Teach Online: How to Market and Sell Online Courses

Learn Internet Marketing Strategies to Attract More Students, Sell Online Courses and Earn Monthly Passive Income
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  • Lectures 41
  • Contents Video: 4.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

  • Do you have an online course but you’re having trouble getting students to enroll in it?
  • Do you know you need to market your online course but you’re not sure how?
  • Are you wondering where to publish your online course? Should you publish it on an existing marketplace or should you create your own online academy? Should you publish your course on multiple platforms?
  • Were you successful getting students when you first launched your course, but now you’re struggling to sell the course and make money?

If you answered YES to any of these questions, this course is for you.

My name is Debbie LaChusa and I’ve been marketing products and services online since 2005. I’ve marketed and sold everything online from coaching and consulting package that cost thousands of dollars to information products ranging in price from $19 to $500.

Since 2013 I’ve been marketing and selling online courses, and earning thousands of dollar per month from them.

Within the first 6 months of launching my first online course it became the top selling, highest rated marketing course right here on Udemy.

My courses continue to sell month after month after month, and I’d like to teach you how you can do the same, whether you just created your first course or you have a collection of courses that just aren’t selling the way you’d like.

What You’ll Learn in This Course

In this course I’m going to teach you everything you need to know, and do, to successfully market your online courses so you can attract more students and earn passive income month after month after month.

This Course is Not About Teaching You Theory.

It’s about sharing exactly what works to sell online courses on the web today, based on 10 years of experience selling products and services online and more than a year-and-a-half selling online courses.

In this course, I pull back the curtain and give you a peek inside my online course business and show you exactly what I do to market and sell my courses, including how and why I price my courses the way I do, how I launch my courses, and how I market them on an ongoing basis so they continue to earn me passive income every single month.

I even share the EXACT results of my marketing and promotions.

In this course, you will learn…

  • Where to Market and Sell Your Online Courses… I’ll teach you the pros and cons of marketplaces like Udemy, Learning Management Systems, Hosted Platforms, and Building Your Own Site from scratch (because I’ve done them ALL!)
  • How to Create a Course Image That Helps Your Course Stand Out and Sell
  • How to Create a Landing Page That Sells… I cover 6 different Landing Page Elements (NOT just the copy) so you can create a powerful and effective landing page for your course
  • How to Name Your Course so it shows up in search results, attracts more students and sells better
  • How to Create a Promotional Video that gets prospective students excited about your course and makes them want to enroll
  • How to Price Your Course so it sells and earns you good money
  • How to Launch Your Course so it attracts students, gets positive reviews, and starts making you money quickly
  • How to Market Your Course so it continues to attract students and generate passive income month after month after month

Plus you get worksheets, checklists, resource lists, real-world examples, and demos so you can apply everything you learn to marketing your own online course.

If you have an online course that’s not selling, this course will teach you everything you need to know and do to get your online course the attention it deserves, so you start attracting and enrolling more students and earning passive income from your course every single month.

What are the requirements?

  • Have a high quality online course on an in-demand topic that you're ready to market and sell
  • If you haven't yet created an online course, you may want to check out my other course, Teach Online: How to Create In-Demand Online Courses
  • The desire to attract more students and make monthly passive income from online courses

What am I going to get from this course?

  • Know the best places to publish your online course, based on your goals and situation
  • Know whether you should publish your course on more than one platform
  • Know how to upload your course to two popular platforms
  • Create a Course Image that makes your course stand out and gets you more students
  • Create a Landing Page that will sell more of your courses
  • Know the best kind of bio to feature on your Course Landing Page and understand how to write yours
  • Create a Promotional Video that gets people excited about your course and makes them want to enroll
  • Price Your Course so you get more students and earn passive income
  • Know whether or not you should give away your course for free
  • Create a Launch Plan to get you students and reviews quickly
  • Create an Ongoing Marketing Plan to ensure you continue earning passive income month after month after month
  • Understand how other course creators market their courses and what marketing strategies work best

What is the target audience?

  • Established coaches, consultants and other service professionals with a desire to turn their expertise into a passive income stream
  • Service professionals who want to stop trading hours for dollars
  • Authors, experts, or anyone who wishes to share their knowledge online and make money doing it
  • Anyone with expertise or knowledge to share and who wants to earn passive income working from home

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Introduction
03:28

In this video I share an overview of everything we'll cover in this course.

Please note the hosted platform referred to throughout this course as "Fedora" has been rebranded as Teachable. It's still the same platform, with the same functionality, so everything in this course is still applicable. It simple has a new name.

Section 2: Step 1: Where to Market & Sell Your Online Course
00:46

In this lesson I introduce 4 different places you can market and sell your online course. I have used all 4 options and I will be sharing my experience as well as the pros and cons of each option, so you can choose the option that fits you best.

