Target Smarter Using Social Media
4.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Target Smarter Using Social Media to your Wishlist.

Add to Wishlist

Target Smarter Using Social Media

Learn how to become more efficient at social media and choose the networks that will fit your target customers.
4.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by Paul Ince
Last updated 10/2016
Curiosity Sale
Current price: $10 Original price: $75 Discount: 87% off
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Choose the right social networks that their prospects and customers are actually using
  • Reduce the time they spend on social media whilst getting better results
  • Target their content and use techniques that grows organic reach
  • Handle customer service issues via social media effectively
  • Devise a social media strategy
View Curriculum
  • It's helpful to have an understanding of some social media networks, but this course will introduce you to the major platforms.

Do you run a Facebook page for your business or group? Are you keen to understand how you can benefit from social media?

Whether you are looking to promote your business, gain more sales, increase your audience, campaign to more people or just get a grip on how social media can help, this course is written with you in mind!

Small organisations can employ the same techniques that large corporations use in social media and generate the same results. My #SocialMicro programme shows you how.

In the Target Smarter Using Social Media course, you'll learn:

  • Why social media is here to stay and why small businesses need it
  • How social media can act as a shop window for your business or group, even when you're closed
  • How much time you should (or should not) spend on social media
  • The importance of objective setting
  • The crucial information about each of the major social networks and how to get it right
  • How to deal with customer service issues on social media
  • The blue print for content, and how this can increase sales
  • Which tools can help you be smarter at social media

During the session, we'll start your plan to evaluate your current approach and work on a strategy that will work.

After taking the course, you'll gain access to our exclusive #SocialMicro community where you'll receive exclusive content and hints, tips and advice. As part of the community, you'll be able to network with other #SocialMicro members and exchange thoughts and ideas. You'll also get a slot where you can promote your business to others.

This course is online, so you can take the training in the comfort of your own home or office!

I can't wait to meet you and hear about your business or group!

Who is the target audience?
  • This social media course is designed for organizations or individuals that don't have a large marketing team but who need to save time and effort with social media whilst generating some positive results. This course is probably not for you if you run a large marketing team with staff already dedicated to social media.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
16 Lectures
Welcome to Target Smarter Using Social Media!
1 Lecture 00:37

You want to know who you're dealing with on this course. I want you to know too. This video gives a little introduction to me, so you can see that I am a real person!

Preview 00:37
What is Social Media All About?
1 Lecture 13:20

Social media is everywhere, so it's no surprise that businesses need to get wise about how to use it to their advantages.  Find out why in this video.

This lecture contains the rundown on the course agenda, but you'll also learn the importance of social media as part of your 'shop window'.

Preview 13:20
The Social Networks
6 Lectures 01:04:49

Facebook is the world's most popular social network, so it's really no surprise that you need to be on it to reach potential customers.  Here we go through key features that will help you increase your reach:

  • How the algorithm works and how you can work with it to be seen by more people
  • The best type of content to post
  • How to maximize the real estate on your page
  • How to use page Insights

Twitter can be a very noisy place to be.  Let's look at the best features to use, how you can stand out and start attracting people who want to engage with your posts.

  • How to engage with people on Twitter
  • Things to avoid saying
  • Making best use of your profile page
  • Some ways to gain followers

LinkedIn is a professional network and more B2B than B2C, but because of this, it's a great place to find the key decision makers in a business and build relationships with them.

  • B2B networking on LinkedIn
  • Types of people on LinkedIn
  • Underused LinkedIn features that will get you noticed

Instagram is growing fast and is extremely popular with a younger demographic.  Facebook own Instagram and so there are benefits and challenges to using this platform.  What you do need to know, however, is how your content needs to be different than any other platform.

  • The demographic and how it's changing
  • Why Instagram needs a particular type of content for its audience
  • How to work with the algorithm
  • Using hashtags and how these can increase your reach
  • Instagram stories

If your customer profile is women in their 30s and 40s then you need to be on Pinterest.  But it's not all craft based mood boards.  People use Pinterest to save links to items they want to buy, and this platform is fast developing into an important eCommerce platform.  Learn more about it here.

  • How people use Pinterest
  • The Pinterest core demographic
  • How Pinterest is an eCommerce platform and how you can take advantage of it
  • Types of content that work best on Pinteres

Snapchat may not be the most appropriate network for you to target. Yet. It's unique and is growing in popularity. Get rid of your impressions of Snapchat and learn how you can use it to find the next generation of customers.

  • Getting beyond the myths of Snapchat
  • The massive growth and what this means for you
  • Why you should/should not use Snapchat as part of your marketing efforts if you are a small business
Things You Should Be Doing, and Things You Should Be Saying
5 Lectures 27:55

Here are some things you can do to understand what works in your market.  There's a practical download template to help you work some of this out.

Checking out the competition

What should you actually say or not say on social media?  Find out some dos and don'ts based on my many years' experience in digital marketing.

What to Say on Social Media

Just by being on social media, you open yourself and your business up to comments, positive and negative. How you handle this is critical.  Here's my advice.

The Awkward Bit - How to Respond on Social Media

Some marketers will tell you selling on social media is wrong.  I disagree - you can sell on social media if you do it right. Here is my blueprint.

Can You Really Sell on Social Media?

Here are a few tools that will help you become much more efficient in your social media activities.

Social Media Tools
Task Time
1 Lecture 01:14

It wouldn't be a course if you didn't have some work to do! Download and write your social media strategy today!

Write Your Social Media Plan
Next Steps
2 Lectures 03:38

Here are the next steps for you to follow after this course.

Next Steps

I hope you've found this course useful. Here are some of my details to allow you to get in touch with me.

Good Luck!
About the Instructor
Paul Ince
4.3 Average rating
2 Reviews
4 Students
1 Course
Social Media Strategist, Trainer, Coach & Speaker


Social media is no longer new, in fact it’s changing all the time. It can be hard to keep up with all the updates on social networks and even harder to work out where to spend your time.

Every business can use social media to grow their company, even small businesses or even second-income businesses. You just have to know how to spend as little time as possible on it for the biggest gain.


I totally agree! Businesses should focus on growing the business, providing excellent products and services for their customers. You still need to market your business. But the reality is that small businesses in particular don’t have the marketing resources to hand to drive their strategy forward.


Really, you can! You don’t need to outsource your social media to a digital agency. By targeting your efforts and mastering the networks where your customers reside, you’ll become super-efficient at social media. Once you know how your key social networks actually operate, you’ll be able to create content that attracts attention and shows off your business in its best light.


Think your potential clients aren’t on social media? Think again! Even if you’re in a sector that traditionally doesn’t use digital marketing, you can bet the key influencers are using Facebook, Twitter, Instagram, Pinterest, LinkedIn or Snapchat. They may even still be using MySpace!

I can show you ways to be present in front of your customer’s decision makers when they are checking out pictures of their friends’ holidays, looking at inspirational personal trainers or creating mood boards for their kitchen refit.