Technical SEO - Audit and Fix Your Website for Success
4.8 (68 ratings)
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Technical SEO - Audit and Fix Your Website for Success

Everything you need to find and fix any technical SEO issues that could be costing you traffic and customers.
4.8 (68 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,652 students enrolled
Created by Ryan Wiley
Last updated 12/2015
English
Current price: $10 Original price: $40 Discount: 75% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Run technical SEO audits and take immediate action on the findings
View Curriculum
Requirements
  • Ideally, you know the very basics of SEO, such as title tags, meta descriptions, etc. If you're starting with zero knowledge, I do my best to explain the basics as I'm teaching, but you'll get more out of the course if don't have to look up what SEO means before starting. :-)
Description

If you are looking to take your SEO knowledge to the next level then this course if for you! I've worked for 7+ years at one of the largest digital agencies in the United States, and have worked with individuals as well as multi-million dollar brands.

At the end of this course, you’ll be able to…

  • Perform a technical audit using free tools
  • Fix problems that are robbing you of traffic from Google and other search engines
  • Set your website up for success now and in the future, even as technology and search algorithms change

In this course, I’ll be teaching you how to…

  • Pinpoint the specific content issues that make it difficult for Google and other search engines to crawl your website
  • Provide a quality user experience by linking and redirecting visitors to your most important content
  • Speed up your website so you can get a ranking boost!
  • Make your website more mobile-friendly

We cover a lot of ground, and rest-assured, if there's something I didn't cover, or didn't explain in enough depth, please reach out to me in the discussion forums. There I answer every single question the comes through. Chances are, whatever issue you're having I've seen before, and happy to help in any way that I can!

Who is the target audience?
  • This course is meant for someone who really wants to take their SEO knowledge to another level. I've been a technical SEO strategist for 7+ years. I've helped a number of different websites. I get right to it and show you the specific tools and tricks you need to start fixing your website so that it maximizes organic traffic potential.
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Curriculum For This Course
Expand All 58 Lectures Collapse All 58 Lectures 03:50:34
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Introduction and Setup
8 Lectures 22:10

Everyone has their own definition of what technical SEO means, so we'll go over how we define it in this course.

Preview 02:49

I'll explain why tools are important and how we are going to use SEO tools in this course.

Preview 01:12

Use Google search console to get valuable information about your website or blog.

Preview 06:21

While it's not necessarily an SEO tool, Google Analytics is an essential tool for anyone with a website to track all of your marketing efforts.

Track Results with Google Analytics
02:45

If you want to get the absolute most out of this course, you must use and download Screaming Frog. It's a powerful tool that can fix a lot of your technical SEO problems.

Screaming Frog Introduction
05:02

Here is an ongoing list of recommended SEO tools you can use to do technical analysis.

My Recommended Technical SEO Tools for This Course
2 pages

Assignment 1
Technical SEO Assignment #1
1 page
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Onpage and Content Issues
10 Lectures 47:39

Just a quick walk-through of the things that we will be covering in the on page section.

Onpage/Content Introduction
01:48

One of the biggest technical fixes you can make is writing tags for missing titles and descriptions. In this video, we'll go over how to find and fix them.

Finding and Fixing Missing Title and Description Tags
06:08

In this lecture, we discuss why it is important to fix too short or too long title and meta-descriptions. We also go over how to find them and steps you need to take to fix them.

Fix Too Short and Too Long Title and Meta Descriptions
06:29

Learn what H1 tags are exactly and how to make sure every page on your site has one.

Fixing Missing H1 Tags
04:26

Use these tools to find duplicate content on your website.

How to Find Duplicate Content
07:36

Learn what canonical tags are and how to include them on your website.

Canonicals - How and Why
05:27

Having pages with little content is a real red flag in today's world. You need to write outstanding content, and one of the ways to do that is to really build out your pages. In this lecture, I'll show you how to find pages that are thin on content.

Finding Low Word Count Pages
03:28

After this lecture, you will know how to add schema code to your website and understand why it is important to do so.

Including Schema Code on Your Website
06:10

Learn about data highlighter and how you can incorporate it to tell Google more details about the content on your website.

Data Highlighter - The Less Nerdy Alternative to Schema Code
06:07

Assignment 2
Technical SEO Assignment #2
1 page
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Site Accessibility and Indexing
13 Lectures 55:20

Overview of what we're going over in the section and how it will boost your organic search traffic.

Accessibility and Indexation Introduction
02:56

How to create and submit a special file to tell search engines what pages you want indexed.

Tell Search Engines What Pages You Want Indexed
05:42

Figuring out what Web server you have will determine how many of the tips and strategies you'll be able to do in the section.

How to Figure Out What Web Server You Have
02:56

Three things you can do with HTACCESS files for SEO benefit.

