Surpassing Your Kickstarter Goals
4.3 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
141 students enrolled

Surpassing Your Kickstarter Goals

This paid course offers expert knowledge to help you achieve outstanding results on Kickstarter.
4.3 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
141 students enrolled
Created by Richard Haberkern
Last updated 5/2013
English [Auto-generated]
Current price: $10.99 Original price: $29.99 Discount: 63% off
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to properly setup your Kickstarter Campaign
  • Simple tricks you can use to make your campaign standout

  • Important steps you must take that lead to a project's success

  • Simple mistakes to avoid in your project
  • Tracking your Kickstarter campaign along the way
  • Reaching your funding goals and how not to drown in the process
  • Simple marketing techniques that will lead to more web traffic
  • Keeping traffic going throughout the entire life of your Kickstarter campaign
  • An idea, elbow grease, and the desire to succeed.
  • A computer with an internet connection wouldn't hurt either!

Get the inside secrets to zipping past your goal!

With a number of successful and highly funded campaigns and over $250,000.00 raised, Richard Haberkern offers an insider's perspective on achieving highly successful funding goals.  This course also includes the best practices for project creators, and analyzes some of the pitfalls that campaign creators may encounter on the road to success.

In this course you will learn:

  • How to properly setup pledge levels.
  • Tricks to entice more pledgers and higher backer rewards.
  • Pricing pledge levels to guarantee that bakers receive their rewards.
  • How your goal amount affects backers' decisions.
  • The psychology behind the goal.
  • Making backers want to be a part of your success.
  • Setting a realistic goal to increase the chance of a project's success.
  • Technical tips and scripting guidelines to shooting an engaging video.
  • How to analyze the actual costs involved in delivering your rewards.
  • Good practices for laying out your campaign.
  • The importance of sharing your project's history and story with the community.
  • Using blogs, social media, and other websites that lead to a successfully funded project.
  • Viral Marketing and other methods that lead to successfully funded projects.
  • Using individual website and blog statistics to maximize the traffic driven to your campaign.
  • How to utilize the kickstarter dashboard to track the course of your project's success.
  • How to utilize metrics to track the course of your project's success.
  • Simple math that you can do to estimate where your project's goal is headed.
  • How the first few days after launch will determine your project's outcome.
  • And much more!

This course is designed for those serious about crowd funding and raising money on Kickstarter.  It is a how-to-guide from a successful Kickstarter project creator.  Gain inside knowledge from someone who is raising money via crowd funding and internet marketing every day!

Who this course is for:
  • You, the dreamer, the entrepreneur, the Garage Inventor, the Do-it-Yourselfer, Anyone looking to turn their idea into a successful reality!
  • While this course is geared more towards the technology and design categories of Kickstarter, all project creators can benefit from this more in-depth course
Course content
Expand all 12 lectures 01:13:47
+ Introduction
1 lecture 00:40
It is nice to know that you are serious about creating a very successful Kickstarter campaign. 
So, you have an idea for a project, but you need money to make it happen.  After my resounding success with Soundlazer and Lumapad, I'm here to show you how to use Kickstarter to turn your idea into a reality!  
There is no need to look anywhere else.  In this Master's Class, I offer you valuable information that I use in all my own Kickstarter projects.  Learn from someone who has made multiple successful projects on Kickstarter and raised over $250,000.  
Now I am here to help you create a great Kickstarter campaign and zip past your goals!  
This paid class is for those that are serious about crowd funding and guaranteed to help make your projects more successful!

I tried to make this new Udemy courses fun and fast paced so you can learn quickly without having to sit through long lectures.  I had a great time making these videos so I hope you enjoy them.  Don't be fooled by the short format, there is lots of great information that will help you launch a great Kickstarter project and zip past your goals!

Sit back and relax because you are now enrolled in:

Preview 00:40
+ Setup
1 lecture 08:08
A review of the Kickstarter rules.

