Are you a coach, consultant, or some other “expert”?
Do you make a living helping others by sharing that expertise?
Have you maxed-out on the number of clients you can work with?
Or, hit an income ceiling in your business?
Or, are you just tired of trading hours for dollars?
If that sounds like you, then maybe it’s time to learn how to leverage your expertise and your time by packaging your knowledge into online courses. That way you can serve thousands of people without having to be there in person (or via the phone).
Online courses provide a passive income stream.
That means you do the work once to create the course, and then you earn money, month after month after month, with little to no additional time invested on your part.
That’s called leveraging yourself.
And it’s a great way to grow your business and help more people without having to work more hours.
However, if you want to earn good money from your courses, and really help your students, you need to create a high quality course.
It needs to be a course people want.
And, it must share information that’s in demand and people are willing to pay for.
I’ve been in business online, teaching virtually and packaging my expertise into information products since 2004.
In 2013 I started creating online courses.
In the past 18 months I’ve created 5 online courses (this is #6) and I’ve earned passive income from those courses every single month.
I started out earning a few hundred dollars a month and I’ve earned as much as $4000 a month. I do this part time and I’m just getting started.
In just the first 18 months I enrolled more than 5,000 students and received 100 reviews averaging 5 stars (the highest rating possible).
And the majority of my students purchase multiple courses from me. In fact many of them are enrolled in every single course I’ve created.
Oh, and the majority of my students are PAID.
That’s an important distinction.
Some courses may have thousands of students enrolled but none of those students actually paid to take the course. There’s a place for free offers and I’ll teach you that in Part II of this course where I’ll cover how to market and sell your course once it’s done.
But, if you want to make passive income you need to create a course students are willing to pay for. And that’s exactly what I’m going to teach you how to do in this course.
In this course, you will learn…
I will walk you step-by-step through everything I do to create my courses and I’ll even take you behind the scenes into my studio.
Plus you get checklists every step of the way so you’ll have all the important info you need handy as you create your course.
If you’ve been thinking about creating an online course but didn’t know where to start, this course is the A to Z How-To Guide you’ve been waiting for.
If you follow all the action steps I teach you in this course, when you’re done you will have your very own online course, ready to upload to a marketplace or your own website.
Part II: How to Market & Sell Your Course
In Part II, I teach you how to market and sell that course, so you can start earning passive income every single month.
In this lesson I will share tips to help you pick a topic for your course, to ensure it’s a course that people will want to enroll in. I also give you a checklist you can refer to, to you pick your course topic.
Make sure you know the best ways to find an in-demand course topic before you proceed to the next lecture.
In this lesson I will show you how to create a detailed course outline that breaks your course content up into bite-sized sections so it will be easier to create your lessons, videos, and other course materials. I also share tips to help ensure you cover everything you need to cover and don’t forget anything. I also share the outline I created for this course, as an example for you to follow.
Be sure to download the attached Course Outline Example.
In this lesson I introduce you to the four video formats you can consider including in your course, and I teach you about the first format.
In this lesson I teach you about the second video format you may want to consider including in your course.
I've also included the "Focus" video I refer to in this lesson as the next video in this course, so you can see it as an example. It's not great quality, however, it does a great job of illustrating a point I make in my How to Market Yourself as a Coach or Consultant course, and that's why I included it in that course.
This is the live action video I referenced in the previous lesson. I realize the quality is not great, but it's just to show you an example.
Please note that the video "Take a Tour of My Studio" in the section on "Creating Your Course Videos" is another example of a Live Action video.
In this lesson I teach you about the third video format you may want to consider including in your course.
In this lesson I teach you about the fourth video format you may want to consider including in your course. I also give you a checklist to make sure you don’t forget anything if you decide to use this video format.
Be sure to download and print out the attached Powerpoint & Keynote Presentation Checklist.
In this lesson I share six places you can get free or inexpensive royalty-free stock images you can use in your video course presentations. I also give you a checklist with links to all of the image sources so you can easily go check them out.
Be sure to download and print out the attached Image Sources Checklist.
Answer the following questions to test your comprehension of this section before proceeding to the next section.
In this lesson I teach you how to name your course to ensure it’s easily found by prospective students searching for your topic on the web or in online course marketplaces. I show you how to research the best keywords for your course title, for free. And I give you a checklist you can print out and use to help you create the best name for your course.
Be sure to download and print out the attached Course Title Research Checklist.
In this lesson I share three very important things your course name should include—a formula, if you will, for creating a course name that will help your course attract more students.
In this lesson I take you through the exact steps I went through to name this course. I share all the course titles and subtitles I came up with, and the reasons I chose the course title and subtitle that I finally chose. By following this same process when you name your course you will ensure you’re coming up with the very best name for your course. And your course name is very important if you want to attract students and earn passive income.
Please identify what you should include in your course name, so more students will be able to find it.
In this lesson I teach you what supplemental course materials are and why you should include them with all of your courses. I also share six different formats you can consider, along with a checklist you can use to create the best supplemental materials for your course.
