Finally, a Small Business Essentials course aimed specifically at Service Businesses.
This course is packed with information you will use for the rest of your career. A small investment to make for a lifetime of success.
Are you thinking about starting a small service based business?
Maybe you're already in business and you want to know how to better present, market and advertise your business.
Yes? Then this is the course for you.
In this course I'll show you how to successfully build and market your business using proven strategies that helped me take my service business from a complete start up to a successful operation.
I'll discuss things like
Plus I'll also dive deep into detail on the hot topic of online video marketing and the secrets of gaining better performance on YouTube that will help to skyrocket your business to success with your target audience.
This is the information I wish I had access to a decade ago when I was starting my business.
With this information I'd have avoided many mistakes and been on the road to having a successful service business years sooner. Now it's available to you in a format that's been designed for easy consumption, with practical examples and strategies that you can implement into your business immediately. If you're serious about being successful in your business, then this is the information you need.
Give yourself your best chance for success by enrolling in this life-changing course now.
Every moment you delay is literally costing you business opportunities. Simple as that.
Invest in this course now.
The price of this course is nothing for the information that you will literally use for the rest of your career. How much is your future career worth to you?
Plus, if you're still not sure, there's a 30 day absolutely no questions asked full money back guarantee - my personal promise of your happiness and satisfaction! You really cannot lose!
So enroll now, and take hold of your future in business.
In this lecture students will learn the differences between a sole trader, partnership, trust and a company and learn some of the benefits of setting their business up as a company.
In this lecture I describe the things I do to reduce my taxable income and how this applies to business owners.
In this lecture students learn about the three methods of price setting.
In this lecture I discuss staffing options and how businesses can better utilise the services of sub contractors in order to save on staffing expenses.
In this lecture I offer some insights into how looking after customers will turn into repeat business and I offer some of the ways I handle this.
In this lecture I go into detail on the best process to approaching new customer inquiries that will give you the best chance of securing the contract.
In this lecture I cover essential elements to rapport building in order to make the best possible impression on the prospective customer.
In this lecture I explain how the quoting process can make or break your chances of winning the job. I go through my 6 page quote proposal template and demonstrate how my quote is likely to impress clients more than my competitors are likely to.
In this lecture I show students a neat trick to managing a budget with Microsoft Excel that I use to ensure I am always making money throughout the production process.
In this lecture I discuss how Toyota are masters at continuous improvement and what small businesses can learn from this.
In this lecture I talk about how the image you present will make a big difference to whether the client will believe you can deliver a solution to their problem.
In this lecture I explain the key features of your business website. I go into user experience (UX) design and how the placement of particular tabs, images, text and call to action buttons are specifically important to capturing the customer. I talk about there importance of good web design and its usefulness in attracting clients.
In this lecture I explain how testimonials and showreels of past work offer proof to the prospect that you are able to deliver a solution to their problem.
In this lecture I speak about the importance of personal appearances when fronting your clients.
In this lecture I discuss how finding the right business address will impact your bottom line, and I discuss how you can lower your overheads whilst maintaining an prestigious address and working from home if you want to.
In this lecture I describe the types of marketing material you will need to begin to market your business.
In this lecture I dive into advertising strategies that you can apply in your business. Students will learn about a number of strategies and how to evaluate which strategies are likely to best suit their business type.
In this lecture I explain how finding a niche market can be profitable, but it comes with a word of warning.
In this lecture I dive into detail on the world of online video marketing: an emerging and popular method of gaining and maintaining customer interaction with your business.
In this lecture we continue with online video marketing and dive into the various methods of building an audience online.
In this lecture we conclude our discussion on online video marketing with the various ways to distribute our marketing video content to reach our intended audiences and target markets.
In this lecture I dive deep into important details on how to better optimise your marketing videos for YouTube.
In this lecture I congratulate students on completing the course.
Ben is the owner and senior director / producer at Global Pictures; a corporate video production house boasting a repertoire of clients comprised of some of Australia’s largest brands.
Ben has a range of tertiary qualifications including Advanced Diploma in digital television production, Bachelor of Communications and Graduate Diploma of Screen Business. In addition, he has also undertaken various small business management courses.
Ben has a wealth of hands on experience and a deep understanding of business, sales and marketing and combines his knowledge in the creative industries with real world business practices, to share and teach compelling and informative courses focused on personal and business development.