Successful Storytelling for Audience Impact and Connection

Learn key strategies for maximum impact when using stories for business.
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Instructed by Tracy Goodwin Business / Sales
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  • Lectures 42
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

In this course, Storytelling Success students will learn key technique that will help them maximize their storytelling skills for greater connection and impact. Stories are what audiences and potential clients connect to and having a strategy in place to maximize their effect is key.

In this course students will have access to over 30 videos that include key techniques to build and tell stronger stories as well as learn through PDF documents with specific guidelines for writing, placing and telling stories for the most captivating delivery.

The course at this point will take less than two hours to complete, however, additional material will be added and updated on a regular basis.

The course is designed for the person who wants to increase their knowledge of story selection and delivery regardless of their skill level but is most likely suited for beginners who want to create more impact with their stories.

Stories are key to connecting with and captivating the audience. If you want to hook and keep your audience with stories, this will be a valuable course.

What are the requirements?

  • Students do not need any prior experience, just a desire to learn how to roll strong stories into their storytelling for maximum impact.

What am I going to get from this course?

  • Tell stories that make the most impact on their audience.
  • Understand the parts of the story and include them all in their storytelling.
  • Have an understanding of the voice elements that should be utilized to bring stories to life.
  • Understand the emotional piece the audience needs as they select their stories.
  • Select the number of stories for the best impact.
  • Bring stories full circle to connect the entire experience for the audience.

Who is the target audience?

  • Students who want to gain a better understanding of telling stories as a part of presentations both live and on camera.
  • Students who want to craft stories that will make a greater impact.
  • Students who want to gain a better understanding of vocal elements that enhance storytelling.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Course

In this lecture students will get an overview of the course and the course of study that will follow. Students will be given an overview as well as information needed to successfully complete the course and go on to make a big impact with their stories.


In this lecture, I give information about my background and where I am coming from with regards to speaking and storytelling and the power I've seen and experienced with storytelling over my years of training others.

Section 2: Picking The Stories

In this lecture I discuss the demographics of the audience from a factual perspective. It's essential to understand several sides of the audience in order to make the biggest impact with your stories.


In this lecture I talk about the emotional place of the audience. Demographics are important but it's essential to know the emotional state of the audience. In addition to the video, their is a PDF with questions to ask with regards to the audience and their emotional standing. By knowing the emotions of the audience we are better able to understand which stories to pick.


In this lecture I discuss how important it is to consider your audience and what they need to hear. Far too often we pick stories based on what we want to tell and it's not about us, it's about our audience.


In this lecture we will discuss how our stories must resonate emotionally with our audience. It's one thing to speak words to them and deliver a message, but to truly affect them and change their lives we must touch them emotionally.


It is in the victory that we shine in our story and it is an important part. The victory is the last piece we tell in our story. But, the victory is not everything, we have to include all of the parts.


One of the biggest issues that gets in the way is the fear of judgement. We tend to temper the parts of the stories we tell so to not be judged. In this lecture I talk about how essential it is to not be afraid and to be completely vulnerable.


In this lecture I talk about how many stories you need to tell. It is important to take several factors into play when selecting the number of stories we choose.


It becomes important to know where to place stories for the greatest impact. In this lecture I talk about placing stories and where they need to be for maximum impact.


In this video I talk about length of stories. Often times we tend to drag stories on or not fully tell all of the parts of the stories making them too short. Proper length for maximum impact is important.

Section 3: Parts of the Story

In this lecture I give an overview of all the parts of the story. We tend to tell only the parts of the story that make us look good, in this video I review all the parts we need to say.


In this lecture I talk about the first part of the story which is part one. Part one of any story is discussing the status quo, where we are at emotionally and beyond when the story starts.


In this lecture I discuss part two of storytelling. Part two of the story is what happens to shake our status quo out of sync.


In this lecture you'll discover part three of the story. What happens next is the action we take to get out of our current circumstances.


In this lecture I discuss part four of the story. This is the victory and always a part that people like to tell.


