How To Build a Successful Service Business

A must-have smart guide to success for the service based business.
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  • Lectures 29
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Finally, a Small Business Essentials course aimed specifically at Service Businesses.

This course is packed with information you will use for the rest of your career. A small investment to make for a lifetime of success.

Are you thinking about starting a small service based business?

Maybe you're already in business and you want to know how to better present, market and advertise your business.

Yes? Then this is the course for you.

In this course I'll show you how to successfully build and market your business using proven strategies that helped me take my service business from a complete start up to a successful operation.

I'll discuss things like

  • How to handle new customer enquiries in a way that will give you the best chance of winning the job,
  • How to perform in a meeting and leave the customer loving you,
  • How to present your business to gain customer confidence and make you really stand out from your competitors,
  • Marketing and advertising strategies that are specifically designed for service businesses rather than retailers of physical products,
  • The value of a well designed website and how user experience translates into sales,
  • How imperative testimonials and showreels are to your business,
  • How to manage a budget to ensure you're always in the black,
  • A professional approach to quoting, that will give you the best opportunity with your customers, and
  • Much, much more!

Plus I'll also dive deep into detail on the hot topic of online video marketing and the secrets of gaining better performance on YouTube that will help to skyrocket your business to success with your target audience.

This is the information I wish I had access to a decade ago when I was starting my business.

With this information I'd have avoided many mistakes and been on the road to having a successful service business years sooner. Now it's available to you in a format that's been designed for easy consumption, with practical examples and strategies that you can implement into your business immediately. If you're serious about being successful in your business, then this is the information you need.

Give yourself your best chance for success by enrolling in this life-changing course now.

Every moment you delay is literally costing you business opportunities. Simple as that.

Invest in this course now.

The price of this course is nothing for the information that you will literally use for the rest of your career. How much is your future career worth to you?

Plus, if you're still not sure, there's a 30 day absolutely no questions asked full money back guarantee - my personal promise of your happiness and satisfaction! You really cannot lose!

So enroll now, and take hold of your future in business.

What are the requirements?

  • No prior experience necessary! Only the desire to have your own successful small service based business

What am I going to get from this course?

  • Choose the right marketing and advertising strategies for their service business
  • Set up and start their own small service business
  • Identify the best business structure for their business
  • Implement an advertising plan for their business

Who is the target audience?

  • This course is perfect for anyone who is thinking of starting or who currently owns a small service based business
  • Business owners looking for new marketing and advertising strategies that actually work

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

In this lecture students will be introduced the course and details about the content to be covered.


In this lecture I explain who I am and why I'm qualified to teach this course.

Section 1 Summary
Section 2: Setting Up The Business

In this lecture students will learn the differences between a sole trader, partnership, trust and a company and learn some of the benefits of setting their business up as a company.


In this lecture I describe the things I do to reduce my taxable income and how this applies to business owners.


In this lecture students learn about the three methods of price setting.


In this lecture I discuss staffing options and how businesses can better utilise the services of sub contractors in order to save on staffing expenses.


In this lecture I offer some insights into how looking after customers will turn into repeat business and I offer some of the ways I handle this.

Section 2 Summary
Section 3: Running The Business

In this lecture I go into detail on the best process to approaching new customer inquiries that will give you the best chance of securing the contract.


In this lecture I cover essential elements to rapport building in order to make the best possible impression on the prospective customer.


In this lecture I explain how the quoting process can make or break your chances of winning the job. I go through my 6 page quote proposal template and demonstrate how my quote is likely to impress clients more than my competitors are likely to.


In this lecture I show students a neat trick to managing a budget with Microsoft Excel that I use to ensure I am always making money throughout the production process.


In this lecture I discuss how Toyota are masters at continuous improvement and what small businesses can learn from this.

Section 3 Summary
Section 4: Marketing And Advertising

In this lecture I talk about how the image you present will make a big difference to whether the client will believe you can deliver a solution to their problem.


In this lecture I explain the key features of your business website. I go into user experience (UX) design and how the placement of particular tabs, images, text and call to action buttons are specifically important to capturing the customer. I talk about there importance of good web design and its usefulness in attracting clients.


In this lecture I explain how testimonials and showreels of past work offer proof to the prospect that you are able to deliver a solution to their problem.


In this lecture I speak about the importance of personal appearances when fronting your clients.


In this lecture I discuss how finding the right business address will impact your bottom line, and I discuss how you can lower your overheads whilst maintaining an prestigious address and working from home if you want to.


In this lecture I describe the types of marketing material you will need to begin to market your business.


In this lecture I dive into advertising strategies that you can apply in your business. Students will learn about a number of strategies and how to evaluate which strategies are likely to best suit their business type.


In this lecture I explain how finding a niche market can be profitable, but it comes with a word of warning.


In this lecture I dive into detail on the world of online video marketing: an emerging and popular method of gaining and maintaining customer interaction with your business.


In this lecture we continue with online video marketing and dive into the various methods of building an audience online.


In this lecture we conclude our discussion on online video marketing with the various ways to distribute our marketing video content to reach our intended audiences and target markets.


In this lecture I dive deep into important details on how to better optimise your marketing videos for YouTube.

Section 4 Summary
Section 5: It's A Wrap!

In this lecture I congratulate students on completing the course.

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Instructor Biography

Ben Kumanovski, Producer at Global Pictures

Ben is the owner and senior director / producer at Global Pictures; a corporate video production house boasting a repertoire of clients comprised of some of Australia’s largest brands.

Ben has a range of tertiary qualifications including Advanced Diploma in digital television production, Bachelor of Communications and Graduate Diploma of Screen Business. In addition, he has also undertaken various small business management courses.

Ben has a wealth of hands on experience and a deep understanding of business, sales and marketing and combines his knowledge in the creative industries with real world business practices, to share and teach compelling and informative courses focused on personal and business development.

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