How To Build a Successful Service Business
4.5 (3 ratings)
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How To Build a Successful Service Business

A must-have smart guide to success for the service based business.
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
31 students enrolled
Created by Ben Kumanovski
Last updated 3/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 4 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Choose the right marketing and advertising strategies for their service business
  • Set up and start their own small service business
  • Identify the best business structure for their business
  • Implement an advertising plan for their business
View Curriculum
  • No prior experience necessary! Only the desire to have your own successful small service based business

Finally, a Small Business Essentials course aimed specifically at Service Businesses.

This course is packed with information you will use for the rest of your career. A small investment to make for a lifetime of success.

Are you thinking about starting a small service based business?

Maybe you're already in business and you want to know how to better present, market and advertise your business.

Yes? Then this is the course for you.

In this course I'll show you how to successfully build and market your business using proven strategies that helped me take my service business from a complete start up to a successful operation.

I'll discuss things like

  • How to handle new customer enquiries in a way that will give you the best chance of winning the job,
  • How to perform in a meeting and leave the customer loving you,
  • How to present your business to gain customer confidence and make you really stand out from your competitors,
  • Marketing and advertising strategies that are specifically designed for service businesses rather than retailers of physical products,
  • The value of a well designed website and how user experience translates into sales,
  • How imperative testimonials and showreels are to your business,
  • How to manage a budget to ensure you're always in the black,
  • A professional approach to quoting, that will give you the best opportunity with your customers, and
  • Much, much more!

Plus I'll also dive deep into detail on the hot topic of online video marketing and the secrets of gaining better performance on YouTube that will help to skyrocket your business to success with your target audience.

This is the information I wish I had access to a decade ago when I was starting my business.

With this information I'd have avoided many mistakes and been on the road to having a successful service business years sooner. Now it's available to you in a format that's been designed for easy consumption, with practical examples and strategies that you can implement into your business immediately. If you're serious about being successful in your business, then this is the information you need.

Give yourself your best chance for success by enrolling in this life-changing course now.

Every moment you delay is literally costing you business opportunities. Simple as that.

Invest in this course now.

The price of this course is nothing for the information that you will literally use for the rest of your career. How much is your future career worth to you?

Plus, if you're still not sure, there's a 30 day absolutely no questions asked full money back guarantee - my personal promise of your happiness and satisfaction! You really cannot lose!

So enroll now, and take hold of your future in business.

Who is the target audience?
  • This course is perfect for anyone who is thinking of starting or who currently owns a small service based business
  • Business owners looking for new marketing and advertising strategies that actually work
Compare to Other Business Strategy Courses
Curriculum For This Course
29 Lectures
3 Lectures 04:22

In this lecture students will be introduced the course and details about the content to be covered.

Preview 02:14

In this lecture I explain who I am and why I'm qualified to teach this course.

My story - Your Roadmap

Section 1 Summary
Setting Up The Business
6 Lectures 10:36

In this lecture students will learn the differences between a sole trader, partnership, trust and a company and learn some of the benefits of setting their business up as a company.

Business Structure

In this lecture I describe the things I do to reduce my taxable income and how this applies to business owners.

More Secrets Revealed - How to pay less tax

In this lecture students learn about the three methods of price setting.

How to Price Your Services

In this lecture I discuss staffing options and how businesses can better utilise the services of sub contractors in order to save on staffing expenses.


In this lecture I offer some insights into how looking after customers will turn into repeat business and I offer some of the ways I handle this.

A Word On Customer Service

Section 2 Summary
Running The Business
6 Lectures 15:54

In this lecture I go into detail on the best process to approaching new customer inquiries that will give you the best chance of securing the contract.

Preview 03:56

In this lecture I cover essential elements to rapport building in order to make the best possible impression on the prospective customer.

How To Perform In A Meeting

In this lecture I explain how the quoting process can make or break your chances of winning the job. I go through my 6 page quote proposal template and demonstrate how my quote is likely to impress clients more than my competitors are likely to.

The Secret To Quoting

In this lecture I show students a neat trick to managing a budget with Microsoft Excel that I use to ensure I am always making money throughout the production process.

Managing Budgets Using Excel - How To Ensure You're Making Money

In this lecture I discuss how Toyota are masters at continuous improvement and what small businesses can learn from this.

Continuous Improvement

Section 3 Summary
Marketing And Advertising
13 Lectures 47:48

In this lecture I talk about how the image you present will make a big difference to whether the client will believe you can deliver a solution to their problem.

Presenting Your Business To Sell Solutions To Problems

In this lecture I explain the key features of your business website. I go into user experience (UX) design and how the placement of particular tabs, images, text and call to action buttons are specifically important to capturing the customer. I talk about there importance of good web design and its usefulness in attracting clients.

Your Website Is Your Shopfront

In this lecture I explain how testimonials and showreels of past work offer proof to the prospect that you are able to deliver a solution to their problem.

Testimonials and Showreels Equal Proof

In this lecture I speak about the importance of personal appearances when fronting your clients.

Appearance Matters

In this lecture I discuss how finding the right business address will impact your bottom line, and I discuss how you can lower your overheads whilst maintaining an prestigious address and working from home if you want to.

How The Right Address Will Bring You More Customers

In this lecture I describe the types of marketing material you will need to begin to market your business.

Marketing Material

In this lecture I dive into advertising strategies that you can apply in your business. Students will learn about a number of strategies and how to evaluate which strategies are likely to best suit their business type.

Preview 05:29

In this lecture I explain how finding a niche market can be profitable, but it comes with a word of warning.

Finding A Niche Market

In this lecture I dive into detail on the world of online video marketing: an emerging and popular method of gaining and maintaining customer interaction with your business.

Online Video Marketing - Types of Marketing Videos

In this lecture we continue with online video marketing and dive into the various methods of building an audience online.

Online Video Marketing - Finding Audiences

In this lecture we conclude our discussion on online video marketing with the various ways to distribute our marketing video content to reach our intended audiences and target markets.

Preview 03:38

In this lecture I dive deep into important details on how to better optimise your marketing videos for YouTube.

YouTube Secrets For Better Video Performance

Section 4 Summary
It's A Wrap!
1 Lecture 01:07

In this lecture I congratulate students on completing the course.

About the Instructor
Ben Kumanovski
4.0 Average rating
27 Reviews
1,000 Students
2 Courses
Producer at Global Pictures

Ben is the owner and senior director / producer at Global Pictures; a corporate video production house boasting a repertoire of clients comprised of some of Australia’s largest brands.

Ben has a range of tertiary qualifications including Advanced Diploma in digital television production, Bachelor of Communications and Graduate Diploma of Screen Business. In addition, he has also undertaken various small business management courses.

Ben has a wealth of hands on experience and a deep understanding of business, sales and marketing and combines his knowledge in the creative industries with real world business practices, to share and teach compelling and informative courses focused on personal and business development.