Prove It! Testimonials That Sell
4.7 (87 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,184 students enrolled
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Prove It! Testimonials That Sell

Earn great testimonials. Collect them. Use your testimonials to gain instant credibility, and close many more sales.
4.7 (87 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,184 students enrolled
Last updated 4/2013
English
Price: Free
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
How do you ask a customer for a testimonial?
What questions do you use to get the best testimonials?
Where do you use testimonials in the sales cycle?
How do you collect video testimonials?
View Curriculum
Requirements
  • A Business Card
Description

When you say it about yourself, it's bragging. When someone else says it about you, it's proof.

There is nothing more powerful than a customer switching from your biggest competitor and then telling everybody else about it.

After this webinar, 

  • Most will agree with us about the importance of testimonials. 
  • Most will commit to earning them from customers. 
  • Most will plan to make testimonials a key part of their sales and marketing strategy. 
  • Few will understand to the point that they're motivated to action. 
  • Few will actually put these tools and truths to work.

Don't be like most.

Who is the target audience?
  • Small business owners
  • Sales professionals
  • Entrepreneurs
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 01:02:45
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Prove It! Testimonials that Sell
7 Lectures 54:20
We are not sold by advertising, we are branded by advertising. We are sold by word-of-mouth advertising, which is a testimonial.
Introduction
05:01

"Advertising brings awareness; testimonial advertising brings customers." - John Patterson

Proof Positive: The Real Power of Testimonials
03:25

  • Does the testimonial seem authentic?
  • Does it impact my buying decision?
  • Does it make me take action?
A written testimonial should be phrased in a way that it takes away a risk or neutralizes a fear.
"So What" Testimonials vs. Testimonials That Create Buying Power
09:48

The power of testimonials is the proof they offer at the time the customer is hesitant or ready to decide.

Get 'Em, Earn 'Em, Use 'Em
12:41

When you're talking to someone about what to say in their testimonial, get them to talk about what happened, about the outcome of buying from you.

WOW! Testimonials
10:01

Testimonials should be used at the end of the sales cycle to:

  • Dispel any doubt
  • Reduce (or eliminate) all risk
  • Substantiate value
  • Pave the way to the order

Big Answers To Questions Everyone Asks
08:06

There is nothing more powerful than a customer switching from your competitor and then telling everybody else about it.
The Imperative Of Testimonials
05:18
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Video Testimonial Examples
4 Lectures 08:25
Video Testimonial for Air Tight
02:45

Video Testimonial for Trina Hess
00:32

Video Testimonial for Stephanie Melish, Sales Barista
03:45

Video Testimonial for Brad Sugars
01:23
About the Instructor
Andy Horner
4.0 Average rating
248 Reviews
15,188 Students
8 Courses
CEO at Ace of Sales and Self Marketing Hero

Both a communication artist and sales champion, Andy invents and imparts breakthrough ideas to inspire salespeople and business owners to communicate at a higher level and succeed on their own terms. He demystifies the world of self- marketing that every front line business person is now required to master.

Andy, CEO at Ace of Sales, is the inventor, product manager, and creative force behind aceofsales.com, the online communication platform built just for salespeople. Through software, webinars, speaking and consulting, Andy helps business leaders differentiate themselves, activate their creativity, and achieve their goals.

Jeffrey Gitomer
4.0 Average rating
248 Reviews
15,188 Students
8 Courses
King of Sales

The master of selling and customer service, Jeffrey Gitomer, is the author of the top selling sales book of all time, "Little Red Book of Selling," as well as 11 other best-sellers. Jeffrey, a "Speaker Hall of Fame" presenter, trains salespeople at his entertaining, educational, and riotously funny sold-out public and corporate seminars all over the world.

Hundreds of thousands read and rely on Jeffrey's articles each week in syndication and via his "Sales Caffeine" ezine. Jeffrey's style is edgy, creative, off the wall, to the point, and on the money.

The webinars he creates and produces with his right hand man and personal marketing expert, Andy Horner, are no different. Jeffrey and Andy's training courses cover selling, customer service, marketing, branding, business social media, and personal development. Each idea, insight, and inspiration-filled session is engineered to help you reach your goals, grow your business, and make more money.

Each presentation is a visually stunning and value deep masterclass for anyone in sales, customer service, and business leadership.

Jeffrey and Andy's courses are attended by thousands of salespeople, corporate leaders, entrepreneurs, business owners, and people like you.