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Being an online course publisher is not rocket science. However, the only hold up for some to start teaching online is the wide range of skills needed to make this happen.
My name is Max and I've developed info products for about 5 years, but it was last year in which I started my course publishing career. It was then when I teamed up with instructor Matt Jensen and together we created iMarket XL. To date we have 9 online courses and 16,000+ students.
Seeing the struggle that some instructors were facing when creating the videos, assembling the course and then selling it, I decided to make things easier for prospect instructors to start their journey and for the already published ones to further polish their online course.
That's how Udemy Superhero was born.
First we PLAN the outline, then we PRODUCE the content and PUBLISH it on Udemy. The last phase involves PROMOTING your course in a way that maximizes revenue and engagement.
This course will teach you course publishing inside out in a way no one has before:
From how to choose what you can teach and evaluate its long term profitability to how to turn your course into an actual business by analyzing markets and producing quality and targeted content in a way that fits your budget.
I include essential skills such as:
So, click Take This Course now and let Udemy Superhero take your skills and passions and turn them into a profitable and professional online course!
Meet your new best friend: Udemy. The Goal of this lecture is to introduce you to Udemy and the endless possibilities that exist once you sign up as an instructor.
Udemy Superhero covers in a comprehensive way all of the different stages that are involved when it comes to publishing an online course. I've identified 4 main phases:
Each phase is a section of this course and the process and the purpose of each phase is stated in the individual learning obectives of each section.
So, the numbers I talked about on the intro just raised as I was recording this online course!
here's a downloadable PDF, so you can check out the new stats.
So, now that you've decided that you want to create an online course, you need to pick a skill that you'd like to teach on your online course. The skill, or subject of your online course, needs to have some requirements in order for it to work. It needs to be something that you're passionate about, something that you're good at and of course, something that's on high demand.
Wouldn't it be easier if Udemy just told us which were the skills that they needed more present in their marketplace?
Well, they did. A few months ago they created a list of skills called Fill the Gap. The Gap actually refers to the empty space between student searches and online course supply on certain subjects. If a skill or topic made it to the list it simply means that Udemy needs courses based on that specific subject because they are the actual topics that were most in demand among Udemy students and had less online courses to fill said demand.
Any skill on the list in an opportunity and if you go for it, then you're guaranteeing your course success.
Becoming Udemy Superhero is not just about choosing a skill that's on demand right now. It's also about checking how that skill has behaved over time in order to predict future interest. There are many tools and resources to check how how many times a keyword has been searched. Luckily for us, we have Google Trends. It's a free tool created by Google itself that can give you all the information you need to predict your online course future success.
There are 3 types of curves that you can get after analyzing a keyword on Trends:
A whenever we get a curve that's decreasing exponentially over a long period of time (more than 2 years) speaks about a search term that has experienced a loss of interest over time. If this curve is an at all time low, meaning that the search volume it has today is one of the lowest it has had over time, then this means that the most likely scenario in the future is that the interest will keep decreasing. If you get one of these curves, then it's probably best to change your course topic to one that will guarantee your long term success. However, this does not mean that your course will have no sales, it just means that the potential number of students that would enroll on your course could be higher if you chose a term that did not have this type of behavior.
If a curve has been rising over the past few years, then we're facing an increasing curve. This curve typically refers to skills that are either new or that have been having a boom in search volumes for a particular reason. For example, the curve you see above corresponds to the search term "Udemy". Udemy is a platform that's relatively new, so that explains the behavior of the curve. Also, the rise in interest on MOOC (Massive Open Online Courses) have caused websites like Udemy became more popular and that could also explain why the curve has been increasing. If you get one of these curves, then it means that you're on the right time to publish your online course. However, this can also mean that other people have found out about this, and you can find more competitors publishing online courses based on that search term. But don't worry, it's best to enter a market that people are already aware of than it is to create a completely new one. It's a good indicator to get this curve, and you should definitely keep on going.
A stable curve speaks about a search term that has had a steady development over time. There are no huge drops or rises in it, just minor ups and downs that eventually balance each other out. Finding a skill that has had a stable evolution of interest over time means that there will always be people looking for courses to learn that specific skill. It’s a really good indicator and you should definitely go for it. Probably there will be a considerable amount of competitors, but nothing you can’t outgrow. Remember, competition is a great way to check how your course will perform and it’s a great way to learn what they’re doing right, or wrong. In a nutshell, a steady curve means a steady course, and some people chose stability any day of the week.
Online publishing has a huge advantage, and that is the information available. Physical product developers spend a lot of time gathering people in focus groups and conducting interviews in order to find out more about the people that they are selling their products to. Whenever you create a digital product there's much more access to information about your prospect buyers. Getting this information is what we call market analysis.
