Freelancers and independent workers are driving the new economy. Whether you're in a career like photography, where working for your self is the industry standard, you've been laid off from a staff job and need to go out on your own until you land a new position, or you're ready to be your own boss, there are a few fundamentals that you need to know in order to be successful. This course will give you an introduction to what it takes to apply your entrepreneurial spirit and build or strengthen your career as a freelancer, so you have a foundation for exploring further on your own. It's not an in-depth study, but rather an intro to some key topics for getting up and running as an independent worker, or becoming a more successful one.
Make sure you have a signed written agreement before you start a project.
What you should include, and free online resources for creating a contract.
First impressions are lasting impressions. Make sure yours is a good one.
Along with your skills, a good network is critical to being an in-demand freelancer.
In the digital age, social media tools, like LinkedIn, Twitter, and Facebook Pages, make it easy to stay connected.
In order to sell yourself, you first need to know what you're worth.
Why should someone hire you, when there are so many others out there with the same skills? Let them know that you're good, and make sure you prove it.
Others are sure to hold you in high esteem, and you can leverage their opinions.
Your business money should exist on its own, but still be accessible for your personal needs.
For your business to prosper, you need to think beyond the next check, and see the big picture. Financial professionals can help you develop a yearly plan.
A recap of what was covered.
Links to resources from lectures, and others to supplement them.
I'm Joseph Caserto, a design professional, educator, and consultant. I have over 25 years of experience as a publication art director and designer, and worked on the staffs of several national magazines before starting my own business. Since then, I've worked with many publications, including BusinessWeek, Marie Claire, PC, TV Guide, and Vibe. My projects have included helping to produce several issues of the iPad edition of Fortune, and consulting on the launch of Parents for iOS (Apple iPad) and Android (Samsung Galaxy).
I'm also an Adjunct Assistant Professor of Digital Communications and Media, at New York University, School of Professional Studies, and an Adjunct Instructor at Pace University in the Masters in Publishing program. Formerly, I was an Adjunct Lecturer at the City College of New York, in the Art Department's Electronic Design and Multimedia Program. I have several online tutorials published, and have been a guest critic and speaker at Cooper Union, and SUNY Fredonia.
I've consulted with clients including FP Design, The Archdiocese of New York, and The Uniformed Firefighters Association of Greater New York to help them learn and maximize the potential of their software, and to explore graphic design principals.
I earned a BFA, with Honors, in Graphic Design from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I'm a member of AIGA, Freelancers Union, the Graphic Artists Guild, and The Society of Publication Designers. A lifetime resident of New York State, I've lived in Brooklyn since the late 1980s.