Successful Music Marketing and Branding for Artists/Bands
4.1 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
575 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Successful Music Marketing and Branding for Artists/Bands to your Wishlist.

Add to Wishlist

Successful Music Marketing and Branding for Artists/Bands

Succesful Music marketing and branding insights that i use to grow a fanbase and enjoy a successful music career online
4.1 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
575 students enrolled
Created by Ivan Valles
Last updated 5/2017
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Define your life's purpose and music goals
  • Work on your elevator pitch
  • Write better songs
  • Make your music sound more professional
  • Get your website and mailing list started or improved
  • Brand your music across your website and social media
  • Work on your social media platforms to grow and engage a larger audience
  • Choose your music distributor and start selling your music
  • Find internet radio stations, blogs and places where you can submit your music for consideration
  • Understand how to collect royalties from radio play and licensing
  • Get a tour of my studio
  • Learn about the basic plugins you need to record and mix your music
  • Get gear suggestions for your home studio
View Curriculum
  • Basic knowledge of youtube, facebook and twitter

Lastest update May 2017

Do you want to take your music career to the next level or get started and sell your music online?

Or perhaps you're already and established artist or musician and want to learn more about various aspects of a music career.

For the first time in history, we are living in a golden era, where musicians can successfully enjoy a career in music without necessarily being signed to a major record label. This is the perfect course to advance your music career further. While it's not a get rich quick scheme and requires a lot of work on your end, applying this principles can get you started getting more fans, gaining more popularity in your niche, and perhaps even increasing your revenue from music.

I'll show you the steps i've taken so far to build a successful career in music, without even touring or signing my music to a major record label.

What makes me qualified to teach you?

I've sold over $350,000 worth from my music catalog and additionally make an extra $2,500 a month from internet radio royalties.

I've been blessed not just with a few billboard bestsellers in the past, but now selling my own music, i've managed to establish my music brand and continue to search for opportunities in the music business.

I've also worked with so many artists in the past and have learned from their successes and mistakes alike.

What you'll get

I am constantly updating and improving my courses and look forward to feedback in order to do so. I'll guide you every step of the way and you can always reach me by posting a question in the forum or even sending me a direct message.

I want to make this the best music marketing course online and hope to see more artists and bands achieve a comparable level of success!

Get ready to make money from music

You could be making thousands of dollars from selling your music online. If music is your passion, make this your gateway to success!

By showing you what i consider a successful musician, I wish to encourage you to take the next steps in your career as an artist.

Plus, you'll get access to bonus videos with some of the most frequently asked questions i've gotten over the past.

With Udemy's 30-day 100% money back guarantee, there is no reason not to enroll immediately. Try it out!

Go ahead and click the enroll button, and I'll see you in lesson 1!

Yours in music,


Who is the target audience?
  • Artists and bands interested in improving their music, branding themselves and growing their fanbase
  • Anyone interested in music marketing strategies that can help increase your music sales
  • Musicians looking to place their songs on TV, ad campaigns and films
  • Artists and bands looking to connect and improve their engagement through social media
  • Artists wanting more resources for improving their home recordings
Students Who Viewed This Course Also Viewed
Curriculum For This Course
41 Lectures
3 Lectures 11:16

In this video we'll do a brief introduction to the most important topics we'll be covering in the Course. Through it you should be able to determine if this course is right for you. I don't believe there are any get rich quick formulas when it comes to successfully making music, but if you're willing to put in the work and go step by step, it will help you enormously in growing your fanbase and improving your music career.

Preview 01:16

A walkthrough my income and how I am successfully generating a six figure income through selling my music online. Results will vary of course, depending on how you apply these principles and your particular style of music.

Preview 06:22

My personal journey with music and how i came to make a large portion of my income from selling music. I have been working on my music career for over 10 years and it hasn't been easy. But i've stuck with my passion and it has really paid of.

Preview 03:38
Identifying your life purpose and goals
8 Lectures 36:52

A brief description of what we're going to be covering in the module. Before we can get into music marketing and music business strategies to improve your success with music, I wanted to share my knowledge on productivity and organization. I feel they are foundational to the training we are about to take, so don't skip this section! It can help you significantly free up more time for making music and other activities you enjoy!