A target market is the segment of the market in which you can find possible students for your course. It's important that you identify it because only then you can know exactly who you're selling to. And, if you know this, you can find out information about what, how, where and when they buy. All of this is essential information that will help optimize your course to match their needs.
Market: Broad group of people that could be interested in buying your online course. As they have different needs and interests, it's difficult to know exactly what they want. For example, entrepreneurs.
Target Market: Segment of people from the market that share common needs, goals and interests. There are many target markets within the same market and identifying one will give you a lot of insight into what information to include and what problems to solve in your online course. For example, entrepreneurs who want to be able to sell their skills online.
Researching our markets leads to us finding out a lot of information about who we're selling our courses to.
A Udemy Superhero knows how to classify and organize the information he/she gets and filter it according to it's relevance. There is one piece of information that will be really valuable and almost priceless about your target students:
What are they trying to achieve?
Your target student's achievements are what we call Goals and they can be accomplished in both, the short and long term. Some goals are abstract, like independance or peace of mind. Others are more concreate, like making a specific amount of money or improving your skills. It's really important that you identify these goals so you're able to structure your online course in a ways that helps your target students achive their goals.
Objectives are specific milestones in the way towards achieving your goals. So, what could be the specific
learning objectives when it comes to your online course?
The learning objectives are the specific set of little skills that your target students will learn in your online course. Learning objectives try to answer the following question:
At the end of your course, what will students be able to do?
Every learning objective starts with a VERB. If you have multiple learning objectives, try not to repeat the verbs you use. If you're a bit stuck try brainstorming different things that you've found out in relation to your target student's goals.
Either way, I'll be covering learning objectives again in the PUBLISHING phase.
Every superhero has a superpower. Some superheroes are able to fly, others are super strong.
Regardless of who they are, this ability makes them Unique and immediately sets them apart from all the rest. Your online course should also be unique. This elements that distinguishes your course is what is known as Unique Sellling Proposition or USP. There are a lot of things you can do to create a solid USP. You can create excellent graphics for your course or present the content it in an entertaining way. However, the USP adds VALUE to your online course, setting them aside from the competition and making the price of your course, worth it.
Every Superhero has a Super Villian as a nemesis, and like that, every online course has competition.
Analysing your competition is a really smart way to see how well or bad courses like yours are doing and to estimate the size of the market that could eventually enroll in your online course.
Each online course tells a story. Each story has a unique 3 part structure. There's a beginning, a development and an end or conclusion. It's important that you focus on the structure of both your outline and your lectures in order to make the learning experience comprehensive and easy to follow.
At the end of each phase, I created specific infographics that summarize everything that was covered in them. I suggest you download it and print it out so you can have it around and for there to be no need to watch the videos again each time you create your course. This is the Planning Phase Hack Guide.
The production phase is all about creating the actual content of your online course. You don't need a degree on audiovisual production to create your content. Let Udemy Superhero show you how to do it! I'm going to show you all of the tools and resources needed to create the highest quality content that you can create.
Most online courses need audio recording. There are many alternatives to which microphone you can pick.
Free Alternatives: Computer's inbuilt microphone or Smartphone Recording App.
A) Headset Microphone (under $50)
B) USB Condenser Microphone ($80-$200)
Most popular Models:
My pick, and the microphone I used to record this course is the:
Samson Meteor Microphone!
Even though in the pic it looks really big, it's actually really compact. You can get it for under $80 bucks and you won't have to buy another mic again.
No one likes background noise. It deducts quality from your videos and makes it hard for the student to concentrate. But, Audacity has our backs. It's inbuilt noise removal tool is one of the easiest ways I know (and still use) to remove the background noise from my videos.
One of the most used methods to crate video content is to record your screen. Why? Because screen recordings makes the learning process easier, students are able to follow exactly what you are doing on your screen and they’re easily editable once you've finished. On this video I’m going to show you exactly how to capture your screen and the best settings you can use in terms of resolution and audio.
As an external resource, I've included an image that shows the resolutions of the different screen sizes so you can have an idea of how big or small your lectures would look on each case, 720p and 1080p.
Have you ever heard the phrase, don’t judge a book by its cover? Well, that’s not applicable to online courses. The course image is an element that communicates the identity of your online course. Superheroes use disguises, they pick the color and element according to who they are. So should you, with your course image. No one knows and loves your online course more than you, so you as a Udemy Superhero are the most qualifies person to pick the course image that will identify your online course.
There are many tools and resources that you can use to create your course image. On this video we will cover everything you need to know in terms of composition, resolution (2048 x 1152px) and the best places and websites to get your course image out of the way.
