What you'll learn

Course content

2 sections • 11 lectures • 1h 2m total length

Introduction5:01
We are not sold by advertising, we are branded by advertising. We are sold by word-of-mouth advertising, which is a testimonial.
Proof Positive: The Real Power of Testimonials3:25
"Advertising brings awareness; testimonial advertising brings customers." - John Patterson
"So What" Testimonials vs. Testimonials That Create Buying Power9:48
Does the testimonial seem authentic?
Does it impact my buying decision?
Does it make me take action?
A written testimonial should be phrased in a way that it takes away a risk or neutralizes a fear.
Get 'Em, Earn 'Em, Use 'Em12:41
The power of testimonials is the proof they offer at the time the customer is hesitant or ready to decide.
WOW! Testimonials10:01
When you're talking to someone about what to say in their testimonial, get them to talk about what happened, about the outcome of buying from you.
Big Answers To Questions Everyone Asks8:06
Testimonials should be used at the end of the sales cycle to:
Dispel any doubt
Reduce (or eliminate) all risk
Substantiate value
Pave the way to the order
The Imperative Of Testimonials5:18
There is nothing more powerful than a customer switching from your competitor and then telling everybody else about it.

When you say it about yourself, it's bragging. When someone else says it about you, it's proof.

There is nothing more powerful than a customer switching from your biggest competitor and then telling everybody else about it.

After this webinar,

Most will agree with us about the importance of testimonials.
Most will commit to earning them from customers.
Most will plan to make testimonials a key part of their sales and marketing strategy.
Few will understand to the point that they're motivated to action.
Few will actually put these tools and truths to work.

Don't be like most.