Preview 01:41

Negative beliefs hold us back in a mayor way. Our constant negative chatter is driving our lives towards a lifestyle that feels comfortable to our subconscious, but is not where we want to be in life. The only way to get out of this negativity is to take action. This lecture will get you started on shifting your subconscious mind from negativity to positivity.

Changing the negative beliefs you have about music

On this video I want to encourage you to understand and create a life purpose. A life purpose is important to staying on track with your life. I'll also talk about some of the most important aspects i consider encompass the life purpose.

Defining your life purpose

In this video we'll sit down and talk about how to extract goals you can hold yourself accountable for. Goal setting is important to success, as it allows us to measure ourselves over time and correct our course if necessary. We'll also be covering the frequently used methodology SMART for goal setting.

Goal setting to get you there!

We're going to cover some groundbreaking research on productivity, and why it is affecting us in a negative way. I'll also cover a simple to understand principle to help you tackle more things in less time so you can free up time to make music or enjoy your other interests.

Do this simple thing and double your productivity!

We'll cover some of the most important productivity apps that can help you get organized and more focused so you can have a more successful life.

Improve your productivity with these apps

We'll talk about the importance of describing your music in a few words. I'll also be talking about some key elements of your artist description or "elevator pitch".

Working on your elevator pitch

Artists frequently look for fans in the wrong places and this affects their careers. In this course we'll discuss narrowing down on your audience to start building true fans for life, a crucial step to build your music career successfully.

Laser targeting your audience

This quiz is designed to help you solidify some of the basic concepts we've covered so far.

Getting started
4 questions
Improving Your Music First
3 Lectures 18:17

In this video we'll be covering some general aspects of songwriting and recording, and how to improve both so your music is competitive with most commercial music.

Preview 00:52

I'll be covering some of the elements i've observed can help you dramatically increase your potential of people liking your song. Go through these points to improve your songwriting skills.

Elements that can make a good song

6 tips that can enhance your recordings so they sound as professional as possible. So many recordings nowadays are being recorded in smaller environments, so take advantage of technology to create the best recordings within your music budget.

Improve your recordings with these 6 tips

We'll go over some of of the content we've discussed in this section so you can check your understanding of the concepts.

Songwriting and Recording Basics
3 questions
Branding Yourself
1 Lecture 06:31

Artists don't often see themselves as brands. In this course we'll uncover why its so important to become a recognizable brand and what major elements make a music brand so your own brand becomes consistent across all social media platforms.

4 Tips that can help you become a brand
The foundation of every artist: your website and mailing list
3 Lectures 09:46

In this video we'll talk about why your website should be central to your music career, and some effective and inexpensive ways to get started.

Why it's so important to have your own website

We'll be doing a walkthrough of the two main avenues as far as creating your website. Learn more about the pros and cons of each one so you can make a decision of how to approach your website.

Having your own website vs using a predefined solution

In this video we'll get a glimpse at some of the email providers available for managing your newsletter. If you're getting started and on a budget, i'll cover my favorite email provider, which is free when you have a small mailing list or fanbase.

Building your mailing list
Using social media to expand your music career
12 Lectures 01:17:52

Social media is essential to an artist's music career. Whether you're a band just starting, or an artist who has developed a fanbase already, understanding and making the most of social media is crucial to a successful artist's career. Learn more of the basics around the most important social media channels today.

Preview 01:52

Gain a basic understanding of Youtube as a social media platform for musicians and artists. Youtube can be a powerful ally in your social media efforts. So many artists and bands have been discovered through youtube and so many others have used it to market their music and grow their fanbase significantly.

Introduction to Music branding on Youtube

Dive into youtube, how to attract more views organically and without fake likes. Go deep into youtube channel customization to keep viewers for the maximum amount of time. Keeping your fans engaged and coming back for more will allow you to gain exposure in todays new music insustry.

Youtube secrets to more views and subscribers

Understand the importance of growing your subscribers and interpreting where your views are coming from on youtube. This is a vital step towards improving your targeting efforts. 

A brief look into your Youtube Analytics

An overall look at Facebook as a powerful social media platform for musicians and artists. We'll walk through some important Facebook marketing tips for musicians and artists to get you started.

Tips to a succesful Facebook page

Dive into some of the strategies available to increase your facebook exposure as an artist. Go through some of the key elements of facebook branding for musicians and artists.