13:26

In this lesson I talk about publishing your course on a marketplace. I share the pros and cons of marketing and selling your online course on a marketplace like Udemy, so you can determine if it’s a good fit for you.

06:45

In this lesson I talk about publishing your course on a Learning Management System. I share the pros and cons of marketing and selling your course on an established LMS platform (the example I share is Coggno) so you can determine if it’s a good fit for you.

08:31

In this lesson I talk about publishing your course on an established online course platform that enables you to build and brand your own standalone academy. I share my experience on the Teachable platform (formerly known as Fedora) including the pros and cons so you can determine if it’s a good fit for you.

07:01

In this lesson I talk about building your own online academy to market and sell your online courses. I share my experience building two different websites using Wordpress, membership software and plug-ins that enable you to deliver your course content. I also share the pros and cons so you can determine if it’s a good fit for you.

06:51

In this lesson I help you pick your platform(s) by determining your online teaching strategy. The platform(s) you choose will depend on your online teaching goals, strategy, and plan. In this lesson I’ll help you identify your goals, develop your strategy, and create your plan.

I've also included a downloadable "Pick Your Platform Matrix" to help you decide where to publish your online courses.

07:34

In this lesson I give you some important things to consider if you choose to publish your online course on multiple platforms (e.g. A marketplace like Udemy and your own site)

04:36

In this video I share a demo showing you how easy it is to upload your course to Udemy.

10:48

In this video I share a demo showing you how easy it is to upload your course to Fedora along with a few tips for customizing your own academy on the Teachable platform (formerly known as Fedora).

5 questions

Test your comprehension of this section by taking this short quiz. Then you'll be ready to move on to the next section.

Section 3: STEP 2: Creating Your Course Image
00:57

In this brief introduction I share what we’ll be covering in this section.

05:22

In this lesson I share important specifications and guidelines your course image will need to meet for both the Udemy marketplace and the Fedora platform.

08:37

In this lesson I teach you how to create a course image that will help your course stand out in a crowded marketplace, attract more students, and effectively sell your online course.

Whether you’re designing your own course image or hiring someone to do it for you (and I share two places you can find inexpensive graphic designers to create your course image), you’ll want to be aware of these design guidelines and recommendations.

Be sure to download the attached checklists:

  1. Course Image Design Checklist
  2. Royalty Free Image & Music Sources Checklist

3 questions

Test your comprehension of this section by answering the following questions before you move on to the next section.

Section 4: STEP 3: Creating Landing Pages That Sell
00:56

In this brief introduction I share what we’ll be covering in this section.

01:52

In this lesson I introduce the 6 landing page elements we’ll be covering in this course. All 6 are important if you want to create a landing page that effectively sells your course.

07:46

In this lesson I teach you about some easy and free research you can do online to help you name your course in a way that will enable it to be found easier and by more people.

03:30

In this lesson I teach you what important elements you want to make sure to include in your course name. Creating a course name with these key elements will help your course be found more easily, and once it’s found will help attract more students.

11:04

In this lesson I show you exactly how I came up with the name for my course, Teach Online: How to Create In-Demand Online Courses. This real-world case study illustrates how I applied everything I taught you in Naming Your Course Lessons 1 & 2.

04:52

You may not consider your bio a marketing element, but it is. It takes up a big chunk of the real estate on your course landing page. And, there’s a way to write it so it helps to sell you and your course. That’s what I teach you in this lesson.

Be sure to download the attached sample Resume Bio and Marketing Bio.

03:31

You may not consider your headshot or title as important elements in your course landing page, yet they are a big part of how prospective students evaluate you and your course. Prospective students want to learn from an expert. They want to learn from a professional.

The type of headshot you feature on your course landing page, and the title you give yourself can go a long way toward presenting you as that professional expert.

08:47

In this lesson I teach you how to write landing page copy that will effectively sell your course. Your job as a course instructor and marketer is to drive traffic to your course landing page. Once they’re there, it’s the job of your landing page copy to convince them to enroll in the course. Learn what to include in your copy to ensure your copy does its job and helps you enroll more students.

Be sure to download the two worksheets that go with this lesson, to help you write your landing page copy.

  1. Ideal Student Worksheet
  2. Pain-Promise Worksheet
03:13

You want to make sure your landing page copy is easy to read and accommodates the two types of web readers: those who read every word and those who prefer to scan.

Learn how to format the copy on your landing page so it’s works for both types of readers, so they can get the information they need to decide if your course is a good fit for them.

07:57

Social proof is a powerful marketing element in online marketing. It provides a third party endorsement—marketing from someone other than you—that potential buyers like to see before they invest.

In this lesson I teach you how to leverage your social proof on both marketplaces and your own site to help your prospective students see they’ll be in good company if they choose to enroll in your course.