The Kickstarter goal is the most important part of any projects.  This is the minimum amount of money you are willing or able to take in order to complete your project.

Remember, Kickstarter and Amazon also take 10% of the final amount if you successfully fund so be sure to calculate this into your costs.

The free course has lots of great tips for choosing your goal amount.  In the paid course, I go more into detail behind the 
psychology of picking a goal level that will maximize your chance for success.  I also discuss good practices for choosing your title, description and other parts of your project.

Preview 08:08
+ Looking at Your Goal
1 lecture 11:20
Being realistic about your ability to complete your project if it funds is one of the most important parts of setting up your Kickstarter campaign.

Be sure to determine the actual costs of building your products, videos, record albums, films or any other Kickstart backer rewards.

Important costs and fees to remember:

  • The cost of building you prototypes and backer rewards
  • Domestic and International shipping costs
  • 10% Kickstarter fees
Make your potential backers comfortable with supporting your project. 

Let go of your idea and make it happen! 
Even though you may have lofty aspirations, your potential backers are able to judge your abilities based on certain aspects of your project and the video.
Preview 11:20
+ Marketing
3 lectures 10:15
In this lecture, I'll teach you the importance of knowing your audience and speaking directly to them.
Familiarize yourself with other projects.
Don't talk yourself out of success!
Establishing momentum and the best time to launch your project.
I also go into detail regarding Kickstarter "staff picks", going viral and how you can easily be successful even if neither of these happens.
Know Your Audience and the Importance of Social Media
In this paid lecture, I will give you some handy tricks that could help you go viral.

Your project must have an original "hook" to get people to want to talk and post about it.  I will go into detail in this paid lecture on how you can make that happen.
Marketing 2
Managing your time during the Kickstarter campaign is one of the most important and overlooked details that leads to a successful campaign.

In this paid course, I discuss how to weed out the bloggers and website owners that will waste your time and could slow down your marketing efforts.  
Marketing 3
+ It's All About the Video
2 lectures 07:08
This is not a lecture on how to shoot great videos.  Plenty of those classes can already be found here on Udemy.  
There is one important thing to remember:  Audio and lighting are important!

In this lecture, I will give you pointers on how to lay out your video properly to motivate your backers and get them to pledge!
Tailoring Your Video for Kickstarter
Capturing the audience's interest and getting them to hit the pledge button is your only goal. 

In this paid lecture, I will give you tips to help shorten the steps to get people to back your project.  I also discuss to change the focus of attention off of you and onto your project.

Remember, it isn't about you.  It is about raising the funds needed to complete your goals.
Capture the Audience's Interest
+ Tracking Your Progress
2 lectures 04:59
Many project creators overlook some of the most important features within the Kickstarter control panel.  

This is a detailed description of the Kickstarter dashboard and how to use the information to increase your final funding amount.

  • You must contact blogs, websites and other media during the duration of your project
  • The first three days are most important
  • Use the Kickstarter Dashboard to track your progress.

An Introduction to the Kickstarter Dashboard
Yes, there is some simple math you can do to figure out if your project will fund or not.  In this paid lecture, I go into detail about how the power of the internet and traffic can be used to your advantage.  
Figuring Out Where Your Project is Headed
+ Your Project is Done! But, What's Next?
1 lecture 02:21
Congratulations, if you followed the steps in these videos you may now have a successfully backed Kickstarter project.  It is important to anticipate high shipping costs and other unforeseen expenses.

If you took this paid course and your project was more successful then you planned, here are a few pointers to make sure everything goes smoothly.
Fulfilling Delivery Demands and Looking Ahead
+ Final Q&A
1 lecture 28:56
This may be the most important and detailed part of this lecture series.  In a candid interview, I discuss many of the techniques I have used and also the mistakes I have seen other project creators make. 

If you don't watch all the lectures, be sure not to miss this one.

Please don't forget to rate this course and leave me feedback!

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