How to make the most of your Facebook page

Some of the most frequently asked questions about Facebook for musicians. Conclusions and final words to get you started on your facebook page.

Tips that work for growing Facebook

Learn more about this simple and FREE way to tap into your potential audience on facebook so you can start connecting with more potential fans.

Taking a Closer Look at Your Potential Fans on Facebook

Learn more about twitter and how to make it work for music branding and marketing your music. Get a clear understanting of twitter and the terms commonly used in twitter.

Twitter for musicians

In this video I want to share the main tool i'm using for increasing my twitter following. You too can use this tool to increase your fanbase and get started with using twitter for musicians.

Use this tool to help you increase your twitter following

A look at powerful social media tools to automate your social media. Use this to keep your audience engaged and constantly receiving your updates and news.

Tools for automating your social media posts

Learn how you can use this trick to upload your social media posts once and forget about reposting for several weeks!

Uploading your social media posts in Bulk
Music distribution and PR firms
1 Lecture 05:28

A look at the main music distributors for independent musicians. I'll also be covering what a music distributor does and doesn't do. My favorite music distributor is included too.

What music distributor should you pick
Radio airplay
3 Lectures 18:51

A look into the common practice of payola, which is essentially how songs reach the radio charts. I also cover why I don't feel this is the best avenue for an indie artist.

What is payola and how does it work

A look into several resources you can use to find stations, blogs, etc that will play and mention your music. You are sure to find places to explore in this video, so you can decide which one will work best for your music career.

Radios and places that will help you promote your music

Learn more about collecting agencies to start getting paid royalties for your music when it gets airplay. This agencies will vary depending on your country, but there is one that i love and it tackles internet airplay.

Collecting royalties from your songs playing on the radio
Music Placements for TV, Ad campaigns and Film
2 Lectures 10:02

4 tips that are likely to increase your chances of placing your songs for film, TV, ads, etc. If you follow this general principles, you'll have better chances of your songs landing on placements so have them in mind when submitting or preparing to submit your music.

Placement insights to increase your potential of placing songs for film and TV

Some agencies, publishers, websites that will checkout your music for placement on different projects. You'll want to research each and make sure they align with your purpose as an artist and the type of placements you wish your music to go to.

Free and paid websites that have opportunities for musicians
Bonus material
5 Lectures 57:12

7 common mistakes that artists make in their careers and how to get past these. I've worked with hundreds of artists in the past and have had a chance to watch their careers improve or never take off. What's the difference? I believe it's related to this common mistakes I see artists make.

Preview 11:49

A purchase guide for gear. Great music is of course made by great talented people, but if you're just getting started this is a good gear list to check out and i've considered budget in mind for the indie artist and band.

What gear should you purchase

5 Plugins that might be all you need to create great quality recordings. If I could only purchase 5 plugins, these would be the ones!

My favorite 5 affordable plugins I use

Learn from my perspective after having worked with many artists, on should you quit your day job to pursue a career in music? Stay tuned as we learn more on this topic.

Should you quit your day job?

A tour of my studio, where you can get a better idea of what gear i use and why. I've used my studio for many different projects and because of this you'll see an extensive amount of gear.

Take a tour of my studio
About the Instructor
Ivan Valles
4.1 Average rating
13 Reviews
575 Students
1 Course
Music Lover, Entrepreneur, Life Hacker and Lifetime Student

Music and sharing my knowledge with the world have been two passions i've had for as long as I can remember. After regularly playing drums in my hometown Mexico City, I decided to travel to Boston in the year 2000, where, in 2002 I graduated with honors from Berklee College of Music. I decided to move to miami, Florida, where I've has been collaborating with renowned Artists, musicians and celebrities, such as Mexico’s Premier composer and first Mexican artist to sell 1 Million copies, Armando Manzanero, Grammy Award winner Nestor Torres, accomplished film maker Michael Moore, among others. I've also had the fortune to have some of my productions chart as billboard bestsellers and some of my music is currently part of some of the most successful music libraries in North America, providing content to companies such as ABC, NBC, Fox, CNN, Disney, and more.

I decided to join Udemy and continue my pursuit of knowledge. Having taught throughout my life, I also wish to share my knowledge with a larger audience over the internet waves.