Running Successful Workshops
Would you like to pass on your expertise and be confident teaching group workshops as a side income? This course will teach you how in quick and easy steps.
This Running Successful Workshops course will help you choose your topic, find free locations that'll help you advertise, get control of costings and profits, and fill your class with excited students. You'll learn practical tips and tricks for being confident in yourself and hosting a smooth and successful workshop.
Jennifer has studied personal development in America, and now runs workshops all over the world. Now she's excited to share everything she's learnt through education and experience with you, so that you can start feeling excited about running workshops and energized to pass on your knowledge!
This comprehensive programme covering the entire spectrum of topics, from preparing your topics, making handouts, setting the tone on the day, handling crises, and marketing - all by simply focusing on a step by step process.
Let go of the idea that you don't have enough funds, experience, or knowledge to teach, and start sharing your knowledge and changing people's lives.
You deserve a life that lights you up and teaching part time or full time can give you that. So take this course now!
In this course I'll be taking you through everything you need to know for running a successful workshop. Wherever you are in the world, and whatever size of workshop you're planning, the same principles apply. This will be a step by step course to get you moving with the basics. Organising a workshop needn't be a huge and stressful undertaking, and this course teaches simple principles to make it happen.
In this section we are looking at preparation stages such as choosing your topic and planning an agenda. This is certainly not something to be rushed as it's important you choose a topic you are confident in teaching and that will also be a popular subject for students to pay for.
Tip One - is all about choosing an idea from your brainstorm that you are really excited about and knowledgeable in. This will be your ideal starting point for running workshops.
Brainstorming can sometimes seem like a random process, but there are some really handy tools you can use to give it more structure and direction. In this lecture you'll get an insight into how I brainstorm and how that can help you.
Tip 2 is all about creating a logical and effective agenda. If you chunk your workshop into sections you'll be sure not to have too much or too little content, and you'll soon realise you know more enough to fill a whole day of teaching. Be sure you have some optional modules up your sleeve that you can either add in or leave out depending on how the timing goes on the day.
Setting an agenda is really important for both you and the students. Learners like to have an visible schedule so they can see the plan for the day, and it'll help you set straight in your mind how the timing will pan out. Definitely an essential skill in workshop planning.
In this section I show you behind the scenes at one of my agendas so you can see a real life example of how a workshop might be run. This should help you solidify your ideas and get a feel for how much detail you should give, and how much can fit into a typical day.
In this section we will be looking at the financials of your course - where you will hold it, how much to charge, and what you hope to earn. This needn't be a complicated process with lots of maths, but it's important that you carefully add up all your costs to ensure it's worth your time and you don't overspend.
Tip 1 - is all about being cost effective. When choosing what materials to source for your event you'll need to keep a close eye on spending. To keep your ticket price cost effective being creative with how you find your materials can be invaluable. For example, if you need magazines perhaps you can find some disused ones in hairdressers rather than buying them. Try to think outside the box about how to source.
You also need to keep the balance between purchasing extra in case you have unexpected students, and also not over stocking and wasting money.
When it comes to choosing a venue there are many factors you'll need to consider such as size, accessibility, location, facilities, price, and even factors like table arrangements, seating style, and general 'feeling'. You'll want to make sure everything fits with your topic and the environment you want to create - perhaps you'd prefer relaxed floor cushions or mini coffee tables, or maybe you're aiming for a boardroom feel. Everything should be taken into consideration.
In this lecture I'll show you a venue I've been partnering with very successfully. I'd highly recommend you find somewhere similar in your local area - somewhere that has the same target market as you, will benefit from your events, and will even help you promote them. This is the golden pairing!
Tip 2 is all about setting your profit margin. This doesn't have to involve lots of complicated maths - simply look at all your costs (and be detailed about this), then decide what you'd like to earn from the day. If you know how many people can fit in your venue, then this simply divides down into what you need to charge each person.
Here is an example of my costing plan and how I decide how much to charge. You should consider a combination of what the event has cost you and what you want to earn. but also what people will be willing to pay and what others are charging for similar events. If all these align then you have your magic number!
Tip 3 is all about firing on all cylinders - if you've decided your target market then you should be employing every avenue you can think of to reach them. Use a combination of social media, online outreach, printed posters, venue and group collaborations, bloggers, and perhaps even paid outlets if your event is large enough. It takes a lot of impressions on the same person to make them make a commitment, so expect to be needing to reach the same people several times.
