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"What tech companies serve the travel market?"
"What are the gaps and opportunities?"
The airline industry is tied to the technology sector since the first Computerised Reservation System (CRS) in the 1960s, a long time before the Internet.
With more and more people owning smartphones, the travel industry is looking for the next big idea which will change the way a billion air travellers shop, book, board and fly every year!
The course will go through the Passenger Journey and the different touch points to analyse the interaction and understand the needs.
The course presents big players in each step of the journey and reveals major gaps in the offering.
The first part of the course looks at the IT Landscape of a typical airline.
The second section expands the view to the Passenger Journey and explains why airlines cannot own the relationship.
The third part focuses on the airline product and how technology improves it.
This is a course for entrepreneurs and anyone interested in both airlines and technology.
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|Section 1: The IT Landscape|
What are the important IT systems at an airline?
|Section 2: The Passenger Journey|
The Passenger Journey is composed of 3 phases Going There, Being There and Coming Back.
|Section 3: The Airline Product|
From everyday life until the ticket is issued.
From the time the booking is made until the passenger is seated in the airplane.
Technology during the flight is mostly on the IFE but there are some interesting development in the "Social Flight" field.
From the time the door opens until the passenger is home... and writes a complaint.
When the travel does not happen the way it is supposed to.
The systems behind the miles every frequent traveller collects.
|Section 4: Learning Material|
Faical is an Airline Strategy specialist and speaker at international conferences.
Faical began his career in 2004 in Spain and fell in love with the aviation business.
After working for 2 airlines, he joined a consulting firm dedicated to the airline industry.
For more than 5 years he lead consulting engagements in the areas of Strategy, Network Planning, Revenue Management, Make or Buy decisions and Cost Analysis.
During his consulting years, he also founded a startup airline in Africa and spoke at various conferences.
He currently holds a position at a technology company that delivers solutions to the airline industry.
His knowledge of the airlines goes beyond the customer facing functions and reaches for the very core of the companies.
"As a passenger, we don't see the amount of work being done at an airline; we tend to think an airline is only made of pilots and flight attendants but there is so much more happening out there!"
"I always knew I wanted to work for an airline, but I didn't know what I could do, where to start?"
"I was lucky I started in the Network Planning area, which is very central and gave me exposure to the entire airline"
"I had exposure to CEO level issues at a relatively young age and it made me grasp the global picture quicker"
Faical is an enthusiastic traveler and he visited 50 countries. He loves Live Music and Basketball.