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Successfully Marketing a Local Business in 15 Easy Steps

Discover how to drive new customers to your local business with little cost and make high profits
4.3 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,687 students enrolled
Created by Mike Leahy
Last updated 2/2016
English
$10 $30 67% off
23 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Successfully Market a Local Business in 15 Easy Steps
Discover how to drive new customers to your local business with little cost and make high profits
View Curriculum
Requirements
  • This course is suitable for students who must have common sense and will apply positive enthusiastic action. No experience is necessary and a pen and paper will be useful for note taking
Description

This is course will take you step by step with easy to follow and understand videos through many simple marketing strategies that will lead a high number of new customers to your business and increase your profits and cash in the bank. All these ideas work and have been used and tested by myself or one of my clients. They are all no-cost or low-cost ideas and can be implemented immediately.

This course is suited to small and medium businesses owners and managers who are looking to increase their local customers steadily. This course is not for you if you are looking for a quick instant fix.

Your mission when you have completed this course is to write out a simple bullet point marketing plan and take action and carry out each idea.

I want you to be satisfied with all aspects of this home study course and to be able t try some of the ideas straight away. That is why this is covered with my 100% guarantee so you have 30 days to try out this course.

I will continuously update this course and once you enrol you will get lifetime revisions and additions 100% free, no extra cost

Who is the target audience?
  • An ideal student for this course has their own business or are thinking of starting a business shortly and who wants to expand their business but is concerned that the budget is too small. I designed this course in particular for the small business owner who wants to grow their business but struggles with practical ideas that work within a tight budget. This course is not suitable for anyone with a strong marketing background.
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Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 01:58:22
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Every journey starts with a single step
1 Lecture 03:55

Here I am. You can see I've plenty of experience with local business. Tell me about your biggest problem in your business and lets overcome it together. Look in resources. There is a late int5roductory video I quickly mdae on completion of the course

Preview 03:55
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Cash is KIng
1 Lecture 03:55

There are three essential elements in a successful business. When they come together you can only do well

Preview 03:55
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Marketing
12 Lectures 01:09:32

The essential "must do" that does get overlooked and can result in lost business. This is really basic information that you must ensure you make visible

Preview 06:03

This secret weapon can take your business to greater heights
02:56

Be friendly, talk and grow your business. You need to work on your business, try this formula. Be different and be seen. Start branding yourself, after all you are the company

Talking yourself into successful new business
04:55

Facebook and Twitter is part of our lives today. And on 28th August 2015 the record number of Facebook posts represented on for one person in seven on the planet. Amazing. S o we should be using these tools to our advantage.

A Secret few use with Facebook & Twitter that will give you instant sales
05:21

Newsletters are the life-blood feeding customers and prospects with information and of course a sales pitch

Have a Newsletter
05:12

Flyers aren't just to hand out. Try these ideas.

Come Flyer with me
08:15

Selling is a cycle of events that you must follow so that the goods or services yo have are exchanged for money so you make a profit and the customer is satisfied.

If you don't tell you won't sell
08:24

Networking is a great tool for getting local business. The problem is that most people network wrong so they are;'t successful. In fact, for many its just a waste of time. Learn some hard facts about true networking and how to succeed.

Network to New Heights
11:59

Exhibitions can be a superb source of new customers. No need to spend big bucks.Try these ideas.






Make an Exhibition of yourself
04:17

Write a simple press release and get some good free publicity

Writing a Press Release
05:07

Advertising can be expensive and take some time to turn in profit. Here are some ideas that work.

Selective Advertising Pays
03:37

Video is now so important to promote your business whether online or locally.

Video is KIng
03:26
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Bonus Section two great downloads
2 Lectures 00:00

The attached Alpha Marketing Analysis is a comprehensive questionnaire that will show you were you are with your marketing and help you go forward. There is little mention of the internet, Facebook and Youtube because this was originally written 9 years ago. I will be updating this and replacing. But meanwhile use this analysis now.

The Alpha Marketing Analysis
7 pages

This e-book has accompanied all my live seminars over more than 10 years. Is covers more than the lectures on this course and is illustrative rather than text wherever possible. Keep it handy and use it to make a better business.

There will be updates and additional content. You have lifetime enrollment so you will receive these updates 100% free of charge.

Please take part in the discussions and if you are able to leave a review I would be most grateful, This does two things It helps potential students decide to enroll: and it helps me enrich the course by amending or adding according to your comments.

Sales & Marketing Blueprint
34 pages
About the Instructor
4.4 Average rating
14 Reviews
3,263 Students
7 Courses
Udemy Motivator and Trainer

With over 40 years experience at the University of Life, Mike has a wide range of people skills and has been cinema manager, Salesman, Manager and National Sales Manager for small and Blue Chip Companies. He has had several businesses over the last 25 years and has been a sales trainer, run motivational and self-esteem, marketing, health & safety and disability access courses across the UK.

He is currently managing director of Swan TV, a new internet tv station, runs a meals-on-wheels business, and carries out health and safety and disability training and consultation. Recently he was successfully running courses for unemployed people and English as a second language for students wishing to raise their language level to gain admission at UK universities. He believes that the majority of people want to improve their lives and lifetime learning is the opportunity to either learn a new skill or teach something that you are passionate about.

He is a film-maker and has presented his own on-line weekly radio show. He is interested in gardening, painting and writing and said "The internet has brought such huge opportunities to anyone who wants to start their own business, promote a cause or engage with others across the world with the same passions, interests and questions. It is becoming easier by the day to create your own space and success here."

He claims to be the original Gemini Man with a wide range of interests. See his full bio on LinkedIn.

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