Marketing can seem like a daunting task, but it's simply about getting your message to the right people. Try to use social media and venue collaborations to specifically target. For example, if you think people who like yoga will enjoy your course put posters up at yoga studios and comment on yoga forums as well as linking up with online groups and even yoga outfit companies. Try to be creative with ways to hone in on your target, and think laterally about other aspects of their life where you can reach them (such as healthy cafes or outdoor retreats).
In this next section we will be looking at things you should do on the day - for example, how to set the tone at the start and then how to keep things to time and running smoothly once you get started. It can be tricky to manage a group, but with clear direction and a calm demeanour, everything will fall into place.
Tip 1 is to set the tone at the start of your session. You should take a moment to share the 'road map' or agenda that you've made for your day, and also make clear what culture you'll be cultivating throughout the day. It's important to set a safe space and an open enviornment for sharing ideas and thoughts.
When you open the session it's a great idea to set the tone with an opening statement. Give some housekeeping tips to put people at ease - such as where the bathrooms are and when the breaks will be. However, you should also take a moment to explain the general mood of the session will take - how much participation you'll expect, when questions can be asked, how important listening to others is, etc.
Tip 2 is all about being flexible. You never know what will come up on the day. so you should be prepared to follow the workshop in a new direction and have examples and challenges that you can throw in if needed. Always have a reserve of ideas and resources for every situation.
Flexibility is a state of mind, but is also to do with being well prepared. If your workshop and students want to take a slightly different turn I'd certainly advise following that (as long as it's not a major distraction that will stop you fitting in the remainder of your core content). Be prepared to adapt, and come with reserve exercises and material in case it's needed.
It's very important that your student leave feeling they have learnt something, and received good value for money. I'd recommend you give them something physical to take away, but also give a clear summary of messages to ring in their ears. If you want them to see exciting changes and put your suggestions into action you'll need to make sure there are clear, memorable and repeated messages throughout the session.
It's very important that after your course everyone has something that sticks in their mind - both mentally and physically. You should give some sort of handout or thing to take away, as well as highlighting key points and actions that they should specifically remember. Don't let your lessons from the day be washed away by the stresses of the rest of their week.
In this chapter we will be covering some of your top most common questions. There may well be others that you are considering, in which case simply post them on the message board and I'll get back to you asap. Hope this helps with a few though!
If you're unsure about your topic, then try brainstorming and other idea formation techniques, but most importantly of all be confident in your abilities. It's very likely that if you ask other people what you're good at they will have a whole list, all of which you think you're not competent enough to teach. However, teaching is mostly about being good at explaining, and confident in your abilities, rather than being a world class expert. Give it a go!
I often hear people complaining about the inaccessibility of venues due to their prohibitive pricing, and it's true that many are very expensive. However, if you look around you and think more innovatively you can often find somewhere affordable, that will also benefit from your workshop. Focus on places that target the same people as you and work on a collaboration.
Being concerned that no one will come to your class is a common worry, but it's important to see everything as a learning opportunity. Perhaps next time you need a different topic, title, or marketing route, so just be open to change in the future. Even successful courses will test different days, times and price points to hone in on the most profiable formulation.
If there's someone difficult in your class this can really throw you, but if you're well prepared and keep calm it needn't be a disaster. Setting out your expectations at the start will be a huge help, and beyond that honesty is always the best policy.
Well done for finishing the whole course. I'm so excited for you get out there now and start organising your first workshop. Please comment on the message board with your plans and progress, and keep in touch with all the other students. Best of luck!
I've taught in schools around the world - mostly English but also more general schooling.
I now run workshops for a living - covering a number of tools to unlock your personal potential. For example, creating vision boards and unlocking your inner creativity.
I have an MA in Spiritual Pyschology from University of Santa Monica, and am from the USA.
Hello! My name is Louise Croft, a professional fashion blogger, entrepreneur, freelance PR, and life coach, from England. I have a first class business degree and have worked in a wide range of industries across the world. I'm currently a digital nomad travelling the world while I teach and create courses.
I'm passionate about helping other people achieve their potential through all aspects of their life. I really hope my courses will help you do better in everything from your career to your personal confidence. Udemy is now my full time job, combined with my fashion blog, and I'm so excited to share these skills with others.
I'm constantly creating new courses both on my own and in collaboration with other experts, so let me know if there's thing you'd like to see in particular. Currently offering sales, negotiating, fashion, study skills, make up, skincare, coaching, creative writing, interview skills, and many more.
Thanks for reading and enjoy the learning journey!