How to Become a Successful Freelancer
2.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to Become a Successful Freelancer

Advice for workers in all professions, who are thinking of going independent, or already have.
2.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
122 students enrolled
Created by Joseph Caserto
Last updated 1/2014
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to interact with clients to build and maintain a solid reputation as a dependable freelancer.
  • See how you can build and leverage your network to get new clients and maintain relationships with existing ones.
  • Get strategies for building your personal brand as an independent worker.
  • Explore suggestions for managing and maintaining your finances.
  • Get an overview of what it takes to be your own boss, so you can explore desired topics further.
  • Get resources and tips for creating a written contract.
View Curriculum
Requirements
  • Computer with web browser and internet access.
Description

Freelancers and independent workers are driving the new economy. Whether you're in a career like photography, where working for your self is the industry standard, you've been laid off from a staff job and need to go out on your own until you land a new position, or you're ready to be your own boss, there are a few fundamentals that you need to know in order to be successful. This course will give you an introduction to what it takes to apply your entrepreneurial spirit and build or strengthen your career as a freelancer, so you have a foundation for exploring further on your own. It's not an in-depth study, but rather an intro to some key topics for getting up and running as an independent worker, or becoming a more successful one.

Who is the target audience?
  • Career changers who want to know if freelancing is an option for them.
  • Workers currently employed who are considering going out on their own.
  • Current freelancers and temps who want to improve their marketability.
  • Students researching career options and subjects to choose as their majors.
  • Educators looking for resources on working independently.
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Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 51:14
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Welcome!
1 Lecture 01:59

Instructor bio and topics covered.

Preview 01:59
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Starting Out
1 Lecture 03:56

If you want to make money as a freelancer, you need to find people to hire and pay you.

Preview 03:56
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On the Job
3 Lectures 17:24

Make sure you have a signed written agreement before you start a project.

Preview 03:15

What you should include, and free online resources for creating a contract.

Preview 06:08

First impressions are lasting impressions. Make sure yours is a good one.

Make Them Love You
08:01
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When the Work is Done
2 Lectures 09:04

Along with your skills, a good network is critical to being an in-demand freelancer.

Networking Strategies
03:55

In the digital age, social media tools, like LinkedIn, Twitter, and Facebook Pages, make it easy to stay connected.

Using Social Media to Maintain Your Network
05:09
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Brand Yourself
3 Lectures 08:02

In order to sell yourself, you first need to know what you're worth.

Define Your Value
04:23

Why should someone hire you, when there are so many others out there with the same skills? Let them know that you're good, and make sure you prove it.

Set Yourself Apart from the Others
02:07

Others are sure to hold you in high esteem, and you can leverage their opinions.

Prove That You're Trustworthy
01:32
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The Money Stuff
2 Lectures 07:29

Your business money should exist on its own, but still be accessible for your personal needs.

Keeping Your Business and Personal Finances Separate
03:54

For your business to prosper, you need to think beyond the next check, and see the big picture. Financial professionals can help you develop a yearly plan.

The Big Picture and Financial Pros
03:35
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Course Wrap-Up
1 Lecture 02:20

A recap of what was covered.

A Brief Review
02:20
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Resources
1 Lecture 00:00

Links to resources from lectures, and others to supplement them.

Online Resources Mentioned In Lectures and Supplemental Ones
1 page
About the Instructor
Joseph Caserto
4.7 Average rating
210 Reviews
5,233 Students
12 Courses
Design Professional :: Educator :: Consultant

I'm Joseph Caserto, a design professional, educator, and consultant. I have over 20 years of experience as a publication art director and designer, and worked on the staffs of several national magazines before starting my own business. Since then, I've worked with many publications, including BusinessWeek, Marie Claire, PC, TV Guide, and Vibe. My projects have included helping to produce several issues of the iPad edition of Fortune, and consulting on the launch of Parents for iOS (Apple iPad) and Android (Samsung Galaxy).

I'm also an Adjunct Assistant Professor of Digital Communications and Media, at New York University, School of Professional Studies, Center for Advanced Digital Applications, Department of Design Digital Arts and Film. Formerly, I was an Adjunct Lecturer at the City College of New York, in the Art Department's Electronic Design and Multimedia Program. I have several online tutorials published, and have been a guest critic and speaker at Cooper Union, and SUNY Fredonia.

I've consulted with clients including FP Design, The Archdiocese of New York, and The Uniformed Firefighters Association of Greater New York to help them learn and maximize the potential of their software, and to explore graphic design principals.

I earned a BFA, with Honors, in Graphic Design from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I'm a member of AIGA, Freelancers Union, the Graphic Artists Guild, and The Society of Publication Designers. A lifetime resident of New York State, I've lived in Brooklyn since the late 1980s.