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It is not that difficult to have a business idea even one that seems like a breakthrough and instant success. The reality bites and most of startups fail fast and at the same time cost their founders a small fortune. That's why the recent development of so called lean startups revolves around learning fast and at small cost to build a product customer need and are willing to pay. Crucial part of this path is a creating a prototype of your product that enables you to test the reaction of your potential customer. This is the MVP – Minimum Viable Product.
MVP has to be Viable which means that it delivers some noticeable value to the customer, solves his pain. Minimum means that it cannot be overcomplicated, it has to have the minimal amount of features for you to be able to draw the right conclusion on what works and what does not work.
Most courses stop at the landing page as the Holy Grail of lean startup and testing, the ultimate MVP, but the life is much more complicated and landing page in many cases simply is not enough? How do you test community and whether people will share and comment? How do you want to test physical products that have to be tasted and smelled?
On top of that not all MVPs are born equal. Some test one part of your business model whereas others are perfect for testing different question marks that pop-up constantly in your mind.
In this course we will show you through examples what should be the MVP for your business model, how to pick the right one for your needs and what are the added benefits of MVP. We will also give estimation of the costs and time needed for creation of MVP.
If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestion for you on the MVP you should use.
Why we decided to create this course?
We work with startups on daily basis within our accelerator (StartupAkademia) and we have noticed that despite the tones of very good books on lean methods (i.e. Lean Analytics, Running Lean etc.) startups have problems with applying this knowledge in practice. The interesting thing was that those problems were pretty universal regardless of the industry, business model or even whether they were ran independently or supported by big corporations.
What will this course give you?
The course is a practical overview of possible MVP for the following types of businesses: B2C services especially restaurants, on-line shop, off-line shop, webpage earning from display ads, SaaS, books. Our intention is that thanks to the course you will know:
How the course is organized?
The course is divided currently in 3 section:
You will be able also to download many additional resources
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|Section 1: Introduction|
Here I show what you will get from the course and for whom this course is
What is MVP?Preview
|Section 2: Examples of MVPs for different|
We start with showing you how you can test the restaurant concept. We provide you 6 different MVPs, show you how much it would cost to build and how much time it would take you. We show you also what hypotheses / features you can test with them and when to choose which MVP
We present you what kind of MVP you can use to test webpages earning from ads
We go to on-line shop and show you how you can test whether you will be a successful on-line retailer. The MVPs we present can be done with very small budget
Having discuss the on-line shops we check what can be done to test the off-line shops
If you are into SaaS you will learn he what MVPs are at your disposals and what do they give you
We give you some tips how to prepare to write a good book and earn money at the same time
|Section 3: Additional Resources|
Slides from the course
Expert in performance improvement, startuping and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 40 million) as well as startups.
Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence;
Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)
Countries: Poland, Serbia, Russia, Ukraine