Tell Your Business Story & Deliver Engaging Presentations

Storytelling will get you far. Apply storytelling & design to engage listeners & get results in all your communications.
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  • Lectures 34
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

Does the thought of giving a presentation put you on edge? Are you worried about boring your audience or missing the target with your presentation? Storytelling goes farther than data & facts when you want to embed meaning into your communications. Improve your business communications with storytelling to deliver engaging presentations that everyone will remember. Whether you're a new presenter or a seasoned professional, our storytelling and key presentation details will help you build confidence & turn a boring “tell-em" presentation into a convincing call to action.

Course 1: Tell Your Business Story

Put the principles of story composition to work to embed meaning into your communications and achieve your business goals.

  • Capture the Elements of Storytelling
  • Engage Your Audience
  • Craft Your Story

Course 2: Deliver Engaging Presentations

In this course you'll learn to deliver rich & engaging presentations by applying storytelling & design principles to captivate your listeners and get results.

  • Connect with People & Command Attention
  • Find the Story in Your Data
  • Illustrate with Images & Diagrams
  • Develop Polished Presentation Skills

This two course bundle will teach you how to apply business storytelling techniques & engage in simple graphic design skills to captivate listeners & get results. It includes dynamic video, interactive practice lessons, tips from industry leaders, and downloadable PDFs. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete both courses.

We've set you up with the foundations to create a memorable presentation through storytelling; all you have to do is deliver it!

What are the requirements?

  • You will need Adobe Acrobat to download PDFs
  • You will need internet access. Google Chrome, Internet Explorer or Safari are preferred browsers to open links to interactive lessons

What am I going to get from this course?

  • Craft your business story using the business storytelling format
  • Hone public speaking & presentation skills
  • Engage listeners & build confidence in your abilities
  • Master design basics to create memorable presentations & drive results

Who is the target audience?

  • If you’re new to business storytelling & want to build your presentation skills
  • If you want to build a foundation of presentation design basics
  • If you’re reticent about public speaking & want to improve
  • If your presentations fail to drive the results you want to achieve
  • If you want to become a fantastic presenter

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course 1 - Tell Your Business Story

If your audience isn't invested in what you're saying your information will be lost on them. In this course you'll learn how to imbed a sense of meaning into a goal by connecting with & engaging your audience.

Section 2: Start from the Heart

People perform better with those they trust. Use these 4 elements while storytelling to build trust with & become more relatable to your team.

1 page

Go ahead, be vulnerable & authentic. With Brene Brown, dive deeper & find out how you can open up to tell stories with whole-heartedness.

Section 3: Choose Your Story

Before you begin to tell your story, you'll want to know two major factors: who & why. Examine why your audience plays an important part in your storytelling & why you need to know your outcomes before you begin.


What do you hope people will take away from your story? Here you'll find examples of determining your point.

1 page

If you're unsure how to shape your story, look no further. We offer resources to get you started with telling your business story.

Section 4: Build the Structure

You want to grab attention & draw people in. How? Which hook works best for you & your story? Here you'll learn several types of hooks you can use to keep your audience engaged.

1 page

Practice writing your own hooks here & get examples to compare them with.


You want to give your audience context to work from to prevent confusion & eliminate distractions. Explore the 5 W's & What's at stake to set up your story for success.

1 page

How well do you know the setup? See if you can match the phrases with the correct setup element. Give it a try!

Section 5: Make the Middle Work

Capture the most important parts with sensory details to keep people engaged. Jump in to find out more about what makes a successful narrative.

1 page

Have you ever wished there were a magic formula for storytelling? Dive in with the humorous Dave Lieber & find out how you can easily map out your story.


Everyone wants to make their story worth re-telling & here you'll discover a few ways to do just that. Explore what elements you'll want to include & what you'll want to avoid.

Section 6: Apply the Polish

Now that you've developed all of the parts of your story, here's where you'll add some punch. Learn about the many tone tools you can implement to give your story more feeling & detail.


