How to Become a Successful Freelancer

Advice for workers in all professions, who are thinking of going independent, or already have.
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122 students enrolled
Instructed by Joseph Caserto Design / Other
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  • Lectures 14
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

Freelancers and independent workers are driving the new economy. Whether you're in a career like photography, where working for your self is the industry standard, you've been laid off from a staff job and need to go out on your own until you land a new position, or you're ready to be your own boss, there are a few fundamentals that you need to know in order to be successful. This course will give you an introduction to what it takes to apply your entrepreneurial spirit and build or strengthen your career as a freelancer, so you have a foundation for exploring further on your own. It's not an in-depth study, but rather an intro to some key topics for getting up and running as an independent worker, or becoming a more successful one.

What are the requirements?

  • Computer with web browser and internet access.

What am I going to get from this course?

  • Learn how to interact with clients to build and maintain a solid reputation as a dependable freelancer.
  • See how you can build and leverage your network to get new clients and maintain relationships with existing ones.
  • Get strategies for building your personal brand as an independent worker.
  • Explore suggestions for managing and maintaining your finances.
  • Get an overview of what it takes to be your own boss, so you can explore desired topics further.
  • Get resources and tips for creating a written contract.

Who is the target audience?

  • Career changers who want to know if freelancing is an option for them.
  • Workers currently employed who are considering going out on their own.
  • Current freelancers and temps who want to improve their marketability.
  • Students researching career options and subjects to choose as their majors.
  • Educators looking for resources on working independently.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome!

Instructor bio and topics covered.

Section 2: Starting Out

If you want to make money as a freelancer, you need to find people to hire and pay you.

Section 3: On the Job

Make sure you have a signed written agreement before you start a project.


What you should include, and free online resources for creating a contract.


First impressions are lasting impressions. Make sure yours is a good one.

Section 4: When the Work is Done

Along with your skills, a good network is critical to being an in-demand freelancer.


In the digital age, social media tools, like LinkedIn, Twitter, and Facebook Pages, make it easy to stay connected.

Section 5: Brand Yourself

In order to sell yourself, you first need to know what you're worth.


Why should someone hire you, when there are so many others out there with the same skills? Let them know that you're good, and make sure you prove it.


Others are sure to hold you in high esteem, and you can leverage their opinions.

Section 6: The Money Stuff

Your business money should exist on its own, but still be accessible for your personal needs.


For your business to prosper, you need to think beyond the next check, and see the big picture. Financial professionals can help you develop a yearly plan.

Section 7: Course Wrap-Up

A recap of what was covered.

Section 8: Resources
1 page

Links to resources from lectures, and others to supplement them.

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Instructor Biography

Joseph Caserto, Design Professional :: Educator :: Consultant

I'm Joseph Caserto, a design professional, educator, and consultant. I have over 20 years of experience as a publication art director and designer, and worked on the staffs of several national magazines before starting my own business. Since then, I've worked with many publications, including BusinessWeek, Marie Claire, PC, TV Guide, and Vibe. My projects have included helping to produce several issues of the iPad edition of Fortune, and consulting on the launch of Parents for iOS (Apple iPad) and Android (Samsung Galaxy).

I'm also an Adjunct Assistant Professor of Digital Communications and Media, at New York University, School of Professional Studies, Center for Advanced Digital Applications, Department of Design Digital Arts and Film. Formerly, I was an Adjunct Lecturer at the City College of New York, in the Art Department's Electronic Design and Multimedia Program. I have several online tutorials published, and have been a guest critic and speaker at Cooper Union, and SUNY Fredonia.

I've consulted with clients including FP Design, The Archdiocese of New York, and The Uniformed Firefighters Association of Greater New York to help them learn and maximize the potential of their software, and to explore graphic design principals.

I earned a BFA, with Honors, in Graphic Design from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I'm a member of AIGA, Freelancers Union, the Graphic Artists Guild, and The Society of Publication Designers. A lifetime resident of New York State, I've lived in Brooklyn since the late 1980s.

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