Technical SEO - Audit and Fix Your Website for Success

Everything you need to find and fix any technical SEO issues that could be costing you traffic and customers.
4.1 (47 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
2,552 students enrolled
$19
$40
52% off
Take This Course
  • Lectures 58
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2015 English

Course Description

If you are looking to take your SEO knowledge to the next level then this course if for you! I've worked for 7+ years at one of the largest digital agencies in the United States, and have worked with individuals as well as multi-million dollar brands.

At the end of this course, you’ll be able to…

  • Perform a technical audit using free tools
  • Fix problems that are robbing you of traffic from Google and other search engines
  • Set your website up for success now and in the future, even as technology and search algorithms change

In this course, I’ll be teaching you how to…

  • Pinpoint the specific content issues that make it difficult for Google and other search engines to crawl your website
  • Provide a quality user experience by linking and redirecting visitors to your most important content
  • Speed up your website so you can get a ranking boost!
  • Make your website more mobile-friendly

We cover a lot of ground, and rest-assured, if there's something I didn't cover, or didn't explain in enough depth, please reach out to me in the discussion forums. There I answer every single question the comes through. Chances are, whatever issue you're having I've seen before, and happy to help in any way that I can!

What are the requirements?

  • Ideally, you know the very basics of SEO, such as title tags, meta descriptions, etc. If you're starting with zero knowledge, I do my best to explain the basics as I'm teaching, but you'll get more out of the course if don't have to look up what SEO means before starting. :-)

What am I going to get from this course?

  • Run technical SEO audits and take immediate action on the findings

What is the target audience?

  • This course is meant for someone who really wants to take their SEO knowledge to another level. I've been a technical SEO strategist for 7+ years. I've helped a number of different websites. I get right to it and show you the specific tools and tricks you need to start fixing your website so that it maximizes organic traffic potential.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction and Setup
Introduction to Technical SEO
Preview
04:01
02:49

Everyone has their own definition of what technical SEO means, so we'll go over how we define it in this course.

01:12

I'll explain why tools are important and how we are going to use SEO tools in this course.

06:21

Use Google search console to get valuable information about your website or blog.

02:45

While it's not necessarily an SEO tool, Google Analytics is an essential tool for anyone with a website to track all of your marketing efforts.

05:02

If you want to get the absolute most out of this course, you must use and download Screaming Frog. It's a powerful tool that can fix a lot of your technical SEO problems.

2 pages

Here is an ongoing list of recommended SEO tools you can use to do technical analysis.

1 page
Assignment 1
Section 2: Onpage and Content Issues
01:48

Just a quick walk-through of the things that we will be covering in the on page section.

06:08

One of the biggest technical fixes you can make is writing tags for missing titles and descriptions. In this video, we'll go over how to find and fix them.

06:29

In this lecture, we discuss why it is important to fix too short or too long title and meta-descriptions. We also go over how to find them and steps you need to take to fix them.

04:26

Learn what H1 tags are exactly and how to make sure every page on your site has one.

07:36

Use these tools to find duplicate content on your website.

05:27

Learn what canonical tags are and how to include them on your website.

03:28

Having pages with little content is a real red flag in today's world. You need to write outstanding content, and one of the ways to do that is to really build out your pages. In this lecture, I'll show you how to find pages that are thin on content.

06:10

After this lecture, you will know how to add schema code to your website and understand why it is important to do so.

06:07

Learn about data highlighter and how you can incorporate it to tell Google more details about the content on your website.

1 page
Assignment 2
Section 3: Site Accessibility and Indexing
02:56

Overview of what we're going over in the section and how it will boost your organic search traffic.

05:42

How to create and submit a special file to tell search engines what pages you want indexed.

02:56

Figuring out what Web server you have will determine how many of the tips and strategies you'll be able to do in the section.

09:28

Three things you can do with HTACCESS files for SEO benefit.

2 pages

Some code samples that were discussed in the HTACCESS video.

04:27

Broken links provide a bad user experience and search engines like Google hate them! In this video, I'll show you how to find the broken links on your website and fix them.

03:32

How to find 301s and what you can do to change them.

09:07

Learn the importance of robots.txt files and what you can do to maximize your SEO search traffic from them.

05:01

Use this simple tool to make sure you are blocking pages that you weren't intending.

06:01

Learn the importance of 404 pages and how you can edit them.

03:13

A discussion on whether you should secure your website to HTTPS or not.

02:57

A quick summary of what we learned in the section and where we go from here.

1 page
Technical SEO Assignment #3
Section 4: Site Architecture and Linking
01:46

Briefly discuss what we'll be covering in this section.

10:22

Learn how to discover pages that are buried within your website and what you can do to fix that.

03:13

Use these free tools to find and fix any broken links that are on your website.

04:19

Every website owner should be aware of no follow links and how and when to use them. That's what this video covers.

02:56

Keep your website evergreen by applying this advanced redirecting strategy.

01:50

Highlights of what we've learned in the site architecture and linking section.

1 page
Technical SEO Assignment #4
Section 5: Site Speed
01:41

A brief overview of what we are going to cover in the website speed section of the technical SEO course.

03:20

Why it's important to talk about site speed.

04:14

Free tools you can run to measure your site speed. Sometimes running these simple tools can help you find quick fixes that will really help your website speed up.

06:54

We go over a lot of tools you can use to speed up your website. This video is a lot of fun!

06:56

Here the dramatic difference that I've seen from using poor web hosting and using really excellent web hosting.

04:31

If you have Siteground or are considering getting it, this is how you can speed up your website using it.

1 page

Site speed tools discussed in the section.

03:57

A more detailed walkthrough of how to find speed issues with your website.

04:56

Using free tools I'll show you how to find large images on your website and how to fix them so they load faster.

02:14

A recap of all that we covered in the site speed section.

1 page
Technical SEO Assignment #5
Section 6: Mobile Audits and Fixes
01:39

An introduction to all that we are covering in the mobile technical SEO section.

03:23

Some important statistics on why mobile design is so important.

02:43

Use a simple, free tool from Google to find out how mobile-friendly your website is.

06:42

Here we cover the different options that you have when it comes to building mobile-friendly websites.

08:16

How to set up your website so it is mobile friendly.

03:21

Learn the surprising truth about performing mobile technical audits. It's much easier than you think!

02:34

A quick recap of all that you learned in the mobile technical SEO section.

1 page
Technical SEO Assignment #6
Section 7: Wrapping Things Up
02:38

Some final thoughts on what we've learned and where we go from here.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Ryan Wiley, #1 Bestselling Author and Udemy Instructor

Ryan Wiley is an online entrepreneur and fiction writer. Working at one of the largest digital marketing agencies in the United States, he's helped several multi-million dollar brands improve their search rankings and traffic. He's also consulted and taught countless individuals wanting to grow their online businesses.

As a mystery/thriller writer, he has several books to his name. His second novel, Spending Spree, was the #1 Overall Free on Amazon, with over 36,000 downloads in one day! And he continues to crank out novels at a blistering pace.

Teaching is what Ryan considers his greatest passion. In all of his courses, he's very active in the discussion boards answering every single question that comes in.

Ready to start learning?
Take This Course