Using social media to build awareness about you and your company is a given these days. But it's also important to understand how to enter people's online conversations in natural ways, without directly selling to them.
In fact, if you try to hard-sell anyone on social media sites, it can actually backfire. It's all about making connections and building relationships... before a sale ever gets made.
But how do you find the right "conversations" to enter in the first place?
In this course, you'll learn how to find the right hashtags for your audience, and how to use them to strategically grow your social marketing influence. Choosing and using hashtags can be the difference between getting targeted and non-targeted traffic.
With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.
Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.
I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.