In this lecture I talk about connecting to the passion of your story, the passion is your feelings, what you are connected too. It is the passion that drives the organic connection and variety of your story.


In this lecture I show you how to go from facts to story. Far too often we get stuck in the facts of our experience. The facts do not connect us to the audience, they are valid but they do not make the connection for us.


In this video I talk about why you need a purpose and what that looks like.


In this video I talk about how important it is to tell stories with a sensory approach, bring the sensory part of the words to life.


In this video I talk about the difference in telling a story about you vs. telling a story about your business and why we connect to you more than it.


In this lecture I talk about how sometimes we get bogged down in the small details. We try and remember things that are completely irrelevant to the audience and we need to make sure that we focus on what is important to them.


In this lecture I talk about how important it is to remember that we do not know what you know. We will never ever live this experience like you did. While you can't get bogged down in the details of the story, it's important to remember what it is important so we can follow you and you can make maximum impact.


In this video I discuss how much it benefits your story to state at the end a nice clear ending, a wrap up of sorts. Tell us in a final statement what came out of the experience of the story.


In this video I give just a quick review on beginning, middle and end of story.

Section 4: Presenting the Story

In this lecture I talk about how it's great to come full circle with a story. We take the parts from beginning to end and bring the story all the way around from where we started to where we finished.


In this video I discuss how important it is not to wait for a reaction. It is often tempting to determine how we are doing in our story telling by seeing what the audience is doing. In this lecture I talk about how dangerous this is.


You can use a story to open your presentation, you can use it and come full circle with it in the introduction or you can give us a short version of it and then use bits of it throughout. In this video I'll give some ideas to open with a story, it's a different opening format if you start with a story.


In this lecture I talk about how important it is to have an attention getter and just what an attention getter is. It's essential to have a hook to get the audience engaged.

Section 5: Voice Bringing the Words to Life

In this lecture I give an overview in breathing and how there are several parts to the process. I also talk about just how essential it is to breath and actually train yourself to breathe so you don't have to think about it later on.


In this lecture I talk about the first step in breathing and how we have to start by training ourselves to breath.


A big part of success in speaking and being relaxed is not only breathing in general but the amount of air you have to work with. In this video I'll teach you about the biggest tank you have and how you utilize it.


In this video I talk about getting connected to the breath. It's essential that we connect to the breath for vulnerability. We can take in air and still not let the air out. We have to let the air out so we can step into full vulnerability.


In this lecture I give examples of connecting to the breath. It takes practice to connect on a regular basis and in this video I show you some ways to practice to make this a reality.


In this video I talk about your perception of what you are presenting vs. what the audience is receiving and how they can be very different.


In this lecture I talk about stressing words, adding value to them. It's essential that you let us know what's important to you and what should be important to us.


In this video I discuss pausing and how it's such a powerful tool for storytelling. It's tricky to learn to pause but when we do it's a great way to make a big impact.


In this video I talk about how you want to learn to regulate your voice based on regulating your voice, not the feedback you are receiving.


In this lecture I talk about tying the ending of the presentation back to the beginning, at least from the story perspective. If you can link back to your story from end to beginning it is truly a nice way to round out a presentation for maximum affect.

Section 6: Conlusion/Wrap Up

In this lecture I give a brief wrap up and overview of the course.

6 pages

Here is an added bonus for you. Tips for getting on camera fast.

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Instructor Biography

Tracy Goodwin, Captivate the Room/Owner

Tracy Goodwin is known around the globe as the Red Sweater Lady for her extensive collection of communication and voice training videos. With over 20 plus years experience in voice, on camera and communication training, she is a master of her game. Tracy holds a BFA in Directing, an MA in Child Drama and an MA in Corporate Communications. Tracy has trained clients all over the world from professional actors to news personalities to C-Suite Executives. Tracy can teach you how to Captivate the Room by creating and delivering engaging content in a captivating and persuasive way. Tracy's methods are guaranteed to work and have been perfected over the years through education, training and consulting.

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