Do you run a Facebook page for your business or group? Are you keen to understand how you can benefit from social media?
Whether you are looking to promote your business, gain more sales, increase your audience, campaign to more people or just get a grip on how social media can help, this course is written with you in mind!
Small organisations can employ the same techniques that large corporations use in social media and generate the same results. My #SocialMicro programme shows you how.
In the Target Smarter Using Social Media course, you'll learn:
During the session, we'll start your plan to evaluate your current approach and work on a strategy that will work.
After taking the course, you'll gain access to our exclusive #SocialMicro community where you'll receive exclusive content and hints, tips and advice. As part of the community, you'll be able to network with other #SocialMicro members and exchange thoughts and ideas. You'll also get a slot where you can promote your business to others.
This course is online, so you can take the training in the comfort of your own home or office!
I can't wait to meet you and hear about your business or group!
Social media is everywhere, so it's no surprise that businesses need to get wise about how to use it to their advantages. Find out why in this video.
This lecture contains the rundown on the course agenda, but you'll also learn the importance of social media as part of your 'shop window'.
Facebook is the world's most popular social network, so it's really no surprise that you need to be on it to reach potential customers. Here we go through key features that will help you increase your reach:
Twitter can be a very noisy place to be. Let's look at the best features to use, how you can stand out and start attracting people who want to engage with your posts.
LinkedIn is a professional network and more B2B than B2C, but because of this, it's a great place to find the key decision makers in a business and build relationships with them.
Instagram is growing fast and is extremely popular with a younger demographic. Facebook own Instagram and so there are benefits and challenges to using this platform. What you do need to know, however, is how your content needs to be different than any other platform.
If your customer profile is women in their 30s and 40s then you need to be on Pinterest. But it's not all craft based mood boards. People use Pinterest to save links to items they want to buy, and this platform is fast developing into an important eCommerce platform. Learn more about it here.
Snapchat may not be the most appropriate network for you to target. Yet. It's unique and is growing in popularity. Get rid of your impressions of Snapchat and learn how you can use it to find the next generation of customers.
Here are some things you can do to understand what works in your market. There's a practical download template to help you work some of this out.
What should you actually say or not say on social media? Find out some dos and don'ts based on my many years' experience in digital marketing.
Just by being on social media, you open yourself and your business up to comments, positive and negative. How you handle this is critical. Here's my advice.
Some marketers will tell you selling on social media is wrong. I disagree - you can sell on social media if you do it right. Here is my blueprint.
Here are a few tools that will help you become much more efficient in your social media activities.
It wouldn't be a course if you didn't have some work to do! Download and write your social media strategy today!
Here are the next steps for you to follow after this course.
I hope you've found this course useful. Here are some of my details to allow you to get in touch with me.
Social media is no longer new, in fact it’s changing all the time. It can be hard to keep up with all the updates on social networks and even harder to work out where to spend your time.
Every business can use social media to grow their company, even small businesses or even second-income businesses. You just have to know how to spend as little time as possible on it for the biggest gain.
I totally agree! Businesses should focus on growing the business, providing excellent products and services for their customers. You still need to market your business. But the reality is that small businesses in particular don’t have the marketing resources to hand to drive their strategy forward.
Really, you can! You don’t need to outsource your social media to a digital agency. By targeting your efforts and mastering the networks where your customers reside, you’ll become super-efficient at social media. Once you know how your key social networks actually operate, you’ll be able to create content that attracts attention and shows off your business in its best light.
Think your potential clients aren’t on social media? Think again! Even if you’re in a sector that traditionally doesn’t use digital marketing, you can bet the key influencers are using Facebook, Twitter, Instagram, Pinterest, LinkedIn or Snapchat. They may even still be using MySpace!
I can show you ways to be present in front of your customer’s decision makers when they are checking out pictures of their friends’ holidays, looking at inspirational personal trainers or creating mood boards for their kitchen refit.