7 questions

Test your comprehension of this section by taking this short quiz before moving on to the next section.

Section 5: STEP 4: Creating Your Promotional Video
00:57

In this brief introduction I share what we’ll be covering in this section.

08:31

Your promo video is like a commercial for your course. It needs to be more than just the first course lesson or a laundry list of everything your course covers. It needs to sell! In this lesson I teach you what you need to include in your course video and how long it should be to ensure it effectively sells you course.

Be sure to download the attached checklists:

  1. Promo Video Checklist
  2. Image & Music Sources Checklist
01:50

This is an example of a talking head promo video.

01:27

This is an example of a promo video featuring images, text, and music.

4 questions

Test your comprehension of this section by taking this short quiz before you move on to the next section.

Section 6: STEP 5: Pricing Your Course
00:44

In this brief introduction I share what we’ll be covering in this section.

18:47

In this lesson I share some things to consider before setting the price of your course on different platforms. This lesson was updated 4/6/16 to reflect the new course pricing requirements on Udemy as of 4/4/16.


14:42

In this lesson I teach you how to identify and create your goals, strategy and plan for selling your course online, including how to price to ensure you achieve your goals.

10:08

Are you wondering if you should give away your course for free to get an initial influx of students and positive reviews? In this lesson I talk about all the pros and cons of giving away your course for free, along with two case studies that show what can happen when you do.

7 questions

Test your comprehension of this section by taking this short quiz before you move on to the next section.

Section 7: STEP 6: Launching Your Course
01:06

In this brief introduction I share what we’ll be covering in this section.

06:07

The first step in marketing your online course is creating a launch plan. It’s the best way to build buzz about your course and fill it with students quickly, as well as potentially generate positive reviews that you can then leverage as social proof in your ongoing marketing. In this lesson I teach you how to create a launch plan for your online course.

Don’t forget to download the attached “Launch Plan Checklist”

06:33

In this lesson I share the exact launch plan I used to generate more $1,400 in net revenue, in one week, from one course… without discounting the course price.

5 questions

Test your comprehension of this section by taking this short quiz before moving on to the next section.

Section 8: STEP 7: Creating Your Ongoing Course Marketing Plan
01:06

In this brief introduction I share what we’ll be covering in this section.

09:44

In this lesson I teach you how to create an ongoing marketing plan for your course, so you can continue selling your course and earning passive income month after month after month.

Don’t forget to download the attached supplemental materials:

  • Marketing Plan Checklist
  • Marketing Plan Calendar Template
  • Sample Marketing Plan
10:05

In this video we go behind the scenes of my online course business and I share a snapshot of my marketing plan so you can see exactly what I do to market my courses and earn thousands each month.

I’ve also included a PDF of my sample marketing plan with this lesson. Please note, it's the same as the Sample Marketing Plan PDF I shared in the last lesson.

09:39

In this video we go behind the scenes and I share the promotions and discounting I’ve done and the exact results each promotion and discount has gotten.

07:13

In this video I share the results of a survey I conducted among other course creators to find out how they are marketing their online courses and what is most effective at getting them paying students.

I’ve also included a PDF with the survey results with this lesson.

5 questions

Test your comprehension of this section by taking this short quiz before moving on to the next section.

Section 9: Conclusion
12:30

In this lesson we do a recap of everything we’ve covered and I share some bonus tips.

Section 10: Bonus Video
The Danger of Putting All Your Online Course Eggs In One Basket
07:07

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Instructor Biography

Debbie LaChusa, The Business Stylist®

Debbie LaChusa is known as The Business Stylist® because she teaches independent coaches, consultants, and other service professionals how to Package, Brand, Market, and Sell their services in a way that authentically and uniquely represents who they are and what they do for their clients. In 2014, Debbie created The Business Stylist® Marketing Academy to provide service professionals with online courses that are affordable and available online 24/7. To date, more than 8,000 students have enrolled in her courses.

With 30 years of marketing experience and 18 years in business on her own—including building three 6-figure businesses—Debbie has plenty of real world, in the trenches, practical experience. And that's what she teaches in her online courses.

Debbie's own marketing efforts have landed her speaking gigs across the US, in Canada and Australia. She's even shared the stage with celebrity teachers from The Secret. She's also garnered media coverage for herself and her businesses in national online and offline media including Entrepreneur magazine, Forbes, CNBC, Inc, Home Business Magazine, and Yahoo! Finance.

Debbie is also an author, podcaster, and blogger. In addition to publishing two of her own blogs she has been invited to share her marketing and business wisdom as a featured guest blogger for the Yahoo! Small Business blog, The National Association of Entrepreneur Moms (now Today's Innovative Woman), The LifeChange Network, and the Consulting Café.

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