Be sure to download and print out the attached Supplemental Materials Checklist.
In this lesson I share tips to help you get ready to shoot your course videos to ensure the final product is of the highest quality possible. I also share tips for how to practice each type of video format, and I explain why practicing is an important step you do not want to skip.
In this lesson I show you the software you’ll need to create and record presentation, or slideshow videos, on either a Mac or PC. I also give you a checklist with links to the software.
Be sure to download and print out the attached Presentation Video Software Checklist.
In this lesson I walk you through a live demo of how to record your computer screen using Screenflow software. This is the software you’ll use if you’re on a Mac to record how-to videos of procedures you do on your computer, and to record slideshow presentations you create in Keynote or Powerpoint. If you’re on a PC and are using software other than Screenflow, this demo will show you the basic processes/principles, however it will likely look a bit different on a different software program (e.g. Camtasia).
In this lesson I show you how to edit your screencast videos in Screenflow, which is screen recording software for the Mac. If you’ve never used Screenflow (or any screen recording software before) this demo will show you some basic tips and tricks you can use to make your course videos awesome! If you’re on a PC and are using software other than Screenflow, this demo will show you the basic processes/principles, however it will likely look a bit different on a different software program (e.g. Camtasia).
In this lesson I share all of the equipment you’ll need to shoot your course videos. I show you all the equipment I use now, and what I started with. I don’t want you to have to go spend a ton of money outfitting a production studio—it’s not necessary. I’ll tell you what equipment is the most important and that you should invest in, and what can wait until you start earning money from your courses. I also give you an equipment checklist with links to all of the equipment I reference in this lesson.
Be sure to download the attached Quiet Room Checklist and Equipment Checklist.
In this lesson I teach you how to find the best location for your talking head videos so you can create videos that look and sound great, and that are appealing to your students.
In this video I teach you how to test your sound and video before you start recording your final course videos. This will ensure you work out any problems ahead of time and it will make editing and doing final production on your course videos a snap. I also give you an audio checklist to help you minimize background noise and get great quality sound on all of your course videos.
Be sure to download and print out the attached Audio Checklist.
In this video I teach you about video formats for the web, along with other important things you’ll want to be aware of when you shoot your course videos to make editing and final production quicker, and to avoid having to make changes to your videos down the road. I also give you two checklists to follow so you don’t miss anything when you’re recording your course videos.
In this lesson I share tips for how to create high quality talking head videos. I also give you the bullet points I used to create several of the talking head videos in this course, as an example.
Be sure to download and print out the attached Talking Head Bullet Points Example.
In this lesson I show you how to upload your talking head or live action videos from your video camera to your computer.
In this video I share tips to help you edit your videos.
For a demo on how to edit a presentation or screen capture video in Screenflow, please see the "Screenflow Demo - Editing Tips & Tricks" video lesson in the Software & Equipment section of this course.
In this video I demonstrate how to edit your videos in iMovie. If you're using software other than iMovie the process will be similar.
In this video I teach you all the settings you’ll need to know to export your final videos in the best format for the web. I also give you a checklist with all the settings so you can use it when you’re creating your course videos.
I also show you an example of what my course outline typically looks like at this point in the course production process (full of handwritten notes, etc. to help me keep everything straight).
Be sure to download and print out the 4 attached files.
In this lesson I teach you how to create an animated, branded video bumper with music, that you can add to the front and backend of all your course videos. This is a great way to package your videos, make them look professional, and reinforce your brand (important if you plan to create more courses and you want your students to take them, too!)
In this lesson I show you how to add your branded bumper to the front and backend of your course videos, using iMovie (video editing software for the Mac). If you’re on a PC and are using software other than iMovie, the steps you follow will be the same, but it may look a little different.
In this lesson I do a live demo of how to use Handbrake, free open source software you can use to make your videos web ready. This ensures they are a small enough file size to upload and play on the web, but are still of high quality. I also give you a checklist with all the settings you’ll need to know when using Handbrake to convert your videos.
Be sure to download and print out the Handbrake Settings Checklist.
Debbie LaChusa is the founder, and chief instructor, at The Business Stylist® Marketing Academy, where she teaches independent coaches, consultants, and other service professionals how to Package, Brand, Market, and Sell their services in a way that authentically and uniquely represents who they are and what they do for their clients. To date, more than 9,000 students have enrolled in her courses.
With 30 years of marketing experience and 18 years in business on her own—including building three 6-figure businesses—Debbie has plenty of real world, in the trenches, practical experience. And that's what she teaches in her online courses.
Debbie's own marketing efforts have landed her speaking gigs across the US, in Canada and Australia. She's even shared the stage with celebrity teachers from The Secret. She's also garnered media coverage for herself and her businesses in national online and offline media including Entrepreneur magazine, Forbes, CNBC, Inc, Home Business Magazine, and Yahoo! Finance.
Debbie is also an author, blogger, and pet therapy volunteer. She has published four books and is currently working on her fifth.