms. He demystifies the world of self- marketing that every front line business person is now required to master.

Andy, CEO at Ace of Sales, is the inventor, product manager, and creative force behind, the online communication platform built just for salespeople. Through software, webinars, speaking and consulting, Andy helps business leaders differentiate themselves, activate their creativity, and achieve their goals.

Instructor Biography

Jeffrey Gitomer, King of Sales

The master of selling and customer service, Jeffrey Gitomer, is the author of the top selling sales book of all time, "Little Red Book of Selling," as well as 11 other best-sellers. Jeffrey, a "Speaker Hall of Fame" presenter, trains salespeople at his entertaining, educational, and riotously funny sold-out public and corporate seminars all over the world.

Hundreds of thousands read and rely on Jeffrey's articles each week in syndication and via his "Sales Caffeine" ezine. Jeffrey's style is edgy, creative, off the wall, to the point, and on the money.

The webinars he creates and produces with his right hand man and personal marketing expert, Andy Horner, are no different. Jeffrey and Andy's training courses cover selling, customer service, marketing, branding, business social media, and personal development. Each idea, insight, and inspiration-filled session is engineered to help you reach your goals, grow your business, and make more money.

Each presentation is a visually stunning and value deep masterclass for anyone in sales, customer service, and business leadership.

Jeffrey and Andy's courses are attended by thousands of salespeople, corporate leaders, entrepreneurs, business owners, and people like you.

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