Getting ready to share your story means getting feedback. Investigate ways you can get feedback & how to use that feedback to tighten your story.

1 page

What distinguishes a great story from a forgettable one? Dive deeper with Julie Neumark to discover the ingredients for an engaging story.

Section 7: Put It to Work

Think about this final piece on how you can create one solid story & the adapt it to fit your needs as you work to tell your business story.

3 pages

Use the tips & tools in this printable PDF to help you tell your business story.

Tell Your Business Story
5 questions
Section 8: Course 2 - Deliver Engaging Presentations

Do you suffer from glossophobia, the fear of public speaking? Put your mind at ease by learning how to deliver rich & engaging presentations.

Section 9: Connect with Listeners

You want your presentation to connect with your audience, but what do you want them to do with your information? Identifying the actions you want your audience to take will help you determine how to structure your presentation.


Presentations are boring, stories are engaging. Find out how to get your audience to connect with your presentation by finding the story you want to tell.

1 page

Learn how to capture the structure of storytelling in your presentation by diving into this TED Talk from master storyteller, Nancy Duarte.

Section 10: Balance Text & Images

Looks matter when it comes to the visuals of your presentation. Learn how to command attention from the opening slide by applying some basics of visual design.

1 page

Do you know all of the tricks & tips to create stellar slides in Microsoft PowerPoint? Unlock some hidden tools with GCF Learn Free's PowerPoint lessons to take your presentation skills up a notch.

Section 11: Master Visual Communication

A picture's worth a thousand words, & that's especially true for presentations. Find out how to make all those words work for you with visual literacy skills.

1 page

Can you choose the image that best conveys your message? Practice selecting the right image to fit the story in this interaction.


You may not think of yourself as a designer, but you are! Discover how to create engaging designs in your everyday life with “100 Things Every Designer Needs to Know about People,” by Susan Weinschenk.

Section 12: Illustrate with Diagrams

Diagrams & statistics can be an important part of calling your audience to action, but they can also mislead & confuse. Discover how to ensure your diagrams work to make your presentation better.

1 page

Try it out! Explore some diagrams to learn which design elements work well & which should be avoided.

Section 13: Build Confidence & Deliver a Winner

The key to a great presentation is practice. Learn some tips to polish your speaking skills & confidently prepare for your moment in the spotlight.


Don't be caught unprepared on your presentation day! Find out how you can make sure everything runs smoothly when it comes time to deliver your presentation.

1 page

Make sure your technology needs are in order & prepare the room you'll be using with this handy checklist.

Section 14: Put It to Work

Think about this final piece of advice on performing a simple self-evaluation after your presentation.

3 pages

Use the tips & tools in this printable PDF to help you deliver rich & engaging presentations.

5 questions

Assess your readiness to deliver engaging presentations. You need an 80% to pass.

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Instructor Biography

Eleventure Team, Higher Learning. @ Work

Let's face it - a lot of elearning out there is downright boring. The truth is, everyone wants the skills they need to do their jobs well. That's where Eleventure comes in. It's critical, on-the-job skills people need. It's fast. It's fresh. It's action based & it's designed and developed by award winning and veteran author, presenter & trainer, Megan Torrance of TorranceLearning.

Megan brings over a decade of business consulting and project management experience to her instructional design and development work. She teaches LLAMA (Agile project management) and instructional design classes, kicks off new design projects and makes sure everyone's having a good time. Elearning guru by day, and ice hockey goaltender by night, Megan is devoted to not only delivering outstanding work, but also creating a top-notch work environment based on trust, flexibility, compassion, and fun. Megan and her team have developed elearning for a variety of industries and topics including food ingredients, industrial chemicals, medical, non-profit, human resources, sales, marketing, and IT. Megan holds a BS in Communications with an emphasis on Organizational Communication and Public Relations, and an MBA, both from Cornell University.

TorranceLearning's instructional design processes are designed to quickly focus on the desired performance and learning objectives, then make the most of visual and verbal techniques to take full advantage of the learning opportunity.

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