Working With HTACCESS Files
09:28

Some code samples that were discussed in the HTACCESS video.

HTACCESS Supplement Code
2 pages

Broken links provide a bad user experience and search engines like Google hate them! In this video, I'll show you how to find the broken links on your website and fix them.

How To Find and Fix Server Errors and Broken Links
04:27

How to find 301s and what you can do to change them.

Change 301s For a Clean Website
03:32

Learn the importance of robots.txt files and what you can do to maximize your SEO search traffic from them.

What You Need To Know About Robots_txt Files
09:07

Use this simple tool to make sure you are blocking pages that you weren't intending.

Test Your Robots_Txt File
05:01

Learn the importance of 404 pages and how you can edit them.

404 Pages Guide
06:01

A discussion on whether you should secure your website to HTTPS or not.

Securing Your Website
03:13

A quick summary of what we learned in the section and where we go from here.

Accessibility and Indexation Wrapup
02:57

Technical SEO Assignment #3
Technical SEO Assignment #3
1 page
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Site Architecture and Linking
7 Lectures 24:26

Briefly discuss what we'll be covering in this section.

Site Architecture and Linking Introduction
01:46

Learn how to discover pages that are buried within your website and what you can do to fix that.

Improving Site Architecture
10:22

Use these free tools to find and fix any broken links that are on your website.

Checking and Fixing Broken Links
03:13

Every website owner should be aware of no follow links and how and when to use them. That's what this video covers.

A Few Words on Nofollow Links
04:19

Keep your website evergreen by applying this advanced redirecting strategy.

Advanced Strategy for Redirects
02:56

Highlights of what we've learned in the site architecture and linking section.

Site Architecture and Linking Recap
01:50

Technical SEO Assignment #4
Technical SEO Assignment #4
1 page
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Site Speed
11 Lectures 38:43

A brief overview of what we are going to cover in the website speed section of the technical SEO course.

Site Speed Introduction
01:41

Why it's important to talk about site speed.

The Importance of Site Speed
03:20

Free tools you can run to measure your site speed. Sometimes running these simple tools can help you find quick fixes that will really help your website speed up.

Measuring Site Speed for Quick Wins
04:14

We go over a lot of tools you can use to speed up your website. This video is a lot of fun!

How to Speed Up Your Website
06:54

Here the dramatic difference that I've seen from using poor web hosting and using really excellent web hosting.

How to Get Quality Web Hosting
06:56

If you have Siteground or are considering getting it, this is how you can speed up your website using it.

Bonus: Speeding Up Your Website With Siteground
04:31

Site speed tools discussed in the section.

Site Speed Tools
1 page

A more detailed walkthrough of how to find speed issues with your website.

Speed Test Walkthrough
03:57

Using free tools I'll show you how to find large images on your website and how to fix them so they load faster.

How to Find Large Images and Reduce Their Size
04:56

A recap of all that we covered in the site speed section.

Site Speed Recap
02:14

Technical SEO Assignment #5
Technical SEO Assignment #5
1 page
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Mobile Audits and Fixes
8 Lectures 28:38

An introduction to all that we are covering in the mobile technical SEO section.

Mobile Technical SEO Intro
01:39

Some important statistics on why mobile design is so important.

The Important of Mobile
03:23

Use a simple, free tool from Google to find out how mobile-friendly your website is.

How to Run a Mobile-Friendly Test
02:43

Here we cover the different options that you have when it comes to building mobile-friendly websites.

The Different Ways to Build Mobile Websites
06:42

How to set up your website so it is mobile friendly.

Creating a Mobile Friendly Website
08:16

Learn the surprising truth about performing mobile technical audits. It's much easier than you think!

Doing a Mobile Technical Audit
03:21

A quick recap of all that you learned in the mobile technical SEO section.

Mobile Technical SEO Recap
02:34

Technical SEO Assignment #6
Technical SEO Assignment #6
1 page
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Wrapping Things Up
1 Lecture 02:38

Some final thoughts on what we've learned and where we go from here.

Concluding Remarks on This Course
02:38
About the Instructor
Ryan Wiley
4.7 Average rating
244 Reviews
8,591 Students
6 Courses
#1 Bestselling Author and Udemy Instructor

Ryan Wiley is an online entrepreneur and fiction writer. Working at one of the largest digital marketing agencies in the United States, he's helped several multi-million dollar brands improve their search rankings and traffic. He's also consulted and taught countless individuals wanting to grow their online businesses.

As a mystery/thriller writer, he has several books to his name. His second novel, Spending Spree, was the #1 Overall Free on Amazon, with over 36,000 downloads in one day! And he continues to crank out novels at a blistering pace.

Teaching is what Ryan considers his greatest passion. In all of his courses, he's very active in the discussion boards answering every single question that comes in.