On the resource section, I’ve also included a real size PSD template with guidelines for you to use (if you have Photoshop), and a referential image size for you to calculate how to leave important information out of the crop area.
There are 3 main factors you need to take into consideration if you want to turn your dull presentation into stunning ones.
1) Use Pictures: People are visual creatures. The more images you give them, the more they'll understand what you're talking about.
2) Be Dynamic: Don't take too much time to explain just one slide. Keep the time per slide between 30-60 seconds and your students won't fall asleep.
3) Less is More: Never crowd your slides with information. Crop those slides into more slides and give your students a break.
We've all seen those funny infomercials at 3AM in which people struggle with simple tasks. Well, they actually do one thing right: Infomercials Sell Products.
Just like those infomercials, your course needs a video in order for people to buy it. That video is known as Sales or Promo Video.
In order to create a promo video that drives signups to your online course follow the following structure:
1) Present the Problem: Identify the exact problem/need that your target students have. By doing this you're triggering empathy. Basically you're tell your target students: Hey I've been there, I understand your struggle.. And then you...
2) Identify the Solution: Communicate that there's a solution to the problem. A solution that you have found and you're ready to pass it on to them. Here you highlight the benefits of them being able to solve their problems. But, your solution comes in the shape of an online course, so let them know about it. Also, prove your value and introduce your USP. Tell students what they will be able to achieve after taking your course or learn what they need to learn.
3) Call to action: Lead students into taking your online course. Restate what you just said and what your online course means to them. Then in a few sentences, trigger the purchase decision.
Not only a well structured sales pitch is required to create high converting sales videos. It is known that dynamic or animated videos convert better than any other kind of video.
There are two main ways in which you can create the promo video for your online course.
The first one is using slides and the second one animations.
If you create slides following the principles I gave you in one of the earlier videos you should be okay, but if you're bold enough you can easily create an animated sales video for your course.
Nowadays, you don't need mad animation skills to create your promo video. There are a lot of sites and resources you can use that basically make the job for you.
The first one is to outsource on Fiverr or Elance. You can look for someone with animation skills and basically pay them to create the video for you.
You can also use After Effects templates that you can customize to fit your promo video.
But, if you want to create the promo video yourself and you have NO animations skills, there's a website called GoAnimate.
GoAnimate is as simple as is gets when it comes to WYSIWYG (What You See Is What You get) Animations. Create your videos by simply dragging and dropping the characters, elements or text into your scenes and you'll have a professional animated video you can use as your course promo video.
I suggest you download it and print it out so you can have it around and for there to be no need to watch the videos again each time you create your course. This is the Production Phase Hack Guide.
So now that we've got the content ready, we can move on to the next phase: Publishing.
In this Phase we're going to upload all the material we created into Udemy, taking our course from zero to superhero!
On this video we're going to create our new course and fill in the basic details required to start.
If a book has volumes and chapters, an online course has sections and lectures. Sections are the backbone of your online course. Each section has a learning objective attached to them. I'm going to show you how to give structure to your online course and how to define the specific learning objectives for each one of them.
Lectures is what your online course is all about. There are many different kinds of lectures that you can add, such as video, audio, presentations, documents, text and mashups. Adding different types of lectures is what keeps your course interesting and dynamic, however, Udemy requires that at least 60% of your lectures are indeed, VIDEO.
Uploading all your videos one by one can be a bit tedious, but don't worry, they got us covered. There's a desktop app called Udemy File Uploader that allows us to upload all of our videos AT ONCE by simply dragging them to the app.
Real time saver isn't it?
There's a great TED talk that says that in order to inspire action, you need to communicate WHY you're doing things before telling WHAT it is you're doing. This same model applies when you're writing the Course Summary/Sales Description of your online course. Answer the following questions in order to maximize the effectiveness of your copy:
WHY is the Skill you're teaching relevant?
Present the info in a way that you CONNECT with your target student.
HOW will they learn this skill?
Describe the learning process and USP.
WHAT exactly will they learn in your online course?
Use specific steps/results presented in a bullet point format.
Before we publish we need to fill out all of the essential information that remains for us to be able to publish.
The first thing is the Learning Objectives
On the first phase of this course I told you I would let you know a little bit more about Learning Objectives.
Each learning objective needs to start with a verb and try not to repeat verbs among sentences. Learning objectives describe actions that the student will be able to do or things that they will learn after they finish their course. Here's the list of learning objectives that Udemy Superhero has:
I suggest you download it and print it out so you can have it around and for there to be no need to watch the videos again each time you create your course. This is the Publishing Phase Hack Guide.
Do not think that just because you published your online course that you're done with it. No sir. If you want to make money out of it, you need to keep the spark alive!
Discussions are a great way to connect with your students. They can ask you questions, request that you clarify something or suggest that you add a new lecture. It's proven that courses with an active discussion board are more successful that idle courses. You can also use the discussions board to let students know you're there for them. If they're not asking questions, why don't you take the lead on that one?
There are 2 main types of announcements:
"Welcome to the Udemy Studio! Talk with your fellow instructors about course creation: best practices, tips, anything to improve your course and theirs"
Udemy Studio is a Facebook group with around 27k members (and counting). It's made up of Udemy current and future instructors. The Studio is a great resource to share experience, ask and give guidance and a sort of forum in which you can comment any topic that you like that's related to your course creation process.
Building a community is part of being a Udemy Instructor. There are a lot of resources that you can share with others and that other can share with you that will make the course creation process easier. There are a lot of Facebook groups out there that can help you achieve your production and promotion goals. Each group has a different purpose. I suggest you join everyone of the groups below, specially the Udemy Superheroes one!
Whenever we update our course tile or change up our course summary, how do we know if that change actually works?
Luckily for us, Udemy allows you to integrate Google Analytics with your courses. To do this, you need to create a New Property on your Analytics account in order to get a Tracking ID. Once you have this ID, you can paste it under Third Party Integration, on your course control panel.
After you do this you need to wait at least 24 hours for analytics to gather data from your site. After that you'll be able to view metrics such as sessions, visits, pageviews and average time/session. You can also see the most active countries on your course and their proffered operating system, all of this data that helps you optimize your course and get to know your audience better.
Part 2 of the Analytics series is all about checking stats for individual pages, but specifically, we're interested on your landing page. In order to access it you must go to the left scroll menu and click Behavior > Behavior Flow > Site Content > ALL PAGES. You'll get a list of all the metrics for individual metrics for each page.
There you'll see the metrics for your lectures and landing pages (which are located with the /landing-page/ structure). You'll also see the metrics for your coupon codes, as coupons are accessed from a different URL than the regular landing page.
Now, to calculate the Conversion Rate of your landing pages (regular and coupon pages) use the following formula:
Number of Visits x 100 / Number of Sales = Conversion Rate (%)
I suggest you download it and print it out so you can have it around and for there to be no need to watch the videos again each time you create your course. This is the Promotion Phase Hack Guide.
So we've reached the end of the course, but the journey is not over yet. This is not goodbye. I'm going to add a couple of lectures per month to make sure that your learning experience is as complete as possible. I want to thank you a lot for taking the time to watch this course. In order to make this course the best course there is, please let me know any suggestions you might have or if you need more info in any phase. Start discussions, leave reviews, join the Superheroes Facebook Group, send me an email... I'm going to be happy to help In anything that I can.
Thanks a lot,
In the age of information, content is king.
Since I was 10, I have created digital content. Videos, banners, blog posts, eBooks, guides... But it was not until I was 17 that I began to sell it.
I'm a serial entrepreneur who wandered through every possible college and career... From Business to Physics and Art to Design.
...chasing nothing but knowledge and the tools to make my visions manifest.
I have been all over the place. Became a Clickbank top vendor at the age of 21, worked at InInbox, a rising email service provider and created their entire educational content and support department. This experience made me realize the importance of building your own email address list, and how managing it correctly is the best way to secure success in the long run,
I've partnered with Process Street, a checklist based project management SaaS startup, and integrated the extreme value of team work and cooperation with like minded individuals.
I now work side by side with an extremely knowledgeable Udemy instructor named Matt Jensen, creating marketing based online content that we promote though our brand iMarket XL. So far we have 13 online courses and nearly 100k satisfied students.
iMarket XL and Udemy have given me the chance to stop looking... to focus my mind and experience in providing only the best educational video content. So far I'm happy... Though my mind will always wonder what the next step is going to be...
Every marketing skill you need in one place.
iMarket XL is a brand founded by Matt Jensen and Max Stryker whose sole objective is to teach people all the skills involved in the process of creating and running an online business.
With over 60,000 students and 11 online courses, every day we're closer to our goal. With us you can learn essential skills such as how to build your brand from the ground up, how to create a complete and effective Wordpress site to showcase your business to the world and connect with your customers.
You can also learn the fundamentals behind setting up recurring income streams by creating profitable digital products to give you some peace of mind, how to go viral on the most popular social media sites and how to dominate Google with our unique and 5 star complete SEO course.
We create, update and publish more courses each month, so you're never out of the loop when it comes to marketing skills.
Start learning everything you need to improve conversion rates, search engine rankings, sales, traffic and engagement today.